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(c) Bemberg
08.07.2019

Bemberg™ Opens its New Showroom and presents Innovations at Premiere Vision New York

Bemberg™ opens its new Lining Showroom in New York in the heart of the Garment District. This is the first showroom totally dedicated to unique, high quality Bemberg lining fabrics. The initial focus will be on a homeland supply of Japanese-made lining manufacturers, introducing them to the market in a new and dynamic way.

Bemberg™ opens its new Lining Showroom in New York in the heart of the Garment District. This is the first showroom totally dedicated to unique, high quality Bemberg lining fabrics. The initial focus will be on a homeland supply of Japanese-made lining manufacturers, introducing them to the market in a new and dynamic way.

The showroom hosted by CHH America, whose remit will be to communicate the advantage and values in choosing Bemberg™ for the best linings option, and how its unique, responsible profile can add quality and brand value appeal to tailoring based apparel brands, designers and upcoming fashion students. The unique offer from this showroom is a dedicated new stock service, managed by CHH, where they will deliver even small meterage on demand.

In addition to this service, Bemberg™ is pleased to present a full range of new fabric innovations at Premiere Vision New York. These include manufacturers from around the world including SMI, Sidonios, Ekoten, Ipeker and Silver from the US, as well as the luxury linings already installed at the showroom.

Source:

GB Network Marketing & Communication

(c) GB Network
18.04.2019

Bemberg™ by Asahi Kasei smart innovation value recognized by Museo Salvatore Ferragamo for “SUSTAINABLE THINKING”

Bemberg™ to be selected for the “Sustainable Thinking” project by Museo Salvatore Ferragamo, an initiative that explores Ferragamo’s sustainability from the pioneering spirit of its founder in his use of natural, recycled and innovative materials to the experimentation with sustainable materials and techniques along with an artistic/cultural perspective on the vital issue of sustainability.

Bemberg™ to be selected for the “Sustainable Thinking” project by Museo Salvatore Ferragamo, an initiative that explores Ferragamo’s sustainability from the pioneering spirit of its founder in his use of natural, recycled and innovative materials to the experimentation with sustainable materials and techniques along with an artistic/cultural perspective on the vital issue of sustainability.

Sustainable Thinking turns to a wider public, aiming to inspire reflection on the increasingly crucial and contemporary issue of environmentalism, using the language of fashion, art and materials. Materials are the common theme throughout the exhibition: the suggested itinerary begins with the research into materials in the 1920s, including hemp, cellophane and fish skin, to then explore the stories behind luxurious materials that, after reaching the end of their first life cycles, are transformed into quality products, becoming tangible  examples of a circular economy. Installations created using ancient crafting techniques present both the art of recycling and the rediscovery of handcrafting traditions, fundamental aspects of sustainable thinking. Through experimentation, smart technologies open the door to change, leading to a virtuous rediscovery of natural fibers in an inexorable return to nature.

At Museo Salvatore Ferragamo, will be showcased the circularity of the Bemberg™ story:  its  source, manufacture and end-of-life credentials. In this way Bemberg™ adds value to its premium position on responsible issues.

More information:
Bemberg™
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GB Network

07.02.2019

C.L.A.S.S. team announce that will be in Paris to support its partners

Starting from ROICA Eco-Smart™ family by Asahi Kasei the range of responsibly made premium stretch yarns for everyday life and continuing with Bemberg™ by Asahi Kasei, a noteworthy material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Since 1931, Bemberg™ is the material definition for responsible luxury, a one-of-a-kind, matchless and original options characterized by cool exquisite comfort, whose smart heritage is born in a circular economy.

Starting from ROICA Eco-Smart™ family by Asahi Kasei the range of responsibly made premium stretch yarns for everyday life and continuing with Bemberg™ by Asahi Kasei, a noteworthy material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Since 1931, Bemberg™ is the material definition for responsible luxury, a one-of-a-kind, matchless and original options characterized by cool exquisite comfort, whose smart heritage is born in a circular economy.

A great example of circular economy / circularity is represented by ECOTEC® by Marchi&Fildi, a new exclusive range of smart textile design solutions produced through an exclusive, fully traceable and certified production process. The ability to transforms pre-consumer cuts into an excellence material with a yarn that contains up to 80% of transformed material, a result unequalled in the textile world is the perfect confirmation of the concrete commitment to responsible innovation by Marchi&Fildi.
 
