From the Sector

This year’s edition of ITMA ASIA + CITME proved to be a success for the exhibiting VDMA member companies. Measured by booked square metres, Germany had the largest contingent, among the foreign exhibitors. More than 40 VDMA member companies were exhibiting their innovative products in Shanghai.

Dr. Janpeter Horn, chairman of the VDMA Textile Machinery Association noted: “Although facing a difficult market situation, this year’s edition of ITMA ASIA + CITME has exceeded the expectations, both in terms of the number of visitors and the quality of the talks. The significant number of foreign visitors to the fair was particularly pleasing.”

Solutions were demonstrated for more sustainable textile productions by most of the exhibitors, and here the VDMA members presented their technologies for saving water, energy and raw materials under the heading “Smart technologies for green textile production.”  

Dr. Uwe Rondé, CEO, Saurer Intelligent Technology AG explained: “Saurer is satisfied with both the number of visitors and the quality of the discussions. Our booth was full from morning to evening with customers focused on latest technologies within the three mega trends: recycling, automation and digitalisation. Although machine utilisation in the spinning mills is still well below average, people are already gathering information and thinking about what to invest in once the market recovers.”

Benjamin Reiners, owner of Reiners + Fürst stated: „This year’s ITMA ASIA + CITME has exceeded our expectations by far. Especially the first day - a Sunday - has brought many high-quality customers and exclusively decision makers to our booth. We estimate about 20% international customers mainly from Bangladesh, Egypt, India, Iran, Pakistan, Uzbekistan and Vietnam. All customers agreed that the market situation at the moment is difficult, capacity usage is between 50-75% in the ring spinning sector and improvement is expected not before the 2nd half of 2024. Nevertheless the general spirit is very positive.“

“This ITMA ASIA was a great success for Trützschler. We welcomed a large number of Chinese visitors to our booth, as well as a significant number of interested international visitors”, said Dr. Bettina Temath, Head of Global Marketing Trützschler Group SE.

Georg Stausberg, CEO of the polymer processing solutions division and chief sustainability officer of the Oerlikon Group stated: „We can look back on a successful show where we were able to meet many of our customers not only from China, but also from Pakistan, India and Indonesia, for example.”

“A very well-attended trade fair, with interesting discussions, great innovative topics, in line with the modern and rapidly developing China" noted Wolfgang Schöffl, head of product line weaving machines and member of the extended management, Lindauer Dornier.

The VDMA Textile Machinery Association and VDMA China were present at the fair, to support the members e.g. with regard to IPR. With the help of a VDMA expert and a contracted law firm, the member company Sahm submitted a complaint application for patent infringement disputes during the exhibition to the onsite IPR office. Both parties, Sahm, and the Chinese company, that used patented design without permission reached an agreement: The Chinese company had to stop displaying functions and designs involving patent infringement on site which meant the removal of some structural parts and the covering of key components protected by patent protection.

Dr. Harald Weber, managing director of VDMA Textile Machinery concluded: “Asia, and China in particular, represent the primary foreign markets for the VDMA member companies in the sector. The Chinese market is the main destination for their exports. Other major export destinations in Asia include India, Pakistan, Bangladesh and Uzbekistan. ITMA ASIA + CITME provides a unique platform to showcase technologies for customers directly in Asia. The VDMA member companies are looking forward to the coming edition of the fair from 14 to 18 October 2024 in Shanghai.”

The latest survey of VDMA members' subsidiaries in China gives reason to hope that the economic situation in the Chinese textile industry could also improve significantly in the second half of the year. In addition, European textile machinery manufacturers are urged to be present on the most important market and at the trade fair and to offer Asian customers most advanced technology for their demanding challenges.

The appetite for responsible sourcing shows no sign of slowing with Europe's fastest-growing platform, Source Fashion expanding again for its next edition with a 50% increase in exhibitors to over 320 from around the world.

The gateway to the UK fashion industry, Source Fashion takes place on 18th - 20th February at Kensington Olympia London putting international manufacturers and suppliers at the fingertips of UK brands.

