From the Sector

TrusTrace, a global leader in supply chain traceability and compliance, announced the release of its fourth Industry Playbook: The Data Advantage – A Practical Guide to Building De-risked, Compliant and Future-Ready Supply Chains, launching during the Global Fashion Summit in Copenhagen.

Amid unprecedented regulatory pressure, escalating climate risk, and rising demands for transparency – resulting in significant reporting burdens for suppliers – this playbook introduces The TrusTrace Compliance Canvas™: a timely, practical framework designed to help brands and manufacturers collaborate more effectively on a streamlined, standardized set of supply chain data, supported by direct insights from industry stakeholders.

The playbook features interviews with leading brands including adidas, Hugo Boss, and Primark, alongside pioneering suppliers Epic Group, Karacasu Tekstil, and Impetus Group. These stakeholders share their approaches to data collection and traceability, as they navigate compliance with evolving regulations and environmental targets amid ongoing policy uncertainty.

Looking ahead, Policy Hub offers expert insight on the future policy landscape, and Textile ETP shares perspective on how the global manufacturing community must prepare, along with a corporate climate litigation briefing from The London School of Economics Grantham Research Institute on Climate Change and the Environment. Finally, TrusTrace explains how dynamic risk modelling can power more proactive and resilient supply chains. 

A Playbook for Action
The playbook is designed to equip fashion brands and suppliers with key insights for more strategic and effective data collaboration, structured around four key pillars:

• The Minimum Data Package – The TrusTrace Compliance Canvas™: A streamlined summary of the essential data points needed to comply with industry-relevant regulations, offering a common foundation for collaboration and reducing the data collection and reporting burden.
• Understanding Data Requirements: A clear breakdown of current and imminent Environmental, Social, and Governance (ESG) regulations, outlining what data is needed, why it matters, and how to begin preparing.
• Practical Insights from Industry Leaders: The playbook features exclusive insights from adidas, Hugo Boss, and Primark, as well as supply chain perspectives from Epic Group, Impetus Group, and Karacasu Tekstil – spanning tiers from raw material sourcing to garment finishing. Contributors candidly explore the current state of data collection – still largely reliant on documentation and manual inputs – and what’s needed to evolve toward a future that demands verifiable impact data and traceable, digital records.
• Executive Briefing: The Future Risk Outlook – Expert insights from Textile ETP, Policy Hub, TrusTrace, and the London School of Economics on the growing legal, financial, and reputational risks facing companies, and how robust supply chain data strategies can serve as a key tool for risk mitigation.

A Call for Pragmatism and Partnership
The playbook makes it clear: supply chain data should no longer be just a tool for compliance – it can be a powerful lever for smarter sourcing, better investment decisions, and long-term risk mitigation. Yet too often, manufacturers’ deep knowledge of practical implementation is overlooked when data is collected simply to tick regulatory boxes, rather than to generate meaningful insight.

Contributing brands and suppliers consistently emphasized that subjective interpretation of regulations, coupled with a lack of standardisation of methodologies and certifications, was a barrier to achieving real-world outcomes. 

Borealis continues to invest in growth through sustainable solutions that are transforming the polymer industry. Its facility in Burghausen, Germany, is significantly expanding production capacity for an innovative polymer foam solution called Daploy™ High Melt Strength polypropylene (HMS PP). This investment—totaling over EUR 100 million—addresses growing global demand for recyclable, high-performance foam solutions. The new line, scheduled to start up in the second half of 2026, will triple Borealis’ supply capability for fully recyclable HMS PP. This expansion enables the transition to more circular and recyclable material solutions for customers in the consumer products, automotive, and building and construction industries.  
 
The development of Daploy HMS PP took place at Borealis’ Innovation Headquarters in Linz. The new product provides exceptional foamability, lightweight properties, and mechanical strength—characteristics that support material efficiency and help cut both costs and CO2 emissions. It is suitable for use in monomaterial solutions, which are easily recyclable at end of life.  
 
