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(c) Messe München GmbH
28.05.2019

OutDoor by ISPO: the new Outdoor Movement

OutDoor by ISPO is the first year-round, integrative and cross-media platform designed for a new outdoor movement. It also includes the OutDoor by ISPO trade fair, the perfect event for bringing together the international outdoor industry. It will be held for the first time ever at the Messe München site from June 30 to July 3, 2019 and will be organized in close cooperation with the European Outdoor Group (EOG) trade association.

Under the motto “There's a perfect outdoor for everyone”, the international outdoor industry will meet for the first time at the OutDoor by ISPO trade fair in Munich from June 30 to July 3.

OutDoor by ISPO is the first year-round, integrative and cross-media platform designed for a new outdoor movement. It also includes the OutDoor by ISPO trade fair, the perfect event for bringing together the international outdoor industry. It will be held for the first time ever at the Messe München site from June 30 to July 3, 2019 and will be organized in close cooperation with the European Outdoor Group (EOG) trade association.

Under the motto “There's a perfect outdoor for everyone”, the international outdoor industry will meet for the first time at the OutDoor by ISPO trade fair in Munich from June 30 to July 3.

  • More than 950 exhibitors expected
  • Highlights of supporting program fixed
  • OutDays—outdoor festival for end consumers during trade show time

More than 950 international exhibitors spanning nine halls are expected to be at the premiere. The event will be held under the motto “There’s a perfect outdoor for everyone” and will reflect consumers’ modern understanding of the outdoors: Classic outdoor activities such as climbing and hiking will form the basis but will to some extent be reinterpreted and transformed into forms such as bouldering and speed hiking. New segments such as mountain biking, trail running and water sports will also feature. OutDoor by ISPO will also be branching out by tapping into other industries outside of the outdoor sector, thus providing visitors with inspiration and valuable knowledge gained from other areas, such as environmental technology or digital retail and technology solutions.

The first OutDoor by ISPO in Munich will mark the dawn of a new outdoor era. The ISPO team has succeeded in developing a modern consumer-centric concept in close collaboration with the industry. The aim now is to inspire as many people as possible worldwide, break down barriers and highlight the many opportunities and types of “outdoor” that exist.

Nine halls with over 96,000 square meters of exhibition space in the eastern part of the trade fair grounds in Munich will bring the outdoor scene to life. Wide central aisles will help visitors get their bearings and gain a quick overview. The open-plan design with plenty of room for holding meetings will ensure that the whole event is a truly inspiring communications platform. A real outdoor feeling will also be achieved in the outside area with direct access to the halls, the green atrium (functioning as a quiet zone during the day and a party area during the evening) and the camping and glamping site. The Riemer Park, which is directly adjacent to the exhibition grounds, offers spacious green areas and a lake for swimming after the visit to the fair.

Hot topic: sustainability
The outdoor sector is already playing a leading role within the industry in terms of raising awareness of sustainability issues and social responsibility. Various different working groups are developing a comprehensive sustainability concept under the OutDoor by ISPO umbrella. The major driving forces behind this are the European Outdoor Group (EOG), the European Outdoor Conservation Association (EOCA) and the OutDoor by ISPO Advisory Board. Environmental pollution and deforestation along with their negative impact on the climate have been identified as the biggest challenges that need to be overcome.

Existing ideas and approaches for reducing water and electricity consumption, minimizing waste and reusing resources will be assessed and ranked in terms of their importance and then incorporated into a Code of Conduct throughout the entire duration of the trade fair. With the additional support of research findings and projections, this will result, in the medium term, in a general fact-based sustainability guide with specific, practical recommendations for managing emissions, water and waste in the outdoor sector. Based on OutDoor by ISPO and the outdoor industry, it will be extended to the entire ISPO platform and trade fair location.

The CSR Hub & Sustainability Kiosk located in Hall B6 will be a central reference point on all related matters for visitors throughout the trade fair. Display cabinets showcasing biodegradable and bio-based materials will take center stage. There will also be a diverse program of speeches and presentations packed with tips and inspirational ideas for achieving sustainable operations.

The new outdoor mindset: “outdoor” covers a myriad of concepts
The very fact that the word “outdoor” means so many different things to so many different people is reflected in the diverse range of topics covered by OutDoor by ISPO. Some of them will be specifically delved into and looked at in detail in various different focus and activation areas.

