CLOTHING MANUFACTURERS MOVING PRODUCTION TO RUSSIA
- Weak Ruble makes domestic Production profitable
- Government encourages Investments
Moscow (GTAI) - Sales of textiles and clothing will continue to decline. Production in Russia however will rise. Due to the strong Ruble devaluation in the last two years, the conditions for the textile and clothing industry have completely changed. On the one hand falling real incomes lead to declining demand. On the other hand labor costs have fallen under Asian benchmarks.
According to a report of the newspaper "Izvestia" the first domestic and foreign clothing manufacturers of branded products have reacted and shift their production capacity from Asia to Russia or have subcontract Russian garment manufacturers. These include companies like Roztech (brands: Dikaja Orchideja, Bjustje, Defile, Grand Defile), Sportmaster, Melon Fashion Group (befree, Zarina, Love Republic), Finn Flare and Kira Plastinina.
"A few years ago we produced 20 to 30% of our collection in Russia, last year 2015 there were already 30 to 40% and now already about 70%", the commercial director of "Kira Plastinina Style" Vladimir Romanov reported. For that the company has established its own production in an industrial park in Osery close to Moscow.
Other brand manufacturers and retailers like Zara (Inditex), Sela, Baon, Gloria Jeans, Modis, Lamoda, Lady & Gentleman, kangaroo and Sneschnaja Korolewa are looking for opportunities to relocate their production to Russia. The Ministry of Industry and Trade is in intensive discussions with Zara, H & M, Benetton, Dekatlon, Sportmaster and IKEA (home textiles) in order to convince them of the advantages of production in Russia. In future IKEA wants to get up to 40% of its products produced by Russian firms.
Roztech plans to double its production of women's underwear to up to 8 million units. Currently two sites are rented for that in the Smolensk region. For repairs and preparations for production in the rented plants Roztech will invest about Rubles 60 million. Two other sewing factories in the area of Moscow and Smolensk are already working for Roztech. Contract productions in the PRC and in the Baltic States the company will be terminated because of this.
The franchise chain Finn Flare (Finland) has rented a factory with 500 square meters close to Moscow early 2016, renovated it and installed new equipment. For that Rubles 12 million were invested, General Director Ksenija Rjasowa said. The sewing factory is scheduled to start in May and will produce 40,000 to 60,000 pieces clothing per year. Beginning of 2016 Finn Flare possessed 143 Russian stores (54 franchised).
Since the outbreak of the Ruble crisis Sportmaster has begun to place a portion of its contracts with Russian companies. Currently 15% of the clothing and footwear is coming from Russian production. The retail chain operates shops with the brands Sportmaster - 460, Ostin - 760 and Funday - 60.
The MMD group "Vostok i Zapad", which belongs to the group of the companies Bosco di Ciliegi, intends to set up an own factory for the production of sportswear in the industrial park "Kameshkovo" in the Vladimir region. The necessary investment will amount to Rubles 1 billion, of which Rubles 200 million are own funds and about Rubles 400 million will be requested from the fund for the development of mono towns.
Even Pierre Cardin is talking with major Russian garment manufacturers about licensed productions, designer Rodrigo Basilikati said in March 2016. So far the fashion house is based on ten own stores and licensees from Germany, Italy and the USA.
So far most sewing orders placed in China. In future one has to expect more companies and offers from Vietnam, Bangladesh, India, Malaysia and Indonesia. The Eurasian Economic Union and Vietnam have agreed upon a free trade agreement.
The main suppliers of fibers, fabrics, yarn, buttons and accessories were previously the PRC and Turkey. However - since the deterioration of the state relation with Turkey Russia is working intensively to get gradually rid of this delivery dependence.
Anti-crisis and development program for the light industry
In the Russian light industry 14,000 companies are manufacturing clothing, textiles, footwear and leather goods. Thereof 653 large and medium and 4,000 small businesses operate in the yarn and textile industry. To give the clothing and textile factories more planning certainty, the Russian Government decided in spring 2016 a "Strategy for the development of the light industry until 2025" and a "Federal program to support the enterprises of the light industry" (anticrisis plan).
|Description of goods 2015||Change||2015/2014|
|Cotton fiber (mio. bales)||111.0||4.4|
|Man-made fiber (mio roles)||66.0||-4.5|
|Fabrics (mio. sqm)||4.542||14.7|
|Natural Silk (1.000 sqm)||253.0||31.8|
|Wool (1.000 qm)||9,262.0||-20.9|
|Fabrics made of other materials||3,084.0||25.1|
|Fabrics with plastic impregnations (mio. sqm)||32.3||14.6|
|Bed linen (mio. sets)||59.8||
|Carpets (mio. sqm)||22.6||-3.7|
|Knitwear (1.000 t)||14.2||29.8|
|Hosery (Mio. Pair)||199||-5.6|
|Coats (1.000 pc.)||989||-22.1|
|Lined jackets (1.000 pc.)||1,887||-45.4|
|Suits (1.000 pc.)||4,690||-12.6|
|Mens jackets and blazer (1.000 pc.)||870||14.1|
|Ladies coats with fur collar (pc.)||5,543||-46.1|
|Clothing made out of artificial fur (1.000 pc.)||24.5||
|Uniforms and workwear (mio. pc.)||20.7||-8.2|
|Work – and protective wear (mio. pc.)||99.8||14.6|
|Overalls (1.000 pc.)||733||-62.4|
Source: Rosstat 2016
|Description of goods||1st Quarter 2016||1st Quarter 2016 / 1st Quarter 2015|
|Sewing threads- made out of synthetic fiber (mio. rolles)||14.0||-0.6|
|Fabrics (billion sqm)||1.2||23.2|
|Bed linen (mio sets)||14.1||-7.7|
|Knitted stockings (mio. pairs)||55.4||34.0|
|Knitwear (mio. pc.)||24.8||-6.0|
|Workwear Uniforms (mio. pc.)||31.1||11.2|
|Coats (1.000 pc. )||269||9.1|
Source: Rosstat 2016
Russian Union of Entrepreneurs of the Textile and Light Industry
107023 Moskau, uliza Malaja Semenowskaja 3
Tel.: 007 495/280 15 48, Fax: -280 10 85
E-Mail: firstname.lastname@example.org, Internet: http://www.souzlegprom.ru
Ministry of Industry and Trade
Department of Light Industry
Denis Klimentewitsch Pak, Director of the Department
109074 Moskau, Kitajgorodskij proesd 7
Tel.: 007 495/632 8004 (Sekretariat), Fax: -632 88 65
E-Mail: email@example.com, Internet: http://minpromtorg.gov.ru
Light industry department:
Director: Irina Ivanova Alekseewna,
Tel.: -632 87 31, -346 04 73; E-Mail: firstname.lastname@example.org
"Strategie für die Entwicklung der Leichtindustrie bis zum Jahr 2025"
http://www.kptf.ru/images/company/Presentation.pdf (Präsentation zur Strategie)
http://minpromtorg.gov.ru/docs/#!strategiya_razvitiya_legkoy_promyshlennosti_rossii_na_period_do_2025_goda (text of the strategy and action plan)
Ullrich Umann and Edda Wolf, Germany Trade & Invest www.gtai.de