Source Fashion offers a unique experience for decision-makers in buying, sourcing and procurement, with the reassurance of knowing that every exhibitor has been audited to ensure sustainability and transparency remains at the heart of their business model. The next show unites manufacturers from the UK, India, Portugal, Turkey Madagascar, China, Sri Lanka, Nepal, Peru, Philippines, Ethiopia and many more. The show will also see the debut of manufacturers from Mongolia, Lithuania, and Tunisia.

Suzanne Ellingham, Director of Sourcing of Source Fashion says; "Visitors will love the quality, diversity and variety of producers, makers and manufacturers from around the world with the best of the best in terms of high-quality knitted apparel, luxury wool knits, leather, denim, and more across our sectors including Fabrics, Accessories, Sportswear, Garment Manufacturers, Packaging, Yarns, Trims and Fixtures, plus Design & Technology."

Connecting global manufacturers and suppliers to buyers who want the security in knowing every conversation is one that could lead to a new range creation, Source Fashion is the gateway to retail for manufacturers and suppliers from across the world. From raw materials, fabrics, trims, and packaging, all the way through to contract manufacturers offering in house design services, the show brings the inspiration and tools together in one exciting destination to bring new ranges to life.

The July 2023 show welcomed some of retail's biggest names. Buyers, sourcing managers, product developers, technologists, and designers from brands and retailers including John Lewis, Mountain Warehouse, Fila, Selfridges, H&M, Lipsy, Lyle & Scott, Joules, FILA, Perry Ellis, JoJo Mamman Bebe, Monsoon, Fatface, Lulu Guinness, Next, Sainsburys, Vivienne Westwood, Stitch Fix, ASOS, Bella Freud, Burberry, Fat Face, Hackett, Harrods, NBrown, Monsoon and many more came to explore and source from Source Fashion's diverse mix of audited exhibitors.

With a content stage dedicated to presenting and discussing the latest trends, innovations, and topics in responsible and sustainable manufacturing from internationally renowned industry professionals, as well the inspirational Source Catwalk shows, Source Fashion is the must-attend event for the fashion community.

As global business activities pick up towards the back end of the year, Intertextile Shanghai Home Textiles – Autumn Edition 2023 closed its doors last week, ending a successful three days of trade at the National Exhibition and Convention Center (Shanghai). From 16 – 18 August 2023, 1,034 exhibitors (up 38.1%) from 13 countries and regions crossed paths with over 32,000 visitors (up 59.2%) from 96 countries and regions, more than 10% of which were overseas buyers. In a further testament to this edition’s internationality, new exhibitor countries and regions represented were Indonesia, Portugal, Taiwan (China), Turkey, and the US. With buyers able to source products covering the whole home textile value chain, and a fringe programme that transcended the norm, the international platform has once again marked its importance at bridging trade and communication within the industry and across sectors, circulating trade benefits to every edge of the globe.

As the country perhaps most well-known for its immense market and prolific manufacturing hubs, for the past several decades China has been a desirable business destination for international traders. In a positive step in March, the government relaxed pandemic control measures, enabling a return to cross-border, in-person business activities. This led to a strong increase of international exhibitors and buyers at the recently concluded fair, with visitors flying in from as far away as Africa, Europe, and South America. In addition, three country and region pavilions, from Belgium, Taiwan (China), and Türkiye, added some location-specific internationality to proceedings in Shanghai, and were well-received by fairgoers.

Speaking at the show’s curtain call, Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, said: “With China’s doors widely opened to the world again, we were pleased to welcome so many new and returning international participants to the fairground over the past three days. Across the four halls, not only was the visitor flow strong, but the booths were busy and business interactions were high. The increase in overseas exhibitors, and the return of several country and region pavilions, has meant even more diversified sourcing options for our devoted buyers from home and abroad. After overcoming some global turbulence, we have strengthened this bridge to help industry players reconnect, and redirect themselves towards the new, post-pandemic era.”

