From the Sector

Lenzing was awarded for the introduction of the blockchain technology for fiber identification as well as its achievements as a leading company and significant economic engine in the region

On November 4, 2019, Lenzing AG won the “Digital Corona” in Gold. The coveted business prize was awarded for the first time in this category. It is awarded to companies that have dynamically advanced the digitization of business processes, products, services and business models in recent years. At the premiere, Lenzing was delighted to receive the first prize for the introduction of the blockchain technology for fiber identification along the textile value chain.

“Consumers increasingly want to understand the ingredients and suppliers of the products they buy, requesting a new level of transparency and traceability. With the introduction of blockchain technology, Lenzing is pursuing the ambitious goal of creating full transparency across the value chain, driving change in an industry where less than five percent of the top 250 apparel brands can track their garments back to the fiber origin”, Stefan Doboczky, CEO of the Lenzing Group, says. Lenzing enables its customers and partners to identify TENCEL ™ branded fibers across each production and distribution step from fiber-to-retail. The technology also allows consumers to verify the garment composition and the underlying textile supply chain at the point of sale, simply by scanning the barcode with a mobile device. As a result, Lenzing also directly supports the business with its very sustainably produced TENCEL™ lyocell fibers.

• Construction of a new air purification and sulfur recovery plant
• Further improvement of the exhaust emission values at the Lenzing site
• Important step in achieving the CO2 targets of the Lenzing Group

Lenzing – The Lenzing Group is a global leader in the climate-friendly and sustainable production of wood-based textile fibers. Lenzing announced its climate targets in August of this year. By 2030, the company aims to reduce its specific CO2 emissions per ton of manufactured pulp and fibers by 50 percent. By the year 2050, the Lenzing Group will no longer generate any net CO2 emissions.

Lenzing‘s Management Board has now resolved to invest EUR 40 mn to expand the production of the raw material sulfuric acid at the Lenzing site. This comprises an important milestone on the path towards climate neutrality. In the future, a new air purification and sulfur recovery plant will not only optimize the company’s self-sufficiency for this raw material and enhance process reliability but improve environmental protection within the context of a clear forward-looking strategy.

Improved exhaust emission performance

The new plant represents an important contribution towards implementing the sustainability strategy of the Lenzing Group, and also helps to ensure an even higher level of environmental compatibility of all production operations at the Lenzing site. The application of state-of-the-art technologies will further improve exhaust emission values. Furthermore, the new facility will help further reduce the use of fossil fuels by generating steam which will, in turn, be converted into electricity. In this way, it will also support the energy self-sufficiency of the company’s operations in Lenzing.

Improved CO2 scorecard

As a result, the production plant in Lenzing will reduce its annual CO2 emissions by 15,000 tons. This is an important step towards further advancing the company’s ambitious plans in the coming years and also strengthen Lenzing’s leadership role as a driver of ecologically sustainable industry. “On the basis of these investments, Lenzing is taking the next step in achieving its climate targets. At the same time, it will also reach a significantly higher level of autonomy with respect to a vital raw material”, states Stefan Doboczky, Chief Executive Officer of Lenzing.

The 2019 World Textile Forum closes its doors after two successful and exciting days.

On September 9 and 10 renowned speakers and experts from the textile business gathered in Zurich to discuss opportunities in the changing textile world. Exciting talks and keynotes illustrated new possibilities for a more sustainable and digital textile industry. While one part of the versatile program focussed on “Sustainable Sourcing” with speakers such as Robert van de Kerkhof (Lenzing AG), Heinz Zeller (Hugo Boss), Daniel Gemperle (Calida) and Anna Maria Rugarli (VF), the topic of “Digital Production” became the centre of attention later thanks to experts like Torbjörn Netland (ETH), Maximilian Kürig (Karl Mayer), Maria Neidhold (Spoonflower) and Holger Max-Lang (Lectra). They offered new perspectives on the sustainable future of the textile industry, presenting innovative sustainable production and business models. The subsequent panels furthered the knowledge exchange between both attendees and speakers and led to lively discussions.

Swiss Textile Federation, Swiss Textile & Fashion Institute STF and Gherzi Textil Organisation would like to thank all attendees and look forward to the next World Textile Forum!

• Organic Waste Systems and TÜV confirm fiber biodegradability also in fresh water
• All white LENZING™ Viscose, Modal and Lyocell fibers are now certified for all environments
• Global legislators aim at limiting plastic waste persisting in the environment for centuries
• EU Single-Use Plastics Directive partly regulates usage of plastic products
• Biodegradable materials such as wood-based fibers are the best alternative to single-use plastics

The Lenzing Group received confirmation of the full biodegradability of its fibers in fresh water by the independent research laboratory Organic Waste Systems (OWS). The new and existing international certifications conducted by OWS and issued by TÜV Austria verify that LENZING™ Viscose fibers, LENZING™ Modal fibers and LENZING™ Lyocell fibers are biodegradable in all natural and industrial environments: in the soil, compost as well as in fresh and in marine water.

