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(c) C.L.A.S.S.
26.11.2019

C.L.A.S.S. ecohub promotes, educates and shares sustainable culture at Denim Première Vision

Platform C.L.A.S.S. - the acronym for Creativity Lifestyle And Sustainable Synergy –returns to Denim Première Vision with a triple mission: to educate, share sustainable innovation and promote the state of the smart of the textile and fashion business.

“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects” Explains Giusy Bettoni, CEO and founder of C.LA.S.S. As sustainability consultant for Première Vision, Bettoni will curate a programme of #SmartTalks with some of the most influential players in the industry.

C.LA.S.S. will bring its Smart Materials Bank, an open and inspirational resource and educative tool for designers, students and brands which features some of the most innovative materials on the market. On show at booth (B14) also some of C.LA.S.S. most innovative partners.

Platform C.L.A.S.S. - the acronym for Creativity Lifestyle And Sustainable Synergy –returns to Denim Première Vision with a triple mission: to educate, share sustainable innovation and promote the state of the smart of the textile and fashion business.

“In London, we will bring forward its vision and strategy with a set of initiatives, talks and projects” Explains Giusy Bettoni, CEO and founder of C.LA.S.S. As sustainability consultant for Première Vision, Bettoni will curate a programme of #SmartTalks with some of the most influential players in the industry.

C.LA.S.S. will bring its Smart Materials Bank, an open and inspirational resource and educative tool for designers, students and brands which features some of the most innovative materials on the market. On show at booth (B14) also some of C.LA.S.S. most innovative partners.

Source:

GB Network

Gilberto Calzolari (c) Gilberto Calzolari
Gilberto Calzolari
28.10.2019

Premium Brands choosing Responsible Innovation

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations.

C.L.A.S.S. discloses five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations.

  • Gilberto Calzolari: A luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic
  • Closed: the German brand, founded in1978, focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy.
  • Martin Greenfield: Within the premium brand adoptions of Bemberg™, Martin Greenfield shines as one of the world's most renowned tailor company.
  • My.Suit: Since My.Suit was founded in 2008 in NYC, their philosophy has been simple: provide their clients with a better way to buy a suit.
  • un-sanctioned™: An innovation-driven performance running apparel brand newly launched in September, 2019; founded on the belief that it’s time for running to give back to the environment all runners take so much joy from.
(c) C.L.A.S.S.
13.09.2019

C.L.A.S.S. brings forward the state of the art of smart fashion in Paris

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.

The new generation of smart - and water saving! – cotton, an innovative brand-new collaborative business model bringing companies together to create smart and sustainable collections for the wardrobe, a textile ‘bank’ to inspire and empower creatives committed to design responsible fashion and more…

C.L.A.S.S. – the acronym for Creativity Lifestyle and Sustainable Synergy - is the global resource for smart material innovation, education, marketing and communication. Founded by Giusy Bettoni - entrepreneur, innovator as well as Première Vision’s sustainability consultant - the platform has become an influential player supporting leading textile and fashion companies to develop, establish and narrate their true sustainable commitment. In Paris, C.L.A.S.S. will bring forward its vision and strategy with a set of initiatives, talks and projects.

“For the third time, we will join Première Vision’s SMART CREATION district with a triple mission: providing all strategic tools to trigger change, raising awareness on sustainability and bringing companies and professionals together to share the ultimate smart innovation.” Explains Giusy Bettoni.

Source:

GB Network Marketing & Communication

23.07.2019

C.L.A.S.S: CO.LAB - The wardrobe of tomorrow is set to change

Important evolutions are already in place according to some key directions that are already clearly visible today. What does a new fashion business need to be?

IT NEEDS TO BE SMART - It will have to be smart, sustainable and as low impactful as possible. The fashion industry has started taking new steps in order to inform and educate the consumer on the one side, while at the same time, is changing its material use, R&D and productive processes.

TO BE COLLABORATIVE - It will have to be always more collaborative. Each single player, from the accessory manufacturer to the final consumer, has to act very consciously because every action has an impact on our local and global environment. Everyone has to start acting and buying more responsibly.