Climbing and bouldering centers are booming, especially in urban areas, making climbing sports accessible to new target groups. The Indoor Climbing Hub located in Hall A6 will focus specifically on this trend. Speakers from the international climbing scene will provide exclusive insights, highlight potential and identify opportunities for retailers and brands.

The Borderlands will celebrate its world debut. A curated exhibition space for urban outdoor fashion will be created in Hall B4 together with vanish.today, a media platform for outdoor life & style. The progressive project bridges the gap between outdoor and lifestyle. Technical yet stylish products will be showcased together with design elements and photography to create an inspiring overall impression. There will also be a separate catering area featuring superfoods to help visitors recharge their batteries.

Water sports enthusiasts will feel right at home in Hall C6 in the River Lake Camp organized in conjunction with PADDLEexpo. They can enjoy testing out the latest products designed for activities involving nature’s wettest of elements in the large indoor pool. The program will also include various workshops, presentations and discussion forums.

The latest technology, models, trends and designs from the world of footwear, socks and related accessories will feature in Hall A5 in the Shoe & Trailrunning Village. This area will also play host to the Run & Trail Summit on Monday, July 1, in cooperation with the world’s largest running magazine Runner’s World.

The travel segment is a new addition to the outdoor portfolio. The Adventure, Tourism & Travel Summit in Hall B6 will unveil opportunities for collaborations between the travel industry and the outdoor industry and highlight existing potential. Matchmaking will be at the heart of the extensive program. Partners will be experts from the Adventure Travel Trade Association (ATTA).

Bikepacking now represents a major trend in alternative travel, allowing you to get off the beaten track of mass tourism. The Bikepacking Zone in Hall C5 will tell you everything you need to know about this new movement and show you what the equipment involved has to offer. It will be part of the bike segment, which is being integrated for the first time ever this year as part of a soft launch. This will also involve the Bike Test Track organized in cooperation with ExtraEnergy. This track with mixed surfaces and obstacles will be the perfect place to test ride gravel bikes, mountain bikes and electric mountain bikes. The biggest bike textile producers on the market will also be showcasing their latest collections in Hall B6.

“Outdoor” action will of course not be confined to the halls but will also be available in the outside area: the HangOut Area, designed as an interactive exhibition space, will be the perfect place to try out and test a wide variety of products. Meat lovers in particular will enjoy the barbecue in the Kreutzers Outdoor Kitchen.

As an integral addition to the various outdoor activities, daily yoga sessions will be held in four of the focus areas as part of the Body & Mind segment. They will be based around the four elements and will each comprise relevant exercises: fire will represent the climbing-specific program in the Indoor Climbing Hub; the natural flow of water will be at the heart of the session in the River Lake Camp; runners will be able to strengthen their bodies and minds using the theme of earth in the Shoe & Trailrunning Village and the outside exhibition area will provide the perfect location for exercises using the theme of air.
A complete overview of all the focus areas is available online.

OutDays—a festival of outdoor culture
The OutDoor by ISPO trade fair may be reserved for trade visitors but everyone else can look forward to getting involved in OutDays from June 29 to July 6 in the metropolitan area of Munich. End consumers, brands and retailers will become a vital part of this new movement through the festival celebrating outdoor culture. Participants can expect exclusive workshops, meet & greets, try-outs, film screenings, presentations, prize draws and contests. The contents will also reflect the diverse nature of the entire outdoor world: from bouldering, climbing, mountain biking and trail running right through to different water sports, adventure travel and camping. The OutDays program will be available from mid of May 2019 on the Web page.

Outstanding Outdoor—award-winning innovative products
Europe’s largest outdoor trade fair is also a hot spot for innovative products and trends. “Outstanding Outdoor” is an award designed to recognize stand-out products in the outdoor industry. The popular seal of quality helps retailers, the press and end consumers find their bearings in the increasingly complex product landscape. The winners will feature in the exhibition space of the same name in Hall B5.

Outdoor by ISPO (c) Messe München GmbH
16.10.2018

NEW CONCEPT AND VENUE: EXHIBITORS AND PARTNERS COUNT ON OUTDOOR BY ISPO IN MUNICH

OutDoor by ISPO is coming to Munich and numerous exhibitors and partners have already confirmed their involvement in the trade fair (June 30 to July 3, 2019) – around nine months in advance. The international trade fair for the outdoor industry owes its popularity in no small part to the new profile, which extends far beyond the exhibition halls themselves: the 365-day platform provides brands and manufacturers with the digital and physical channels they need to be able to communicate with their customers all year round. As such, OutDoor by ISPO is the reliable, modern and pioneering platform that the industry has been looking for.
 

