From the Sector

adidas Basketball in collaboration with basketball GOAT and legend, Candace Parker , unveils the new Candace Parker Collection Part II with retail partner DICK’S Sporting Goods. Rooted in a shared commitment to empower aspiring women athletes and hoopers – who like Parker set out to create their own legacy, the encore collection is the embodiment of Parker’s evolution on-and-off the court melding Ace’s style and performance insights for the next generation player.

The Candace Parker Collection Part II launches with the all-new Exhibit B, arriving in three custom colorways employing Lightstrike cushioning for fluid and dynamic handling. Each iteration of Parker's Exhibit Bs are inspired by her personal journey beginning with the “For Lailaa Nicole” receiving emerald green with silver accents in honor of her daughter. As for Parker, it’s not about “wearing the crown,” but about “sharing it” resulting in “Game Royalty”, a purple and gold colorway representing African queens followed by an ash blue and shadow navy for “Windy City” version signifying the hometown hero’s 2022 league title and rounded out by three unique Exhibit B “Elevated Team” colorways emphasizing the magic of teamwork.

The Candace Parker Collection Part II is an elevation for the new generation of athletes completed with a vibrant combination of pre to post-game apparel offerings including signature Ace sweatsuits, cropped jackets and hoodies, all paired with an assortment of tees and shorts that harken back to pivotal moments in Parker’s career. The return of inclusive sizing is paramount and purposeful, allowing Parker’s vision for expanded access to female and non-binary athletes who’ve traditionally had to size down to access men’s basketball apparel and footwear.

• Sustainability Report 2021 combines financial and non-financial performance indicators
• 2011-2021: 60% reduction in greenhouse gas emissions per metric ton produced. 51.7% renewable source energy achieved
• ESG criteria (environmental impact (E), social values (S), organizational governance (G)) determine sustainability strategy

The new RadiciGroup Sustainability Report has been published. With the goal of continuous improvement, the 2021 report has a broader reporting boundary compared to prior years and takes into consideration all the Group companies, including sales and service companies. Over 30 sites located across Asia, North America, South America and Europe have provided their 2021 data on economic, social and environmental performance.

Not only indicators of a financial nature but also measures of environmental impact (E), social values (S) and good organizational governance (G): the latter so-called ESG criteria have become a priority for RadiciGroup, which is preparing for the new European Union non-financial reporting directive in order to contribute to the transition towards a fully sustainable economic system and increase the value of its companies.

On the environmental front, the themes of climate change and decarbonization are RadiciGroup priorities and part of a policy aimed at the uncoupling of growth and resource usage. The Group undertakes to lower emissions from production and choose limited-impact energy sources. This commitment is confirmed by the numbers: in the 2011-2021 period, total emissions per metric ton produced were reduced by 60%, while renewable source energy used by the Group reached 51.7%. Specific investments to decrease environmental impact are ongoing: in 2021, EUR 3.1 million were allocated to introduce best available techniques and improve emissions abatement and energy efficiency.

RadiciGroup promotes professional growth by valuing competence and investment in training: Group training hours once again rose after the pandemic period from 36,000 hours in 2020 to 46,000 hours in 2021. The training method was often a hybrid, taking advantage of aspects experimented with during the pandemic, that is, less traveling and use of facilities in favour of higher groupwide attendance, without the need for participation limits. Fifty-five percent of total training hours was dedicated to health and safety, which has yielded positive results based on the related indicators.

Angelo Radici, president of RadiciGroup: “Today, the United Nations 2030 Agenda for Sustainable Development is our main guideline on sustainability issues. It shows us an ambitious scenario and urges us to confront a multitude of challenges that affect our enterprise from every point of view. We try to be quick to react and tenacious, staying faithful to our roots and our style, but expanding our perspective to become increasingly more competitive and proactive in the businesses we are engaged in. From the viewpoint of achieving less environmental impact in the future, we propose to be an enabler and facilitator for our stakeholders on themes such as the circular economy, where we see ourselves as protagonists in ecodesign and recycling, as well as innovation, which we put at the service of anyone who is processing and using our products, so as to offer real sustainability solutions together.”

• Annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers

• Digitalization and Sustainability Key to Resiliency for Italian Textile Machinery Sector

The objective critical issues faced by Italy as a whole throughout the course of 2021, primarily dictated by a pandemic that upset any and all pre-existing equilibriums, have not slowed or halted the Italian textile machinery sector.

