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(c) C.L.A.S.S.
13.09.2019

C.L.A.S.S. brings forward the state of the art of smart fashion in Paris

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.

Source:

GB Network Marketing & Communication

(c) C.L.A.S.S.
12.09.2019

C.L.A.S.S: CO.LAB unveils its 1st smart collection

“CO.LAB was created as a prompt answer responding to the very end-users increasing demand for responsible and sustainable products.” Explains C.L.A.S.S. founder GiusyBettoni. “From here, we realised it was fundamental to create an innovation wardrobe and smart platform open to companies willing to make a difference in the textile and fashion business.

“CO.LAB was created as a prompt answer responding to the very end-users increasing demand for responsible and sustainable products.” Explains C.L.A.S.S. founder GiusyBettoni. “From here, we realised it was fundamental to create an innovation wardrobe and smart platform open to companies willing to make a difference in the textile and fashion business. We teamed up with TINTEX, the leading manufacturer of ‘naturally advanced’ jersey fabrics, and other leading  garment manufacturers such as Becri, Confetil and Pedrosa & Rodriguesto create a multileveled set of skills ranging from fabrics making to style development, production as well as marketing and communication. All in name of design driven by sustainability.”

Source:

GB Network

(c) Aurora line by Wolford with ROICA™
15.05.2019

C.L.A.S.S invited to present ‘smart innovationeducation’ space at Copenhagen Fashion Summit 2019

C.L.A.S.S ‘takes action’ and shares the very smartest textile and material innovations available globally today as part of a carefully curated space to be unveiled at the 10th anniversary of the Copenhagen Fashion Summit. This two-day event will take place from the 15th - 16th May at The Copenhagen Concert Hall.

C.L.A.S.S ‘takes action’ and shares the very smartest textile and material innovations available globally today as part of a carefully curated space to be unveiled at the 10th anniversary of the Copenhagen Fashion Summit. This two-day event will take place from the 15th - 16th May at The Copenhagen Concert Hall.

With education right at the heart of this unique presentation, C.L.A.S.S will share valuable insights and physical examples of some of the most sustainably responsible innovations available on the market today, empowering the next generation of designers as well as those from leading design houses, with the chance to experience first-hand how they might work towards a circular design economy.

Located within the Design Studio area, key members of the C.L.A.S.S ACTIVATE team will be on hand to share valuable insights gleaned from over 12 years of research and development within this area helping to provide visitors including new designers, start-up’s, and established designers with everything needed to make ‘smart’ choices that work vertically through the supply chain from merchandising right through to consumer facing communication campaigns. From trends, new R&D concepts, and the latest buzzwords, C.L.A.S.S has it covered.

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C.L.A.S.S.

(c) C.L.A.S.S
29.04.2019

C.L.A.S.S. pillows, designed by Barbara Guarducci and crafted by Manusa

The Florence International Handicrafts Trade Fair faces its 83rd edition being completely renovated both in form and contents. Starting from 2019, the curators decided to develop the New perspectives of making section, dedicating it to “Craft design in the circular econ-omy scenario”.

The Florence International Handicrafts Trade Fair faces its 83rd edition being completely renovated both in form and contents. Starting from 2019, the curators decided to develop the New perspectives of making section, dedicating it to “Craft design in the circular econ-omy scenario”.

The C.L.A.S.S. pillows have been selected, together with other 24 italian excellences, to create a new mapping of the crafts’panorama reconnecting with the most relevant design, business and production realities with the best, sheding the light on the Italian actions toward environmental sustainability, with focus on circular economy.

In this context, the C.L.A.S.S. by Manusa pillows shine, whose creation was majestly ideated by Barbara Guarducci, a designer and creative director involved in textile and craft design projects that hold a social value as well as co-founder of Ginger Design, a creative team with a multi-disciplinary approach.