A. Stelloni Collection by Mapel, a renowned textile company with a vast experience in the production of fabrics of the highest quality, will showcase an exclusive range in Re.VerSo™ wool, cashmere and Baby Camel, created out of the deep experience of the Re.VerSo™ supply chain and its sure knowledge of fabric production.

Source:

GB Network Marketing & Communication

(c) Bemberg™
06.02.2019

Bemberg™ returns to Première Vision Paris with premium collections and top brand adoptions

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Enhancing core values through a more refined product and process in order to support our partner’s mission to materially benefit the whole supply chain with beautiful products and a straight communication. This is the key motivation behind the launch of the Bemberg™ global brand, taking the next steps on a journey that redefines the future of contemporary luxury with this unique fiber.

This is the reason why manufacture is playing a key role in the global role out of the latest Bemberg™ innovations. Pioneering partner mills for apparel textiles featured at the booth include: A-GIRLS, Alberto Bardazzi, DEBS, Ekoten, Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, Matias & Araujo, Sidonios Knitwear, SMI Tessuti, T.B.M. Group, Tessitura Uboldi Luigi, Texteam and Tintex Textiles. Key lining developments are presented by Brunello, Gi Tessil Foderami, Gianni Crespi Foderami Manifattura Pezzetti and Tessitura Marco Pastorelli.

More information:
Asahi Kasei Bemberg™
Source:

GB Network

Martin Greenfield premium suits made with Bemberg™ lining (c) Bemberg™
Martin Greenfield premium suits made with Bemberg™ lining
17.12.2018

Asahi Kasei Bemberg™ Excited to Return to Première Vision New York 15 - 16 January, 2019 Booth

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg™ brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

Source:

GB Network Marketing & Communication

Award-winning TINTEX Textiles shows water saving solutions at Performance Days (c) TINTEX Textiles
80% Lenzing Modal® + 20% European Hemp rib by TINTEX Textiles
20.11.2018

Award-winning TINTEX Textiles shows water saving solutions at Performance Days

  • Performance Days - November 28 and 29, 2018 – Hall C1 Booth B18
  • Two of TINTEX’s fabrics have made it into the PERFORMANCE FORUM Jury’s Pick Category that represents fabrics which are a valuable contribution to this season Performance Days Focus Topic “WATER – OUR RESPONSIBILITY”

See, touch and experience the latest collection from TINTEX as they reveal a wonderful range of innovative fabrics that redefine fashion, inspire creativity, spark emotion and optimize responsible solutions.

  • Performance Days - November 28 and 29, 2018 – Hall C1 Booth B18
  • Two of TINTEX’s fabrics have made it into the PERFORMANCE FORUM Jury’s Pick Category that represents fabrics which are a valuable contribution to this season Performance Days Focus Topic “WATER – OUR RESPONSIBILITY”

See, touch and experience the latest collection from TINTEX as they reveal a wonderful range of innovative fabrics that redefine fashion, inspire creativity, spark emotion and optimize responsible solutions. TINTEX, being an ingenious leader in textile and research innovation for over twenty years, transforms a new generation of cotton and other natural based materials. Established in the Porto region as authorities in superior dyeing and finishing techniques making TINTEX Textiles the perfect choice for fashion.

All the recent awards bestowed, demonstrate TINTEX continue research and commitment. They have been awarded for the Best product of the Base Layer Category by ISPO jury, moreover they have just received the prestigious German Design Awards 2019 and last but not least, they are selected as finalists for the Future Textile Awards in the category Best Innovation for Sustainable Textiles.
TINTEX continues to lead the way, as they proudly take part in the Make Fashion Circular initiative, by the Ellen MacArthur Foundation and activate change industry wide. This initiative aims to collaborate and innovate towards a new textile economy based on the principles of a Circular Economy.

In addition, since this November, TINTEX is a bluesign® system partner, thus means that they are responsibly acting parties of the textile value chain committed to applying the bluesign® system, continuously improving their environmental performance and always been focused on a sustainable future.

