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31.10.2022

DC International has selected Fresh Relevance for personalized online experiences

Fresh Relevance announces that DC International has selected its versatile personalization platform to power personalized online experiences for its Coverstore and Leatherology brands.

DC International is a vertically integrated eCommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. By selecting Fresh Relevance to power personalization across the website and email marketing of Coverstore and Leatherology, DC International will be providing shoppers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations.

“We’re delighted to welcome DC International to the Fresh Relevance family and are excited to help them provide their Coverstore and Leatherology customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

Fresh Relevance announces that DC International has selected its versatile personalization platform to power personalized online experiences for its Coverstore and Leatherology brands.

DC International is a vertically integrated eCommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. By selecting Fresh Relevance to power personalization across the website and email marketing of Coverstore and Leatherology, DC International will be providing shoppers with a more engaging and tailored online experience. The business will take advantage of the rich feature set within the Fresh Relevance platform, including product recommendations.

“We’re delighted to welcome DC International to the Fresh Relevance family and are excited to help them provide their Coverstore and Leatherology customers with a more tailored and valuable experience online,” says Mike Austin, CEO & Co-founder at Fresh Relevance.

Source:

Fresh Relevance / CHIEF PR

Archroma Archroma
Archroma
26.06.2017

ARCHROMA TO SPONSOR SDC INTERNATIONAL DESIGN COMPETITION 2018 WITH ITS COLOR ATLAS SYSTEM

SDC’s annual competition engages with hundreds of students, universities and designers globally, helping the entrants develop their understanding of color and the challenges around sustainability in the textile supply chain. The theme for 2018 is ‘color communication’.
With a global textile supply chain, being able to communicate a given color through the supply chain efficiently and effectively is vital. Ultimately this provides the designer with the knowledge that their product is commercially suitable from the initial concept stages through to final product.
Archroma will support the competition with its Color Atlas color management system, which will be key to both the competition theme and the accompanying educational package.
Using these colors also provides the best opportunity to minimize the environmental impact during the dyeing/printing process by ensuring that the dyes conform to many of the environmental standards that exist and are applied using best practice.

SDC’s annual competition engages with hundreds of students, universities and designers globally, helping the entrants develop their understanding of color and the challenges around sustainability in the textile supply chain. The theme for 2018 is ‘color communication’.
With a global textile supply chain, being able to communicate a given color through the supply chain efficiently and effectively is vital. Ultimately this provides the designer with the knowledge that their product is commercially suitable from the initial concept stages through to final product.
Archroma will support the competition with its Color Atlas color management system, which will be key to both the competition theme and the accompanying educational package.
Using these colors also provides the best opportunity to minimize the environmental impact during the dyeing/printing process by ensuring that the dyes conform to many of the environmental standards that exist and are applied using best practice.
“We at Archroma are very proud to be the official sponsor of the SDC International Design Competition. The participants will be able to experience first-hand how the Color Atlas can support their creativity. For Archroma, this is a great opportunity to further drive innovation and sustainability in the textile supply chain“, commented Brad McClanahan, Global Head of Service Businesses at Archroma.

More information:
Archroma, SDC, Color
Source:

GB Network Marketing & Communication