OutDoor by ISPO is coming to Munich and numerous exhibitors and partners have already confirmed their involvement in the trade fair (June 30 to July 3, 2019) – around nine months in advance. The international trade fair for the outdoor industry owes its popularity in no small part to the new profile, which extends far beyond the exhibition halls themselves: the 365-day platform provides brands and manufacturers with the digital and physical channels they need to be able to communicate with their customers all year round. As such, OutDoor by ISPO is the reliable, modern and pioneering platform that the industry has been looking for.
 
At the end of June during the Outdoor by ISPO launch conference it was already clear that the concept developed by Messe München in cooperation with the European Outdoor Group (EOG) was exactly what the market needed. Over 250 international industry representatives also welcomed the plan to raise the profile of OutDoor by ISPO by establishing it as a year-round platform for the outdoor industry in addition to the trade fair. Numerous exhibitors, from a total of 25 countries so far, including for example Arc‘terix, Maloja, Mountain Hardware, Jack Wolfskin, Ortlieb, Petzl, Scott, Sining Rock, Tatonka and Vaude as well as the Oberalp Group with its brands Dynafit, Salewa, Pomoca and Wild Country, have already registered for the first event in Munich. The new OutDoor by ISPO will open its doors for the first time at the Messe München Exhibition Center from June 30 to July 3, 2019. An overview of the brands and manufacturers, which have already booked their places, updated every week, is available online as is information on the exhibitor registration process.
 
“OutDoor Easy” – flexible stand construction concept for more modest budgets
OutDoor by ISPO is an important industry event both for small and big brands and hence caters for companies of all sizes. Outdoor Easy is specifically targeted at exhibitors with a more modest budget and aims to make the exhibition process as smooth as possible. Markus Hefter, Exhibition Director OutDoor by ISPO, says: “This flexible and cost-effective stand construction concept is a high-quality and authentic solution enabling companies to showcase their products in the perfect setting without having to undertake all the set-up work on their own.” The concept consists of a cost-effective full package offering an open and attractive layout as well as a good location in the hall. More information on OutDoor Easy is available here. 
 
PADDLEexpo enriches OutDoor by ISPO with its experience
With the PADDLEexpo as partner the booming water sports sector will now be properly represented at OutDoor by ISPO. The professional trade show for kayaking, canoeing & stand-up paddling (SUP) in Nuremberg has been an ISPO partner for ten years and the partnership is now being taken to the next level with the installation of the Paddlesport Village at OutDoor by ISPO. This area will be exclusively dedicated to paddlesport products and will be an important meeting place for kayaking, canoeing and SUP experts. More information on PADDLEexpo is available at ispo.com.
 
OutDoor by ISPO available 365 days a year for the industry
ISPO is known for being a year-round ecosystem offering analog and digital products and services. ISPO customers have been benefiting from this mix of information, innovation and networking for years – and this portfolio is now also available for OutDoor by ISPO. OutDoor by ISPO now offers market players the opportunity to present themselves to the world 24 hours a day, 365 days a year. With it, the annual leading trade fair for the outdoor industry is supplemented with a far-reaching platform, which is available to the entire outdoor community, from brands and manufacturers right through to retailers and consumers all around the world.

 

More information:
OutDoor Show
Source:

Messe München

Lifestyle Collection Area: Outdoor as a way of life (c) Messe Friedrichshafen | OutDoor Show | www.outdoor-show.de
12.06.2018

LIFESTYLE COLLECTION AREA: OUTDOOR AS A WAY OF LIFE

  • Lifestyle trend area for apparel, footwear and accessories brings like-minded brands together

Outdoor, everyday use and lifestyle - athleisure wear and urban fashion are a permanent fixture on both urban streets and the outdoor market. Urban lifestyle is also a growing trend topic on display at the OutDoor show from 17 to 20 June, 2018. At the Lifestyle Collection Area, exhibitors are showing that there is more to outdoors than being out in nature. Lifestyle collections reflect a way of life and mindset that blends responsibility for the natural world with an international approach and worthwhile fashion. In addition to the full spectrum of outdoor goods, OutDoor 2018 will be showcasing all facets of lifestyle trends from apparel, footwear and accessories for trade visitors. Start-ups and new brands will also be exhibiting at the area.