Cross-sector collaboration a key highlight of the fringe programme
Enhancing the constant buzz on the show floor, the fair’s concurrently held fringe events saw upstream and downstream suppliers, industry insiders, and even inter-industry guests share some pertinent insights and innovations. This year, a series of mixed events delved into topics related to interior design trends, sustainability, new technologies, globalised and localised designs, health and wellness, and many more. One highlight was the International Intertextile Trend Forum 2023 – 2024, which illustrated the most in-vogue home designs for the upcoming season. More specific inspiration was provided by leading Japanese furniture brand IKASAS, whose exclusive seminar and display area showcased fresh home textile applications for furniture. Finally, a cross-sector conference hosted by the CRECC Full Decoration Council invited experts from both the real estate and furnishing sectors to help attendees broaden their business possibilities.

The 2024 Intertextile Shanghai Home Textiles – Spring Edition will take place from 6 – 8 March, while the Autumn Edition is scheduled for 14 – 16 August 2024. The fair is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

At the 14th edition more than 4,500 visitors from the retail industry gathered in Mumbai from 1 to 3 June to exchange views on the latest products and solutions specifically for the Indian retail market. Exhibitors on over 7,500 m2 demonstrated where the future of the Indian retail sector is headed. This year's event offered new product segments and profiles, bringing the spotlight to sustainability and focusing on the growth of the overall industry.

The Indian retail market is one of the fastest growing retail markets in the world and a key driver for the Indian economy, something that was also reflected by numerous positive conversations where fruitful synergies were created and long-term relationships were established. Appealing retail design, shopper marketing strategies and visual merchandising were the highlights of the exhibits on the show floor. The trade visitors were also distinguished by a high level of decision-making skills and brand experience expertise.

Thomas Schlitt, Managing Director, Messe Düsseldorf India, points out: “We are very delighted with the brilliant response received from the retail industry for In-store Asia 2023. The event has yet again made its mark by bringing together relevant business opportunities for both exhibitors and visitors. In-store Asia 2023 had something for everyone looking to network and learn from peers and associates in the industry. The event has always been a key meeting point for bellwethers, innovators, distributors, brands and retailers. The 2023 edition has been greatly appreciated for the futuristic ideas and solutions presented both on the expo floor as well as through the dialogues at the convention. I am certain that the connections made here will result in great business prospects for all.”

Elke Moebius, Director Retail & Retail Technology at Messe Düsseldorf, also draws a positive conclusion: “In-store Asia has again confirmed its position as a platform for retail innovations, impressive customer journeys, and shopper-focused strategies that stage physical stores as vibrant, appealing shopping destinations that can captivate and thrill shoppers. Everyone attending here could feel this sense of new departures and investment in the Indian retail sector.”

The 3-day event was accompanied by a Convention under the heading “Humanise, Hybridise, Hyper Localise Retail Experience” where more than 30 speakers delivered talks on such topics as retail research, visual merchandising, shopper marketing and design innovations, to name but a few. Another highlight was the presentation of the coveted VM & RD Retail Design Awards, for which India’s top talents from the Retail Design, Visual Merchandising and Manufacturing sectors competed with each other in 23 distinct categories of store design and window display. At the VM Challenge, six teams of visual merchandisers from renowned brands and companies demonstrated the day before how they conceptualise and realise a shop window within one hour under a given theme and design brief.

Ferien in historischen, denkmalgeschützten Häusern liegen im Trend. Studierende an der Hochschule Luzern zum Bachelor Textildesign ließen sich von den altehrwürdigen Bauten der Stiftung «Ferien im Baudenkmal» inspirieren und gestalteten dafür Teppiche, Wohndecken und Küchentextilien.

Das Haus Tannen in Morschach, Baujahr 1341, ist eines der ältesten Häuser der Schweiz. Schon immer beherbergte es Reisende. Waren es einst vorab Handelsleute, die zwischen dem Urnerland und dem Gotthard unterwegs waren, sind es heute Feriengäste. Textildesign-Studentin Stephanie Meier von der Hochschule Luzern besuchte das Haus ebenfalls, allerdings zu Studienzwecken.