Indeed, data presented during the annual assembly of ACIMIT, the Association of Italian Textile Machinery Manufacturers, held on 1 July proved decidedly positive, showing that in 2021 the sector recovered significantly compared to 2020, to the point of returning to pre-Covid levels.

Specifically, Italian textile machinery production amounted to 2.388 billion euros (+35% over 2020 and + 5% over 2019), with total exports amounting to 2.031 billion euros (+37% over 2020 and +9% over 2019).

However, these results do not cancel the obstacles that companies are still facing. Looking to the near future, expectations are for a rather uncertain outlook, as underscored by ACIMIT President Alessandro Zucchi: “2022 remains a year replete with unknown factors, starting with the Russian-Ukrainian conflict, along with the persistence of the pandemic, which seriously risk delaying expected growth consolidation for businesses in the sector. Difficulties in finding raw materials and components negatively affect the completion and fulfilment of orders processed as far back as 2021. To boot, rising energy costs and inflationary trends affecting numerous commodities are depressing overall business confidence. So the outlook for the sector is not so good.”
As such, the two cornerstones through which ACIMIT aims to support the Italian textile machinery sector are digitilization and sustainability.

4.0: The textile machinery sector looks to the future
The road to digital transformation has already led numerous manufacturers to completely rethink their production processes, rendering them more efficient and l ess expensive. The digital world is moving ahead at a decisive rate in the textile machinery sector, where the buzzwords are increasingly, for instance, the Internet of Things connecting to a company’s ecosystem, machine learning algorithms applied to production, predictive maintenance, and the integrated cloud management of various production departments. It is no coincidence that ACIMIT has focused decisively on its Digital Ready project, through which Italian textile machinery that adopt a common set of data are certified, with the aim of facilitating integration with the operating systems of client companies (ERP, MES, CRM, etc.).

A green soul
Combining production efficiency and respect for the environment: a challenge ACIMIT has made its own and which it promotes among its members through the Sustainable Technologies project. Launched by the association as early as 2011, the project highlights the commitment of Italian textile machinery manufacturers in the area of sustainability. At the heart of the project is the Green Label, a form of certification specifically for Italian textile machinery which highlights its energy and environmental performance. An all-Italian seal of approval developed in collaboration with RINA, an international certification body.
The assembly held on 1 July provided an opportunity to take stock of the Sustainable Technologies project, more specifically, with the presentation of the Rina Consulting survey on the Green Label’s evolution and impact in recent years.

The results have confirmed the initiative’s extreme validity. The technological advances implemented by the association’s machinery producers participating in the project have effectively translated into benefits in terms of environmental impact (reduction of CO₂ equivalent emissions for machinery), as well as economic advantages for machinery users.

With reference to the year 2021, a total of 204,598 tons of CO₂ emissions avoided on an annual basis have been quantified, thanks to the implementation of improvements on machinery. This is a truly significant reduction which, for the sake of comparison, corresponds to the carbon dioxide emissions generated by 36,864 automobiles travelling an average of 35,000 km a year. In terms of energy savings, the use of green labeled textile machinery has provided excellent performances in allowing for a reduction of up to 84% in consumption.

A round table discussion on the Green Label’s primary purpose
The environmental and economic impact generated in production processes for Italian textile machinery through the use of Green Label technologies was the focus of the round table which concluded the ACIMIT assembly.

Moderated by Aurora Magni (professor of the Industrial Systems Sustainability course at the LIUC School of Engineering), the debate involved Gianluca Brenna (Lipomo Printing House administrator and Vice President of the Italian Fashion System for Welfare), Pietro Pin (Benetton Group consultant and President of UNI for the textile-clothing area), Giorgio Ravasio (Italy Country Manager for Vivienne Westwood), as well as ACIMIT President Alessandro Zucchi.

Called on to compare common factors in their experiences relating to environmental transition processes for their respective companies, the participants were unanimous: the future of Italian textile machinery can no longer ignore advanced technology developments capable of offering sustainable solutions with a low environmental impact while also reducing production costs. This philosophy has by now been consolidated, and has proven to lead directly to a circular economy outlook.