By supporting the sustainability principles of Reduce, Reuse, and Recycle, Daploy HMS PP addresses the growing demand for recyclable solutions across multiple industry segments:
 
In the automotive industry, Daploy is used for ultra-lightweight foamed interior and under-the-hood components. Typically 60-90% lighter than non-foamed alternatives, these components help improve fuel efficiency and reduce carbon emissions. It also enables zero-waste production as all production trim-offs can be easily recycled. In addition, Daploy makes it possible for these parts to be constructed from a single material, facilitating recycling at the end of the vehicle’s life.  
In the building and construction sector, Daploy HMS PP is used to replace heavier materials in insulation and paneling applications. Its durability, strength, and heat resistance ensure excellent performance, while its lightweight properties and recyclability improve the sustainability of these components.
 
“In line with our We4Customers strategy, this investment creates value for customers by enabling them to design recyclable, foam-based products for a wide range of high-performance applications,” explains Craig Arnold, Borealis Executive Vice President Polyolefins, Circular Economy Solutions and Base Chemicals. “By expanding production, we’re ensuring a reliable supply of this advanced material to help our customers achieve their sustainability goals and deliver high-performance solutions.”

Based on preliminary figures, the CHT Group, a global supplier of specialty chemicals based in Tübingen, demonstrated its resilience and strategic foresight in the 2024 financial year. Despite volatile global conditions, the company recorded sales growth to EUR 614.3 million (+2%) and a significant increase in EBIT to EUR 21.1 million - an increase of EUR 13.4 million compared to the previous year. Growth came primarily from the APAC region (+13.7%), while the markets in EMEA (-2.5%) and the Americas (+0.4%) remained stable.

The clear future course is also evident on the investment side: at 44.2 million euros, the CHT Group invested more than ever before - particularly in the further development of digitalization, expansion of the global production sites and increasing sustainability. In Germany alone, investments amounted to 9.2 million euros, which corresponds to an increase of 124%.

Sustainability as a growth driver
Sustainability is not a trend, but has been an integral part of our corporate strategy for many years. The company is currently developing its Strategy 2030+ and continues to systematically pursue the goal of anchoring sustainability along the entire value chain.

The key sustainability targets include:

• Reduction of specific water and energy consumption by 10% by 2025
• Introduction of an energy management system at all production sites
• Increase the proportion of sales accounted for by sustainable ECO Range products to 80%
• Over 90% of the relevant purchasing volume with sustainably-certified suppliers
• Climate neutrality by 2045, with scientifically validated interim targets of the Science Based Targets initiative (SBTi):
  • Reduction of greenhouse gas emissions Scope 1+2 by 42 % by 2030,
  • Scope 3 by 25 % - CHT is aiming for a reduction of 95 % in all areas by 2045.

The sustainability strategy is based on three central pillars:

1. People – social responsibility, safe working conditions and human rights in the supply chain
2. Planet – environmental and climate protection, resource conservation, circular economy
3. Performance – sustainable products, innovation and economic stability

The globally operating company focuses on sustainable specialty chemicals solutions in markets such as textiles, paints and coatings, construction, automotive, electronics and consumer care.  The CHT Group is a foundation company and part of the Reinhold Beitlich Foundation. Its values - responsibility, innovation and sustainability - are firmly anchored in the corporate culture.

Reinforcement of the management team underlines ambitions
With the appointment of Dr. Christian Rink as CFO in October 2024 and Dr. Lorenza Sartorelli as COO on April 1, 2025, the management team was expanded in a targeted manner. Dr. Christian Rink brings extensive experience from the international foundation company Bosch, while Dr. Lorenza Sartorelli has extensive experience from the international chemicals group Evonik. These are ideal prerequisites for driving forward operational excellence, financial strategy and sustainability transformation.

Archroma, a global leader in specialty chemicals, has successfully implemented a state-of-the-art Zero Liquid Discharge (ZLD) technology at its Mahachai plant in Thailand. The ZLD solution was designed and built by Gradiant, a global leader in advanced water and wastewater treatment. This milestone project marks a major leap forward in water circularity, enabling the recovery of 90-95% of wastewater for reuse and the extraction of valuable minerals for industrial applications.

Archroma partnered with Gradiant to deploy a high-efficiency, membrane- and oxidation-based ZLD solution, reinforcing its commitment to responsible water management in the textile industry. Located in a water-stressed region near Bangkok, the Mahachai plant now serves as a model for sustainable textile dye production, significantly reducing reliance on local water supplies while improving environmental resilience.