A milestone for TINTEX and fashion, as they launch Naturally Clean - an exceptional smart finishing process that is uniquely responsible. Naturally Clean enhances the natural beauty of cotton, takes a cost effective modern approach to eliminate aggressive treatments and optimizes clean surfaces, vivid colors, providing an exquisitely smooth handfeel. Naturally Clean achieves this by using Novozymes technology, a company that is indeed the world leader in biological solutions. Second, using textile chemicals with the lowest possible environmental impact, without compromising performance, from Beyond Surface Technologies AG. Naturally Clean maintains the original characteristics for an extended period of time. All materials are Oeko-Tex and soon bluesign® certified, thus eliminating harmful substances.
TINTEX’ Autumn/Winter 2019/2020 collection includes vibrant tones, refreshing turquoise and electric green, light and warm copper with chocolate browns that connect the natural and spiritual in an extra-sensorial universe. Infused with a stunning palette of nostalgic and multicultural colors - warm yellow with darkened reds, dynamic purple with urban greys - that express globalization and human connection.
Key smart ingredients of the season are:

  • A New Generation of Cotton: GOTS certified organic cotton, Supima® cotton, and ECOTEC® by Marchi & Fildi the smart cotton that saves up to 77.9% water consumption and introduces the concept of a circular economy.
  • SeaCell™ and Smartcel™: produced using the Lyocell process in a closed loop with no chemicals released as waste. The patented process of SeaCell™ allows that the positive properties of the seaweed are permanently preserved within the fiber, even after multiple washing cycles. Smartcel™ includes the essential trace element zinc providing anti-inflammatory capabilities.
  • REFIBRA™ by Lenzing technology involves upcycling a substantial proportion of cotton scraps e.g. from garment production, in addition to wood pulp, where the raw material is transformed to produce new TENCEL™ Lyocell fiber to make fabrics and garments.
  • Bemberg™ by Asahi Kasei: A new generation GRS Certified material, made from cotton linters, with a biodegradability certification by Innovhub. A matchless, high tech natural material, with a special handfeel and aesthetics.
  • ROICA™ by Asahi Kasei
    - ROICA™ EF has a percentage of pre-consumer recycled content that is more than 50%, and thanks to this it has been GRS (Global Recycled Standard) certified.
    - ROICA™ V550 a premium stretch innovative yarn boasting the Cradle to Cradle Certified™ Gold Level for Material Health product and ingredients as it was evaluated throughout the supply chain for lower impacts on human and environmental health. Striving toward eliminating all toxic and unidentified chemicals for a safe continuous cycle. Hohenstein Environment Compatibility Certificate - ROICA™ proudly breaks down without releasing harmful substances.

Of special interest this season, the two TINTEX’s fabrics that made it into the PERFORMANCE FORUM Jury’s Pick Category for their contribution to this season Topic “WATER – OUR RESPONSIBILITY”.

A smart rib developed to reduce the water usage as most as possible, from cultivation of raw materials until fabric finishing. A blend of TENCEL™ Modal, cellulosic & biodegradable material treated with no hazardous chemicals, pesticides nor fertilizers, and European hemp, a fast-growing plant that requires very little water and no herbicides, pesticides, synthetic fertilizers or GMO seeds. Both fibres are biodegradable.

The second selected article is a 100% Merino Wool jersey made unique thanks to Colorau® by TINTEX, a patented natural dyeing process technique that uses vegetable herbs and extracts. A great amount of water was saved by avoiding subsequent washing steps. Also, lower water pollution is achieved by avoiding synthetic dyestuffs.

More information:
TINTEX ROICA™ Performance Days
Source:

GB Network

(c) GB Network Marketing & Communication
30.10.2018

The Bemberg™ global brand, taking the next steps on a journey that redefines a new future of contemporary luxury this unique fiber represents.

The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations. Bemberg™ is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy.
 

The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations. Bemberg™ is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy.
 
Made since 1931 by Asahi Kasei, which is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel. The new campaign will amplify this uniqueness and innate smartness, redefining the brand voice as Bemberg™ at an international level with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too. It is not just another brand name, but about enhancing core values through a now even better, more refined product and process that supports our partner’s mission to materially benefit the whole supply chain.

C.L.A.S.S. Proudly Supports Textile Exchange’s Sustainability Conference in Milan (c) GB Network Marketing & Communication
16.10.2018

C.L.A.S.S. Proudly Supports Textile Exchange’s Sustainability Conference

  • Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
  • The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability.

  • Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
  • The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability. As a result, C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, will be on hand to support this year’s theme.

