drupa 2028 shortened to nine days
Staying true to its four-year cycle, drupa will be held again in May 2028, this time as a nine-day event. As the world’s leading platform for printing technology, the trade fair is adjusting to the changing needs and expectations of exhibitors and visitors and reflecting the continued transformation of the industry. The conceptual direction, new key visual and future claim of drupa 2028 will be presented to the industry in 2025.
“drupa 2024 was more international than ever, and the positive atmosphere throughout the halls reflected our industry’s determination to drive profound change in order to make the printing and packaging industry more sustainable through automation, artificial intelligence and strategic partnerships. And these are exactly the kind of important goals that will continue to require a reliable platform such as drupa in future. What was also apparent, however, was that, as a B2B trade fair with a very high proportion of decision-makers from all over the world, the length of stays at drupa has become shorter. That’s why we want to facilitate trade fair visits with maximum efficiency”, Wolfram N. Diener, Chairman and CEO of Messe Düsseldorf, explains the decision. At this year’s drupa, 76 percent of visitors were part of top and middle management. “We believe that this adjustment is also confirmed by the experience we have gathered at our leading global trade fairs in the fields of machinery, plants and equipment, interpack and K, that address comparable customer profiles and do very well with a similar duration.”
The presentation of cutting-edge technology and machines in operation remains a USP of drupa. The new rules for trade fair duration will continue to allow exhibitors to effectively present and stage wide-ranging product portfolios, machines and workflows as well as an impressive stage programme.
drupa
Messe Düsseldorf