As part of its broader sustainability endeavor, Archroma addresses critical challenges within the apparel and textile industry, particularly water consumption. “We believe in reducing water use in production and home laundering. We innovate to remove toxins and contaminants from our products, making wastewater treatment easier for our plants and customers,” said Dhirendra Gautam, VP Global Marketing and Strategy, Archroma. “Our goal is to require our plants to have effective water conservation facilities with special focus on water stressed areas, contributing to water conservation and helping to combat acute water scarcity worldwide.”

Since 2019, Archroma has evaluated various ZLD solutions to address growing water challenges in Thailand. Gradiant’s Counterflow Reverse Osmosis (CFRO) was selected as the preferred technology for its ability to treat diverse wastewater compositions with superior efficiency and minimal energy consumption. The modular system seamlessly integrates with the plant’s existing wastewater treatment infrastructure, maximizing desalination capacity and water recovery while reducing the plant’s environmental footprint.

In addition to CFRO, Gradiant’s Free Radical Oxidation (FRO) technology has been deployed to remove color and organics from the RO concentrate, ensuring safe discharge and meeting stringent environmental regulations. The system also enables the recovery of concentrated brine, which Archroma repurposes within the dyeing process or supplies to industry partners for applications such as resin regeneration and chlorine production, further promoting a circular economy in water and resource management.
Thailand faces mounting water stress due to climate change, extreme droughts, and aging infrastructure, making sustainable water management an urgent priority. By implementing Gradiant’s ZLD solution, Archroma significantly reduces its dependence on freshwater sources, ensuring long-term operational resilience in a resource-constrained environment.

This multi-million-dollar investment underscores Archroma’s dedication to water conservation and its broader mission to transform the textile industry through sustainable innovation. Beyond Thailand, Archroma continues to expand its ZLD initiatives globally, including its Sustainable Effluent Treatment (SET) plant in Jamshoro, Pakistan, which has been providing irrigation water to surrounding communities.

Beaulieu Fibres International is exhibiting its next-generation sustainable fibre solutions for high performance nonwovens in various industries at IDEA25 in Miami Beach end of April.

“IDEA25 is at the intersection of nonwoven materials and sustainability, with a focus on innovation and research to address environmental challenges and new opportunities. With our Sustainable Fibres Program, we offer low carbon, recyclable and circular solutions where performance and sustainability go hand in hand, bringing value in co-design and TCO performance,” said Maria Teresa Tomaselli, General Manager, Beaulieu Fibres International.

Self-reinforced PP fibres for fully recyclable automotive composites
The company will be presenting its comprehensive range of polypropylene (PP) bonding fibres designed for thermoplastic lightweight composites and automotive interior fabrics. These fibres assist car manufacturers and OEMs in meeting stringent performance, cost-efficiency, and sustainability standards. Beaulieu’s PP fibres are engineered to enhance the mechanical, thermal, and functional properties of composites while reducing vehicle weight.

Fibres for high performance liquid and air filtration
Beaulieu has set new performance standards for the fast-growing air and liquid filtration industry rolling out its full range of MONO and BICO fine-medium count fibres, as an outcome of its investment into R&D efforts to promote staple fibres in the field of high efficiency filtration.

In addition to its existing portfolio of PP fibres for liquid filtration, compliant with FDA and European food contact regulations, Beaulieu is launching a new bicomponent fibre range in PET/PE, PP/PE for high loft filtration media and fine count mono PP fibres for tribo-electric charged air filter media.

The fine count mono fibres are customized according to the line specifics of the nonwoven producer and guarantee up to 20% higher filtration efficiencies for nonwovens in combination with state-of-the-art acrylic counter fibre compared to standard PP fibres used in this application. Typical applications are air handling units in larger buildings and residential furnaces.

Premium outdoor PP fibres for resilient, weather-resistant crop protection solutions
Engineered for superior mechanical strength and resistance to environmental stress factors, these fibres enhance durability in needle-punched fabrics, ensuring long-lasting protection in the field. Their advanced UV stabilization prevents degradation from prolonged sun exposure, extending the lifespan of crop covers, while their hydrophobic properties repel water, reducing moisture-related damage and maintaining breathability.

Ultrabond, design for recycling
Discover UltraBond innovative bonding staple fibres that replace the need for chemical binders. They open a path to create 100% polypropylene (PP) needlepunched fabrics which meet the same performance requirements as traditional constructions, while reducing end-of-life environmental impact.

