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10.01.2024

GROW: Trends and tradition at the INNATEX

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

Growth, digitalisation and re-commerce – the forthcoming INNATEX (the international trade fair for sustainable textiles) is devoted to highly topical themes. From 20 to 22 January 2024 at the Messecenter Hofheim Rhein-Main near Frankfurt, over 200 exhibitors will be meeting up with retailers, experts and journalists. The motto for the winter trade fair is GROW, representing the call for sustainable, social and commercial growth that will not be possible without the green fashion movement.

Optimistic expectations despite the challenges
According to Alexander Hitzel, INNATEX Project Manager, and the organisers, MUVEO GmbH, various new trends are opening up that might, if exploited strategically, unlock new business areas. These range from ‘quiet luxury’, travel, internationalism and focused storytelling to services for specific target groups. On the Monday, members of the expert panel will be discussing re-commerce with the Hessen Retail Federation in the Community Lounge.

From storytelling to digital tools – the INNATEX themes
“Second-hand is in fashion,” says Julia Frings of IFH Köln. “Sales of used and recycled products have been on an upward trend for some years now and with the rising importance of sustainability, their relevance will continue to grow. There is great potential in this area for the trade to reach new target groups and expand the range on offer. To be successful, though, it is essential to have a concept tailored to the needs of consumers.”

Alongside Julia Frings of IFH Köln, other Federation panellists will include Steffen Riegel of Hessnatur. The first Lounge Talk at the start of INNATEX will deal with Strategies for Sensible Growth, borrowing from the motto for the fair. This topic will be followed by Fair Wages in the Global South, Storytelling as a Strategy, and Digital Trends.

Brand portfolio and partners of INNATEX
The collaboration with the Hessen Retail Federation, like that with Fashion Changers and Greenstyle Munich, has already proved its worth at previous fairs, as a way of adding variety to a well balanced fair programme. The new collaborative partners include AMD Academy of Fashion and Design (AMD) in Wiesbaden, the Fashion Campus 2030 Initiative and the Enterprise Europe Network (EEN, a network promoting internationalisation among smaller and medium-sized businesses).

The brand portfolio includes fashion for all generations, tastes and occasions. Labels exhibiting for the first time include businesses such as Fuza Wool from Denmark with its high quality traditional knitwear, and the hemp-based accessories of 8000Kicks from Portugal. The DESIGN DISCOVERIES comprise Anfisa Roumelidi, C/OVER and Consci.

adidas unveils Tennis Collection with AIRCHILL Technology (c) adidas AG
10.01.2024

adidas unveils Tennis Collection with AIRCHILL Technology

adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in the heat of the moment.

AIRCHILL material technology supports cooling through thermally zoned, raised pattern motifs and mesh layers. The lightness of AIRCHILL helps skin breathe – deliberately placed in high sweat and evaporation zones – under the armpits, chest and back. The raised patterns and open mesh fabrics are designed to optimize airflow during high-intensity workouts and matches.

The 26-piece range for men and women also boasts a tranquil color palette and pattern scheme, specially crafted to help evoke a sense of calm. The spectrum of greens – including the key colorway ‘Green Spark’, inspired by the natural phenomena of bioluminescence – were carefully chosen for their soft, glowing shades, meanwhile prints adorning the fabric emulate recurring fractal shapes in nature.

The apparel collection is made from 100% recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

adidas unveils its SS24 Melbourne collection to mark the start of the 2024 Grand Slam season. AIRCHILL technology – a first for adidas in tennis – works in tandem with HEAT.RDY material technology to support players performing in the heat of the moment.

AIRCHILL material technology supports cooling through thermally zoned, raised pattern motifs and mesh layers. The lightness of AIRCHILL helps skin breathe – deliberately placed in high sweat and evaporation zones – under the armpits, chest and back. The raised patterns and open mesh fabrics are designed to optimize airflow during high-intensity workouts and matches.

The 26-piece range for men and women also boasts a tranquil color palette and pattern scheme, specially crafted to help evoke a sense of calm. The spectrum of greens – including the key colorway ‘Green Spark’, inspired by the natural phenomena of bioluminescence – were carefully chosen for their soft, glowing shades, meanwhile prints adorning the fabric emulate recurring fractal shapes in nature.

The apparel collection is made from 100% recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

The collection will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Karolína Muchová, Maria Sakkari, Stefanos Tsitsipas, Felix Auger Aliassime, Jason Wu and Martin de la Puente.

More information:
adidas adidas AG Sportswear
Source:

adidas AG

Better sleep environment Photo Heiq Materials AG
28.12.2023

Biobased HeiQ technologies for better sleep at Heimtextil 2024

HeiQ’s biobased textile technologies are set to show how they can change the sleep environment for the better while meeting an increasing demand for sustainable solutions that are in tune with nature. HeiQ Skin Care, HeiQ Allergen* Tech, HeiQ Cool, and HeiQ Mint are going to be showcased at the Heimtextil show in Frankfurt beginning of January.

HeiQ presents a complete set of tailored textile technologies that is said to improve the sleeping environment: "Unlocking Better Sleep". Therefore, HeiQ introduces a range of innovative products designed to enhance the quality of a comfortable night’s rest through sustainable and biobased solutions.

HeiQ’s biobased textile technologies are set to show how they can change the sleep environment for the better while meeting an increasing demand for sustainable solutions that are in tune with nature. HeiQ Skin Care, HeiQ Allergen* Tech, HeiQ Cool, and HeiQ Mint are going to be showcased at the Heimtextil show in Frankfurt beginning of January.

HeiQ presents a complete set of tailored textile technologies that is said to improve the sleeping environment: "Unlocking Better Sleep". Therefore, HeiQ introduces a range of innovative products designed to enhance the quality of a comfortable night’s rest through sustainable and biobased solutions.