  • Lifestyle trend area for apparel, footwear and accessories brings like-minded brands together

Outdoor, everyday use and lifestyle - athleisure wear and urban fashion are a permanent fixture on both urban streets and the outdoor market. Urban lifestyle is also a growing trend topic on display at the OutDoor show from 17 to 20 June, 2018. At the Lifestyle Collection Area, exhibitors are showing that there is more to outdoors than being out in nature. Lifestyle collections reflect a way of life and mindset that blends responsibility for the natural world with an international approach and worthwhile fashion. In addition to the full spectrum of outdoor goods, OutDoor 2018 will be showcasing all facets of lifestyle trends from apparel, footwear and accessories for trade visitors. Start-ups and new brands will also be exhibiting at the area.

Cheeki, the Australian manufacturer of high-quality stainless steel drink bottles and flasks, is entering Europe. The company is presenting its products at OutDoor in the Lifestyle Area for the first time. "It suits us down to the ground, because our products are not just for work, school, picnics, sport or just for hiking and camping - instead they represent a lifestyle,” explains Simon Karlik, Cheeki’s director. Simon Karlik feels that Cheeks water bottles reflect an attitude towards life. This is also clear to see in the company’s product catalogue, which shows how Cheeki bottles help reduce mountains of plastic rubbish. They are also a personal statement against pollution of the seas. Cheeki is a mindset - an attitude and a way of life.

Swedish manufacturer Icebug has been exhibiting at OutDoor for a number of years, and has chosen deliberately to present at the Lifestyle Area in 2018. Country Manager for Germany, Mathias Basedow sees the traditional outdoor look as past its zenith: "Running, camping, climbing - they are all lifestyles, but you don’t always want to look like you are on an expedition. We need pioneers from retailers and brands, who are bold enough to break away from the design status quo, without sacrificing performance.” The shoe manufacturer wants to take up the challenge with the clean, stylish, Scandinavian design of its new performance sneakers.

Both products and functionality are important for urban environments, but there is more to it than that. There is the mindset and mentality behind them. Sustainability is also an issue here. Take, for example the manufacturer Steinkauz, who make products from natural functional materials: Loden, felted wool and waxed cotton. "Loden is a thick waterproof woollen cloth with excellent breathability and is also a biologically degradable natural fabric,” argues Markus Holthausen, Managing Director Waldkauz/Steinkauz. He sees it as decisive that: "Loden strikes a chord with contemporary environmentally-friendly attitudes and looks at home both when trekking and in other environments. This is why we belong in the lifestyle segment.”

Outdoor attitudes always involve crossover to some extent. No one expects to have a separate product for each activity, or specialist clothing for each social appearance. Cavida are presenting their distinctive Wave Hawaii Ponchos at OutDoor. "They were designed especially for outdoor use, but are also ideal for home, swimming pool or sauna.” Our stylish designs capture the contemporary zeitgeist,” says managing director Carsten Raphael. Outdoor, everyday use and lifestyle apply to sunglasses from Slastik, who also belong to Cavida. Raphael describes them as "exceptionally stylish” and "trendsetting”. "We are going to attract a lot of interest here too.”

The OutDoor Lifestyle Area has consciously decided not to include any large booths. "This would run contrary to the whole idea of the Lifestyle Area,” explains project manager Dirk Heidrich. "Small stands, independent stand designs and opportunities for new brands and start-ups as well as long-standing OutDoor exhibitors to mix it up and experiment, while enjoying maximum exposure.” As such, the Lifestyle Area functions as an exhibition inside the OutDoor show. There will be everything from high-quality functional apparel and backpacks, tents and sleeping bags to a diverse range of accessories - all with an emphasis on style and responsibility. This is outdoor as a lifestyle.

The 25th OutDoor jubilee edition show takes place from Sunday 17 to Wednesday 20 June 2018 and is open to trade visitors only. For more information, please visit:
: www.outdoor-show.de and www.facebook.com/OutDoor.Show/.

