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ERCA successfully showcased latest product at ITMA 2023 (c) ERCA
Giusy Bettoni, Matt Swartz, Fabio Locatelli and Mike Maekawa after the talk
28.06.2023

ERCA successfully showcased latest product at ITMA 2023

ERCA successfully showcased their latest product during the recent ITMA 2023 exhibition, taking the opportunity to share with ITMA visitors the journey that stood behind the creation of REVECOL®.

REVECOL® transforms critical waste materials (exhausted vegetable oils) into a line of innovative and responsible chemical auxiliaries destined for the entire textile industry and its various applications, offering different characteristics: circular DNA, certification, safety, high performance, competitivity and applicability on any type of textile fiber, whether virgin or recycled.

Patagonia® and trim supplier YKK teamed up with ERCA to deploy REVECOL® in their manufacturing process. This alliance was presented to ITMA visitors as an example of what the industry can achieve through collaborative practices.

ERCA successfully showcased their latest product during the recent ITMA 2023 exhibition, taking the opportunity to share with ITMA visitors the journey that stood behind the creation of REVECOL®.

REVECOL® transforms critical waste materials (exhausted vegetable oils) into a line of innovative and responsible chemical auxiliaries destined for the entire textile industry and its various applications, offering different characteristics: circular DNA, certification, safety, high performance, competitivity and applicability on any type of textile fiber, whether virgin or recycled.

Patagonia® and trim supplier YKK teamed up with ERCA to deploy REVECOL® in their manufacturing process. This alliance was presented to ITMA visitors as an example of what the industry can achieve through collaborative practices.

The process of sharing REVECOL® with the industry really started with the announcement of ERCA’s partnership with Patagonia® and YKK and deepened during the session Upcycling Minds Think Alike moderated by Giusy Bettoni, CEO and Founder, C.L.A.S.S. (Creativity, Lifestyle and Sustainable Synergy), and which saw the participation of Matt Swartz, Color and Material Quality Manager of Patagonia®, Fabio Locatelli, Head of ERCA, Textile Specialties Business Unit and Mike Maekawa, Sales and Business Development Manager, YKK Vietnam.

Source:

ERCA

17.02.2023

FiloFlow & C.L.A.S.S: "Sustainability from A to Z" at Filo

FiloFlow and C.L.A.S.S. join forces and showcase the "Sustainability from A to Z" desk at the upcoming 59th edition of Filo.

Filo and C.L.A.S.S. have always shared the commitment to a tangible sustainability of products and processes of the textile industry. The Yarn Show realizes this through the FiloFlow project, while the international eco-hub founded by Giusy Bettoni demonstrates its commitment through services that support companies in their journey towards responsible innovation.

With this shared commitment, Filo and C.L.A.S.S. are making available to the companies that will join the 59th edition of the Yarn Show a new service dedicated to information and guidance in the field of sustainability.

Within the FiloFlow Area, C.L.A.S.S. will curate the "Sustainability from A to Z" desk, designed to provide companies with an orientation about sustainability matter in textiles: from certifications to environmental impact and end-of-life measurements, the importance of ethics and the energy savings; from responsible innovation to new generation communication.

The 59th edition of Filo takes place on February 22nd and 23rd, 2023 in Milan.

FiloFlow and C.L.A.S.S. join forces and showcase the "Sustainability from A to Z" desk at the upcoming 59th edition of Filo.

Filo and C.L.A.S.S. have always shared the commitment to a tangible sustainability of products and processes of the textile industry. The Yarn Show realizes this through the FiloFlow project, while the international eco-hub founded by Giusy Bettoni demonstrates its commitment through services that support companies in their journey towards responsible innovation.

With this shared commitment, Filo and C.L.A.S.S. are making available to the companies that will join the 59th edition of the Yarn Show a new service dedicated to information and guidance in the field of sustainability.

Within the FiloFlow Area, C.L.A.S.S. will curate the "Sustainability from A to Z" desk, designed to provide companies with an orientation about sustainability matter in textiles: from certifications to environmental impact and end-of-life measurements, the importance of ethics and the energy savings; from responsible innovation to new generation communication.

The 59th edition of Filo takes place on February 22nd and 23rd, 2023 in Milan.

Source:

C.L.A.S.S

(c) C.L.A.S.S.
21.09.2022

WHITE and C.L.A.S.S. are back to “Unveiling the Fashion Backstage”

C.L.A.S.S. continues its path of "strategic sustainable synergies" with the aim of sharing its message of responsible innovation, and returns for the second time to Milan Fashion Week with WSM White Sustainable Milano. The objective is to represent a selected and smart path of the production chain related to materials, technologies, production, customization, finishing processes and dyes that are increasingly less impactful on the environment.
 
After debuting last February, “Unveiling the Fashion Backstage”, the educational and narrative journey of WSM | White Sustainable Milano developed in synergy with Giusy Bettoni, founder and CEO of C.L.A.S.S., returns to the VISCONTI HALL and grows in terms of attendance and thematic areas.