According to a recent study by the School of Architecture, Victoria University of Wellington (New Zealand), “individuals spend more than 50% of their time at home in the bedroom”. Another research from the Fatigue Countermeasures Laboratory, NASA Ames Research Center (United States), concluded that “sleep is critical to health and daytime functioning. For individuals to achieve optimal sleep, they must have access to a sleep environment that allows them to achieve quality sleep.” These are strong indicators that we should treat sleep with the highest importance that it deserves.

The flagship products leading this positive change are the 100% biobased cosmetic technology HeiQ Skin Care, the plant-based deodorizer HeiQ Mint (botanical freshness), the dual action cooling solution HeiQ Cool, and HeiQ Allergen Tech that reduces exposure to inanimate allergens through active probiotics. These biobased innovations are set to redefine the sleep experience and contribute to overall well-being.

HeiQ Skin Care is the most recent addition to HeiQ’s portfolio - a synbiotic textile finish promoting a balanced microbiome for glowing skin. Unlike conventional products, HeiQ Skin Care utilizes pre- and probiotics integrated into a biobased matrix, offering long-lasting cosmetic benefits. It is particularly suited for products that are in direct and long contact with skin, such as pillowcases, duvet covers or bed sheets, acting as a cosmetic care session during sleep.

Source:

Heiq Materials AG

AZL Aachen GmbH: Kick-off meeting for "Trends and Design Factors for Hydrogen Pressure Vessels" project (c) AZL Aachen GmbH
21.12.2023

AZL Aachen GmbH: Kick-off meeting for "Trends and Design Factors for Hydrogen Pressure Vessels" project

The kick-off meeting for the "Trends and Design Factors for Hydrogen Pressure Vessels" project, recently held at AZL Aachen GmbH, was a successful event, bringing together more than 37 experts in the field of composite technologies. This event laid a solid foundation for the Joint Partner Project, which currently comprises a consortium of 20 renowned companies from across the composite pressure vessel value chain: Ascend Performance Materials, C evotec GmbH, Chongqing Polycomp International Corp. (CPIC), Conbility GmbH, Elkamet Kunststofftechnik GmbH, F.A. Kümpers GmbH & Co. KG, f loteks plastik sanayi ticaret a.s., Formosa Plastics Corporation, Heraeus Noblelight GmbH, Huntsman Advanced Materials, Kaneka Belgium NV, Laserline GmbH, Mitsui Chemicals Europe GmbH, Plastik Omnium, Rassini Europe GmbH, Robert Bosch GmbH, Swancor Holding Co. Ltd. Ltd., TECNALIA, Toyota Motor Europe NV/SA, Tünkers do Brasil Ltda.

The project follows AZL´s well proven approach of a Joint Partner Project, aiming to provide technology and market insights as well as benchmarking of different material and production setups in combination with connecting experts along the value chain.

The kick-off meeting for the "Trends and Design Factors for Hydrogen Pressure Vessels" project, recently held at AZL Aachen GmbH, was a successful event, bringing together more than 37 experts in the field of composite technologies. This event laid a solid foundation for the Joint Partner Project, which currently comprises a consortium of 20 renowned companies from across the composite pressure vessel value chain: Ascend Performance Materials, C evotec GmbH, Chongqing Polycomp International Corp. (CPIC), Conbility GmbH, Elkamet Kunststofftechnik GmbH, F.A. Kümpers GmbH & Co. KG, f loteks plastik sanayi ticaret a.s., Formosa Plastics Corporation, Heraeus Noblelight GmbH, Huntsman Advanced Materials, Kaneka Belgium NV, Laserline GmbH, Mitsui Chemicals Europe GmbH, Plastik Omnium, Rassini Europe GmbH, Robert Bosch GmbH, Swancor Holding Co. Ltd. Ltd., TECNALIA, Toyota Motor Europe NV/SA, Tünkers do Brasil Ltda.

The project follows AZL´s well proven approach of a Joint Partner Project, aiming to provide technology and market insights as well as benchmarking of different material and production setups in combination with connecting experts along the value chain.

The kick-off meeting not only served as a platform to foster new contacts and get informed about the expertise and interests of the consortium members in the field of hydrogen pressure vessels, but also laid the groundwork for steering the focus of the upc oming project's ambitious phases. As a basis for the interactive discussion session, AZL outlined the background, motivation and detailed work plan. The central issues of the dialogue were the primary objectives, the most pressing challenges, the contribut ion to competitiveness, and
the priorities that would best meet the expectations of the project partners.

Discussions covered regulatory issues, the evolving value chain and the supply and properties of key materials such as carbon and glass fibres and resins. The consortium defined investigations into different manufacturing technologies, assessing their matu rity and potential benefits. Design layouts, including liners, boss designs and winding patterns, were thoroughly considered, taking into account their implications for mobile and stationary storage. The group is also interested in cost effective testing m ethods and certification processes, as well as the prospects for recycling into continuous fibres and the use of sustainable materials. Insight was requested into future demand for hydrogen tanks, OEM needs and strategies, and technological developments to produce more economical tanks.

The meeting highlighted the importance of CAE designs for fibre patterns, software suitability and the application dependent use of thermoset and thermoplastic designs.

The first report meeting will also set the stage of the next project phase, which will be the creation of reference designs by AZL's engineering team. These designs will cover a range of pressure vessel configurations using a variety of materials and production concepts. The aim is to develop models that not only re flect current technological capabilities, but also provide deep insight into the cost analysis of different production technologies, their CO2 footprint, recycling aspects and scalability.

AZL's project remains open to additional participants. Companies interested in joining this initiative are invited to contact Philipp Fröhlig.

Test kit for textile microfibre shedding Hohenstein
Test kit for textile microfibre shedding
19.12.2023

New test kit for textile microfibre shedding

In cooperation with testing provider Hohenstein, Under Armour is launching a new fiber-shed test kit. It will help textile companies along the supply chain to develop lower shed materials during product development. The companies carry out the test themselves in-house using the test kit or can commission Hohenstein as a testing service provider.

The kit is a one-off purchase, after which users can buy additional materials from project partner James Heal. By using the new kit, Under Armour can reliably assess the quality and shed rate of the materials from suppliers.