More information:
C.L.A.S.S.
Source:

GB Network Marketing & Communication

21.03.2019

C.L.A.S.S. launches an in-depth study path of8 stages devotedto Polimoda students

Prompted by the need to offer an adequate in-depth analysis of topics such as the integration of sustainability in fashion and the importance of the transition to the circular economy, the shared journey of C.L.A.S.S., the multi-platformhub, a reference resource since 2007 for smart innovationin fashion and Polimoda, the internationally recognized institute, world-renowned for its independent approach and innovative vision in terms of “fashion education”, as a result of the perfect combination of business and design.

Prompted by the need to offer an adequate in-depth analysis of topics such as the integration of sustainability in fashion and the importance of the transition to the circular economy, the shared journey of C.L.A.S.S., the multi-platformhub, a reference resource since 2007 for smart innovationin fashion and Polimoda, the internationally recognized institute, world-renowned for its independent approach and innovative vision in terms of “fashion education”, as a result of the perfect combination of business and design.

Eight sessionsduring which topicsrelated to smart innovation, the new role of the designer and the importance of a new generation of communication along withthe urgency of a transversalcooperation and the development of new business models strictly linked to a circular economy approach.
An inspirational path,intensive and engaging, aimed at involving Polimoda students of theFashion Design and Design ManagementMasters –in their future role of protagonists of the fashion industry.
A shared project, aimed at fostering the development of punctual knowledges on responsible innovation, which is to consider effective because of that concrete approach that involves the introduction of smart materials with a view to a circular economy approach.
This is how Polimoda, the fashion institute that boasts an innate and strong policy and strategic vision on the fashion universe at 360 °, and C.L.A.S.S, a reference point since 2007, specialized in the integration of smartvalues withinproducts and fashion companies, in addition to education, partneringto givelife to a driving force thattranslates into a culturalbackground for students.

Source:

GB Network Marketing & Communication

08.11.2018

Zerobarracento brings the Made in Italy zero-waste to Budapest Fashion Week

For the third consecutive year, the Italian brand Zerobarracento was selected to embody the excellence of Italy at the Budapest Fashion Week. On November 14th, Zerobarracento will show on runway S/S 2019. The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand. 0 means: zero waste, reduced pollution, and reduced emissions. 100 means: 100% quality, Made in Italy, sustainability and transparency of the production.

For the third consecutive year, the Italian brand Zerobarracento was selected to embody the excellence of Italy at the Budapest Fashion Week. On November 14th, Zerobarracento will show on runway S/S 2019. The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand. 0 means: zero waste, reduced pollution, and reduced emissions. 100 means: 100% quality, Made in Italy, sustainability and transparency of the production. Patterns are developed with zero-waste techniques, that eliminates textile waste at the design stage, adopting a zero-waste design approach reduces textile waste and the demand on natural resources. The pieces are 100% made in Italy, created with premium sustainable and traceable materials.

Camilla Carrara, CEO and designer of Zerobarracento, describes the collection as follows: "garments are created with the GOTS certified Bacx™ by Centro Seta organic silks sourced from C.L.A.S.S. e.commerce and the Newlife™ transformed polyester. Shapes and colours were inspired by a Malaysian trip: simplicity and nature are blended giving life to saturated colours".
We are pleased that the collaboration with the Budapest Fashion Week lasts over time and is positive to see the growing interest for the issue of sustainability by consumers of this country.

Source:

GB Network Marketing & Communication

(c) GB Network Marketing & Communication
08.11.2018

Zerobarracento brings the Made in Italy zero-waste to Budapest Fashion Week

The brand has been invited to present the SS2019 @ Budapest Fashion Week on November 14th, 2018

The brand has been invited to present the SS2019 @ Budapest Fashion Week on November 14th, 2018

For the third consecutive year, the Italian brand Zerobarracento was selected to embody the excellence of our country at the Budapest Fashion Week. On November 14th, Zerobarracento will show on runway S/S 2019. The concept of connection to a fashion garment, and the idea of creating pieces to last is fundamental to this brand. 0 means: zero waste, reduced pollution, and reduced emissions. 100 means: 100% quality, Made in Italy, sustainability and transparency of the production. Patterns are developed with zero-waste techniques, that eliminates textile waste at the design stage, adopting a zero-waste design approach reduces textile waste and the demand on natural resources. The pieces are 100% made in Italy, created with premium sustainable and traceable materials.