The biodegradability of cellulosic products and the synthetic fiber polyester was tested in fresh water at OWS according to valid international standards, e.g. ISO 14851. At the end of the trial period, LENZING™ wood-based cellulosic fibers, cotton and paper pulp were shown to be fully biodegradable in fresh water in contrast to synthetic polyester fibers. The fact that synthetic materials are not biodegradable leads to major problems in wastewater treatment plants and potentially marine litter. In turn, this not only harms fish and birds living in and close to the oceans but also all marine organisms and us humans.

“The Lenzing Group operates a truly circular business model based on the renewable raw material wood to produce biodegradable fibers returning to nature after use. This complete cycle comprises the starting point of the core value of sustainability embedded in our company strategy sCore TEN and is the ‘raison d’etre’ of our company”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. “In living up to this positioning, we not only enhance the business of our suppliers, customers and partners along the value chain but also improve the state of the entire textile and nonwovens industries.”

Both the textile and nonwovens industries face huge challenges with respect to littering. If current trends continue, the oceans could contain more plastic than fish by 2050. Therefore, legislative bodies worldwide can no longer ignore the issue and have moved towards plastics legislation aimed at limiting the vast amount of waste. In response, European lawmakers issued the Single-Use Plastics Directive currently being transposed into national legislation in the EU member states.

Conventional wet wipes and hygiene products mostly contain plastic and were thus identified as one of the product categories to be singled out. Less polluting alternatives are generally encouraged by NGOs and legislators, e.g. products made of biodegradable wood-based cellulosic fibers. Plastic waste including microplastic can persist in the environment for centuries. In contrast, biodegradable materials are the best alternative to single-use plastics because they fully convert back to nature by definition and thus do not require recycling.

• Continued positive development of specialties business with revenue share of already more than 48 percent
• Commitment to long-term growth plan – investment in new 100,000 tons plant in Thailand approved
• Significantly more challenging market environment for standard viscose with historically low prices
• Outlook for 2019 confirmed

The Lenzing Group continued its solid business development in the first half of 2019. Despite a significantly more challenging market environment with historically low prices for standard viscose, Lenzing recorded a slight increase in revenue. The disciplined implementation of the sCore TEN strategy and the focus on specialty fibers continue to have a positive impact. Thanks to ongoing high demand for sustainably produced specialty fibers and positive currency effects, the impact of low standard viscose prices was largely offset in earnings.

• Produktionskapazitäten auf 320.000 Tonnen pro Jahr gesteigert
• Investition von EUR 60 Mio. erhöht Eigenversorgung und stärkt Unabhängigkeit von Marktpreisen
• Projekt als bedeutender Wirtschaftsmotor in der Region

Die Lenzing AG hat den Ausbau und die Modernisierung des Zellstoffwerks am Standort Lenzing fertiggestellt. Das Investment betrug EUR 60 Mio., die Produktionskapazität für Faserzellstoff aus Buchenholz wurde von 300.000 auf 320.000 Tonnen pro Jahr gesteigert. Die Inbetriebnahme der neuen Kapazitäten in den vergangenen Wochen dient der stärkung der Eigenversorgung mit Zellstoff im Sinne der Unternehmensstrategie sCore TEN.

„Der erfolgreiche Ausbau bringt uns dem strategischen Ziel, die Eigenversorgung mit Zellstoff in Richtung 75 Prozent zu erhöhen, näher und macht uns noch widerstandsfähiger gegen Preisschwankungen beim Zellstoffeinkauf“, sagt Stefan Doboczky, Vorstandsvorsitzender der Lenzing Gruppe. „Es freut uns, dass wir mit dem Projekt einen weiteren wesentlichen Beitrag zur Stärkung des Standortes Lenzing und der Wirtschaft in der Region beitragen konnten“, so Doboczky.

Der Ausbau wurde in weniger als zwei Jahren umgesetzt. Neben bis zu 100 Mitarbeiter/innen der Lenzing Gruppe waren auch etliche externe Partnerunternehmen aus Oberösterreich und angrenzenden Regionen an der Realisierung des Projektes beteiligt. Rund 40.000 Arbeitstage wurden vor Ort von externen Firmen geleistet, um die gelieferten Anlagen zu montieren. Für die Vorfertigung in deren Werken sicherte die Lenzing Gruppe direkt weitere Arbeitsplätze.

Gemäß der Unternehmensstrategie der Lenzing Gruppe wird die Eigenversorgung mit Faserzellstoff in den kommenden Jahren sukzessive auf 75 Prozent des Verbrauches angehoben. Derzeit erzeugt Lenzing in den eigenen Zellstoffwerken Lenzing und Paskov (Tschechien) 60 Prozent des konzerneigenen Bedarfs an Zellstoff. In Lenzing wird dazu hauptsächlich Buchenholz, das nicht zur Produktion von Möbeln geeignet ist, verwendet und in Tschechien hauptsächlich Fichte. Der restliche Faserzellstoff aus einer Reihe von Hart- und Weichhölzern wird von internationalen Partnern zugekauft, wobei Lenzing hier genauso strenge Einkaufsregeln im Sinne der Nachhaltigkeit anwendet wie beim Einkauf von Holz für die eigene Zellstoffproduktion.