Der mittelalterliche Blockbau inspirierte die Luzernerin zur Realisierung einer Textilkollektion, die Prototypen für Geschirrtücher, Teppiche und Decken umfasst. Die Kollektion entstand im Rahmen des Studierendenprojekts «Destination Heritage» in Kooperation mit der Stiftung «Ferien im Baudenkmal». Die Stiftung verwaltet das Haus Tannen sowie rund 50 weitere historische Schweizer Bauten in allen Landesteilen und bietet sie als Ferienunterkünfte an.

«Die roten Fellläden des Hauses, die roh gehauenen Steine im Eingangsbereich, die von einem Brand gezeichneten Holzbalken, das tiefe Blau des Vierwaldstättersees – ich habe versucht, alle Facetten dieses Ortes mit meinen Entwürfen aufzugreifen», sagt Stephanie Meier. Sie verwendete für ihre Prototypen natürliche Materialien wie Leinen, Wolle und sogar Textilreste aus der Weberei. «Im Mittelalter hatten die meisten Menschen keine edlen Stoffe zur Verfügung, sondern mussten auf das zurückgreifen, was grad da war», erläutert sie. «Meine Materialwahl spiegelt diesen Umstand wider.»

Neben der Luzernerin kreierten drei weitere Bachelorstudentinnen Kollektionen für «Destination Heritage»; jede setzte sich dafür anhand eines historischen Ferienhauses mit der Baukultur ihrer jeweiligen Heimatregion auseinander: Die Thurgauerin Jana-Sophie Rehman entwarf und webte für das Fischerhaus in Romanshorn (TG), Estelle Ruedin aus der Walliser Gemeinde Venthône für das Château de Réchy in Réchy (VS) und die Flimserin Lara Grünenfelder für das Türalihus in Valendas (GR).

Als Industriepartner für die Realisierung der Küchentextilien konnte die Rigotex AG gewonnen werden. «Projekte mit Partnern aus Wirtschaft und Kultur sind ein fester Bestandteil unseres Studiums», erläutert Textildesign-Dozentin Marion Becella Neff, die das Projekt initiiert hat. Für den späteren Einstieg ins Berufsleben seien solche Kooperationen von unschätzbarem Wert, weil Studentinnen und Studenten ihre Ideen und Fähigkeiten «an der Realität spiegeln können», sagt sie. «Im Projekt treffen handwerkliche Raffinesse und industrielle Produktionsbedingungen aufeinander.»

Seitens der Stiftung begleitete Claudia Thommen, Verantwortliche Architektur und Baukultur, die vier Studentinnen und begutachtete ihre Vorschläge: «Es ist unglaublich spannend zu sehen, wie die Studentinnen die unterschiedlichen Materialitäten und baukulturellen Eigenschaften unserer Baudenkmäler in eine Textilsprache übersetzt haben.» Thommen hofft, dass sie den Studentinnen die Vielfalt der Schweizer Baukultur vermitteln konnte, wie sie sagt. «Obwohl die Schweiz klein ist, verfügt sie über ein enorm breites architektonisches Erbe. Das wissen viele Menschen nicht.»

Ihren ersten öffentlichen Auftritt hatten die Textilien Mitte August auf der Retail-Messe Ornaris in Bern – das Projekt stiess laut HSLU-Dozentin Marion Becella Neff beim Publikum auf reges Interesse. Die Stiftung «Ferien im Baudenkmal» prüft in den kommenden Monaten zudem, ob sie Geschirrtücher aus «Destination Heritage» im nächsten Jahr als limitierte Serie für die Ausstattung der Ferienhäuser auflegen kann.

North Carolina educational institutions are joining forces with an Honduran university to educate and train thousands of students for the next generation textile workforce to meet a rising tide of nearshoring and onshoring in Honduras, Central America and the United States.

The U.S. Department of State issued a statement of public support for the MOU and the unique collaboration between the U.S. and Honduran institutions.

The initiative will launch a series of educational workforce development programs, ranging from training and certificate programs to undergraduate and graduate degrees, in textile-related areas of study.
 
The partnership comes at a defining moment for the U.S., Honduras and Central America, which are seeing historical levels of investment in textile and apparel production stemming from a global supply chain crisis that has driven a significant shift in sourcing out of Asia to the U.S. and the region. Nearly $1 billion of historic textile and apparel investment is anticipated in the U.S. and Central America this year alone. And this partnership also creates an educational pathway to economic opportunity in Honduras and the region that not only creates a skilled and resilient workforce but can also help to address the root causes of irregular migration.