Camilla Carrara, CEO and designer di Zerobarracento, describes the collection as follows: "garments are created with the GOTS certified Bacx™ by Centro Seta organic silks sourced from C.L.A.S.S. e.commerce and the Newlife™ transformed polyester. Shapes and colours were inspired by a Malaysian trip: simplicity and nature are blended giving life to saturated colours".

Source:

GB Network Marketing & Communication

C.L.A.S.S. Proudly Supports Textile Exchange’s Sustainability Conference in Milan (c) GB Network Marketing & Communication
16.10.2018

C.L.A.S.S. Proudly Supports Textile Exchange’s Sustainability Conference

  • Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
  • The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability.

  • Textile Exchange’s Sustainability Conference - Milan, October 22-24, 2018
  • The theme of the 2018 conference is United by Action: Accelerating Sustainability in Textiles and Fashion.

The conference offers an opportunity to connect with industry pioneers and learn about cutting edge solutions and innovations in textile and apparel sustainability. As a result, C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, will be on hand to support this year’s theme.

Many of the materials the C.L.A.S.S. team will showcase speak to circular economy such as Re.VerSo™, Bemberg™ and ROICA™ by Asahi Kasei, Iluna Group and TINTEX Textiles and many others that use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

During Textile Exchange’s Sustainability Conference, Giusy Bettoni, C.L.A.S.S. CEO and Founder and her team will have a dedicated space to engage attendees in an open discussion regarding the importance of fashion business strategies. The experience in the space, that will reflect an New York event created for C.L.A.S.S. by Ginger Design, will start with the vision of a film by Cristina Picchi that represents harmony between the various phases of the textile process and the cycles of natural elements. Visitors will walk through a three-dimensional installation designed by Cécile Feilchenfeldt to inspire creativity and explore the limitless possibilities using innovative smart materials.

“We are always proud to have a presence at international events including this year’s Textile Exchange’s Sustainability Conference. It is a great way for us to share our expertise regarding responsible innovation and new business model strategies. As C.L.A.S.S. is headquartered in Milan, we are proud that they selected our city for this year’s conference. Being held in Milan provides a chance for us to support Textile Exchange regarding smart material innovation, many of them produced in Italy.” said Bettoni.

Just off their return from Première Vision in Paris, Bettoni who is also the Sustainability Consultant for Smart Creation, recognizes the importance for her company to have a strong international presence to spread C.L.A.S.S.’ message to a global audience regarding responsible creation. 

As C.L.A.S.S. enters their second decade of business, they have expanded their business activities to include e-commerce that provides an opportunity for fashion start-up to purchase up to a maximum of 50, an initiative launched to support fashion start-ups. And a new division, C.L.A.S.S. Education, an initiative Bettoni co-founded with James Mendolia, also a Professor, Fashion Institute of Technology. Mendolia has been visiting universities to speak to fashion design, business, textiles and production students in Europe, Asia and North America to encourage attendees to infuse a new way of design thinking and move from a linear to a circular business model.   

Source:

GB Network Marketing & Communication

20.07.2018

ROICA™ Infused Eco-Smart Technology into High Performance Stretch at EUROBIKE

EUROBIKE, the world’s leading trade fair for the cycling industry, included ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers discovered ROICA™ premium stretch that provides comfort and movement as it energizes.

EUROBIKE, the world’s leading trade fair for the cycling industry, included ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers discovered ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ joined this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? was held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel led the way, as they shared their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
 Witness ROICA™ partners as leaders in high-tech performance fabrics for the world of sports for riders that want to stand out. The unbeatable collection of well-constructed fabrics that revolutionize the premium stretch market at the following EUROBIKE Exhibitors:

  • M.I.T.I. SpA (IT)
  • Maglificio Ripa (IT)
  • Piave Maitex (IT)
  • SITIP SpA (IT)
  • SOFILETA (FR)
  • Sportwear Argentona S.A. (ES)
More information:
ROICA™
Source:

GB Network

27.06.2018

ROICA™ Infuses Eco-Smart Technology into High Performance Stretch at EUROBIKE on July 9th 2018

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

EUROBIKE, the world’s leading trade fair for the cycling industry, will include ROICA™ smart innovations into the race. Cycle retailers, brands and manufacturers will discover ROICA™ premium stretch that provides comfort and movement as it energizes.

