From the Sector

adidas announces preliminary results for the third quarter and adjusted its full year 2022 guidance. The company’s new outlook takes into account a further deterioration of traffic trends in Greater China as well as a significant inventory build-up as a result of lower consumer demand in major Western markets since the beginning of September, which is expected to lead to higher promotional activity during the remainder of the year. The new outlook also reflects several one-off costs impacting the company’s bottom-line results in both the third and fourth quarter of the year.

Based on preliminary numbers, adidas’ currency-neutral revenues grew 4% during the third quarter. Currency-neutral sales in Greater China declined at a strong double-digit rate reflecting the continued widespread covid-19-related restrictions as well as significant inventory takebacks. Excluding Greater China, currency-neutral revenues in the company’s other markets combined continued to grow at a double-digit rate during the quarter. In euro terms, the company’s sales increased 11% to € 6.408 billion in Q3. The gross margin declined 1.0 percentage points to a level of 49.1% and operating margin reached 8.8% during the third quarter (2021: 11.7%). Net income from continuing operations was € 179 million in Q3 (2021: € 479 million). The bottom-line development during the quarter reflects several one-off costs totaling almost € 300 million on the net income level. The majority of these expenses reflect the company’s decision to initiate the wind-down of its business operations in Russia. In addition, non-recurring costs related to accelerated cash pooling in high inflationary countries, a recently settled legal dispute as well as higher provisions for customs-related risks also had an adverse effect on the company’s gross profit, operating overheads as well as financial and tax expenses in the quarter.

As a result of the deteriorating traffic trend in Greater China, higher clearance activity to reduce elevated inventory levels (up 63% on a currency-neutral basis at the end of Q3) as well as total one-off costs of around € 500 million on the net income level in 2022, the company reduced its full year guidance. adidas now expects currency-neutral revenues for the total company to grow at a mid-single-digit rate in 2022 (previously: mid- to high-single-digit rate), reflecting double-digit revenue growth during the fourth quarter. This growth will be driven by adidas’ strong product pipeline, support from the FIFA World Cup 2022 as well as easier prior year comparables. The company’s gross margin is now expected to be around 47.5% in 2022 (previously: around 49.0%). Consequently, the company’s operating margin is now forecasted to be around 4.0% in 2022 (previously: around 7.0%). Net income from continuing operations is expected to reach a level of around € 500 million (previously: around € 1.3 billion).

In 2023, the company expects the non-recurrence of the one-off costs of around € 500 million occurred in 2022 to have a positive impact on the net income development in the same order of magnitude. In addition, in light of the challenging market environment adidas established a business improvement program to safeguard the company’s profitability in 2023. As part of this program the company has launched several initiatives aimed at mitigating the significant cost increases resulting from the inflationary pressure across the company’s value chain as well as unfavorable currency movements. In total, the program, which will result in one-off costs of around € 50 million in the fourth quarter of 2022, is expected to compensate cost headwinds of up to € 500 million in 2023. In addition, it is expected to deliver a positive profit contribution of around € 200 million next year.

INDA, the Association of the Nonwoven Fabrics Industry, announces that IDEA® – an event for the Nonwovens & Engineered Fabrics Industry – will be held every two years instead of three starting in 2024.

The upcoming dates for IDEA® under the new schedule will be March 28-31, 2022, as currently scheduled, and then April 23-25, 2024. Both will be held as live, in-person events at the Miami Beach Convention Center in Florida.

“INDA has three key reasons for making this change in event frequency,” said Dave Rousse, INDA President.  “First, the nonwovens industry has been a vibrant, innovative sector with new products, processes and materials every year, so providing an opportunity to showcase more frequently these new developments better serves the industry. Second, one of the major nonwoven events in Asia has declared they will run each and every year, impacting the past three-year cycle of major shows in the nonwovens industry. Third, coming out of the Covid pandemic, market research predicts for the near future that regional events are expected to be better supported than global events.”