For Hohenstein customers, the test kit is a useful addition to their microplastics tests. It is a quick and relatively inexpensive preliminary test that ensures better early-stage results for the end product.

During the production, wear and laundering of synthetic and natural fabrics, fibre shedding occurs in varying degrees. Hohenstein and Under Armour expect that their test method will help the industry better understand and reduce its contribution to the microfibre problem.

In cooperation with testing provider Hohenstein, Under Armour is launching a new fiber-shed test kit. It will help textile companies along the supply chain to develop lower shed materials during product development. The companies carry out the test themselves in-house using the test kit or can commission Hohenstein as a testing service provider.

The kit is a one-off purchase, after which users can buy additional materials from project partner James Heal. By using the new kit, Under Armour can reliably assess the quality and shed rate of the materials from suppliers.

For Hohenstein customers, the test kit is a useful addition to their microplastics tests. It is a quick and relatively inexpensive preliminary test that ensures better early-stage results for the end product.

During the production, wear and laundering of synthetic and natural fabrics, fibre shedding occurs in varying degrees. Hohenstein and Under Armour expect that their test method will help the industry better understand and reduce its contribution to the microfibre problem.

“Until now, integrating fiber-shed testing into industry research and development activities has required a significant time and cost investment,” said Kyle Blakely, Senior Vice President of Innovation for Under Armour. “At Under Armour, we believe intervening early to mitigate shedding is critical, which is why our test method is designed to specifically address these time and cost barriers.”

19.12.2023

Euratex Manifesto: 15 requests for competitiveness and resilience

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

2024 is a turning point for the European textiles and clothing industry: From 6 to 9 June 2024, European citizens will vote for a new European Parliament and, based on the results, a new European Commission will be formed. In view of this important election, EURATEX publishes a Manifesto, presenting 15 requests which will help to ensure a competitive European textiles and clothing industry.

The textile and apparel industry is making a substantial contribution to European wealth, jobs and growth. Europe counts 192,000 companies employing 1.3 million workers with a turnover of €167 billion and over €67 billion of exports. Entrepreneurship should be recognised as the foundation for a competitive textile industry, offering high quality and sustainable products, based on innovation, creativity and design. European policy makers should recognise such role to textiles and apparel companies and have an open dialogue to create better framework conditions to operate in the internal and global markets.

To realise that vision, the industry and policy makers need to work together on a mix of policy measures and initiatives, which are coherent and offer a transparent and predictable framework for our companies, and make them more resilient and competitive.

These policies should focus around four points:

Develop and implement a “smart” EU industrial policy
Europe should create policies which enhance competitiveness, instead of creating administrative burdens. To EURATEX, each new piece of legislation should undergo a “competitiveness test” to critically look at the impact of the new rules. Europe should also create a favourable environment to promote education and jobs in the industry. The EU textile industry currently employees 1,3 million people, 30% of which is above 50 years old. A critical bottleneck for the textile industry is to attract (young) people and make sure these people have the right set of skills, to operate in a changing textile ecosystem. EURATEX also asks the EU to invest in innovation and digitalisation as they are key to the European competitive advantage. Not only, as the last years have proved, Europe should provide companies with access to sustainable energy at lower prices.

No sustainability without competitiveness
The EU Strategy for Sustainable Textiles is pushing our sector towards new business models with a lower environmental footprint. To realise that ambition, no less than 16 regulatory proposals are on the table, each of them with a different timetable, managed by different departments of the European Commission. EURATEX is committed to sustainability, but asks for economic realism. This set of new regulations needs to be coherent, enforceable, feasible and applicable for SMEs, and not push textile companies out of the market. Moreover, some member states are moving forward faster and some legislations will be decided at national level, creating fragmentation of the market. Such scenarios will hamper Europe and its possibilities to grow.

Ensure free and fair trade
With $224 billion in sold merchandise, Europe is the second major world exporters of textiles and clothes after China ($321 billion). It is therefore important that the global market should be open, free and fair for our industry to continue to thrive. Besides the support to FTAs in general, EURATEX wants to emphasise that all trade agreements should offer effective market access for EU companies and a level playing field in these markets. A free and open market should go hand in hand also with protection against free riders. The EU must always consider enforcement and enforceability when making new laws; it should also take action together with the member states for a better coordination with harmonised criteria for action among Customs Authorities.

Incentivise the Demand for sustainable textiles
Sustainable textile products typically come at a premium price, making it difficult for many consumers and buyers to purchase such products. Many surveys across Europe confirm that around 50% of interviewees do not purchase sustainable fashion products and the main reason is price. EURATEX believes that, to create a demand and help consumers to buy a (genuine) sustainable textile product, there should be standard requirements and fiscal incentives. Public authorities should also implement green public procurements, by increasing the importance of sustainability criteria in their evaluation grids.

Fashion for Good released "Sorting for Circularity India toolkit" (c) Fashion for Good
18.12.2023

Fashion for Good released "Sorting for Circularity India toolkit"

Leveraging insights from Wealth in Waste, Fashion for Good released a toolkit designed to revalorise textile waste in India.

"The Sorting for Circularity India toolkit is a milestone in our journey towards a waste-free world. We have mapped the textile waste landscape, unpacking the huge potential, as well as the roadblocks and commercial opportunities in India’s textile waste industry. We are excited to move beyond rhetoric with this powerful coalition of partners and translate our findings into a roadmap for concrete actions", said Katrin Ley, Managing Director, Fashion for Good.

In 2021, Fashion for Good launched the Sorting for Circularity India Project to organise the Indian textile waste market in a three-phase approach so as to streamline, strengthen and foster the Indian textile waste market to drive the transition to a more circular economy that recaptures value to its maximum potential.

Leveraging insights from Wealth in Waste, Fashion for Good released a toolkit designed to revalorise textile waste in India.