ROICA™ will go the distance as they join this year’s EUROBIKE Academy line-up and host an interactive panel focused on sustainability as an added value for the cycling market. Whether an expert or newcomer, the must attend panel titled; What is Smart Innovation in the Biking Market? will be held on Monday, July 9th from 12:00-12:45 in Conference Center East, Room London. Moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel will lead the way, as they share their expertise and discuss what they are doing to push the boundaries of innovation. They will highlight responsible dimensions and processes currently available. The all-star lineup includes:

Uwe Schmidt, Asahi Kasei’s ROICA™, Managing Director introduces cycle enthusiasts, brands, retailers and manufacturers to the world’s first premium sustainable stretch yarn: ROICA™ Eco-Smart and the ROICA™ Feel Good family dedicated to well-being.
 
Laura Gambarini, marketing and communication manager at M.I.T.I. S.p.A.: M.I.T.I. Since 1931, M.I.T.I. develops and creates premium and innovative stretch warp knitted fabrics for all the high performance sports. Cycling brands recognize M.I.T.I. as the market leader for the outstanding features of their innovative fabrics. Green soul is their ultimate creation, the first fully sustainable stretch warp knitted range of fabrics in the world, created with ROICA™ Eco-Smart family for the new generation sustainable performance garments.
 
Sven Koehler, Head of production Maloja Clothing GmbH: Maloja, an outdoor specialty brand with its roots in nature and wellbeing have developed new amazing biking sets constructed of M.I.T.I. SpA fabrics using certified yarns belonging to ROICA™ Eco-Smart family.
 
Sergio Alibrandi, Executive Marketing Director Sitip S.p.A.: SITIP creates high-tech innovative sports fabrics that are made in Italy and optimize the latest technology. Committed to smart innovation, learn how they developed their ground-breaking multi-panel thermal bib tights able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric constructed with ROICA™ StretchEnergy™, the next level of well-being providing a new dimension to active performance.  The audience will learn how leading international cycling brand Santini is using BeHOT with ROICA™ on select products to generate additional heat – up to 2 degrees C as the cyclist moves their body, thanks to ground-breaking heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.
 
Spearheading the premium stretch market, ROICA™ partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly. ROICA™ partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks. Most importantly, visit ROICA™ partners at EUROBIKE to learn about their ongoing commitment to responsible innovation and creativity.

More information:
EUROBIKE cycling industry ROICA™
Source:

GB Network

22.06.2018

Filpucci @ PITTI Filati- The journey of responsible innovation continues

FILPUCCI GROUP proceeds along the path of commitment towards an ever more responsible innovation. The group takes part in the 83rd edition of Pitti Filati (June 27-29, 2018) with unique products, high-end knitwear and creative yarns, all resulting from the authentic Smart Innovation the company has been long committed to.
 
Research, style and fashion are key words for the world-renown Tuscan company, which unveils an always more responsible approach both at a corporate level and in terms of offer.
Here are some key elements to prove Filpucci’s relentless commitment:

FILPUCCI GROUP proceeds along the path of commitment towards an ever more responsible innovation. The group takes part in the 83rd edition of Pitti Filati (June 27-29, 2018) with unique products, high-end knitwear and creative yarns, all resulting from the authentic Smart Innovation the company has been long committed to.
 