The 100% polyolefin-based needlepunched fabrics are fully recyclable, reducing waste generation and creating high value PP recycled products as new materials. Furthermore, the sustainable fabrics are produced with an improved Total Cost of Ownership and with a significant ecological footprint reduction.

Beaulieu strengthening its position in the hygiene market
With a full portfolio already serving the hygiene sector, Beaulieu is focusing on next-generation speciality bicomponent solutions designed to enhance softness, processability, and sustainability in absorbent hygiene products.

Hypersoft fibres are specifically engineered for topsheet applications in direct contact with the skin: 25% improvement in softness compared to standard reference fibres while maintaining optimal processability has been achieved.

Meralux is a bicomponent trilobal fibre that improves nonwoven materials by providing better opacity, comfort, and absorption. It also promotes sustainability by saving raw materials and reducing carbon emissions by up to 60%.

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, welcomes the European Commission’s Clean Industrial Deal, which aims to pave the way for a sustainable, climate-neutral and competitive industry. Commission President Ursula von der Leyen discussed the initiative on Wednesday, February 26, 2025, together with 400 business leaders, including the CEO of the Lenzing Group, Rohit Aggarwal, in Antwerp (Belgium). The industry is calling on EU heads of state and government to take urgent measures in all EU member states without delay ahead of the upcoming European Council meeting in March.

“International trade tensions, volatile energy markets, and the need to decarbonise industries demand urgent collective action. We must continue to support Europe’s green leadership and ensure that those investing in sustainability are incentivised. We must act now, work together and translate ambition into tangible results”, emphasizes Rohit Aggarwal, CEO of Lenzing Group. “The Clean Industrial Deal is an important initiative for Europe’s industrial and sustainable future. It will strengthen Europe’s net-zero industry, expand green technology manufacturing, and enhance industrial competitiveness.”

One important aspect is access to affordable and clean energy, which is crucial for the global position and competitiveness of the industry.

“We appreciate the Commission President taking the time to join us today in Antwerp to present the Clean Industrial Deal. Nine out of ten calls of the Antwerp Declaration have been addressed. We need to transform Europe’s ambition ‘to be’, into a determination ‘to do’. Every day, Europe is falling behind its goals, and is losing quality jobs for our current and future generations of workers. In the turbulent times we are in we need bold action from the European Leadership,” said Ilham Kadri, President of the European Chemical Industry Council, Cefic.

Europe’s industries are facing historical challenges: declining demand, stalled investments, reduced capacity, and EU gas prices at 4 to 5 times higher than its competitors. Between 2023 and 2024, Europe’s manufacturing output – a sector employing over 31 million people – dropped another 2.6 percent. While for the chemicals industry – the industry of industries – Cefic’s recent study emphasised the severity, with over 11 million tons of capacity announced to be closed between 2023 and 2024, affecting 21 major sites.

To overcome these challenges, back in February 2024, 73 business leaders presented the Antwerp Declaration to Commission President, Ursula von der Leyen and former Belgian Prime Minister Alexander De Croo. The Antwerp Declaration lays out 10 concrete actions to restore the business case for investments, to implement Europe’s sustainability ambitions and safeguard quality jobs in Europe. It is now signed by over 1,300 signatories.

“Reading the Clean Industrial Deal, we need the Commission to focus, prioritise the three key actions that improve our situation already this year and put all power, boldness and bravery in the European Commission behind these. And give us a realistic planning for the remaining actions. When we say actions, we mean action, not strategies, policies or plans. Leave no stone unturned and break all taboos. We need the situation to change.” Marco Mensink, Cefic Director General.

“Cefic calls on all new EU initiatives to be evaluated against the following criteria: Do they keep Europe safe and independent, reduce energy prices, ease the administrative burden on companies, attract investments to Europe, create markets for sustainable products, and safeguard quality jobs in Europe? If the answer to any of these questions is no, EU policymakers should reconsider and revise the proposal accordingly.”

According to Fashion for Good, 2025 marks a turning point for the fashion industry, where innovation and sustainability are more crucial than ever. From addressing the intricate challenges of circular footwear design to redefining the resilience of global supply chains, the industry faces both immense tasks and transformative opportunities.