"The Sorting for Circularity India toolkit is a milestone in our journey towards a waste-free world. We have mapped the textile waste landscape, unpacking the huge potential, as well as the roadblocks and commercial opportunities in India’s textile waste industry. We are excited to move beyond rhetoric with this powerful coalition of partners and translate our findings into a roadmap for concrete actions", said Katrin Ley, Managing Director, Fashion for Good.

In 2021, Fashion for Good launched the Sorting for Circularity India Project to organise the Indian textile waste market in a three-phase approach so as to streamline, strengthen and foster the Indian textile waste market to drive the transition to a more circular economy that recaptures value to its maximum potential.

The project brought together various industry players including Fashion for Good partners adidas, Levi Strauss & Co., PVH Corp., Target, Arvind Limited, Birla Cellulose, and Welspun India, as well as Fashion for Good innovators Reverse Resources, PICVISA, and Matoha; H&M, Primark, and TESCO also joined as external partners. The project is supported through catalytic funding provided by Laudes Foundation and IDH, and knowledge support from Canopy and Circle Economy Foundation.

Drawing upon the invaluable insights gained throughout the project, Fashion for Good unveils a toolkit designed to harness the untapped potential of textile waste in India. Together, these resources provide valuable insights, assessments, and practical guidance to advance recycling in India's textile industry.

Source:

Fashion for Good

Photo: Archroma
15.12.2023

Archroma unveils SuperSystems+ at ChromaTexChem 2023

Archroma is bringing its most impactful planet-conscious innovations, including SuperSystems+, to ChromaTexChem 2023 in Mumbai from December 19-20.

Super Systems+ is a new set of end-to-end systems that combine processing solutions and intelligent effects for the entire textile processing workflow, from sizing to finishing. Developed for different end-use segments – from blue and colored denim to performance athletic wear, bottom weights, towels and sheeting – Super Systems+ aims to empower fashion and textile brands and mills to add value to their products while they deliver measurable environmental impact and enhance production efficiency.

Archroma is bringing its most impactful planet-conscious innovations, including SuperSystems+, to ChromaTexChem 2023 in Mumbai from December 19-20.

Super Systems+ is a new set of end-to-end systems that combine processing solutions and intelligent effects for the entire textile processing workflow, from sizing to finishing. Developed for different end-use segments – from blue and colored denim to performance athletic wear, bottom weights, towels and sheeting – Super Systems+ aims to empower fashion and textile brands and mills to add value to their products while they deliver measurable environmental impact and enhance production efficiency.

Super Systems+ leverages the industry’s broadest product portfolio and authentic evidence-based data to support informed decision making. It is supported by The SafeEdge by Archroma, an online portal that gives Archroma customers and brands real-time access to product-related regulatory and compliance certifications and information, as well as the Archroma ONE WAY Impact Calculator, a process simulation and calculation tool designed and used by our textile processing experts to provide our customers and partners with an accurate estimate of the process costs, resource utilization, effluent discharge quality, and CO2 emissions of the existing production process and of the newly evaluated system. These help them to select solutions that meet their performance requirements and deliver against significant sustainability targets.

Source:

Archroma

Photo Formidable Media / Green Theme Technologies
14.12.2023

YKK and GTT Win ISPO Award

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

The ISPO Textrends judges have selected YKK's DynaPel™ water-repellent zipper as the Best Product in the accessories category. The competition, held twice a year in conjunction with the ISPO trade show, recognizes the most innovative performance textiles, components, and apparel.

Designed to be compatible with garment recycling systems, the DynaPel™ zipper uses GTT’s EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of a PU film helps remove one of the barriers of textile-to-textile recycling of performance apparel by eliminating the urethane material, which presents challenges to garment recycling processes.

Conventional chemical and mechanical garment recycling systems cannot process the polyurethane film commonly used on water-repellent zippers, necessitating the removal of zippers from garments before recycling.  This additional processing step often deters recyclers from accepting garments with PU zippers, resulting in unnecessary waste.

EMPEL® technology uses advanced green chemistry devoid of PFAS and a specialized manufacturing process that allows the chemistry to penetrate the yarn and encapsulate it with a water-repellent layer through molecular cross-linking. The molecular cross-linking creates an extremely durable layer that is highly resistant to abrasion and invisible to the eye.

More information:
ISPO Textrends Award zipper PFAS
Source:

Formidable Media / Green Theme Technologies

Complete ANDRITZ textile recycling line for Italian recycling specialist Photo: ANDRITZ
08.12.2023

Complete ANDRITZ textile recycling line for Italian recycling specialist

ANDRITZ recently started up a new textile recycling line at Sfilacciatura Negro’s plant in Biella, Italy. Designed for processing post-consumer textile waste with automatic removal of hard parts, the tearing line supports the company’s expansion into new recycling segments.

In view of the growing demand for sustainable fibers in the re-spinning and nonwoven industries, Sfilacciatura Negro Biella decided to expand its recycling capabilities. The company has extensive experience in recycling industrial textile waste and already operates two tearing lines. Based on its long-term collaboration with ANDRITZ, it is now stepping into the recycling of post-consumer clothing waste.

ANDRITZ recently started up a new textile recycling line at Sfilacciatura Negro’s plant in Biella, Italy. Designed for processing post-consumer textile waste with automatic removal of hard parts, the tearing line supports the company’s expansion into new recycling segments.

In view of the growing demand for sustainable fibers in the re-spinning and nonwoven industries, Sfilacciatura Negro Biella decided to expand its recycling capabilities. The company has extensive experience in recycling industrial textile waste and already operates two tearing lines. Based on its long-term collaboration with ANDRITZ, it is now stepping into the recycling of post-consumer clothing waste.

The new generation recycling line ANDRITZ supplied to Sfilacciatura Negro is the result of ten years of close cooperation, trials in its technical center, and visits to customer lines in Spain and Portugal. ANDRITZ has tailored a complete line from feeding of sorted waste bales to baling of the recycled fibers. It is designed for highly efficient, energy-saving operation and features automated separation of hard points while maintaining a good material yield. An automated filtration unit is provided for airflow and dust management. Only one operator is needed to manage the entire line up to the recycled fiber baler. The baler can produce film-wrapped and tied bales with a weight of up to 350 kg.