The upcoming ITMA 2023 exhibition
Lastly, a word on ITMA 2023, the most important international exhibition for textile machinery, to be held in Italy from 8 to 14 June 2023 at Fiera-Milano Rho. Marking the 19th edition of ITMA, this trade fair is an essential event for the entire industry worldwide, providing a global showcase for numerous innovative operational solutions on display. A marketplace that offers participants extraordinary business opportunities. The participation of Italian companies is managed by ACIMIT.

ITM 2022 hosted textile technology leaders in Istanbul for 5 days, presenting the latest innovations in every field of textile from weaving, knitting, yarn, digital printing, finishing to denim. The ITM 2022 Exhibition, where a business volume of over 1.5 billion Euros was created in 5 days, accelerated the Turkish and world economy.

Organized by the partnership of Teknik Fairs Inc. and Tüyap Tüm Fuarcılık Yapım Inc., ITM 2022- International Textile Machinery Exhibition was held at Tüyap Fair and Congress Center between 14-18 June.  ITM 2022 Exhibition, attended by 1280 companies and company representatives from 65 countries, was visited by 64,500 people from 102 countries, consisting of 44% international and 56% domestic visitors.

Turkey became a Supply Center at the ITM 2022 Exhibition
The successful sales graph achieved at the ITM 2022 Exhibition proved that the difficulties experienced due to the pandemic for the last 3 years have been left behind. Turkey has become a supply center for European, Middle Eastern and African countries, especially with the disruption of the supply chain in Far East countries, including China. The profile of the professional visitors visiting the ITM 2022 Exhibition revealed that in the new world order that has shifted after the pandemic, the trade network has also changed hands and new players have appeared on the scene. The fact that manufacturers from all over the world such as Andorra, Angola, Honduras, Peru, Seychelles, Sierra Leone, Brazil, Sri Lanka, Tanzania, Egypt, Iran, and Oman purchased a large number of machinery and signed collaborations at the ITM 2022 Exhibition has proven this.

Exhibitors of ITM 2022 enlarge their stands for ITM 2024
Many company officials, who stated that they have achieved a sales graphic far above their expectations starting from the very first day of the ITM 2022 Exhibition and that they have hosted visitors from all over the world, decided to enlarge their stands at the ITM 2024 Exhibition. During the exhibition, companies visited the registration application points and applied for ITM 2024 participation.

The next meeting of the ITM and HIGHTEX Exhibitions will be held in Istanbul between 4-8 June 2024.

• The Borvida™ portfolio introduces sustainable base chemicals to Borealis’ range of product offering
• The range will initially be based on non-food waste biomass, and chemically-recycled waste; in the future it will also draw from atmospheric carbon capture
• The traceability of the content will be based on Mass Balance, which is ISCC PLUS certified
• This is the next step in an ambitious sustainability journey, which will see Borealis move away from traditional fossil-based feed

Borealis is strengthening its EverMinds™ circular product offering with Borvida™, a range of sustainable base chemicals.

The Borvida portfolio will offer base chemicals or cracker products (such as ethylene, propylene, butene and phenol) with ISCC Plus-certified sustainable content from Borealis sites in Finland, Sweden and Belgium. The move is part of Borealis’ broader commitment to a Future-Positive Revolution, in which the unrivalled benefits of base chemicals and polymers can be enjoyed at minimal impact to the planet.   

The portfolio will initially comprise Borvida B, from non-food waste biomass, and Borvida C, from chemically-recycled waste. In the future, the range will evolve to include Borvida A, sourced from atmospheric carbon capture. Borvida is complementary and is the building block to Bornewables™, a portfolio of polyolefins based on renewably-sourced second generation feedstocks, and Borcycle™, which offers circular polyolefins produced from mechanically- and chemically-recycled plastic waste.

Borealis produces a wide range of base chemicals for use in numerous industries based on various feedstock, such as naphtha, butane, propane and ethane. Through its olefin units (steam cracker and propane dehydrogenation), it converts these into the building blocks of the chemical industry: ethylene, propylene and C4 hydrocarbons (butylenes, ethyl tertiary-butyl ether (ETBE) and butadiene), and C5-6 hydrocarbons (pygas, phenol) among others.

The basis of the Borvida portfolio is Mass Balance, a Chain of Custody model that enables sustainable content to be tracked, traced, and verified through the entire value chain, offering sustainability-assured products from feedstock to end product. Using this model, circular alternatives can be offered in a cost-effective and environmentally-conscious way, which can be scaled up quickly without compromising on quality or efficiency.