Here are their six pivotal shifts shaping fashion’s future in 2025:

Footwear's Innovation Sprint
Footwear is emerging as fashion’s next big frontier for innovation, ready to match the advancements seen in apparel. Yet, it faces its own set of challenges in achieving circular design. Traditional shoe construction—reliant on complex material blends and adhesives—has long hindered recycling efforts. But 2025 holds promise. A wave of breakthroughs in sustainable materials and manufacturing techniques is on the horizon, led by both established players and bold startups. Together, they’re redefining what’s possible, paving the way for scalable circular footwear.
 
Regional Circularity Takes Center Stage
The future of materials is accelerating, with innovators urgently seeking access to recycled feedstock. Regional sourcing and recycling hubs are becoming pivotal, as the industry builds networks capable of scaling circular solutions. By moving beyond pilot programs, brands are making tangible strides toward robust supply chains that meet both legislative demands and consumer expectations for sustainability.
 
Hard Tech Investment Shifting
Investments in hard tech and innovation within the fashion industry will face a nuanced landscape in 2025. The tightening of venture funding will necessitate greater discipline among startups. Only those who effectively validate their minimum viable products (MVPs) and manage cash judiciously will thrive. This period of consolidation and selective investment presents opportunities for the most prepared innovators to capitalise on market shifts while adapting to evolving investor priorities.
 
The Waste Crackdown
Zero-waste is no longer a lofty ambition—it’s becoming a necessity. With stricter legislation reshaping the landscape, the fashion industry is innovating rapidly to tackle its waste challenges. From advanced materials recovery systems to AI-powered sorting technologies, the industry is racing to adapt. As the resale market is projected to grow, the drive for waste reduction is unlocking new opportunities for impact.
 
Decarbonisation Reality Check
As the industry grapples with missed targets, 2025 will see an intensified push for collective action, with mounting pressure on suppliers to accelerate green transitions. Success will depend on deep collaboration—between brands, local governments, and cross-sector coalitions—especially in manufacturing regions where grid transformation remains critical. The journey is complex, but the shared commitment to decarbonisation is stronger than ever.
 
Supply Chain Geopolitics 2.0
Investment in other manufacturing markets is accelerating as brands seek alternatives to China. But this isn't simple nearshoring - it's about strategic diversification and building resilient regional networks. The focus is shifting to developing new manufacturing ecosystems that can support both traditional and circular production models.

Pili, a French pioneer in biobased dyes and pigments, partners with Orta, the Turkish denim mill and Citizens of Humanity, a California-based high-end denim brand known for its commitment to quality and sustainability.

They are beginning a transformative shift in the denim industry with the commercial launch of the first products dyed with Pili’s biobased indigo. The first products will debut in January in the Spring 2025 collections of Citizens of Humanity and AGOLDE.

A New Ecological Standard for the Denim Industry
In 2024, Pili achieved a major milestone by producing its first tons of biobased indigo, enabling the creation of sustainable denim articles, a turning point in the company's efforts to decarbonize the textile industry especially denim.

Pili has developed unique processes combining fermentation and organic chemistry to offer a high-performance, eco-friendly alternative to petrochemical dyes. Their ecological alternative significantly reduces the use of toxic chemicals and fossil resources, while aiming to cut CO2 emissions up to 50%. It meets the same performance as petrochemical indigo while seamlessly integrating into existing dyeing processes without requiring additional investment in commercial dyeing equipment.

Pili’s colors development is based on standardized Life Cycle Assessments (LCAs), ensuring a rigorous process to measure and minimize their environmental impact.

A Partnership Driving Sustainable Transformation in the Industry
Fiber and dye are the two main components of denim products and also the ones with the greatest impact on their production. The partnership between Citizens of Humanity, Pili, and Orta establishes one of the highest ecological standards in the market with the use of regenerative cotton and biobased indigo.

Pili biobased indigo will make its debut in Citizens of Humanity and AGOLDE’s Spring 2025 collections. This long-term partnership between Citizens of Humanity, Orta, and Pili will continue to expand in future collections. The launch will be exclusive on NET-A-PORTER on January 6, 2025, before being extended to agolde.com, citizensofhumanity.com, and other global retailers.