Source:

ANDRITZ AG

ACTIVEYARN book (c) Suedwolle Group
05.12.2023

Suedwolle Group: New ACTIVEYARN® collection

Suedwolle Group introduces ACTIVEYARN®, the company’s first seasonless corporate collection: ACTIVEYARN® is composed of a selection of weaving, flat and circular knitting, hosiery and technical yarns, with advanced spinning technologies, wool blends and other natural and traceable fibres. It is a seasonless collection of yarns suitable for different occasions, to support everyone’s attitude and style.

This idea is expressed by the concept of “Get active”, which is not just about using Suedwolle Group’s products in sports applications, but about a new mindset, a changing perspective. By taking a fresh look at the company’s wide offer, ACTIVEYARN® provides new opportunities and inspiration to explore Suedwolle Group’s full potential in terms of technology, sustainability and innovations. It considers with a new point of view on the collections for knitting, weaving and technical uses, creating new connections among them and offering a mosaic of new possibilities and versatile combinations.

This theme of the collection and the new mindset may be represented in the concept of a “kaleidoscope”, symbol of the active change inspiring Suedwolle Group’s creativity.

Suedwolle Group introduces ACTIVEYARN®, the company’s first seasonless corporate collection: ACTIVEYARN® is composed of a selection of weaving, flat and circular knitting, hosiery and technical yarns, with advanced spinning technologies, wool blends and other natural and traceable fibres. It is a seasonless collection of yarns suitable for different occasions, to support everyone’s attitude and style.

This idea is expressed by the concept of “Get active”, which is not just about using Suedwolle Group’s products in sports applications, but about a new mindset, a changing perspective. By taking a fresh look at the company’s wide offer, ACTIVEYARN® provides new opportunities and inspiration to explore Suedwolle Group’s full potential in terms of technology, sustainability and innovations. It considers with a new point of view on the collections for knitting, weaving and technical uses, creating new connections among them and offering a mosaic of new possibilities and versatile combinations.

This theme of the collection and the new mindset may be represented in the concept of a “kaleidoscope”, symbol of the active change inspiring Suedwolle Group’s creativity.

The yarns in the ACTIVEYARN® collection embody the company’s six strategic pillars of innovation – sustainability, circularity, traceability, design, performance and technology – drivers of the entire process of design and production.

Jasmin GOTS Nm 2/48 (100% wool 19,5 μ X-CARE) is a natural, renewable and biodegradable yarn with GOTS certification that meets the company’s demand for sustainability. X-CARE, the innovative treatment by Suedwolle Group, uses eco-friendly and chlorine-free substances that make wool environmentally friendly and suitable for easy-care quality.

Tirano Betaspun® RWS FSC (41,5% wool 17,2 μ TEC RWS certified, 41,5% LENZING™Lyocell 1,4 dtex 17% polyamide filament 22 dtex GRS certified) is a fully traceable high performance yarn, suitable for sportswear and activewear.

OTW® Midway GRS Nm 2/60 (60% wool 23,5 μ X-CARE, 40% polyamide 3,3 dtex GRS certified) comes from the recycling of pre-consumer polyamide and thus is a perfect example of circular production. Suitable for weaving, it combines the added performance that comes from our OTW® patented technology applied to a high durability blend, ideal for active garments.

Wallaby Betaspun® Nm 1/60 (87,5% wool 18,4 μ TEC, 12,5% polyamide filament 22 dtex) is the result of application of latest-generation Betaspun® technology to a natural fibre like wool, allowing production of fine yarns with extra strength and abrasion resistance, ideal for seamless and wrap knitting.

Banda TEC X-Compact Nm 2/47 (100% wool 17,2 μ TEC) is a 100% natural, renewable and biodegradable yarn benefitting from the innovative X-Compact, permitting production of particularly linear yarns ideal for clean design and fabrics appropriate for today’s fashions.

Caprera GRS Nm 1/60 (45% wool 19,3 μ Non mulesed X-CARE 55% COOLMAX® EcoMade polyester 2,2 dtex GRS certified) increases the performance of the wool-based non mulesed fibre through combination with COOLMAX® EcoMade polyester. This is a material coming from recycling of post-consumer PET bottles, dyeable at low temperatures, that aids evaporation of moisture from the skin to maintain stable body temperature, enhancing the comfort of activewear and urban garments.

Source:

Suedwolle Group

chemistry from renewable feedstock and waste (c) RUDOLF HUB1922
21.11.2023

RUDOLF HUB1922: Evolutionary chemistry from renewable feedstock and waste

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

RUDOLF HUB1922 makes a move in response to the escalating demand for genuinely sustainable technologies, particularly from forward-thinking segments within the textile and apparel industry. In a showcase at Denim by Premiere Vision Milan, RUDOLF HUB1922 presents a pioneering range of textile chemistry that embodies true evolution.

This chemistry marks a milestone in addressing the pressing need for sustainable solutions. By harnessing raw materials derived from organic waste, plastic waste, and renewable feedstock, RUDOLF's latest textile innovations stand poised to transform the industry, promising a substantial reduction in its environmental footprint.

Alberto De Conti, Head of RUDOLF HUB1922, emphasizes the radical nature of evolutionary textile chemistry, stating, "RUDOLF's approach tackles the challenge of waste generation head-on by transforming waste materials into valuable resources". The diversion of waste and renewable feedstock away from landfills and incinerators to fuel textile chemical production is a game-changer, that diminishes the industry's reliance on non-renewable resources and endorses a circular economy model.

The successful integration of chemicals derived from organic and plastic waste, as well as renewable feedstocks, necessitates effective communication and education. Herein lies the significance of fostering collaborative efforts within the industry. De Conti underscores this point, stating, "Collaboration among scientists, fashion designers, and manufacturers is paramount. It propels a collective shift towards sustainable practices, making eco-friendly fashion the standard and minimizing the industry's environmental impact".