Borvida can be used for a wide range of different polymer and chemical applications, also beyond polyolefins (PO). Non-PO polymers, such as polycarbonates, acrylonitrile butadiene styrene (ABS), super absorbant polymer (SAP) and other chemicals, are utilised for various end applications including coatings, plasticizers, adhesives, automotive, electronics, lubricants, detergents, appliances and sports equipment.

Together with key strategic partners, including Neste and Covestro, Borealis strives to provide a long-term solution in order to allow value-chain partners to meet their sustainability goals. Borvida will enable our customers to increase the sustainability of their products, keeping them ahead of forthcoming legislative changes, and meeting their customers’ demands for climate-conscious products.

Introduced on a smaller scale in early 2020, early renewable base chemicals customers include Covestro. “The use of alternative sustainable raw materials is one important pillar of our strategic ambition to become fully circular”, comments Frank Dörner, Managing Director Covestro Procurement Services GmbH & Co. KG. “The new product line is a good example for joint solutions, another strategic pillar, in order to establish new and reliable supply chains creating benefits for our customers.”

Wissenschaftler:innen vom Institut für Textilmaschinen und Textile Hochleistungswerkstofftechnik (ITM) der TU Dresden sind am 21. Juni 2022 für ihre gewebten Herzklappenimplantate mit dem Techtextil Innovation Award 2022 in der Kategorie „New Product“ ausgezeichnet worden.

Im Rahmen eines Forschungsprojektes der Industriellen Gemeinschaftsforschung (IGF) entwickelten Wissenschaftler:innen des ITM neuartige textile Herzklappenprothesen. Die Implantate können exakt an die anatomische Form angepasst und minimalinvasiv im Herz platziert werden. Die textile Herzklappe ist integral gefertigt. Hierbei erfolgt die Integration des Ventils in situ während des Webprozesses. Somit besteht die strömungstechnisch optimierte Herzklappe aus einer einzigen textilen Struktur. Weitere Fügeprozesse, z. B. durch Nähen, sind nicht mehr erforderlich. Das reduziert den Fertigungsaufwand im Gegensatz zur heutigen Herstellung biologischer Herzklappenprothesen in Handarbeit enorm.

Prof. Chokri Cherif, Institutsdirektor des ITM, freut sich mit seinem Team sehr über die kontinuierli-chen interdisziplinären Forschungserfolge, die am ITM in enger Kooperation mit technischen Webereien, Medizinern und Anwendern stetig erzielt werden. „Bereits vor zwei Jahren wurden wir mit dieser neuartigen Entwicklung als eines der drei Finalistenteams des Otto von Guericke-Preises 2020 geehrt. Die Auswahl für den Techtextil Innovation Award 2022 ist eine erneute Bestätigung für den Bedarf an unserer praxisorientierten Forschung und eine besondere Würdigung, aber gleichzeitig auch weiterer Ansporn für die zeitnahe Umsetzung unserer Forschungsergebnisse in die Industrie.“

Bislang stehen für die Behandlung defekter Herzklappen mechanische und biologische Klappen zur Verfügung. Die neuartigen gewebten Herzklappenprothesen sollen die Vorteile der beiden Typen vereinen: unbegrenzte Lebensdauer, keine lebenslange Einnahme von blutverdünnenden Medikamenten und minimal invasive Operation. Ferner können die textilen Herzklappen zeit- und kostensparend mit hoher Reproduzierbarkeit und Qualität gefertigt werden.

Freudenberg Performance Materials (Freudenberg) is endorsing further sustainable products with its ECO-CHECK label introduced last year. These products comply with various environmental criteria. With immediate effect, five more solutions bear the label making the company’s commitment to sustainability visible.

Leather goods
The newly-endorsed ECO-CHECK products include one Evolon® microfilament textile application. This is a reinforcement material for leather goods that is manufactured with no solvent and no binder. It contains up to 80 percent recycled PET and is suitable for a broad range of applications. The material is produced at Freudenberg’s facility in Colmar, France, where the manufacturing process is highly sustainable: it is certified to STeP by OEKO-TEX® and fully complies with the DETOX TO ZERO by OEKO-TEX® criteria.