The last time IDEA® was held in 2019 it broke all attendance records. INDA expects the 2022 edition March 28-31 to attract several thousand senior-level buyers and attendees from over 60 countries and several hundred exhibitors from a myriad of industry sectors, including absorbent hygiene, wipes, filtration, medical and surgical products, personal protective equipment, home and office furnishings, transportation, geosynthetics and building construction.

• World of Wipes® International Conference Expected to Draw More than 400 Attendees July 12-15 in Atlanta

As business activity emerges with renewed enthusiasm post-pandemic, more than 400 attendees are expected to attend the World of Wipes® International Conference July 12-15 at the Atlanta Marriott Marquis with over 50 tabletop exhibits at the two evening receptions.

In a sign of the industry’s strong desire to return to business in-person, INDA is anticipating a full show for a dynamic interactive experience with wipes industry professionals at WOW 2021. With less than a month to go, over 350 wipes professionals have already registered and registration remains open.

“We are pleased to open our doors for WOW 2021 and have our wipes professionals gather once again for face-to-face business, educational program content and social interactions,” said Dave Rousse, INDA President. “INDA is looking forward to welcoming industry friends to re-engage and bringing attendees together to forge new relationships.”

The three-day conference will deliver the latest insights and material science developments in key areas for business growth in this vital market with themes focused on sustainability issues, the impact of COVID-19 on consumer wipes, regulatory trends, flushability and more.

WOW 2021 Highlights

July 12 – The learning gets started with the separate one-and-a-half-day WIPES Academy led by Chris Plotz, INDA Director of Education and Technical Affairs, providing critical training on research, development and manufacturing of wipes. WOW 2021 will officially kick off with an evening welcome reception in the Marriott’s Imperial Foyer.

July 13 – WOW attendees are greeted by INDA’s President, Dave Rousse. The compelling conference program gets underway with the following sessions:

• Wipes and the Growing Plastics Debate
• Government Affairs Update 
• The Confusing World of Regulations Impacting the Disinfecting and Sanitizing Wipes
• Presentations by the three finalists for the World of Wipes Innovation Award® – Kimberly-Clark Scott Sanitizing Wipes, Lenzing™ Lyocell Skin fibers and Shark

July 14 – Industry-leading experts will present on thought-provoking topics related to wipes trends, innovations, sustainable packaging and the impact of COVID-19 during this packed second day. Among the not-to-be-missed sessions are:

• Trends in the Wipes Market and Among Consumers
• Innovation in Wet Wipe Preservatives
• COVID-19 Impact on Wipes Consumption and Cleaning Habits
• Sustainable Packaging and Dispensing for Wipes 

July 15 – Sustainability will be a headliner for this third day as well as the presentation of INDA’s prestigious award for innovation.

• Nonwoven Substrates for More Sustainable Wipes
• Flushable Wipes: Loved by Consumers, Wrongly Accused by Utilities

In addition to the strong conference content, at least 50 companies will exhibit their products and services during two evenings of one-and-a-half-hour tabletop exhibitions with networking receptions.

WOW 2021 will conclude with the exciting announcement of the World of Wipes Innovation Award® by Dave Rousse.

In addition to the live component, a conference recording will be available on demand two weeks after the event. INDA maintains its commitment to adhering to all CDC protocols and guidelines for a safe event. For the full event details, visit the WOW website.

Belgian textile innovator Devan Chemicals was lauded by Frost & Sullivan for its antimicrobial technology with proven quaternized silane chemistry, known under its trade name as BI-OME®.

RONSE, BELGIUM – The non-leaching attributes of the technology coupled with its ability to reduce microbial mutation make it a potential candidate for textiles where durability and safe human contact are highly valued.

Based on its recent analysis of the European antimicrobial technology for the textile market, Frost & Sullivan recognizes the Belgium-headquartered Devan Chemicals NV (Devan) with the 2020 European Technology Innovation Leadership Award. Devan’s highly relevant antimicrobial technology addresses issues concerning the contamination of PPE and textiles, including the spread of drug-resistant bacteria, viral transmissions, and hospital-acquired infections (HAIs). Its quat-silane technology, due to its non-migrating behaviour, physically punctures the microorganism cell to destroy it without interfering with cell DNA. Notably, it eliminates the adverse effects of leaching antimicrobials while providing high efficiency in the range of 99.9 percent to 99.99 percent, even after multiple washes.

