From the Sector

HeiQ will display its biobased textile solutions for allergen reduction, odor control, and dynamic cooling at ITMA Milano 2023. The event will take place from the 8th to the 14th of June at Fiera Milano in Italy, where HeiQ will also showcase HeiQ AeoniQ™, its cellulosic fiber and flagship advancement in biobased textile technologies.

The focal point of the HeiQ exhibition at ITMA Milano 2023 will be the company’s biobased textile technologies. These innovations address one of the major challenges faced by the textile industry, making fabrics more functional while contributing to a sustainable future.

The ready-to-use HeiQ technologies on display are HeiQ Allergen* Tech, providing synbiotic protection in home textiles and unmatched defense against inanimate allergens, HeiQ Cool, the dual-action cooling that keeps one cool and comfortable, even in the most demanding conditions, HeiQ Mint, the botanical odor control that provides plant-based and effective odor management, and HeiQ Fresh, for sustainable odor control.

Additionally, HeiQ will present a glimpse into the future with HeiQ’s groundbreaking carbon-positive continuous filament yarn, HeiQ AeoniQ™, that turned from an idea into a breakthrough piece of garment in just 15 months.

This cellulosic fiber has the objective to render polyester and nylon obsolete until 2030 and has attracted the support and active engagement of global partners who saw HeiQ AeoniQ™ as the solution to change the future of the textile industry.

Intertextile Shanghai Home Textiles – Spring Edition is set for a renewal. After last year’s brief pause, 283 exhibitors from 5 countries and regions will showcase their latest innovations at the National Exhibition and Convention Center (Shanghai) during this traditional peak sourcing period. The fair will be held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Yarn Expo Spring, CHIC and PH Value from 28 – 30 March 2023.

Comprehensive range of products zoned for easy sourcing
The 27,000 sqm gross exhibition space in hall 5.2 will host suppliers in multiple product categories, such as bedding, towelling, table and kitchen linen, home textile technologies, and textile designs. Several product pavilions and zones will be formed to encourage efficient sourcing, with areas designated for quality bedding, towelling, feather and down duvet fillings, quilt fillings, intelligent equipment and upholstery fabric products. Buyers looking for sustainable fibres, yarns and fabrics may be interested in sourcing at the Lenzing Group’s brand new centralised Lenzing Home Textile Satellite Pavilion. With Lenzing joined by eight of its Chinese downstream manufacturers, the pavilion will showcase the various home textile applications for the Austrian company’s wood-based TENCEL™ fibres.

Other well-known international and domestic exhibitors include Cotton Council International (CCI), Zhangjiagang Coolist Life Technology, Guangdong Kulida Down, Wujiang City Yunjie Textiles, Yantai Pacific Home Fashion, Sunvim Group, and Jiangsu Goostars Hometextiles. These suppliers, and many more, will present their up-to-date products to meet the sourcing demands of buyers from different channels.

Programme
At every edition, Intertextile Shanghai Home Textile’s fringe events keep fairgoers informed on a variety of topics, allowing exhibitors and visitors alike to stay up to date with the latest market trends and make informed business decisions.

Aligning with the fair’s general direction on promoting sustainability, and to satisfy the industry’s needs, representatives from Lenzing will be holding an exclusive seminar about the e-commerce opportunities surrounding eco-friendly TENCEL™ products’ sleep enhancing qualities. Other presentations and discussions that touch on sustainability will also be available under the fair’s Textile & Technology event theme.

With consumers globally paying more attention to health issues and increasing their spending on health products, the home and contract textile industry is also a party to this rising trend. To this end, seminars discussing traditional Chinese medicine and how it relates to different health issues will be held on day one. Their crossover topics include how aromatherapy can encourage high-quality sleep, as well as an introduction on the innovation of traditional medicinal textiles.

Moreover, the well-known Chinese retailer JD.com will co-host an event that promotes home textile products made with Chinese cotton. Several talks will focus on different aspects, such as the products’ quality and the overall potential of this industry aided by government policies.

After China’s relaxation of border restrictions and other pandemic control measures, it is now easier for domestic and overseas buyers to visit their Chinese suppliers at the fairground, for the chance to touch and feel their desired products.