Healthcare applications
In the field of healthcare, the bio-based M 1714 wound pad with superior absorption for more challenging wounds has now been endorsed with the ECO-CHECK label. The dressing consists of a mix of bio-based fibers derived from natural sources and exhibits a smooth wound contact layer. The product has been evaluated for industrial compostability and conforms to ISO 13432.

Architectural applications
The sustainable TF 400 Eco F mesh fabric for textile architecture from Mehler Texnologies® now also bears the ECO-CHECK label. Its yarn is made of 100% recycled PET bottles and its characteristics are very similar to those of conventional mesh fabrics. In 2021, it was awarded first place by the Architectural Membrane Association (AMA) in the “product” category in recognition of its properties.

Shoes
In the shoe industry, the binder-free strobel insoles have been endorsed as particularly sustainable. They contain a high percentage of recycled green bottle flakes. Moreover, the insoles themselves are fully recyclable.

Filtration applications
The two layered, needle-punched nonwoven filter medium that has just been endorsed with the ECO-CHECK label has impressive sustainability characteristics. Made entirely of polyester, more than half the fibers consist of recycled material.

• Lenzing continues to focus on partnering for systemic change

• Clear commitment to improving the environmental footprint of textile and nonwoven industries

• Global initiative TfS promotes sustainable design of global supply chains

The Lenzing Group, a world-leading provider of wood-based specialty fibers for the global textile and nonwoven industries, has joined the chemical industry’s sustainable supply chain initiative, Together for Sustainability (TfS). Together with Lenzing, numerous internationally active chemical companies have joined the initiative. Their common goal is to make the global supply chains of the chemical industry sustainable.

“Joining the TfS initiative is another clear commitment to improving the environmental footprint of the global textile and nonwoven industries and proves that sustainability is taken very seriously at Lenzing – so much so that sustainability is at the heart of our business strategy. So much so, it sits at the core of the Group’s business strategy. The industry needs innovation in order to transition from linear to circular ways of working, and Lenzing will continue to partner across the supply chain to bring this vision to life,” says Robert van de Kerkhof, Chief Commercial Officer Fiber at Lenzing.

Partnering for systemic change
Complex global sustainability challenges require a collaborative approach to developing systemic solutions, involving many stakeholder groups. In order to make the global textile and nonwovens industries more sustainable and bring about systemic change, Lenzing has therefore also been building on partnerships within its sustainability strategy “Naturally Positive” for many years.

“I am very proud to welcome Lenzing to the TfS family, bringing the TfS membership to 37 companies. Together and with our strategic partners we continue to expand our reach and increase our impact on the sustainability performance in chemical supply chains. Given the regulatory landscape, climate challenges and market conditions, the need for sustainable businesses only intensifies. TfS is the crucial enabler to make supply chains and businesses at large more sustainable and contribute to developing a better world”, says TfS President Bertrand Conquéret.

The global TfS initiative follows the principles of the UN Global Compact and Responsible Care.

ITM 2022, the first major international textile machinery exhibition to be held in the world after a 3-year hiatus during the pandemic process, is getting ready to open its doors. Bringing the leading brands of textile technologies together in Istanbul, ITM 2022 will host world launches and numerous collaborations for 5 days.

ITM 2022- International Textile Machinery Exhibition, organized in partnership with Teknik Fairs Inc. and Tüyap Tüm Fuarcılık Yapım Inc, will open its doors at Tüyap Fair and Congress Center between 14-18 June. For ITM 2022, which will be held in 12 halls on an area of 120,000 m2; hums of 1280 participating companies from more than 40 countries continues. Tüyap Fairground, where thousands of people sweat for stand setups, is getting ready for the big meeting. ITM 2022, where all halls have reached 100% occupancy rate and 1280 exhibitor companies are located, will also attract attention with the stand areas and machine parks that the manufacturers have enlarged compared to the previous exhibitions.

Companies will showcase their state-of-the-art technologies for the first time at ITM 2022
Many companies that focus on product development and new productions under pandemic conditions will have the opportunity to introduce their products to their customers for the first time in 3 years at the ITM 2022 Exhibition. Company owners, managers, employees and sector representatives visiting the exhibition will have the opportunity to see the latest technological innovations for the first time and witness their world launches.