Current growth projections indicate a need for more than 10,000 new skilled workers in the textile industry in Honduras alone over the next five years.

The U.S. and this region are inextricably linked through a textile and apparel co-production chain under the U.S.-Central America-Dominican Republic Free Trade Agreement (CAFTA-DR) that has generated $12.6 billion in annual two-way trade in the sector and supports 1 million workers in the U.S. and the region.
 
North Carolina plays a central role in this co-production chain. It is the second largest state for textile employment nationally with over 36,000 workers, and the state’s $2.7 billion in textile-related exports leads the nation. The Northern Triangle, including Honduras, is a major export destination for U.S. yarns and fabrics that come back as finished items under the U.S.-CAFTA-DR trade agreement.

The Sustainable Apparel Forum takes place on 10 May 2022 in Dhaka, Bangladesh, bringing together government ministers and advisors, the European Union, UN bodies, brands, global fashion campaigners, brands, manufacturers and industry leaders.

This year’s SAF, the third such event, aims to establish Bangladesh as one of the world’s most responsible apparel sourcing destinations. That’s why senior government representatives will be speaking and in attendance, listening to the needs of industry and what needs to be done to take Bangladesh garment production to the next level.

Senior representatives from globally renowned recycling and renewable energy companies will also be in attendance as well as exhibit their sustainability and green technologies, products and solutions under the same roof.

The SAF will showcase opportunities for much-needed green financing in the industry.
Issues under the spotlight will include climate action, environmental social & governance (ESG) and green finance, purchasing practices, circular economy, and regulatory reforms.

Speakers of the SAF include Dr Tawfiq-e-elahi Chowdhury, Bir Bikrom, adviser to the Prime Minister of Bangladesh on power, energy and mineral resources; Salman F Rahman, MP, adviser to the Prime Minister of Bangladesh on private industry & investment; Tipu Munshi, MP, commerce minister of Bangladesh; Begum Monnujan Sufian, MP, state minister for labor and employment of Bangladesh; Saber Hossain Chowdhury, MP, chairman of parliamentary standing committee on ministry of environment, forest and climate change of Bangladesh;  Anna Athanasopoulou, head of unit for social economy & creative industries European Commission;  Barbara Bijelic, financial sector and regulatory engagement lead centre for responsible business conduct, OECD;  Lindita Xhaferi-Salihu, sectors engagement lead, UNFCCC; Gagan Bansal, global material innovation & strategy manager, H&M; Javier Santonja Olcina,  regional head, Bangladesh & Pakistan, Inditex; Faruque Hassan, president, Bangladesh Garment Manufacturers & Exporters Association (BGMEA); Dr Mark Anner, founding director, Center for Global Workers’ Rights and also professor, Penn State University, USA; Ayesha Barenblat, founder and CEO, Remake;  Najet Draper, vice president research, Better Buying; and  Tuomo Poutiainen,  country director, Bangladesh, ILO.

• The Lenzing Group was the first Austrian company to send goods 100 percent “Made in Austria” by train directly to China.
• The train loaded with TENCEL™ fibers reached Xinzhu station in Xi'an on September 05.

Xi’an, China – The Lenzing Group is breaking new ground due to the short-term increase in demand for sustainably produced fibers from Chinese customers. For the first time, the company delivered wood-based cellulosic fibers, which are produced at the Austrian sites in Lenzing and Heiligenkreuz, directly to China by train. Thanks to this new transport route, Lenzing is able to meet the urgent demand of its Chinese customers twice as quickly as by the usual sea freight.