Important evolutions are already in place according to some key directions that are already clearly visible today. What does a new fashion business need to be?

IT NEEDS TO BE SMART - It will have to be smart, sustainable and as low impactful as possible. The fashion industry has started taking new steps in order to inform and educate the consumer on the one side, while at the same time, is changing its material use, R&D and productive processes.

TO BE COLLABORATIVE - It will have to be always more collaborative. Each single player, from the accessory manufacturer to the final consumer, has to act very consciously because every action has an impact on our local and global environment. Everyone has to start acting and buying more responsibly.

AND COLLECTIVE - The future will be guided by common aims, shared responsibilities and collective involvement. Designers will have to collaborate with fabric and garment manufacturers. Entrepreneurs will have to check carefully productive quantities and decrease distances when choosing their suppliers. Manufacturers can start deciding when it’s time to get involved with specific auditing or certifications, though, always in constant dialogue with all partners in the value chain.

Source:

GB Network Marketing & Communication

(c) Aurora line by Wolford with ROICA™
15.05.2019

C.L.A.S.S invited to present ‘smart innovationeducation’ space at Copenhagen Fashion Summit 2019

C.L.A.S.S ‘takes action’ and shares the very smartest textile and material innovations available globally today as part of a carefully curated space to be unveiled at the 10th anniversary of the Copenhagen Fashion Summit. This two-day event will take place from the 15th - 16th May at The Copenhagen Concert Hall.

With education right at the heart of this unique presentation, C.L.A.S.S will share valuable insights and physical examples of some of the most sustainably responsible innovations available on the market today, empowering the next generation of designers as well as those from leading design houses, with the chance to experience first-hand how they might work towards a circular design economy.

C.L.A.S.S ‘takes action’ and shares the very smartest textile and material innovations available globally today as part of a carefully curated space to be unveiled at the 10th anniversary of the Copenhagen Fashion Summit. This two-day event will take place from the 15th - 16th May at The Copenhagen Concert Hall.

With education right at the heart of this unique presentation, C.L.A.S.S will share valuable insights and physical examples of some of the most sustainably responsible innovations available on the market today, empowering the next generation of designers as well as those from leading design houses, with the chance to experience first-hand how they might work towards a circular design economy.

Located within the Design Studio area, key members of the C.L.A.S.S ACTIVATE team will be on hand to share valuable insights gleaned from over 12 years of research and development within this area helping to provide visitors including new designers, start-up’s, and established designers with everything needed to make ‘smart’ choices that work vertically through the supply chain from merchandising right through to consumer facing communication campaigns. From trends, new R&D concepts, and the latest buzzwords, C.L.A.S.S has it covered.

Source:

C.L.A.S.S.

21.03.2019

C.L.A.S.S. launches an in-depth study path of8 stages devotedto Polimoda students

Prompted by the need to offer an adequate in-depth analysis of topics such as the integration of sustainability in fashion and the importance of the transition to the circular economy, the shared journey of C.L.A.S.S., the multi-platformhub, a reference resource since 2007 for smart innovationin fashion and Polimoda, the internationally recognized institute, world-renowned for its independent approach and innovative vision in terms of “fashion education”, as a result of the perfect combination of business and design.

Prompted by the need to offer an adequate in-depth analysis of topics such as the integration of sustainability in fashion and the importance of the transition to the circular economy, the shared journey of C.L.A.S.S., the multi-platformhub, a reference resource since 2007 for smart innovationin fashion and Polimoda, the internationally recognized institute, world-renowned for its independent approach and innovative vision in terms of “fashion education”, as a result of the perfect combination of business and design.

Eight sessionsduring which topicsrelated to smart innovation, the new role of the designer and the importance of a new generation of communication along withthe urgency of a transversalcooperation and the development of new business models strictly linked to a circular economy approach.
An inspirational path,intensive and engaging, aimed at involving Polimoda students of theFashion Design and Design ManagementMasters –in their future role of protagonists of the fashion industry.
A shared project, aimed at fostering the development of punctual knowledges on responsible innovation, which is to consider effective because of that concrete approach that involves the introduction of smart materials with a view to a circular economy approach.
This is how Polimoda, the fashion institute that boasts an innate and strong policy and strategic vision on the fashion universe at 360 °, and C.L.A.S.S, a reference point since 2007, specialized in the integration of smartvalues withinproducts and fashion companies, in addition to education, partneringto givelife to a driving force thattranslates into a culturalbackground for students.