Many of the materials the C.L.A.S.S. team will showcase speak to circular economy such as Re.VerSo™, Bemberg™ and ROICA™ by Asahi Kasei, Iluna Group and TINTEX Textiles and many others that use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

During Textile Exchange’s Sustainability Conference, Giusy Bettoni, C.L.A.S.S. CEO and Founder and her team will have a dedicated space to engage attendees in an open discussion regarding the importance of fashion business strategies. The experience in the space, that will reflect an New York event created for C.L.A.S.S. by Ginger Design, will start with the vision of a film by Cristina Picchi that represents harmony between the various phases of the textile process and the cycles of natural elements. Visitors will walk through a three-dimensional installation designed by Cécile Feilchenfeldt to inspire creativity and explore the limitless possibilities using innovative smart materials.

“We are always proud to have a presence at international events including this year’s Textile Exchange’s Sustainability Conference. It is a great way for us to share our expertise regarding responsible innovation and new business model strategies. As C.L.A.S.S. is headquartered in Milan, we are proud that they selected our city for this year’s conference. Being held in Milan provides a chance for us to support Textile Exchange regarding smart material innovation, many of them produced in Italy.” said Bettoni.

Just off their return from Première Vision in Paris, Bettoni who is also the Sustainability Consultant for Smart Creation, recognizes the importance for her company to have a strong international presence to spread C.L.A.S.S.’ message to a global audience regarding responsible creation. 

As C.L.A.S.S. enters their second decade of business, they have expanded their business activities to include e-commerce that provides an opportunity for fashion start-up to purchase up to a maximum of 50, an initiative launched to support fashion start-ups. And a new division, C.L.A.S.S. Education, an initiative Bettoni co-founded with James Mendolia, also a Professor, Fashion Institute of Technology. Mendolia has been visiting universities to speak to fashion design, business, textiles and production students in Europe, Asia and North America to encourage attendees to infuse a new way of design thinking and move from a linear to a circular business model.   

Source:

GB Network Marketing & Communication

(c) Asahi Kasei
The Bemberg™ new campaign
19.09.2018

Asahi Kasei launches the Bemberg™ new brand Campaign

  • @ Premiere Vision, Paris, 19-21st September, Booth 6G62 - 6H63

The story of a Bemberg™ heritage that has shaped a new future for smart innovation through research, knowledge and expertise to deliver the new face of Bemberg™, the one true original material for modern living. The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations, and one that is built on a long heritage of innovations since 1931. Bemberg™ is the ONE new material definition for responsible luxury.

  • @ Premiere Vision, Paris, 19-21st September, Booth 6G62 - 6H63

The story of a Bemberg™ heritage that has shaped a new future for smart innovation through research, knowledge and expertise to deliver the new face of Bemberg™, the one true original material for modern living. The presentation of the Bemberg™ new campaign represents a high benchmark in value for smart textile fiber innovations, and one that is built on a long heritage of innovations since 1931. Bemberg™ is the ONE new material definition for responsible luxury. The ONE for cool exquisite comfort, and the ONE whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel. The new campaign will amplify this uniqueness and innate smartness, redefining the brand voice as Bemberg™ at an international level with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

It is not just another brand name, but about enhancing core values through a now even better, more refined product and process that supports our partner’s mission to materially benefit the whole supply chain with beautiful products and open, honest communication. This is the key reason to launch the Bemberg™ global brand, taking the next steps on a journey that redefines a new future of contemporary luxury this unique fiber represents.

And for this, European manufacture is playing its key role in the global role out of the latest Bemberg™ innovations. Pioneering partner mills featured at the booth include: Euromaglia, Fiveol Textil, Infinity, Ipeker, Jackytex, Lanificio Europa, O’Jersey, SMI Tessuti, Tessitura Uboldi Luigi, TINTEX Textiles, Brunello, G.I. Tessil Foderami, Gianni Crespi Foderami, Manifattura Pezzetti, Marco Pastorelli and more. The new Bemberg™ booth at Premiere Vision is a contemporary and clean vision of the brand with a glowing, whitened atmosphere of modern architecture and luminous lighting that perfectly frames the new and dynamic identity image to reveal the ‘preciousness’ essence of the brand, its amazing textiles and leading fashion innovations.

Come and review the 3 fabric galleries, each showing the latest and unique fabric designs for Fashion Forward looks, refined Jersey Dressing and Luxury Athleisure Loungewear. Fashions by Maison Margiela confirm the new status of Bemberg™ as the ONE fiber that moves the luxury of Touch to a new contemporary fashion Feel: the ONE for a cool, liquid drape and movement: the ONE for fresh, exquisite comfort, and the ONE smart material born in the circular economy.