Source:

RUDOLF HUB1922

Vuokkoset, Taneli Lahtinen
20.11.2023

Tampon for men aiming to reduce gender dysphoria

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The creative partner behind the idea is TBWA\Helsinki. The product was launched during the international Transgender Awareness Week and sparked a discussion in Scandinavia of the inclusivity of the health and wellness industry.

Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.

“Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki.

Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities.

"When I was young, menstruation felt not only strange but somehow wrong. Our culture does not really acknowledge the diversity of menstruating individuals" says DEI consultant and face of the campaign Dakota Robin, who has been through the gender affirming process himself.

The Tampon for Men will be available as a limited edition in Finland and wider distribution will begin in early 2024. Total sales proceeds are donated to Trasek ry, an organization focused on gender diversity and sexual health. A fully gender-neutral tampon product by Vuokkoset is also being considered.

"Menstrual products - from visuality, advertising to store location - are strongly feminine. It’s time to acknowledge the diversity of menstruating individuals" says Sanna Karhu, CEO of Delipap Oy, the company that manufactures Vuokkoset products.

"This is definitely a step in the right direction. By changing attitudes and broadening perspectives, we can also remove discrimination against gender minorities," concludes Dakota Robin.

More information:
Hygiene Fibres tampon Vuokkoset
Source:

TBWA

Evlox, Recover and Jeanologia launch recycled denim collection (c) Jeanologia
20.11.2023

Evlox, Recover and Jeanologia launch recycled denim collection

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

On 23-24 November, Recover™, Evlox and Jeanologia will showcase their new recycled denim capsule collection, REICONICS, at Denim Première Vision in Milan.

The collection is the result of a collaborative project between the three companies, combining expertise from each specialist business to improve circularity in the denim industry, from fiber to finish.

It aims to inspire and bring value to the industry by creating truly circular products through a process that implements eco-design, transparency, process measurement, traceability, and scalability.

Made from Recover™ recycled cotton fiber and Spanish cotton, the REICONICS collection is GRS certified and is a tribute to the classic denim fabrics that have been successful in past decades.

It includes a range of premium denim fabrics developed by Evlox, and a total of 14 final garments that will be exhibited at Premiere Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, reducing water and energy consumption, and eliminating damaging emissions and discharge.

Just one jacket in the REICONICS collection, using 32% Recover™ recycled fiber and Jeanologia finishing technology, saves up to 240 liters of water; compared to a jacket made with virgin cotton and treated with traditional finishing technique.

Source:

Jeanologia / Sapristi Décom

Fußballstadion Bild von Pexels auf Pixabay
20.11.2023

University of Manchester academics criticising UK government

Sustainable fashion and sportswear must be high on the political agenda:
Three University of Manchester academics who specialise in fashion and textiles have criticised the Government for failing to take action to boost sustainability in the UK fashion and sportswear industries.

In an article published by the University’s policy engagement unit Policy@Manchester to coincide with the 20th annual Recycle Week, Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon highlight that, of the one million tonnes of textiles disposed of every year in this country, 300,000 tonnes end up in landfill or incineration with figures suggesting 10 per cent of global CO2 emissions may come from the fashion industry.

And they warn that the damage inflicted by discarded sportswear is often overlooked, “despite an over-reliance on polyester garments, which are harmful to the environment as the fabric releases microfibres and takes hundreds of years to fully biodegrade.”

Sustainable fashion and sportswear must be high on the political agenda:
Three University of Manchester academics who specialise in fashion and textiles have criticised the Government for failing to take action to boost sustainability in the UK fashion and sportswear industries.

In an article published by the University’s policy engagement unit Policy@Manchester to coincide with the 20th annual Recycle Week, Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon highlight that, of the one million tonnes of textiles disposed of every year in this country, 300,000 tonnes end up in landfill or incineration with figures suggesting 10 per cent of global CO2 emissions may come from the fashion industry.

And they warn that the damage inflicted by discarded sportswear is often overlooked, “despite an over-reliance on polyester garments, which are harmful to the environment as the fabric releases microfibres and takes hundreds of years to fully biodegrade.”

Pressdee, Benstead and Conlon stress the importance of establishing “sustainable behaviour throughout the supply chain” and praise the European Commission for proposing an “extended producer responsibility (EPR)” for textiles in the EU which “aims to create appropriate incentives to encourage producers to design products that have a reduced environmental impact at the end of their life.”

This contrasts with the UK where, they argue, “tackling sustainability in the fashion industry has lost its place on the political agenda.”

"We are calling on the Government to reintroduce textiles as part of the school curriculum to engage young people in sustainable materials and equip them with the basic skills required to repair clothes.”
Lindsay Pressdee, Dr Amy Benstead and Dr Jo Conlon

The University of Manchester academics contend that there has been “disappointing lack of progress from the UK Government” following the House of Commons Environmental Audit Committee’s Fixing Fashion report in 2019.

They continue: “This report included a call for the use of EPR as well as other important recommendations such as a ban on incinerating or landfilling unsold stock that can be reused or recycled and a tax system that shifts the balance of incentives in favour of reuse, repair and recycling to support responsible companies. We urge the Government to think again and drive forward the Committee’s recommendations in order to put sustainable fashion back on the political agenda.”

Pressdee, Benstead and Conlon also criticise Ministers for abolishing the standalone GCSE in textiles which provided many young people with the ability to mend clothing such as football kits instead of throwing them away.

They write: “We are therefore calling on the Government to reintroduce textiles as part of the school curriculum to engage young people in sustainable materials and equip them with the basic skills required to repair clothes.”

The University of Manchester has launched a new project dedicated to tackling the impact of textile waste in the football industry through the provision of workshops tasked with transforming surplus football shirts into unique reusable tote bags, whilst educating local communities on the environmental impacts of textile waste and how to extend the life of garments. The initiative aims to provide a fun, responsible way to keep kits in circulation while shining a light on the problem.