• Lenzing plans to invest more than EUR 1 bn in new lyocell fiber production facilities
• First expansion phase with 100,000 tons approved in Thailand
• State-of-the-art production plant enhances global specialty fibers footprint
• Accelerates business growth with TENCEL™ branded fibers
• Biogenic energy supply fosters low CO2 emissions and climate protection  

Lenzing – The Lenzing Group is substantial increasing its production of lyocell fibers to meet the strong demand for these products and further strengthening its position as an industry leader in specialty fibers. Over the next years, it plans to invest more than EUR 1 bn in new production facilities for lyocell fibers. The first expansion phase of this ambitious growth plan, the construction of a state-of-the art lyocell fiber production plant in Prachinburi (Thailand), has now been approved. The plant will have a capacity of 100,000 tons and feature investments of approximately EUR 400 mn.

• Lenzing enters the age of digital traceability
• Transparency ensured from wood to the finished garment
• Partnership with Hong Kong based TextileGenesis™

The Lenzing Group, world market leader in specialty fibers made from the renewable material wood, is strengthening its leading position in sustainability in the textile industry. Lenzing will use blockchain technology to support its TENCEL™ branded fiber business, ensuring complete transparency and traceability for brands and consumers of its fibers in the finished garment. After evaluating various initiatives Lenzing decided to join the platform of the Hong Kong based technology company TextileGenesis™ to accomplish this ambition.

Consumers increasingly want to understand the ingredients and suppliers of the products they buy, requesting a new level of transparency and traceability. The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify TENCEL™ fibers and the respective wood source in each production and distribution step. Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy.

“With LENZING™ ECOVERO™ branded fibers Lenzing was the frontrunner in physical traceability and is now entering the age of digital traceability. This milestone in transparency is a further strong commitment to sustainability”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. “Together with TextileGenesis™, we aim to create an unmatched level of transparency for brands and consumers. With this step Lenzing will further help to green up the textile industry.”

Lenzing will carry out several pilot tests over the next few months involving partners along the entire value chain. Lenzing expects the platform to be fully operational as of 2020.

DyStar®, the leading dyestuff and solution provider, for the first time will use the PERFORMANCE DAYS in Munich (May 8th & 9th) as a platform to showcase its innovative new products and processes, partly developed in collaboration with selected partners.
Located at Hall C6, Booth P08, show visitors will have a chance to participate in several workshops that allow direct interaction with the specialists from DyStar Group on environmental and technical solutions to improve efficiency and significantly reduce waste of valuable resources.

The workshop on the Cadira® Polyester module, for example, will highlight that reductions of 50% water usage and more than 40% of energy consumption are possible with optimized processing.

As a market leading supplier of high-quality water-based inks for digital printing, DyStar will present their renowned Jettex® reactive, acid, disperse and vat ink ranges that enable digital printers to achieve digital prints with high fastness levels, outstanding depth and sustainable processing results.

Being fully committed to sustainability, DyStar will leverage on the PERFORMANCE DAYS fair to reach out to more brands and retailers with similar goals for potential collaboration in the areas of color, color inspiration, communication and realization tools.

Two of the five workshops conducted per day will also highlight examples of successful collaborations that provided innovation and efficiency to the textile industry.

Experts from LENZING™ will present LENZING™ Lyocell, a sustainable cellulosic fiber that provides innovative solutions for workwear.

Additionally, Datacolor® will present the new ColorReader Pro, a new Ultra-Portable Color Measurement Tool for the textile and apparel industry.

DyStar cordially invites you to Performance Days Functional Fabrics Fair, where the latest trends in fabric development for the functional textile industry will be showcased.

• Lenzing’s mission: Greening up the value chain
• Putting the Sustainable Development Goals into practice
• Partnering with US brands in Earth Day campaign to plant trees

For the Lenzing Group, sustainability is a core value, key business driver and stimulus for innovation. In its new Sustainability Report, which will be sent from Earth Day, April 22, readers will learn about the wide range of activities the company is engaged in pursuing its mission of greening up the value chain. The Report is entitled “Partner for Change”, a concept that also inspires the latest TENCEL™ campaign on occasion of Earth Month, launched on April 1, 2019 and continuing until April 30, 2019.

Sustainability is an increasingly important element of Lenzing’s brand promise. The current TENCEL™ Earth Month Campaign “From Trees, For Trees” is a brand collaboration supporting the replanting of trees in the California forests recently devastated by last year’s wildfires that burned over c of forest. From April 1 to April 30, 2019, TENCEL™ brand invites the public to get involved in helping them donate trees by liking and sharing Earth Month related posts on their branded Instagram channel as well as their retail partner’s Instagram channels (https://www.tencel.com/earth-day).