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12.10.2021

Elleti and Itema at Première Vision in Milan

Elleti Group, an Italian manufacturer specialized in denim treatments and garment making, will present an innovative approach: how we experience denim and its transformation processes.

Elleti Group, an Italian manufacturer specialized in denim treatments and garment making, will present an innovative approach: how we experience denim and its transformation processes.

Elleti Group will display its “Green Replicants” project in a new and improved “Lighter. Better. Wiser.” edition.  This project, inaugurated a few years ago, recreates some of the iconic pieces from the Elleti Group Museum of Denim (dating back to the 19th century) with today’s most advanced environmentally sustainable technologies. This special edition replicas are fully developed using the latest addition to the sustainable tools of the company: the “Wiser Wash” technology, a patented washing method that eliminates the use of all potentially harmful chemicals and pumice stone, while drastically reducing the water consumption throughout the process.
 
Moreover, at the Immaterial M.O.D.E. booth, a special project designed by Denim Première Vision and realized in collaboration with Elleti Group and Sense – Immaterial Reality will take visitors through an Augmented Reality installation to explore a selection of legendary pieces from M.O.D.E., Museum of Denim by Elleti Group. By downloading the app, available on every digital store, on your phone or tablet and looking out for the signage on site, unique denim masterpieces will be at everyone’s fingertips.

Itema, a worldwide manufacturer of weaving solutions, will be for the first time at the Denim Première Vision fair. The company is renowned in the industry to be one of the only manufacturers to produce all the top three weft insertion technologies – rapier, air-jet and projectile.

The company will highlight the iSAVER® technology: designed by Itemalab®, the Itema advanced innovation company. Thanks to iSAVER®, one thousand kilos of cotton per loom a year will be saved – i.e. 3% of total raw materials – which will prevent wasting 20 million litres of water, while saving costs for about €2.000 a year on each loom. iSAVER® significantly contributes in making the denim production greener.

Source:

Menabò Group srl

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim (c) ELLETI GROUP
RE-trace workshop featuring MODE garments
03.12.2019

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

  • Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
  • Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

  • Elleti Group takes center stage at Denim PV to present a special project realized in partnership with MYR, and to share a selection of iconic garments belonging to M.O.D.E, the company’s Museum of Denim.
  • Collaboration will be the main theme of the two-day event, involving not only the leading company’s expertise in garment-making but also its tradition, starring M.O.D.E in its firstever collaboration with a trade show and in Alessio Berto’s  RE-TRACE workshops series.

London – When it comes to long-established traditions in the denim industry, Elleti Group stands out as one of the main key players: strong in the business since the 80’s, the company is highlyspecialized in laundry and garment-making services while covering the entire denim production cycle in its eleven production hub.

Its heritage and approach define a valuable and renowned legacy that is now taking stage at Denim PV on December 3rd and 4th. For the occasion, Elleti Group joined forces and knowledge with MYR, start-up program conceived to digitalize the creative process and connect users, suppliers and final consumers through a digital platform. Both companies will be in the Garments and Finishings area - booth C3,  howcasing an exclusive project to highlight their creativity and competences.

Starting from a selection of bold designs, entirely envisioned and developed with MYR software, Elleti Group worked to recreate their look and fit on six garments, manufacturing each piece according to its signature innovative and responsible approach. Featuring forefront machinery and cutting-edge processing solutions, this relies on a continuous research effort focused on granting high-quality products while increasingly reducing their knock-on effect on both workers and the environment.

The result turned out to be very impactful and inspiring, with denim solutions which proved the mastery of the leading Italian company in the art of washing, cutting and stitching the iconic blue fabric, as well as the great support that MYR software provided in the development of the collections.

M.O.D.E. x Denim PV: an exclusive exhibition to explore the history of denim

Opened on June 19th, M.O.D.E. – Museum of Denim Elleti Group – is a precious resource located within the company’s Headquarters in San Bonifacio (Italy). Here are 106 pieces dating between the second half of the XIX century and the 70s, resulting in an invaluable testimony of how denim evolved through the centuries. For the first-ever collaboration of the Museum with a trade show, a selection of 20 historical garments is exploring three research areas. These are meant to focus on:

  • The brand identity of jeans through the main evolutions at Lee;
  • The influence of WWII on the design, the creation and the wearing of clothing;
  • The history of overall.