With many trade fairs restarting their event schedules worldwide, and China notably relaxing border restrictions for travellers entering the country, global industry players are looking forward to the return of the Asian home textile show.

The Autumn Edition, which is more targeted towards international participants, will take place at the National Exhibition and Convention Center (Shanghai) from 16 – 18 August 2023. Due to easing travel restrictions and the promising home textiles market, the organisers expect to welcome more overseas exhibitors and visitors to the upcoming show.  

With China’s reopened borders the latest step in the global home textiles industry getting back on track, international suppliers have been actively seeking ways to reinvigorate business growth stunted by the pandemic, and participating in reputable trade fairs is a common choice.

According to TexPro, the global home textiles market is expected to grow at an annual rate of 3.5% between 2020 and 2025, with the market size to reach over USD 151 billion by the end of the forecast period. Regionally, China is expected to remain the world’s largest home textiles market with a share of over 28%.

As an important sector for the home textiles industry and the global economy in general, China has announced several policies to facilitate business and trading activities that involve foreign companies. One of the most important is the ease of the travel regulations when entering the country.

735 exhibitors and over 20,000 buyers joined the previous edition, and participants can expect a comprehensive platform in autumn. The fair will comprise a wide range of home textile products, including bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

In view of the easing of pandemic restriction policies in China, the Spring Editions of Intertextile Shanghai Apparel Fabrics, Yarn Expo and Intertextile Shanghai Home Textiles have been moved to the new timeslot of 28 – 30 March 2023. This will allow both local and international fairgoers more time to prepare for their participation, with a higher industry turnout now expected at the three fairs. The fairs will still be located at the National Exhibition and Convention Center in Shanghai where they were originally due to be held from 8 – 10 March.

Discussing the change of dates, Ms Wilmet Shea, Deputy General Manager of Messe Frankfurt (HK) Ltd explained: “After talking to our stakeholders, we believe adjusting the spring show dates to the end of March is the right move. It provides enough time for exhibitors and visitors from local and abroad to plan for the fairs and capitalise on the ample international business opportunities brought by the reopening of China’s border.”

Monforts will be presenting its finishing technologies at the forthcoming Igatex textile machinery exhibition, which takes place from December 1-4 at the Lahore Expo Centre in Pakistan.

The importance of the textile industry to Pakistan’s economy cannot be overstated – it accounts for 60% of the country’s overall exports and some of its industry’s players are very major employers. In the year to June 2022, Pakistan’s textile exports climbed by 25% to a record value of $19.3 billion according to the country’s Bureau of Statistics, as security of deliveries – especially to Europe and the USA – worked in the country’s favour, in the light of the Covid-19 pandemic and subsequent supply chain issues. It has a key role to play in quickly getting the country back on its feet after the devastation.

Monforts customers in the regions around the country’s three biggest cities of Karachi, Lahore and Faisalbad include all of the main players in the fields of home textiles and denim production, including Afroze, , Al Karam Artistic Milliners, Azgard-9, Crestex, , Gul Ahmed, Interloop, Liberty Mills, Lucky Textile Mills, Mustaqim, Naveena (NDL), Rajby Industries, Sapphire Finishing, Soorty, Style Textile and US Denim.

These companies rely on established Monforts technologies including Montex stentering equipment, Monfortex sanforizing units and Thermex dyeing ranges. The company’s Matex Eco Applicator minimum application system has also proved a big hit in recent years.

Monforts has also achieved considerable success in Pakistan with its Econtrol®* dyeing system  – an effective and established dyeing process. More than 40 Thermex continuous dyeing ranges have been installed in Pakistan in recent years and operator training on the Econtrol®* process by sophisticated technologists is an additional service.

The Econtrol® pad-dry process has a number of immediate benefits. Compared to the common pad-dry-pad-steam process, no salt is used and no steamer is required for a separate fixation step. Compared to the pad-dry-thermofix process, no urea is used and no smoke or deposits are generated, and unlike with the cold pad batch process, direct feedback of the dyeing results ensures no batching time is necessary and guarantees good reproducibility from the lab to bulk production.