The exhibiting copmpanies are: Bemberg™ by Asahi Kasei, Maeba International, Linificio e Canapificio Nazionale SB, Edmos, Toyoshima, Iluna Group and YKK.

C.L.A.S.S. continues its path of "strategic sustainable synergies" with the aim of sharing its message of responsible innovation, and returns for the second time to Milan Fashion Week with WSM White Sustainable Milano. The objective is to represent a selected and smart path of the production chain related to materials, technologies, production, customization, finishing processes and dyes that are increasingly less impactful on the environment.
 
After debuting last February, “Unveiling the Fashion Backstage”, the educational and narrative journey of WSM | White Sustainable Milano developed in synergy with Giusy Bettoni, founder and CEO of C.L.A.S.S., returns to the VISCONTI HALL and grows in terms of attendance and thematic areas.

The exhibiting copmpanies are: Bemberg™ by Asahi Kasei, Maeba International, Linificio e Canapificio Nazionale SB, Edmos, Toyoshima, Iluna Group and YKK.

Photo: C.L.A.S.S.
20.09.2022

Bemberg™ by Asahi Kasei taking part at White Sustainable Milano

  • New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
  • September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

  • New fibre with a circular economy footprint obtained from cotton linters through a closed-loop process
  • September 22-25, 2022, WSM-White Sustainable Milano, Visconti pavilion

For the second time in a row Bemberg™ by Asahi Kasei takes part to White Sustainable Milano, the first fashion trade show entirely dedicated to the research and focus on new materials and technologies able to lead to a real ecological transition, developed in collaboration with Giusy Bettoni, CEO and founder C.L.A.S.S., and Marco Poli, Founder of The Style Lift.

After becoming a leader in formalwear lining, in the latest decade this fiber by Asahi Kasei has been able to evolve towards new consumer needs and desires, moving itself towards many different applications such as intimate, fashion, formalwear and activewear. Bemberg™ by Asahi Kasei arrives at WSM with a new step into its journey and evolution in contemporary style with a new Staple-fibre that unlocks creative paths towards mew aesthetics, touch and sustainability.

A new yarn range that expands the company’s realm of applications for the fashion and luxury industry, including also knitwear, jersey and casualwear. Indeed, the fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg™ also ensures certified sustainability credentials through its transparent and traceable approach.

At WSM fair, the company proves it by unveiling a collection of t-shirts developed in collaboration with the MagnoLab smart network of Italian companies. Circular economy and environmental responsibility meet aesthetic research with a collaborative imprint.

The new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collabs related to sustainability and circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibers, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.

Source:

C.L.A.S.S.

28.06.2022

C.L.A.S.S. is back with Smart Shop materials at Future Fabrics Expo

The international eco hub C.L.A.S.S. brings its next generation Smart Shop’s offer to the 10th edition of the Future Fabrics Expo from the28th to the 29th of June 2022 in London.

Since 2018, C.L.A.S.S. has been offering the access of the top of its Material hub innovations to small and new generation of designers and brands through its Smart Shop, the online store of smart materials. C.L.A.S.S. intent at FFE is to share the unique values of its design driven, conscious, high-tech materials, in order to start synergies with an audience characterized by the interest in responsible innovations, the main expertise of CEO and founder Giusy Bettoni and her team.

C.L.A.S.S. offers smart solutions – from 1 meter to max 50 meters - for the contemporary wardrobe which include all the different expressions of textile ingredients: natural, transformed, innovative and back in the loop materials, giving everyone the possibility to create design, innovative and yet responsible products in line with their new generation of contemporary values.

The international eco hub C.L.A.S.S. brings its next generation Smart Shop’s offer to the 10th edition of the Future Fabrics Expo from the28th to the 29th of June 2022 in London.

Since 2018, C.L.A.S.S. has been offering the access of the top of its Material hub innovations to small and new generation of designers and brands through its Smart Shop, the online store of smart materials. C.L.A.S.S. intent at FFE is to share the unique values of its design driven, conscious, high-tech materials, in order to start synergies with an audience characterized by the interest in responsible innovations, the main expertise of CEO and founder Giusy Bettoni and her team.

C.L.A.S.S. offers smart solutions – from 1 meter to max 50 meters - for the contemporary wardrobe which include all the different expressions of textile ingredients: natural, transformed, innovative and back in the loop materials, giving everyone the possibility to create design, innovative and yet responsible products in line with their new generation of contemporary values.

Among the conscious, yet technological materials which will be presented at Fabrics for Future there are Bemberg™ by Asahi Kasei, Albini’s organic and scientifically traceable cotton, Re.VerSo™ recycled wools, NewLife™ recycled polyester and Maeba International’s Back in The Loop fabrics.

Source:

C.L.A.S.S.

C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event (c) DUARTE
DUARTE SEASON 2 “Eco-Street Dance”
09.03.2022

DUARTE returns to Milan Fashion Week

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

  • C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

17.02.2022

C.L.A.S.S. will be at Filo to highlight the role of yarns in responsible innovation

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

(c) C.L.A.S.S.
26.11.2019

C.L.A.S.S. ecohub promotes, educates and shares sustainable culture at Denim Première Vision

Platform C.L.A.S.S. - the acronym for Creativity Lifestyle And Sustainable Synergy –returns to Denim Première Vision with a triple mission: to educate, share sustainable innovation and promote the state of the smart of the textile and fashion business.