The Bemberg™ new campaign

We show a vision from the past in a true classic vintage sheath dress from the 1991 Martin Margiela winter collection using a peach skin finish on a refined, parachute-light fabric in a signature gunmetal grey colour courtesy of Zohra Alami. And also a contemporary representation of fashion from the MM6 MAISON MARGIELA SS2018 collection with a lingerie inspired dressy style in Bemberg™ popeline. This is a multifunctional style to be used as a top or as a dress

A new technical advance in finishing from Asahi Kasei is presented at the booth. Called Velutine Evo, the finish is comparable to premium peach skin finishes today, but now with a better environmental profile by using less water and energy to produce a durable and refined finish that sets a new benchmark for everyday luxury, demonstrating the company’s ongoing commitment to R&D in smarter, market relevant innovations. The results are supported by a preliminary study carried out by ICEA according to the methodology of Life Cycle Assessment (LCA) 3rd party testing from ICEA, on datas provided by TIFAS and focusing on environmental benefits that will accrue to partners efforts to offer value with values.

Moreover, you will be able to enjoy the circularity of the Bemberg™ story: its source, manufacture and end-of-life credentials, as well as checking the LCA study, also signed by ICEA and validated by Paolo Masoni, a step that confirms a new quality profile and standard for Bemberg™ with a more responsible and unique position today. Full GRS certification, Oeko-Tex 100, ISO 14001, & Eco-Mark.
Also Bemberg™ can add to its premium position on responsible issues, starting from its raw material choice that clearly demonstrates its circular economy approach. Bemberg™ is made from a cotton linter bio-utility waste, a natural derived and abundant source, and a truly unique one in the smart fiber arena that doesn’t deplete food or forestry resources.

Bemberg™ has new Compostability Certification. Innovhub-SSI report confirms Bemberg™ filaments disintegrate at 100% value within the limits specified by the UNI EN 13432, point A.3.1 for disintegration in the composting process. Also related is a new Ecotoxicity metric to EN 13432:2000 Annex E, the compost obtained from the Bemberg™ filaments according to ISO 16929:2013 revealed the absence of any ecotoxicity effect respect higher plants. The Bemberg™ filaments tested for the presence of heavy metals and other toxic hazardous substances comply with the requirements specified by the UNI EN 13432, for the substances listed in table A.1.

Asahi Kasei is proud to present the Bemberg™ heritage that delivers a true precious uniqueness through responsible smart innovation and transparency. To make contemporary luxury materials that provoke emotive responses through its rarity, sensuality, research and creativity. The ingrained knowledge and know-how behind the brand adds value to the supply chain, working only with the best, amplifying our partner’s knowledge and dynamic commitment too.

Source:

GB Network Marketing & Communication

An Evening of Smart Innovation that Showcased New Standards for Fashion (c) Rodin Banica
Textile installation by Cécile Feilchenfeldt
29.03.2018

An Evening of Smart Innovation that Showcased New Standards for Fashion

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion  Designers  of  America  (CFDA),  hosted  an  intimate  gathering  of  fashion’s  industry  leaders, educators, designers and members of the press to celebrate An Evening of Smart Innovation.

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion  Designers  of  America  (CFDA),  hosted  an  intimate  gathering  of  fashion’s  industry  leaders, educators, designers and members of the press to celebrate An Evening of Smart Innovation.

The event was beautifully orchestrated by Ginger Design, an exceptional team of Italian creatives, filmmakers, food and  textile  designers  as  a  way  to  create  a  unique  immersive  experience  telling  the  story  of  C.L.A.S.S.’ visionary journey. Thus, providing guests with an awareness and chance to embrace knowledge related to four key areas that set new standards for fashion vital to C.L.A.S.S.’ business philosophy:  Heritage, Smart Innovation, Circular Economy and Design Responsibility.

Imagination and responsibility at the forefront of the event, guests entered to view a film by Cristina Picchi that  represented harmony  between the various  phases  of  the  textile  process  and  the  cycles  of  natural elements.