More information:
United Kingdom politics
Source:

University of Manchester

Dibella: Product launch at two London trade fairs (c) Dibella
17.11.2023

Dibella: Product launch at two London trade fairs

Dibella will present its circular bed linen “Versailles” at the Sustainable Design Summit and the Cruise Ship Interiors Design Expo in London. Dibella is thus once again underpinning its reputation as a pioneer in the field of sustainability.

The Bocholt-based company is presenting its new innovation for the first time at the Sustainable Design Summit on 28 November 2023 at the Museum of London Docklands. International visitors from the cruise, hotel and aviation sectors will have the opportunity to find out more about the first circular bed linen "Versailles".

At the subsequent Cruise Ship Interiors Design Expo from 29 to 30 November 2023 at ExCeL in London, Dibella will be exhibiting for the second time after a successful start in 2022. Under the motto "Almost too good to get out of bed", Dibella will be presenting its new innovation "Versailles", its multi-certified products, the company and its customised services and benefits.

Dibella will present its circular bed linen “Versailles” at the Sustainable Design Summit and the Cruise Ship Interiors Design Expo in London. Dibella is thus once again underpinning its reputation as a pioneer in the field of sustainability.

The Bocholt-based company is presenting its new innovation for the first time at the Sustainable Design Summit on 28 November 2023 at the Museum of London Docklands. International visitors from the cruise, hotel and aviation sectors will have the opportunity to find out more about the first circular bed linen "Versailles".

At the subsequent Cruise Ship Interiors Design Expo from 29 to 30 November 2023 at ExCeL in London, Dibella will be exhibiting for the second time after a successful start in 2022. Under the motto "Almost too good to get out of bed", Dibella will be presenting its new innovation "Versailles", its multi-certified products, the company and its customised services and benefits.

With "Versailles", Dibella is realising its vision of a closed-loop economy. The specialist for sustainable contract textiles has succeeded in recycling old, no longer usable bed linen into new fibres and weaving them into new bed linen.

Source:

Dibella GmbH

Green Fashion labels at 53rd INNATEX in January 2024 (c) INNATEX / Anna Völske
17.11.2023

Green Fashion labels at 53rd INNATEX in January 2024

Challenging times can harbour opportunities for growth and transformation – and it is in this spirit that INNATEX, the international trade fair for sustainable textiles, invites companies to its winter edition from 20 to 22 January 2024. Registration for exhibitors opened only a short while ago but already, 70% of the space at the exhibition centre in Hofheim-Wallau is booked up. Under the motto GROW, Green Fashion brands, buyers and experts will be getting together to network, exchange views and place orders.

In January, these will be brands such as Vaude, Lanius, Knowledge Cotton Apparel, Recolution, People Wear Organic, Melawear, Mazine and Disana, as well as new arrivals such as Näz, with classic womenswear from Portugal, and hemp sneakers from 8000Kicks. Exciting DESIGN DISCOVERIES are also once again anticipated.

The accompanying programme of Lounge Talks, guided tours and an expert panel on the Monday was very well received at the last INNATEX. The fair organiser, MUVEO GmbH, is capitalising on this with a programme of important themes put together with partners such as Greenstyle, Fashion Changers and the Hessen Retail Federation.

Challenging times can harbour opportunities for growth and transformation – and it is in this spirit that INNATEX, the international trade fair for sustainable textiles, invites companies to its winter edition from 20 to 22 January 2024. Registration for exhibitors opened only a short while ago but already, 70% of the space at the exhibition centre in Hofheim-Wallau is booked up. Under the motto GROW, Green Fashion brands, buyers and experts will be getting together to network, exchange views and place orders.

In January, these will be brands such as Vaude, Lanius, Knowledge Cotton Apparel, Recolution, People Wear Organic, Melawear, Mazine and Disana, as well as new arrivals such as Näz, with classic womenswear from Portugal, and hemp sneakers from 8000Kicks. Exciting DESIGN DISCOVERIES are also once again anticipated.

The accompanying programme of Lounge Talks, guided tours and an expert panel on the Monday was very well received at the last INNATEX. The fair organiser, MUVEO GmbH, is capitalising on this with a programme of important themes put together with partners such as Greenstyle, Fashion Changers and the Hessen Retail Federation.

Since the topics and insights are so popular, the organisers will be recording the talks and making them available as podcasts. The first episodes are already available to listen to via innatex.letscast.fm.

The application deadline for DESIGN DISCOVERIES has been extended to 24 November 2023. Through this support programme, the organisers aim to make it easier for newcomers and first-time exhibitors to enter the market.

Source:

INNATEX - International trade fair for sustainable textiles

10.11.2023

HeiQ AeoniQ™ joins Canopy and commits to Forests Protection

HeiQ AeoniQ™ becomes an active brand partner of the Canopy initiative with eleven other companies to address the growing climate and biodiversity crises by committing to keep Ancient and Endangered Forests out of our man-made cellulosic fiber supply chain.

The commitments that HeiQ AeoniQ™ is making are part of solutions-driven non-profit Canopy’s Pack4Good and CanopyStyle initiatives which currently represent collectively 950 brand partners. Together, the initiatives are shifting supply chains away from vital forests to low-impact, circular Next Gen Solutions.

HeiQ AeoniQ™ becomes an active brand partner of the Canopy initiative with eleven other companies to address the growing climate and biodiversity crises by committing to keep Ancient and Endangered Forests out of our man-made cellulosic fiber supply chain.

The commitments that HeiQ AeoniQ™ is making are part of solutions-driven non-profit Canopy’s Pack4Good and CanopyStyle initiatives which currently represent collectively 950 brand partners. Together, the initiatives are shifting supply chains away from vital forests to low-impact, circular Next Gen Solutions.