Sector representatives, who will open up new horizons in their minds about textile technologies, will sign new products by transforming the extraordinary and original ideas that they have obtained at the ITM 2022 Exhibition into design. Participating companies will also update their machines in line with the demands and needs from the sector representatives and lead the development of new technologies.

Significant Contribution to Exports Aimed with Machine Sales and New Investment Decisions
The textile industry, which is among the locomotive sectors in Turkey's exports, has made a significant contribution to the Turkish economy, especially with the performance increase it has achieved during the pandemic period. Having achieved an increase of up to 40 percent in its exports of textiles and raw materials, Turkey also managed to increase its exports of medical textiles, technical textiles and home textiles. The industry will further increase this success with the collaborations to be realized at ITM 2022. The textile machinery industry will gain great momentum with the machinery sales and new investment decisions to be made at the exhibition.

ITM 2022, which will be attended by many domestic and foreign companies and visited by thousands of people, will be an organization where both domestic and foreign companies will make sales amounting to millions of Euros and many business connections will be realized.

Intense Interest from Trade Delegations
Trade delegations from dozens of countries are requesting to attend the ITM 2022 Exhibition, which is included in the ‘Domestic Organizations Covered by State Incentives’ list by the Ministry of Commerce. Bangladesh, India, Iran, Serbia, Czech Republic, Pakistan, Indonesia, Ethiopia, Malaysia, Mexico, Egypt and Vietnam are among the countries that requested procurement delegations. The intense application of visitors to consulates and commercial attachés from all over the world clearly reveals that ITM 2020 will host a large number of visitors.

ITM 2022 Exhibition Prepares to Break Both Exhibitor and Visitor Records
Company owners, company representatives and visitors left the 2018 edition of the ITM Exhibition very satisfied. ITM 2018 Exhibition, attended by 1150 companies and company representatives from 64 countries and visited by approximately 60 thousand people from 94 countries made a significant contribution to the export records of the textile industry that year. At the ITM 2022; It is getting ready to break new records with the number of participants and visitors coming from Turkey and abroad.

Technical Textiles and Nonwovens Industry Will Meet at HIGHTEX 2022 Exhibition
On the other hand, HIGHTEX 2022 Exhibition, which will be held simultaneously with the ITM 2022 Exhibition, will be an exhibition where Nonwoven products, raw materials used in their production and the state-of-the-art technologies will be exhibited. HIGHTEX 2022 Exhibition, which is the first and only in its field in Turkey, will host a record number of participants and visitors in parallel with the increase in demand for technical textiles. At the HIGHTEX 2022 Exhibition, companies operating in many sectors, from medical textiles to hygienic textiles, from agricultural textiles to geotextiles, will exhibit their latest products and production technologies. Nonwoven manufacturers will come together with the global players of the sector and have the opportunity to both invest in technology and introduce their newest products.

The ITMC 2022 conference, which will take place at the BAnQ from September 19 to 21, 2022, is aimed at attendees from various sectors of the textile industry. Its interdisciplinary approach is the key to maximizing the potential and development of textile materials and tools for various applications. The objective of the conference is to explore new ideas, effective solutions and collaborative partnerships for business growth by creating synergy between designers, manufacturers, suppliers, students and end users from all sectors and fully exploiting this potential.

The main topics are: Composites and textile reinforcement - Sustainable Production & Ecotextiles - Smart and functional textiles - Nanotechnology & Advanced Technical Textiles - Comfort & Protective Textiles - Medical Textiles - Digital Tools & Mass Customization

Keynote speakers :

• Omar Cherkaoui, ESITH : how ESITH was able to support the operators of the Moroccan textile sector during the covid-19 crisis
• Tracy Toulouse, TT : the impact and legacy of our clothing is to identify us as a nation
• Prof. Raul Fangueiro, University of Minho: fiber-based materials: from nano to macro scale
• Pierre-Alexandre Fournier, Exoskin: the role of smart textiles in the future of health
• KyoungOk Kim, Shinshu University: Patternmaking for attractive clothing for mass customization
• Marie O’Mahony, Consultant, Royal College of Art (RCA): smart materials & systems: has embracing uncertainty become vital to commercialization?
• Xianyi Zeng, Ensait: intelligent garments for online monitoring of human health and well-being
• Corinne Farace, Techtera: The collaborative approach: a major stake in meeting the challenges of tomorrow