Research, style and fashion are key words for the world-renown Tuscan company, which unveils an always more responsible approach both at a corporate level and in terms of offer.
Here are some key elements to prove Filpucci’s relentless commitment:

  • The GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard) certifications obtained by the Filpucci dyeing plant add to the Clear to Wear (CTW) standard developed by Inditex Group and achieved in 2014 and to the Detox commitment, which was signed in February, 2016.
  • Not only the best raw materials, but also an established knowhow in the fields of dyeing and finishing, always under the key concept of Responsible Innovation. This concept extends to each and every FILPUCCI collection and their ever-increasing offer, the roughly twenty innovative new items, the Woolen line of carded yarns and the real spearhead of premium fashion, the Collection. Among this season’s new offer: Baby Camel Re.Verso™, RWS- certified merino organic wool, Re.Verso™ cashmere, organic silks and FSC-certified viscose.
  • The achievement of further certifications such as the FSC (Forest Stewardship Council) for viscose shows the care and respect towards the ecosystem as a whole, guaranteeing a product derived from a forest or a plantation forest in the respect of strict environmental, social and economic standards. The RWS (Responsible Wool Standard) finally guarantees the use of wool coming from livestock managed under rigorous criteria oriented towards the wellbeing of animals and the reduction of environmental impact.
  • Filpucci Group is all about a constant vocation towards new generation values and a reliable, traceable and transparent manufacturing process, as shown by the Re.Verso™ circular economy supply chain, of which the group is a unique ambassador in the field of high-end/low-impact knitwear yarns.

With absolute quality always in mind, FILPUCCI GROUP represents a corporate model that has made of sustainability a real mission, embarking on complex paths that have brought great results with fashionable textile solutions lead by ethnical and sustainable values. Thanks to this, Filpucci’s products have become part of Patagonia Collections, an important acknowledging from the brand’s part, whose managers stated: “We are always on the hunt for the highest performing, lowest impact materials. We were thrilled to find Re.Verso ™ (95/5 transformed) Cashmere yarn from Filpucci. It allowed us to create a range of products with the insulative and soft properties of cashmere while adhering to our mission statement; build the best product, cause no unnecessary harm.”
FILPUCCI GROUP’s commitment is evident and it moves forward thanks to the passion towards responsible and innovative paths that contribute to turning the group into a reliable partner, symbol of quality and excellence.

Filpucci is also a C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy) partner.

Source:

GB Network Marketing & Communication

An Evening of Smart Innovation that Showcased New Standards for Fashion (c) Rodin Banica
Textile installation by Cécile Feilchenfeldt
29.03.2018

An Evening of Smart Innovation that Showcased New Standards for Fashion

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion  Designers  of  America  (CFDA),  hosted  an  intimate  gathering  of  fashion’s  industry  leaders, educators, designers and members of the press to celebrate An Evening of Smart Innovation.

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion  Designers  of  America  (CFDA),  hosted  an  intimate  gathering  of  fashion’s  industry  leaders, educators, designers and members of the press to celebrate An Evening of Smart Innovation.

The event was beautifully orchestrated by Ginger Design, an exceptional team of Italian creatives, filmmakers, food and  textile  designers  as  a  way  to  create  a  unique  immersive  experience  telling  the  story  of  C.L.A.S.S.’ visionary journey. Thus, providing guests with an awareness and chance to embrace knowledge related to four key areas that set new standards for fashion vital to C.L.A.S.S.’ business philosophy:  Heritage, Smart Innovation, Circular Economy and Design Responsibility.

Imagination and responsibility at the forefront of the event, guests entered to view a film by Cristina Picchi that  represented harmony  between the various  phases  of  the  textile  process  and  the  cycles  of  natural elements.

The piece de resistance was a three-dimensional installation designed by Cécile Feilchenfeldt that  contained  exquisite  knits  allowing  guests  to  walk  through  the area to  inspire creativity and explore the  limitless possibilities using innovative  smart  materials.  So,  with  responsible  design  in  mind  the guests  were  able  to  touch  and  feel  the  luxurious  smart  textiles supported  by  sustainable  credentials  from  Bacx  by  Centro  Seta, Bemberg™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Organic Cotton  Colours,  Re.VerSo™,  ROICA™  by  Asahi  Kasei,  TINTEX Textiles, and Zignone. The new generation of beautiful cottons, rich silks, lush wools and opulent cashmeres showcased throughout the C.L.A.S.S. event currently available to the market.