Source:

GB Network Marketing & Communication

07.02.2019

C.L.A.S.S. team announce that will be in Paris to support its partners

Starting from ROICA Eco-Smart™ family by Asahi Kasei the range of responsibly made premium stretch yarns for everyday life and continuing with Bemberg™ by Asahi Kasei, a noteworthy material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Since 1931, Bemberg™ is the material definition for responsible luxury, a one-of-a-kind, matchless and original options characterized by cool exquisite comfort, whose smart heritage is born in a circular economy.

Starting from ROICA Eco-Smart™ family by Asahi Kasei the range of responsibly made premium stretch yarns for everyday life and continuing with Bemberg™ by Asahi Kasei, a noteworthy material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process. Since 1931, Bemberg™ is the material definition for responsible luxury, a one-of-a-kind, matchless and original options characterized by cool exquisite comfort, whose smart heritage is born in a circular economy.

A great example of circular economy / circularity is represented by ECOTEC® by Marchi&Fildi, a new exclusive range of smart textile design solutions produced through an exclusive, fully traceable and certified production process. The ability to transforms pre-consumer cuts into an excellence material with a yarn that contains up to 80% of transformed material, a result unequalled in the textile world is the perfect confirmation of the concrete commitment to responsible innovation by Marchi&Fildi.
 
A. Stelloni Collection by Mapel, a renowned textile company with a vast experience in the production of fabrics of the highest quality, will showcase an exclusive range in Re.VerSo™ wool, cashmere and Baby Camel, created out of the deep experience of the Re.VerSo™ supply chain and its sure knowledge of fabric production.

Source:

GB Network Marketing & Communication

C.L.A.S.S. GB Network Marketing & Communication
C.L.A.S.S.
18.05.2017

A decade of commitment to responsible innovation C.L.A.S.S.

C.L.A.S.S., the leading eco-material hub based in Milan and specialized in the integration of a new generation of smart values within fashion and home décor, presents the new SS 2018 collection through its partners, highlighting the new generation of values as innovation, research, creativity, traceability, transparency and sustainability. A very new business model and a real supporting tool for companies (not only the “fashion” ones) for lower environmental impact productions. A new concept that contributes to improve the quality of life, properly answering to cultural changes and to consumer’s new mind-set that links excellence to smarter products.

So, an evolved collection technologically advanced… available for the interested companies:
• At C.L.A.S.S. Material Hub in Milan Headquarter in Viale Vittorio Veneto, 8 (only by appointment) or
• in occasion of World C.L.A.S.S. tour in several cities around the world: London, New York, Barcelona, Madrid, Copenhagen and Amsterdam! Taking a C.L.A.S.S Private Sourcing Sessions, brands can discover (under request) C.L.A.S.S S/S 2018 collection.

C.L.A.S.S., the leading eco-material hub based in Milan and specialized in the integration of a new generation of smart values within fashion and home décor, presents the new SS 2018 collection through its partners, highlighting the new generation of values as innovation, research, creativity, traceability, transparency and sustainability. A very new business model and a real supporting tool for companies (not only the “fashion” ones) for lower environmental impact productions. A new concept that contributes to improve the quality of life, properly answering to cultural changes and to consumer’s new mind-set that links excellence to smarter products.

So, an evolved collection technologically advanced… available for the interested companies:
• At C.L.A.S.S. Material Hub in Milan Headquarter in Viale Vittorio Veneto, 8 (only by appointment) or
• in occasion of World C.L.A.S.S. tour in several cities around the world: London, New York, Barcelona, Madrid, Copenhagen and Amsterdam! Taking a C.L.A.S.S Private Sourcing Sessions, brands can discover (under request) C.L.A.S.S S/S 2018 collection.

Source:

GB Network Marketing & Communication