A Key Step Towards the Decarbonization of the Color Industry
Building on this first success, Pili is accelerating the development of coloring solutions for various industrial applications, particularly in the inks, paints, and polymers sectors. The aim is to decarbonize everyday products using high-performance biobased pigments, with the first applicative tests set to begin this year. Pili continues its mission to decarbonize the color industry, paving the way for a sustainable revolution.

Twenty years have in fact passed since the Group published its first Social Report in 2004, qualifying it as one of the pioneering companies in the realisation of voluntary non-financial reporting. The document measures the Group’s achievements and the actions it has taken to reduce its environmental impact, respect social values, and implement good business management practices.

Over the years, the Report has steadily evolved and is now a true sustainability report that considers all ESG (Environment, Social and Governance) aspects, showing how they are also central to the company's business strategy. Over time, many new topics have been covered, the accuracy of the data has improved and the scope has expanded to include all Group companies: over 30 sites across Asia, the Americas and Europe.

The information contained in the Sustainability Report shows RadiciGroup's strong commitment, starting with the investments made:

• between 2019 and 2023, €278 million were allocated to support the competitiveness of the Group's companies, of which €45 million in 2023 alone;
• the amount invested in the environment in 2023 and earmarked for the introduction of Best Available Techniques and performance efficiency reached €4.2 million.

Twenty years of reporting have also allowed RadiciGroup to measure the results of the investments it has made, to such an extent that in 2023 it already achieved the first goal of its "From Earth to Earth" Roadmap to 2030, i.e., a Group-wide reduction of 83% in direct CO2 equivalent emissions compared to 2011.

A significant contribution to this result came from the commissioning of an EnviNOx plant at the Radici Chimica plant in Germany, which, thanks to this technological innovation, greatly reduced its direct greenhouse gas emissions (- 92%).

The focus on responsible use of natural resources continues: In 2023, the share of electricity from renewable sources used for production processes was consolidated at 59%. The percentage of water resources saved through the practice of water recycling was also raised to 79%: some of our plants in fact reuse the same water up to 60 times and then return it to the environment. The theme of circular economy remains a cross-cutting one in many of the innovation projects, often also in a collaborative perspective with the rest of the supply chain. In particular, all Radicigroup companies work to contain the generation of scrap and waste through rigorous process management: 73% of all non-hazardous waste was recovered in 2023 and 56% of this was destined for internal recovery.

Even in the product area, measurement is fundamental, which is why RadiciGroup has long used Life Cycle Assessment studies to objectively calculate the environmental impact of its products and introduce environmental footprint mitigation solutions. This commitment is also evidenced by the numerous environmental certifications obtained by RadiciGroup plants.

With a view to promoting collaboration with customers, suppliers, scientific partners or independent experts in order to develop innovative and sustainable technologies or materials, RadiciGroup has strongly promoted open innovation projects: opportunities to stimulate a Group culture increasingly open to change and contamination with different fields of knowledge.

Regarding its employees, the Group has placed significant emphasis on training, particularly in fostering ESG awareness. In fact, in 2023, it organised its first large-scale training program focused on sustainability and circularity, engaging around 240 employees and delivering a total of 1,500 training hours. In addition, an internal human rights survey was launched, the results of which will form the basis for the formulation of a company policy on human rights and diversity.

EDANA, the global association for the nonwovens and related industries, concluded its annual Sustainability Forum at the KBR Royal Library of Belgium in Brussels. This year's forum, themed “Building a Sustainable Future Together,” featured a series of keynote addresses, panel discussions, and collaborative sessions focused on environmental responsibility, corporate social responsibility, and circular economy innovations within the nonwovens sector. With an agenda that bridged policy and practice, the Forum highlighted the latest advancements and strategies aimed at tackling climate change, reducing waste, and enhancing sustainability practices.

Keynote Highlights
The forum featured two keynote speakers: Ana Rovzar, Founder of Polygon AR, opened the Forum with a keynote on the accelerating transition to clean energy. In her speech, she discussed the shift from conventional energy investments to renewables, noting a 50% growth in renewables in 2023 alone. “It is accelerating much faster than people think” she remarked, emphasizing that “real progress requires a united front from governments, businesses, and communities to remove regulatory and technological barriers”.