Giusy Bettoni and the C.L.A.S.S. team from Milan and New  York, as well as several of their partner representatives from around the globe  were  on  hand  to  engage  designers  and  educators  and answer   questions   related   to   smart   materials   and   processes. Designers  and  educators  were  pleased  to  learn  about  the  new C.L.A.S.S. e-commerce site dedicated to emerging designers and fashion  startups,  as  well as  new  details  regarding  C.L.A.S.S. Education  as  a  university   learning  resource,  co-founded   with James  Mendolia,  FIT  Professor,  MFA  Fashion  Design  and  FIT Sustainability Council Member.

Attendees included: Julien Labat, president of Edun and Marilyn Balkaransingh Director of  Fabric  R&D of  Edun, J.R.  Campbell  and  Young  Kim  Thanos of Kent State’s School of Design and Merchandising, Lisa Smilor and Stephanie  Soto of  CFDA,  Nomi  Dale  Kleinman of  FIT,  Susan Easton, founder   of   From   the   Road,   Nicole   Fischelis,   Heron Preston, Luciana Scrutchen of Parsons School of Design and Kay Unger, chair of the Board of Governors for Parsons, among others.
 

15.03.2018

An Evening of Smart Innovation that Sets New Standards for Fashion

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion Designers of America (CFDA), will invite fashion’s industry leaders, designers and members of the press to celebrate An Evening of Smart Innovation.  An exceptional team of artists, filmmakers, food and textile designers have created an immersive experience that will engage the guests’ senses highlighting that smart innovation is the new standard for fashion.

On Thursday, March 22nd, C.L.A.S.S., with support from the Council of Fashion Designers of America (CFDA), will invite fashion’s industry leaders, designers and members of the press to celebrate An Evening of Smart Innovation.  An exceptional team of artists, filmmakers, food and textile designers have created an immersive experience that will engage the guests’ senses highlighting that smart innovation is the new standard for fashion. The experience will examine the four key areas that are vital to C.L.A.S.S.’s business philosophy: Heritage - Smart Innovation - Circular Economy - Design Responsibility. The commitment to those principles and to forward thinking led to C.L.A.S.S. having been nominated as one of the European Business Awards 2017/2018 Ones to Watch for exceptional growth, significant innovation along with an ethical approach to business.

The March 22nd date is a deliberate choice as it marks International Water Day and serves as a way to advocate for sustainable water management, a key issue in textile manufacturing. Many of C.L.A.S.S.’s partners, such as ECOTEC® by Marchi&Fildi, Bemberg™ and ROICA™ by Asahi Kasei and TINTEX Textiles use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process, an important step toward responsible future fashion systems.

“In touting significant reductions in water, energy usage and CO2 emissions, C.L.A.S.S.’s  message has always been one of consistency but now with today’s customers becoming increasingly environmentally mindful, the timing has never been better to bring awareness to the ways that responsible sustainability can be incorporated, in an authentic way, into a fashion or lifestyle brand increasing the bottom line without compromising design integrity,” said C.L.A.S.S. founder Giusy Bettoni.

The future is already here; guests can see and feel materials during the event that showcase technological breakthroughs currently available. While C.L.A.S.S. works with leading brands that practice responsible design, the next step is to expand their reach and set a new level of standards that benefit the entire industry. To that end, they have identified C.L.A.S.S. Education, their new division, as an essential learning resource to support fashion schools. The new division was co-founded with James Mendolia, professor in the MFA Fashion Design program at Fashion Institute of Technology. C.L.A.S.S. will also launch C.L.A.S.S. e-commerce platform, which will sell partner materials to support emerging designers and fashion start-ups.

Thank you to all of our partners for making this event and the last ten years possible: Bacx by Centro Seta, Bemberg™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Organic Cotton Colours, Re.VerSo™, ROICA™ by Asahi Kasei, TINTEX Textiles, Zignone.

More information:
Fashion C.L.A.S.S.
Source:

C.L.A.S.S.

FILPUCCI launches the ‘Responsible Innovation” Line & C.L.A.S.S.  partnership © C.L.A.S.S.
02.02.2018

FILPUCCI launches the ‘Responsible Innovation” Line & C.L.A.S.S. partnership

At Pitti Filati, and as part of a journey to be and make better products, the FILPUCCI GROUP invites the fashion industry to experience its new line of more sustainable yarn creativity.