An immediate wash off is also unnecessary, allowing for flexible production planning. The process is suitable for pale to dark shades with very good fastness properties. Also waste water treatment is improved by this technology.

*Econtrol is a registered mark of Dystar Colours Distribution GmbH.

Monforts will take part in a VDMA textile technology trade delegation to Turkmenistan from November 21-26, on behalf of the German Federal Ministry of Economics.

Around 80% of Turkmenistan’s production of textiles and garments is currently exported, with a value of $350 million in 2020. This is now expected to rise to $450 million by 2023.

In addition to expanding in cotton yarns and fabrics, the country is also looking to enter other textile markets, including nonwovens, carpets and absorbent hygiene products, and negotiations are currently underway between the Turkmenistan Ministry of Textile Industry and the Korean Institute of Industrial Technologies to also commence manufacturing synthetic fibres from polymers.

In 2021, a new textile complex was opened by state-owned textile manufacturer Cotam in the city of Kaka, which is aiming to produce 3,650 tons of yarn, 12 million square metres of different types of fabrics and 1.2 million tons of finished products annually, with the creation of 1,300 new jobs.

Monforts has supplied seven complete finishing machine ranges to Turkmenistan company Cotam, as the Central Asian country looks to boost its production of cotton yarns and fabrics via an ambitious textile industry modernisation plan.

Cotam now has two separate manufacturing sites at Babadayhan and Kaka, both of which have now been equipped with Monforts technologies built at the company’s plant in St Stefan in Austria.

Cotam supplies finished fabrics to both the apparel and home textiles markets and at its Babadayhan plant is now operating two Montex stenter lines and a Monfortex sanforizing line. At its new Kaka plant, the company has also installed two Montex stenter lines, as well as a Thermex universal hotflue for continuous dyeing and curing.

“Turkmenistan celebrated 30 years of independence in 2021 and has made a giant leap forward in its progressive development,” said Monforts Managing Director Stefan Flöth. “A textile industry equipped with modern high-tech equipment has been created factories and equipped with the most advanced and high-performance equipment built and put into operation. We are extremely pleased that the Ministry of the Textile Industry of Turkmenistan chose Monforts machinery for its new textile complex in Kaka and together with the machines for Babadayhan and other recent projects we are proud to say that 15 Monforts machines are now established in the country.”

HeiQ announces the launch of a 100% biobased, proprietary textile technology, HeiQ Allergen Tech, which aims to improve the lives of all the ones who suffer from allergies. This technology reduces inanimate allergens, like house dust mite matter, and pet allergens, and can be added in the finishing stage of the manufacturing process of textiles for bedding and furniture purposes.

Building upon its tested proprietary Synbio ingredient, HeiQ Allergen Tech is a new textile finish for home textiles, and textiles used for furniture and public transportation.

100% biobased HeiQ Allergen Tech creates an invisible protective layer that lasts at least 20 washing cycles and beyond according to performed tests. Its main advantage is cutting down the proliferation of allergens such as house dust mite matter and pet allergens (pet hair, dander, saliva), and creating conditions for reducing the health threats they pose to millions of people.

Several tests have proven the high effectiveness of HeiQ Allergen Tech in reducing the levels of house dust mite matter (96.6%), allergens from dog hair (76.5%) and cat hair (83.6%), keeping a durable effect even after frequent washing. Following these results, Allergy UK has assessed and certified HeiQ’s new allergen control textile technology.

In light of the current pandemic circumstances in China, the 2022 edition of Intertextile Shanghai Home Textiles Autumn will be deferred. The Autumn fair, which was originally scheduled to be held from 15 – 17 August at the National Exhibition and Convention Center in Shanghai, will now take place in 2023 at the same venue. The fair’s organisers will announce the new date in due course.

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, explained the decision: “After holding discussions with our stakeholders, we have made what we believe to be the responsible decision to delay the fair. While the call was made with the safety of the fair’s participants in mind, deferring the fair to the early part of next year will also allow more time for fairgoers to plan for their participation.”

“We understand that there is a lot of anticipation surrounding this fair, with exhibitors and buyers eager to connect in person. We would like to thank all participants for their patience and understanding, and also to express our continued dedication to provide a quality international trading platform for the home textile industry.”