The first complete train with goods 100 percent “Made in Austria” started on August 20 in the presence of Leonore Gewessler, Federal Minister for Climate Action, Environment, Energy, Mobility, Innovation and Technology, His Excellency Xiaosi Li, Ambassador of the People's Republic of China in Austria, Stefan Doboczky, Chief Executive Officer of the Lenzing Group, Thomas Kargl, Board Member of the ÖBB Rail Cargo Group, Erwin Cootjans, Chief Executive Officer of Nunner Logistics, and Erich Hampel, Chairman of the Board of the B&C Private Foundation, at the Vienna South Terminal and reached his destination on September 05 at the Xinzhu train station in Xi'an, China. The train loaded with 41 containers with TENCEL™ branded lyocell and modal fibers and a total value of EUR 1.8 mn, passed a total of 10,460 km in seven countries: Austria, the Czech Republic, Poland, Belarus, Russia, Kazakhstan and China.

The first Lenzing fiber train was received in a grand ceremony on Tuesday, September 08 at the container terminal in Xi'an. Numerous guests, including the Austrian ambassador to China, Friedrich Stift, representatives of the Xi'an Municipal Government, the China Railway Xi'an Group, the Xi'an International Trade & Logistics Park as well as representatives of the Lenzing Group, the China National Textile and Apparel Council, Lenzing customers and the media attended the ceremony.

In his speech, Friedrich Stift, Austrian ambassador to China, emphasizes the importance of international trade and sustainable development: “The delivery of Austrian-made products through the CHINA RAILWAY Express adheres to the sustainable concept of Lenzing. Since China and Austria signed the bilateral railway cooperation agreement in 1994, the two countries have maintained good cooperation in the railway field and will continue to do so in the future. China is Austria's largest partner in Asia, and it is believed that after the outbreak of the corona crisis bilateral trade will normalize in 2021.”

“This is the first time for the Lenzing Group to deliver Austrian-made TENCEL™ branded fibers directly to Chinese customers. The Silk Road has been a main transport route between Europe and Asia since ancient times. Chinese consumers affectionately call TENCEL™ fibers ‘Silk from Heaven’. The China-Europe Express can reduce the transport time between Europe and China by half, thus meeting Chinese customer’s demand for environmentally friendly fibers more quickly”, states Hu Jian, Senior Vice President of the Lenzing Group for North Asia.

The Japanese brand of regenerated cellulose fibers is set to fly to some of the most cutting-edge global destinations on planet Fashion to present its collaborations with leading partners along with its collections. An intensive roadmap and warm up to Première Vision (Paris, February 17-19) where the company will double its presence debuting new collections and collaborations.

First appointment of the year is Pitti Uomo in Florence, Italy, Jan. 7-10. The company then joins Première Vision NYC, Jan 21-22, and ISPO in Munich, Jan. 26-29.

Two successful events made in Bangladesh where fashion and innovation have, once more, come together to champion change and foster sustainability.

Bangladesh has a mission: to fetch its share in the global 130 billion dollars market of smart apparel by 2025. To reach this goal, the country aims to foster modern, innovative, technology-driven apparel manufacturing and to constantly engage in supply chain conversations.

A fitting stage for these conversations was the 2nd Bangladesh Fashionology Summit that took place on day 1 of the Bangladesh Denim Expo – held on 02-03 May 2019 at the International Convention City Bashundhara. This was a platform for thinkers, innovators, experts, educators to share innovative ideas on this edition’s main theme: “Digitalization – the Next Destination”. Sessions were provided to learn more on how innovation, specifically digitalization, fits in the world of the fashion industry.

Further to an increase in cost of production, the industry is even more compelled to focusing on finding added value for products. Here is where the smart clothing market comes in, an opportunity on which a thriving community of thinkers will commit to lead the “current-generation” garment production into the “next-generation” apparel manufacturing by using latest digital technology.

The Summit has also provided a Tech Innovation Zone (Tech Innovators: Trustrace, Shimmy Technologies, Infinited Fiber, Seachange Technologies, Reverse Resource) in collaboration with Fashion For Good, a platform for innovators to meet with the other components of the eco system, and an Exhibition Zone (Exhibitors: Pivot88, Lectra, Sindabad.com, Pacific Associates, Earlycavehuman, Foursource Group GmbH, A2i-Access to Information, GoBlu, Rudholm Group, QuizRR, BRAC, SNV, SR Asia, Swiss Contact) for companies to showcase their latest innovations, paying special attention to information sharing.