At Pitti Filati, and as part of a journey to be and make better products, the FILPUCCI GROUP invites the fashion industry to experience its new line of more sustainable yarn creativity.

The “Responsible Innovation Collection” represents a new level of smart innovation linked to responsible, eco-centric production. The collection uses the best high-tech, natural-based materials, combined with FILPUCCI’s dying & finishing expertise. This gives customer’s real access to a new, fashion-forward aesthetic, where quality and smart uniqueness in these new, more responsible yarns, deliver a new textile era of sustainable fashion solutions that are driven by ethical and natural values.

FILPUCCI is proud to announce it is a new official partner of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy). Since 2007, C.L.A.S.S., a unique multi-platform HUB based in Milan, specializes in integrating a new generation of eco-values for fashion, home products and business strategies. These values speak to a new, smarter, contemporary consumer. Founded by Giusy Bettoni, C.L.A.S.S. introduces a new way of design thinking that represents a shift in culture, enabling businesses to be competitive and socially innovative.
From this platform, FILPUCCI is also a key ambassador for the unique C.L.A.S.S. partner product, Re.Verso™, for its luxury upcycled cashmere yarns.

New additional steps on the FILPUCCI journey towards a more responsible approach to smart design and manufacture also include:

  • The signing of a new ‘Values Chart’ in conjunction with a joint consortium to guarantee sustainable production chains that are fully traceable with certified materials and measured environmental performances, such as reducing CO2, water use and power consumption.
  • The company is also GRS accredited with dyeing facilities that are second to none, boasting a GOTS certification alongside recycling 70% of water and also as part of the DETOX campaign for the last 3 years.  This is a key added value mirroring the whole company’s dyeing operation.
  • The FILPUCCI GROUP produces its own ‘Balance of Sustainability’ report each year to measure and account for issues relating to the business impact of a responsible innovation strategy, and research optimization into origins of materials, transparency, certifications and processes designed to reduce environmental impacts and a no-waste manufacturing philosophy.

There are seven new yarn styles in the Responsible Innovation Collection with smart blends of only the best, certified, organic and natural materials (cottons & linens), new generation wool Re.Verso™ and sustainable hi-tech materials (Cupro and Q-Nova) for 5 to 18 gauge knitwear design:
CERA, GRACE, BIONYCO, SUGHERO, FOUR SEASONS, PLANET, BONTON, KAMUT

Source:

GB Network Marketing & Communication

C.L.A.S.S. GB Network Marketing & Communication
C.L.A.S.S.
18.05.2017

A decade of commitment to responsible innovation C.L.A.S.S.

C.L.A.S.S., the leading eco-material hub based in Milan and specialized in the integration of a new generation of smart values within fashion and home décor, presents the new SS 2018 collection through its partners, highlighting the new generation of values as innovation, research, creativity, traceability, transparency and sustainability. A very new business model and a real supporting tool for companies (not only the “fashion” ones) for lower environmental impact productions.

C.L.A.S.S., the leading eco-material hub based in Milan and specialized in the integration of a new generation of smart values within fashion and home décor, presents the new SS 2018 collection through its partners, highlighting the new generation of values as innovation, research, creativity, traceability, transparency and sustainability. A very new business model and a real supporting tool for companies (not only the “fashion” ones) for lower environmental impact productions. A new concept that contributes to improve the quality of life, properly answering to cultural changes and to consumer’s new mind-set that links excellence to smarter products.

So, an evolved collection technologically advanced… available for the interested companies:
• At C.L.A.S.S. Material Hub in Milan Headquarter in Viale Vittorio Veneto, 8 (only by appointment) or
• in occasion of World C.L.A.S.S. tour in several cities around the world: London, New York, Barcelona, Madrid, Copenhagen and Amsterdam! Taking a C.L.A.S.S Private Sourcing Sessions, brands can discover (under request) C.L.A.S.S S/S 2018 collection.

Source:

GB Network Marketing & Communication