Exhibitors or visitors with any further enquiries related to the fair can email, or visit the fair’s official website.

Italian textile entrepreneur, Alberto Paccanelli, has been re-elected as President of EURATEX during its General Assembly on 17 June; he will thus extend his mandate with 2 more years, until June 2024. Paccanelli is CEO of the Martinelli Ginetto Group, active in the high-end home textiles. He is also a Board member of Sistema Moda Italia and Confindustria Bergamo.

On the occasion of his re-election, Paccanelli presented his vision on the future of the European textiles industry: “With the adoption of the EU Textile Strategy on 30 March, the European Commission  has launched a very ambitious journey that will change the nature of our industry: more focus on sustainability and durability, more transparency within the supply chain, more communication with the consumer, but also a better level playing field for our European companies, and more investment in innovation, digitalisation and skills development. That is a very ambitious agenda, which needs to result in a more resilient European textile industry. The coming 2 years will be critical to translate that vision into specific legislation and concrete programmes. This requires a strong EURATEX, to actively contribute to that process. I am honoured to continue leading the organisation and fulfil this challenging task.”

EURATEX GA also elected 4 other members of the Presidency Team: Bodo Bölzle (Amann, Germany), Jean François Gribomont (Utexbel, Belgium), Grégory Marchant (UTT, France) and Ismail Kolunsag (Cross Tekstil, Turkey). During the Assembly, EURATEX also welcomed new memberships from Ukrlegprom (Ukraine) and Astrico (Romania), and a partnership with Inditex (Spain).

This year, Intertextile Shanghai Home Textiles again joins forces with NellyRodi™, the renowned French agency for international forecasting, to present the design theme for 2023 – ‘ALIVE’ – together with three trends: HUMAN CAPITAL, ROUSING COMMITMENT and UNREAL REALITIES.

Nature is a keyword in HUMAN CAPITAL
This direction reflects how people want to reconnect with the environment by choosing a local approach, short supply chains, raw and natural materials, and traditional techniques. For instance, 100% plant-based materials, as well as metalised fringed jacquards and gold yarns are used to illustrate this concept.

Inspired by everyday basics and daily essentials, the trend uses a soft, luminous white palette mingled with muted and amber shades of vegetal dyes. Designs also incorporate figurative hand-drawings, archaic bestiary, stylised wildflowers and geometric patterns.

ROUSING COMMITMENT celebrates creative self-expression
The trend combines a lively play of mix-matching patterns and colours. This embraces the integration of neutral shades through touches of metallic silver and fluorescent colours to represent the urban life.

Foamback and other fabrics influenced by sports materials, as well as extravagant jacquards, silicon embossing and bouclé fabrics draw out feel-good factor of the theme. Prints using modern twists on traditional patterns, lettering plays, exuberant florals and bold geometrics, also deliver the desire to live freely by sharing joy and happiness with others.

The fantasy of UNREAL REALITIES
In order to push the limits of imagination, science and technology, consumers tap into digital realms to connect with other realities, augmented worlds and futurist utopias that draw out the potential of today’s technology. Metalised rainbow colours highlight the magic and wonder under this virtual reality theme, while surrealistic photoprint shapes, misty landscapes, blurry effects and fantastical nature adds a futuristic touch.

The theme adopts iridescent gleam of semi-transparent voiles, muslins, recycled synthetics and added pearly or glazed aspects. Soft, light meshes, honeycombed or blistered surfaces and cloudy seersuckers elevate the textures in the fabrics.

The trends are decided by a committee led by the NellyRodi™ Agency (France) and formed by top forecasters including Mr Vincent Grégoire (France), the agency’s Consumer Trends and Insights Director; Mr Shen Lei (China), Founder and Chief of Interior Architects Design; and Ms Tracy Jen (Taiwan, China), the Host of ‘Eremito’; as well as Ms Sakina M’sa, the beloved French fashion designer and entrepreneur.

In order to integrate exhibitor and industry resources more effectively, the organisers of Intertextile Shanghai Home Textiles have announced that the Spring and Autumn editions will be merged this year. The two fairs will now be held concurrently from 15 – 17 August 2022 at the National Exhibition and Convention Center.