“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects” Explains Giusy Bettoni, CEO and founder of C.LA.S.S. As sustainability consultant for Première Vision, Bettoni will curate a programme of #SmartTalks with some of the most influential players in the industry.

C.LA.S.S. will bring its Smart Materials Bank, an open and inspirational resource and educative tool for designers, students and brands which features some of the most innovative materials on the market. On show at booth (B14) also some of C.LA.S.S. most innovative partners.

Platform C.L.A.S.S. - the acronym for Creativity Lifestyle And Sustainable Synergy –returns to Denim Première Vision with a triple mission: to educate, share sustainable innovation and promote the state of the smart of the textile and fashion business.

“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects” Explains Giusy Bettoni, CEO and founder of C.LA.S.S. As sustainability consultant for Première Vision, Bettoni will curate a programme of #SmartTalks with some of the most influential players in the industry.

C.LA.S.S. will bring its Smart Materials Bank, an open and inspirational resource and educative tool for designers, students and brands which features some of the most innovative materials on the market. On show at booth (B14) also some of C.LA.S.S. most innovative partners.

Source:

GB Network

(c) C.L.A.S.S.
13.09.2019

C.L.A.S.S. brings forward the state of the art of smart fashion in Paris

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.

Source:

GB Network Marketing & Communication

C.L.A.S.S. Proudly Supports Textile Exchange’s Sustainability Conference in Milan (c) GB Network Marketing & Communication
16.10.2018

C.L.A.S.S. Proudly Supports Textile Exchange’s Sustainability Conference

  • Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
  • The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability. As a result, C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, will be on hand to support this year’s theme.

Many of the materials the C.L.A.S.S. team will showcase speak to circular economy such as Re.VerSo™, Bemberg™ and ROICA™ by Asahi Kasei, Iluna Group and TINTEX Textiles and many others that use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

  • Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
  • The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability. As a result, C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, will be on hand to support this year’s theme.

Many of the materials the C.L.A.S.S. team will showcase speak to circular economy such as Re.VerSo™, Bemberg™ and ROICA™ by Asahi Kasei, Iluna Group and TINTEX Textiles and many others that use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

During Textile Exchange’s Sustainability Conference, Giusy Bettoni, C.L.A.S.S. CEO and Founder and her team will have a dedicated space to engage attendees in an open discussion regarding the importance of fashion business strategies. The experience in the space, that will reflect an New York event created for C.L.A.S.S. by Ginger Design, will start with the vision of a film by Cristina Picchi that represents harmony between the various phases of the textile process and the cycles of natural elements. Visitors will walk through a three-dimensional installation designed by Cécile Feilchenfeldt to inspire creativity and explore the limitless possibilities using innovative smart materials.

“We are always proud to have a presence at international events including this year’s Textile Exchange’s Sustainability Conference. It is a great way for us to share our expertise regarding responsible innovation and new business model strategies. As C.L.A.S.S. is headquartered in Milan, we are proud that they selected our city for this year’s conference. Being held in Milan provides a chance for us to support Textile Exchange regarding smart material innovation, many of them produced in Italy.” said Bettoni.

Just off their return from Première Vision in Paris, Bettoni who is also the Sustainability Consultant for Smart Creation, recognizes the importance for her company to have a strong international presence to spread C.L.A.S.S.’ message to a global audience regarding responsible creation. 

As C.L.A.S.S. enters their second decade of business, they have expanded their business activities to include e-commerce that provides an opportunity for fashion start-up to purchase up to a maximum of 50, an initiative launched to support fashion start-ups. And a new division, C.L.A.S.S. Education, an initiative Bettoni co-founded with James Mendolia, also a Professor, Fashion Institute of Technology. Mendolia has been visiting universities to speak to fashion design, business, textiles and production students in Europe, Asia and North America to encourage attendees to infuse a new way of design thinking and move from a linear to a circular business model.   

Source:

GB Network Marketing & Communication

20.07.2018

ROICA™ Infused Eco-Smart Technology into High Performance Stretch at EUROBIKE

EUROBIKE, the world’s leading trade fair for the cycling industry, included ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers discovered ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ joined this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? was held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel led the way, as they shared their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

EUROBIKE, the world’s leading trade fair for the cycling industry, included ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers discovered ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ joined this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? was held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel led the way, as they shared their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
 Witness ROICA™ partners as leaders in high-tech performance fabrics for the world of sports for riders that want to stand out. The unbeatable collection of well-constructed fabrics that revolutionize the premium stretch market at the following EUROBIKE Exhibitors:

  • M.I.T.I. SpA (IT)
  • Maglificio Ripa (IT)
  • Piave Maitex (IT)
  • SITIP SpA (IT)
  • SOFILETA (FR)
  • Sportwear Argentona S.A. (ES)
More information:
ROICA™
Source:

GB Network