"By providing non-migrating antimicrobial technology for the textile industry, Devan plugs the safety and performance gaps inherent in current inorganic and organic antimicrobial agents. Its antimicrobial technology, unlike silver- or triclosan-based technology, comprises non-migrating monomers and prepolymers such as organo-functional silane," said Monami Dey, Industry Manager, Frost & Sullivan. "The organo-silane polymers are covalently bonded and polymerized to the textile surface as a coating via padding, exhaust, and spraying techniques. The coating forms a non-leaching reactive surface and destroys the microbes on contact, without releasing harmful components into the environment."

Devan CEO Sven Ghyselinck is very happy with the award: “The best practice award is a nice recognition of the hard work we did in the last 6 months to evaluate the performance against viral activity. It’s great to see our efforts didn’t go unnoticed.”

Earlier this month Devan published new test results confirming the high performance virus-reducing capabilities of its BI-OME fabric coating technology on both unwashed and intensely washed fabrics. The Belgian company has worked closely with a series of international third party laboratories to test different fabric substrates against a wide range of enveloped viruses. Before washing, samples treated with Devan BI-OME score very good to excellent (99% and higher according to ISO 18184) results on virus reduction. Different substrates, like polyester, cotton and polycottons, were exposed to enveloped viruses like SARS-COV-2 (known to cause COVID-19), Feline Corona, Vaccinia (the EU standard for enveloped viruses) and Porcine Respiratory viruses. After 30minutes, BI-OME already reduced 99.96% of the activity of SARS-COV-2.

After washing, a decrease in virus reduction performance of coating technologies is normal and expected. However, BI-OME is confirmed to deliver only a minimal reduction, retaining up to 98.5% virus reduction even when the fabric is washed 25 times.

"Devan is working towards sustainability and green chemistry. For instance, its technology does not contain any harmful solvents such as formaldehyde or polychlorinated phenols and fulfills the regulatory obligations of the EU BPR," noted Dey. "Its commitment to promoting sustainability in textile finishes with a strong focus on GMO-free, kosher, as well as halal certifications, and recyclability has given the company an edge in launching new products at an accelerated pace to match customers’ most pressing concerns and demands."

One of those innovations is BI-OME NTL (natural), a natural, bio-based antimicrobial solution that guarantees an optimal freshness and hygiene for textiles. The active ingredient is the well-known Linseed oil, obtained from the dried, ripened seeds of the flax plant. The active ingredients in BI-OME NTL are GMO free, Halal, Kosher and recyclable.

Textile and nonwoven associations issued a joint statement today urging federal, state and local governments to deem textile and nonwoven manufacturing facilities as “essential” when drafting “Shelter in Place” orders in response to the COVID-19 crisis.

Our associations recognize the serious challenges our elected officials, health administrators, and others are facing when issuing orders to protect communities across the country and we understand the necessity for leaders to enforce a ‘Shelter in Place” order or quarantine orders.

Our members make a broad range of inputs and finished products used in an array of personal protective equipment (PPE) and medical nonwoven/textile supplies, including surgical gowns, face masks, antibacterial wipes, lab coats, blood pressure cuffs, cotton swabs and hazmat suits. These items are vital to the government’s effort to ramp up emergency production of these critical supplies.

If workers who produce these goods are not granted an “essential” exemption from “Shelter in Place” and other quarantine orders to go to their manufacturing and distribution facilities, it will cause major disruptions in the availability of these goods. This will create significant hardship to healthcare providers and consumers across the country who depend on steady and stable supplies of these critical items.

We are asking the administration and state and local authorities to provide greater certainty and clarity for our companies and employees and ask for a clear exclusion of our manufacturing operations from “Shelter in Place” orders as the textile and nonwoven products that we make in the U.S. play an essential role in mitigating the shortages of critical supplies. Such a designation will help us avoid disruptions of vital goods and services during this challenging time.