The piece de resistance was a three-dimensional installation designed by Cécile Feilchenfeldt that  contained  exquisite  knits  allowing  guests  to  walk  through  the area to  inspire creativity and explore the  limitless possibilities using innovative  smart  materials.  So,  with  responsible  design  in  mind  the guests  were  able  to  touch  and  feel  the  luxurious  smart  textiles supported  by  sustainable  credentials  from  Bacx  by  Centro  Seta, Bemberg™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Organic Cotton  Colours,  Re.VerSo™,  ROICA™  by  Asahi  Kasei,  TINTEX Textiles, and Zignone. The new generation of beautiful cottons, rich silks, lush wools and opulent cashmeres showcased throughout the C.L.A.S.S. event currently available to the market.

Giusy Bettoni and the C.L.A.S.S. team from Milan and New  York, as well as several of their partner representatives from around the globe  were  on  hand  to  engage  designers  and  educators  and answer   questions   related   to   smart   materials   and   processes. Designers  and  educators  were  pleased  to  learn  about  the  new C.L.A.S.S. e-commerce site dedicated to emerging designers and fashion  startups,  as  well as  new  details  regarding  C.L.A.S.S. Education  as  a  university   learning  resource,  co-founded   with James  Mendolia,  FIT  Professor,  MFA  Fashion  Design  and  FIT Sustainability Council Member.

Attendees included: Julien Labat, president of Edun and Marilyn Balkaransingh Director of  Fabric  R&D of  Edun, J.R.  Campbell  and  Young  Kim  Thanos of Kent State’s School of Design and Merchandising, Lisa Smilor and Stephanie  Soto of  CFDA,  Nomi  Dale  Kleinman of  FIT,  Susan Easton, founder   of   From   the   Road,   Nicole   Fischelis,   Heron Preston, Luciana Scrutchen of Parsons School of Design and Kay Unger, chair of the Board of Governors for Parsons, among others.
 

15.03.2018

An Evening of Smart Innovation that Sets New Standards for Fashion

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion Designers of America (CFDA), will invite fashion’s industry leaders, designers and members of the press to celebrate An Evening of Smart Innovation.  An exceptional team of artists, filmmakers, food and textile designers have created an immersive experience that will engage the guests’ senses highlighting that smart innovation is the new standard for fashion.

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion Designers of America (CFDA), will invite fashion’s industry leaders, designers and members of the press to celebrate An Evening of Smart Innovation.  An exceptional team of artists, filmmakers, food and textile designers have created an immersive experience that will engage the guests’ senses highlighting that smart innovation is the new standard for fashion. The experience will examine the four key areas that are vital to C.L.A.S.S.’s business philosophy: Heritage - Smart Innovation - Circular Economy - Design Responsibility. The commitment to those principles and to forward thinking led to C.L.A.S.S. having been nominated as one of the European Business Awards 2017/2018 Ones to Watch for exceptional growth, significant innovation along with an ethical approach to business.

The March 22nd date is a deliberate choice as it marks International Water Day and serves as a way to advocate for sustainable water management, a key issue in textile manufacturing. Many of C.L.A.S.S.’s partners, such as ECOTEC® by Marchi&Fildi, Bemberg™ and ROICA™ by Asahi Kasei and TINTEX Textiles use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

“In touting significant reductions in water, energy usage and CO2 emissions, C.L.A.S.S.’s  message has always been one of consistency but now with today’s customers becoming increasingly environmentally mindful, the timing has never been better to bring awareness to the ways that responsible sustainability can be incorporated, in an authentic way, into a fashion or lifestyle brand increasing the bottom line without compromising design integrity,” said C.L.A.S.S. founder Giusy Bettoni.

The future is already here; guests can see and feel materials during the event that showcase technological breakthroughs currently available. While C.L.A.S.S. works with leading brands that practice responsible design, the next step is to expand their reach and set a new level of standards that benefit the entire industry. To that end, they have identified C.L.A.S.S. Education, their new division, as an essential learning resource to support fashion schools. The new division was co-founded with James Mendolia, professor in the MFA Fashion Design program at Fashion Institute of Technology. C.L.A.S.S. will also launch C.L.A.S.S. e-commerce platform, which will sell partner materials to support emerging designers and fashion start-ups.

Thank you to all of our partners for making this event and the last ten years possible: Bacx by Centro Seta, Bemberg™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Organic Cotton Colours, Re.VerSo™, ROICA™ by Asahi Kasei, TINTEX Textiles, Zignone.

More information:
Fashion C.L.A.S.S.
Source:

C.L.A.S.S.