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10.10.2023

Textile & Fashion Forum Helsinki 2023

The Textile & Fashion Forum Helsinki 2023, organized by Finnish Textile & Fashion and EURATEX, highlights the discourse on sustainable practices within the textile and fashion industry. This two-day event, scheduled for 26-27 October at the Little Finlandia event center in Helsinki, will include a day of curated company visits.

Finland’s leading textile and fashion forum will showcase the industry's pioneering companies and their pursuit of a sustainable and resilient future. With insightful discussions, inspiring speakers, and thrilling business cases, the event drives transformation and sets new benchmarks for the textile and fashion sector.

The Textile & Fashion Forum Helsinki 2023, organized by Finnish Textile & Fashion and EURATEX, highlights the discourse on sustainable practices within the textile and fashion industry. This two-day event, scheduled for 26-27 October at the Little Finlandia event center in Helsinki, will include a day of curated company visits.

Finland’s leading textile and fashion forum will showcase the industry's pioneering companies and their pursuit of a sustainable and resilient future. With insightful discussions, inspiring speakers, and thrilling business cases, the event drives transformation and sets new benchmarks for the textile and fashion sector.

The Textile & Fashion Forum Helsinki 2023 will focus on critical industry themes. The transformation of the textile and fashion industry relies on three key pillars: the creation of different circular business models matching growth with sustainability, a green and digital transition where information technology is necessary to deliver sustainability, and scaling the business, as how start-ups can make a leap and big companies can evolve their growth strategies. These three themes will be discussed in depth during the event.

The speaker lineup, drawn from Finland, Europe and beyond, demonstrates the expertise connecting on this platform. Noteworthy figures include Tiina Alahuhta-Kasko, President & CEO of Marimekko; Kai Mykkänen, Minister of Climate and the Environment of Finland; Marcus Hartmann, Head of Public Affairs & Sustainability at H&M; Liljana K. Forssten, Range Strategist at IKEA; and Virginijus Sinkevičius, European Commissioner (on video).

Source:

Euratex & Finnish Textile & Fashion

15.03.2023

AFRY project partner in TreeToTextile

  • TreeToTextile sustainable textile fibre demo plant in Sweden

TreeToTextile, owned by H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest, invested €35 million in constructing a textile fiber process technology demonstration plant in Sweden. AFRY supported TreeToTextile throughout the project in the development and implementation phases from 2016-2022. The demonstration plant is now in the start-up phase.

TreeToTextile is offering a new technology to produce bio-based textile fibers with a low environmental footprint and aims to make sustainable textile fibers available to all. The new fiber is a regenerated cellulosic fiber, produced from renewable and sustainably sourced raw materials from forests. TreeToTextile has invested €35 million in developing and constructing a new demonstration plant in Nymölla, Sweden. This investment is a crucial step prior to the scale-up and commercialization of this technology.

  • TreeToTextile sustainable textile fibre demo plant in Sweden

TreeToTextile, owned by H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest, invested €35 million in constructing a textile fiber process technology demonstration plant in Sweden. AFRY supported TreeToTextile throughout the project in the development and implementation phases from 2016-2022. The demonstration plant is now in the start-up phase.

TreeToTextile is offering a new technology to produce bio-based textile fibers with a low environmental footprint and aims to make sustainable textile fibers available to all. The new fiber is a regenerated cellulosic fiber, produced from renewable and sustainably sourced raw materials from forests. TreeToTextile has invested €35 million in developing and constructing a new demonstration plant in Nymölla, Sweden. This investment is a crucial step prior to the scale-up and commercialization of this technology.

AFRY has been the leading consultant and engineering partner of TreeToTextile from its early stages of project development in 2016, continuing onto demo plant implementation engineering from 2020-2022 In the project development phase, AFRY’s assignment included several pre-feasibility and feasibility studies, process design, up-scaling evaluations, and supplier pilot runs planning. In the demo plant implementation phase, AFRY was responsible for the engineering, project management and site services, also providing many additional services like permit and procurement support as well as machine and IT solutions.

“AFRY and TreeToTextile have a long-lasting, mutually developing relationship that we hope to continue. Together with AFRY, we have overcome the challenges through close collaboration, flexibility, broad competence and most important of all, mutual commitment”, says Olli Ylä-Jarkko, CTO at TreeToTextile.

The commissioning of the demonstration plant started in the summer of 2022, and the project was handed over to TreeToTextile for start-up and further optimization of the process.

“I’m proud of the deep and long-lasting cooperation with TreeToTextile. This project shows AFRY’s ability and wide competence to meet various demands of customer investment projects – from early phase development to implementation. AFRY’s long experience with bio-based materials, combined with our extensive process industry and project execution experience, makes us a unique partner for industrial clients in accelerating their bio-based fibers to scalable commercial production”, says Lisa Vedin, Head of Process Industries Sweden at AFRY.

More information:
TreeToTextile AFRY bio-based
Source:

Afry

(c) ChemSec, report Not Quite 100%
28.04.2022

ChemSec' Study: Consumer brands demand clarity on recycled plastics

A new interview study from NGO ChemSec shows that there is a gap between supply and demand when it comes to recycled materials, causing confusion and bottlenecks. Among other things, suppliers go out of their way using elaborate trade schemes to reach the coveted ”100% recycled” tag, which – it turns out – is not that important to consumer product brands. Far more crucial aspects, according to several major B2C companies, are:

  • Honest communication towards customers
  • Comprehensive information from suppliers
  • Clear standards for recycled material

These are some of the conclusions from NGO ChemSec’s survey and interview study with 26 highly well-known consumer product brands. All brands responded to a survey concerning their current plastic use, as well as their needs, expectations and challenges regarding using more recycled material, to enable the shift to a circular economy for plastics.