“We must rapidly replace oil-based polyester in the textile industry causing microplastics, global warming, landfill and ecosystem degradation. Cellulose is the most abundant biopolymer in the world and is best suited to replace polyester. However, we must pay attention to cellulose feedstock sources. Our forests, a potential cellulose feedstock, are one of the most important solutions to addressing the effects of climate change. Approximately 2.6 billion tons of carbon dioxide, one-third of the CO2 released from burning fossil fuels, is absorbed by forests every year. Around 12.5% of global greenhouse gas emissions (5-10 GtCO2e annually) come from deforestation. We are losing forests at an alarming rate. Every year, around 10 million hectares of forests globally are destroyed. We need immediate action to increase forests again. Canopy is our go-to partner to replace polyester with circular & sustainable cellulose feedstock for our innovative HeiQ AeoniQ™ fiber revolution.” said Carlo Centonze, HeiQ Group CEO.

Paper packaging is also a key driver of forest loss globally, as 3.1 billion trees are cut down annually to produce the boxes and bags in which products are packaged and shipped. Paper packaging production has increased by 65% over the past two years.

“The range of companies and sectors represented in today’s announcement reflects the breadth of market response to the growing climate and biodiversity crises and intensifying supply chain disruptions,” said Nicole Rycroft, Founder and Executive Director of Canopy. “Today’s brand partners add significant momentum to global conservation efforts and the movement to transform ‘take, make, waste’ supply chains to be lower-impact and Next Gen.”

Today, as part of Pack4Good, HeiQ AeoniQ™ committed to:

  • Eliminate Ancient and Endangered Forests from our paper packaging supply chain.
  • Reduce material use through design innovation.
  • Maximize recycled content.
  • Explore and scale alternative Next Gen fibers (such as agricultural residues).
  • Where virgin fiber is necessary, use FSC-certified fiber.
Source:

HeiQ

H&M and Coloreel: Personalized embroidery in Berlin store Photo: Coloreel
10.11.2023

H&M and Coloreel: Personalized embroidery in Berlin store

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create brick-and-mortar shopping experiences and analyze the influence that a technology like Coloreel’s has on in-store purchases.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

Source:

Coloreel

.Dolkrey 'Cosmic Summer' collection - photo by Elzo Bonam .Dolkrey 'Cosmic Summer' collection - photo by Elzo Bonam
01.11.2023

Fashion for Good Museum: New pop-up exhibition

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

The Fashion for Good Museum has opened its doors for the new pop-up exhibition News From The Future. As part of a new Educational Programme and Toolkit - developed by the Fashion for Good Museum team - a selection of up-and-coming talents composed of Dutch fashion students and emerging designers have been asked to respond to the question: “what could the future of fashion look like?” Their answers are revealed in the exhibition in the form of garments, videos, installations and more. This is a future-forward exhibition where you can explore different fashion perspectives beyond the climate crisis, giving hope and, perhaps, a reality check.

Post-consumer waste, overconsumption and the pollution of our waterways are just some of the industry issues we are currently facing. Mirrored against rising temperatures and increasingly unstable weather conditions, the global shift as a result of climate change is inevitable. What does this mean for our future generations? How do we move forward from here? This raises one central question: What does the future of fashion look like?

News From The Future, the new exhibition at the Fashion for Good Museum, invited Dutch students and new creative voices to reflect on these questions. The emphasis on emerging talent is a common thread throughout the exhibition’s and the look and feel is designed by upcoming graphic designer Sara Biatchinyi.

Participating artists and designers include students from art and fashion schools across the Netherlands from the University of the Arts Utrecht, Zadkine MBO, MBO Rijnland and Saxion College. The students’ work was chosen after they participated in the educational programme “Classroom of the Future: the Stories Behind Cotton”. This programme was developed by the Fashion for Good Museum’s Curator and Education Coordinator Alyxandra Westwood and Education and Fashion consultant in sustainability Yophi Ignacia founder of The Future Mode, in collaboration with the aforementioned schools.

To further enhance these narratives, and to facilitate and promote a space for connection between emerging talent, the Museum invited Current Obsession Magazine - an interdisciplinary jewellery platform and magazine - to co-curate an installation and reflect on the future of jewellery. Over the course of the exhibition the Fashion for Good Museum will come to life hosting an art auction, panel discussion and a weekly updated installation, showcasing emerging talent. All of these elements together will collectively address the sustainable and regenerative design practices in both the Fashion and Jewellery industries.

Designer Kevin Paraiso (Paris/Benin) showcases a creative workshop in the museum, featuring looks from his Cosmic Summer .Dolkrey collection, which was presented during Spring/Summer ‘23 of Paris Fashion Week. “Cosmic Summer reflects on our desire to bring vibrant colours and a sense of uplift to the fashion of today and tomorrow. A cosmic news from the future.” A hopeful collection, with future-forward elements seamlessly integrated from the use of deadstock, circular materials and an on-demand tailoring business model with inhouse printing - presents a positive outlook.

Launching “Classroom of the Future: The Stories Behind Cotton”
The educational programme “Classroom of the Future: the Stories Behind Cotton'' has been developed into an open source toolkit for MBO and HBO education. The toolkit is live and available to download from the Fashion for Good Museum website as of the 30th of November 2023.

It consists of a set of six lessons all exploring the various aspects of cotton with specific emphasis on people and planet. The toolkit brings together different forms of interactive tools for the classroom: videos, podcasts,  lesson plans and workshops. The content shows the perspective of local and international makers and innovators working to create a better and fairer fashion system.
The programme was part of and based on the previous museum exhibition Knowing Cotton Otherwise (2022-’23) and invited students to reflect on the  exhibition themes - water, transparency, agriculture, climate, processing, origin, labour/forced labour and end-of-use - through their own perspective. The educational methodology and goals within the programme were developed to level the field between MBO and HBO students, reflecting a more realistic image of what it's like working in the professional field. During the programme students worked together equally, challenging the segregated Dutch education system and aiming for new results.

News From The Future is open to the public at the Fashion for Good Museum at Rokin 102 in Amsterdam.

Source:

Fashion for Good