In another keynote, sustainability expert Mike Barry, formerly of Marks & Spencer, stressed the importance of aligning corporate strategy with sustainability. “Citizens see climate change as a top priority, and companies must act boldly to reduce emissions, especially Scope 3”, he said. “Sustainability is now a vital part of brand identity, and consumers expect more transparency and commitment than ever”.

Innovative Industry Perspectives and EU Policy Impacts
Brieuc Lits, Public Affairs Director at EDANA, examined the potential effects of the EU Green Deal on the nonwovens industry. “The EU’s shift towards balancing sustainability with competitiveness will shape not only policy but the very framework within which we operate”, he noted, emphasizing that the sector must adapt to stay competitive and aligned with regulatory expectations.

Lastly, Paolo Haeusermann, Senior Brand Director and Europe Sustainability Leader at Procter & Gamble, shared insights on advancing sustainability in absorbent hygiene products and emphasized the importance of these items. “We are talking about essential products in people’s lives”, he remarked.

Corporate and Product Sustainability: A Deep Dive
Several industry leaders shared insights on integrating sustainability at every level of business. Carsten Ruff from Nitto Advanced Film Solutions discussed the challenges and strategies of embedding sustainability in corporate culture, particularly in a multinational setting. “Sustainability is not a contradiction to industrial applications; it’s a powerful driver of innovation”, he observed.

Martijn Gipmans from Sphera Solutions highlighted the business value of transparency and life-cycle assessments (LCA). “LCA and transparent ESG reporting can catalyse both business growth and environmental progress”, he explained, stressing the importance of integrated sustainability assessments to reduce the carbon footprint of entire product portfolios.

Christophe Morel-Fourrier, Sustainability Leader for Hygiene, Packaging, and Converting Adhesives at Bostik, introduced the Archimedes tool as a strategic asset for Portfolio Sustainability Assessment. “Archimedes allows us to make transparent, informed decisions that align with our long-term sustainability goals”, he explained. He highlighted that this tool helps companies evaluate the sustainability of their product portfolios, empowering them to make impactful choices that support environmental goals.

The Path Forward: Advancing Circularity and Green Innovation
One of the most discussed topics was the industry's transition toward a circular economy. Albert Hammerschmied from Freudenberg Performance Materials highlighted the importance of post-industrial waste in achieving circularity, particularly in the automotive sector. “The potential for nonwovens in the automotive circular economy is vast, but requires industry-wide collaboration”, he commented.

In a session addressing the future of sustainable practices in building insulation, Alexandre Butté of ANDRITZ Laroche emphasized the importance of sustainable materials and collaboration among stakeholders. “The building industry faces unique sustainability challenges, but with innovation and eco-friendly materials, we can bridge the gap between goals and achievable practices”, he said.

Building a Sustainable Health Sector
Danielle van Horzen, Global Marketing Manager for Hygiene and Healthcare at SABIC, discussed advanced recycling solutions in the healthcare sector. Addressing the challenges of medical waste recycling, she stated, “A significant amount of medical waste is not contaminated, offering us opportunities to create circularity in healthcare.” She pointed to the potential for advanced chemical recycling to enable circular models, helping to tackle the pressing issue of sustainable medical waste management.

The day concluded with a session on the circular potential within healthcare. Kristien Depraetere, Sustainability Coordinator at UZ Leuven, outlined sustainable practices in hospitals, from waste reduction to advanced recycling in medical waste. “Healthcare can lead by example in the transition to circularity, yet we need practical and legislative support to address unique industry challenges”.

Visit to the European Commission
The third day of EDANA’s Sustainability Forum 2024 concluded with an insightful visit to the European Commission, offering attendees a unique opportunity to engage directly with policymakers and gain firsthand insights into the EU's sustainability agenda. Hosted at the Charlemagne Building, discussions centered on pivotal elements of the EU Green Deal, including the establishment of Extended Producer Responsibility (EPR), the scope and implementation of the Single-Use Plastics Directive (SUPD), and the Ecodesign for Sustainable Products Regulation.

Featuring presentations from prominent EU officials like Vicenzo Gente and Werner Bosmans, attendees delved into how these regulations are shaping sustainability strategies across industries. Bridging policy and practice emerged as essential, reinforcing the forum’s dedication to aligning industry actions with current EU regulatory frameworks. The session offered a strong conclusion to the event, reinforcing a shared commitment to a sustainable future in collaboration with EU leaders and regulatory bodies.