Ten of the brands then participated in in-depth interviews on the same topics:, Essity, H&M, IKEA, Inditex , Lego, Mars,  SC Johnson, Tarkett, Unilever and Walgreens Boots Alliance.

A new interview study from NGO ChemSec shows that there is a gap between supply and demand when it comes to recycled materials, causing confusion and bottlenecks. Among other things, suppliers go out of their way using elaborate trade schemes to reach the coveted ”100% recycled” tag, which – it turns out – is not that important to consumer product brands. Far more crucial aspects, according to several major B2C companies, are:

  • Honest communication towards customers
  • Comprehensive information from suppliers
  • Clear standards for recycled material

These are some of the conclusions from NGO ChemSec’s survey and interview study with 26 highly well-known consumer product brands. All brands responded to a survey concerning their current plastic use, as well as their needs, expectations and challenges regarding using more recycled material, to enable the shift to a circular economy for plastics.

Ten of the brands then participated in in-depth interviews on the same topics:, Essity, H&M, IKEA, Inditex , Lego, Mars,  SC Johnson, Tarkett, Unilever and Walgreens Boots Alliance.

Is non-mechanical recycling the answer?
Only about ten percent of all discarded plastics is recycled today, which is of course not nearly enough to achieve a circular plastics economy. Despite ambitions and initiatives to reduce plastics use – replacing the materials with other, more sustainable ones – the “plastic tap” is not expected to be turned off anytime soon. Quite the opposite, which makes raising the recycling rates more important than ever.

Although commercially viable, traditional (mechanical) recycling is afflicted with severe flaws, such as legacy chemicals, quality and functionality issues, as well as the lack of clean and sorted waste streams. The brands cited quality and functionality issues as the main obstacles for using more recycled material in their products.

This opens up for non-mechanical recycling, sometimes referred to as chemical recycling, where the plastic is either dissolved or broken down into smaller building blocks. Harmful additives and other hazardous chemicals can be removed in the process, and a material comparable to virgin plastic can be achieved – at least in theory.

So far, however, non-mechanical recycling technologies are costly, energy-intensive, and often require the addition of a great deal of virgin plastic to work – the very material that needs to be phased out.

The chain of custody models needs to be detangled
Apart from these production issues, there is a wide range of chain of custody models surrounding non-mechanical recycling, including mass balance and book & claim, which enable trade of credits or certificates for recycled material.

This cuts the physical connection between input and output, making it possible for a supplier to sell a material as “100% recycled”, when the actual recycled content could be zero.

This is a major issue for the brands ChemSec has spoken to, who value honest and correct communication towards customers. It turns out, perhaps somewhat surprisingly, that being able to slap a “made from 100% recycled plastic” label on a product is not all that important to brands.

To the brands, a physical connection between input (the discarded plastic waste headed for recycling) and output (the product at least partially made from recycled plastics) is far more important.

A physical connection, along with correct and adequate information from suppliers, as well as clearer standards and guidelines than what is available today, is what brands require to increase the use of recycled material and move us closer to a circular economy for plastics.

More information:
ChemSec plastics Recycling
Source:

ChemSec

Neue Technologie in der HeiQ Fresh-Serie verwandelt Vorhänge in Luftreiniger (c) HeiQ
Neue Technologie in der HeiQ Fresh-Serie verwandelt Vorhänge in Luftreiniger
04.12.2019

New technology in the HeiQ Fresh range turns curtains into air purifiers

Swiss textile innovator HeiQ has added a new dimension to air management in the HeiQ Fresh product range – air purifying functionality that will be used in curtains from IKEA to reduce indoor air pollutants such as the Volatile Organic Compounds (VOCs) acetaldehyde, formaldehyde and nitrogen oxide (NO).

No electricity required, no extra space occupied, the Gunrid curtain from IKEA looks like an ordinary curtain but performs a novel function – it purifies indoor air because it is infused with the latest technology in the HeiQ Fresh range – HeiQ Fresh AIR. Gunrid curtains will be available in IKEA retail stores in 2020.

Swiss textile innovator HeiQ has added a new dimension to air management in the HeiQ Fresh product range – air purifying functionality that will be used in curtains from IKEA to reduce indoor air pollutants such as the Volatile Organic Compounds (VOCs) acetaldehyde, formaldehyde and nitrogen oxide (NO).

No electricity required, no extra space occupied, the Gunrid curtain from IKEA looks like an ordinary curtain but performs a novel function – it purifies indoor air because it is infused with the latest technology in the HeiQ Fresh range – HeiQ Fresh AIR. Gunrid curtains will be available in IKEA retail stores in 2020.

According to the World Health Organization, over 80% of urban residents are exposed to high levels of air pollution1. The concentration of VOCs indoors is generally higher than outdoors2.. While many VOCs are not considered as harmful to health, such as perfumes and fragrances, some others such as acetaldehyde, formaldehyde, nitrogen oxide (NO) and d-limonene and other semi-volatile polycyclic aromatic hydrocarbons are attributed as responsible for significant negative impact on health by the World Health Organization (WHO). These VOCs come from outdoor sources as well as indoor sources such as furniture, paints, household cleaning products, sprays or cooking activities, as outlined in the clean air survey 2018, conducted by IKEA. Aiming to improve the lives of people through making everyday textiles more functional, HeiQ innovated a textile treatment that will use home fabrics such as curtains as a medium to purify the indoor air.

More information:
HeiQ HeiQ Smart Temp IKEA
Source:

HeiQ