OutDoor Messe in Friedrichshafen © Fotos: Messe Friedrichshafen
25.04.2017

MICROADVENTURES: EVERYDAY, LOCAL OUTDOOR ADVENTURES FOR ALL

  • New outdoor trend: everyday adventures close to home, local adventures for everyone, microadventure
  • expert Alastair Humphreys at the OutDoor

Everyday adventures for all, real outdoor experiences in your own backyard. The outdoor industry is well equipped to respond to this enthusiasm for getting out there. Microadventures are the future of the outdoor market and by no means detract from the particular authenticity and spirit of the outdoor industry. At this year’s OutDoor (18th to 21st June, 2017), this new outdoor trend will be an important issue for many market players. And Alastair Humphreys, England’s best-known microadventurer is giving a keynote address on the first day of the show.

  • New outdoor trend: everyday adventures close to home, local adventures for everyone, microadventure
  • expert Alastair Humphreys at the OutDoor

Everyday adventures for all, real outdoor experiences in your own backyard. The outdoor industry is well equipped to respond to this enthusiasm for getting out there. Microadventures are the future of the outdoor market and by no means detract from the particular authenticity and spirit of the outdoor industry. At this year’s OutDoor (18th to 21st June, 2017), this new outdoor trend will be an important issue for many market players. And Alastair Humphreys, England’s best-known microadventurer is giving a keynote address on the first day of the show.

Microadventures are mini adventures that fit in with everyday life. They are simple and achievable, inexpensive and accessible to everyone. They are not organised events where success is guaranteed, there is no right or wrong. Exploring the unfamiliar on your doorstep is the name of the game. Microadventures generally take place close to home and require neither special equipment, nor extensive preparation. It’s all about being spontaneous, having fun, interacting with different kinds of environments and people and fitting it all in with your everyday life. The only rule is: leave the car at home - because travelling by car blinkers your perspective.

Overnight outdoor adventures, wild camping, even if only for one night, is the inspiration behind it. Antje von Dewitz, Vaude CEO, sees two issues as particularly important: "The trend towards urbanisation is having a knock-on effect: microadventures are attractive to people, as they are easy to combine with busy, modern lives. And more importantly, normal people can enjoy these adventures - there is no element of the extreme or elitism.” As a mountain sports equipment provider with a broad offer, the southern German company is a good starting point for microadventures on foot or by bike, and also provides plenty of inspiration on its YouTube channel:
https://www.youtube.com/playlist?list=PLbtaTQrJfLEh3whO1V7601sjwNgsQZB4y.

Jack Wolfskin also recognises that microadventures are perfect for outdoor fans. "Why not hike to the source of a river?” the German outdoor equipper is challenging supporters. It encourages fans to upload their photos with the hashtag #jackwolfskin to its facebook or instagram page to share their experiences with the outdoor community. British brand, Mountain Equipment, organises a WildNight event where it encouraged enthusiasts to, "Pack your bivouac gear and spend the night outdoors. No tents, just you and the stars. Have your own WildNight microadventure, wherever and whenever you want to.” Country Manager Germany, Tom Strobel explains, "Microadventures mean experiencing something extraordinary, they are an enriching experience and a welcome break from everyday life.”

Short, simple adventures, where you don't need much outdoor equipment? That’s right, say manufacturers. "It doesn’t always have to be about big sales. If users are enjoying themselves, then that’s good for retailers and the industry. Outdoor activities don’t always have to be extreme, but they should help build a strong, positive connection to nature and be genuine experiences,” says Thomas Groeger, Deputy CEO of Scandinavian manufacturer Fjällräven. Microadventures do exactly this - and can also be shared via social networks - inspiring others in the process.

Microadventures are going to be an important issue at this year’s OutDoor show in Friedrichshafen. There are a number of reasons for this. The Outdoor industry is looking for new goals and new target groups, and wants to position itself more broadly. In addition, microadventures are a definite trend. They fit neatly with busy, modern lifestyles, are spontaneous, offer a real change of perspective and don’t need much specialist equipment. As such, they are accessible to all.
Alastair Humphreys, the adventurer credited with inventing the term microadventure will be delivering a keynote speech on day one of the OutDoor show, on Sunday the 18th June. The British explorer is a well-known adventurer. After spending years on grand adventures, including travelling around the world by bike, crossing deserts and icy wastes unsupported and climbing big mountains, he was made "Adventurer of the Year” by the National Geographic Association in 2012 for his microadventures in Great Britain. These small, unusual, local trips began and ended at his doorstep. While others claim that their nine-to-five jobs are the reason why they don’t move enough, Alastair Humphreys takes advantage of the hours before and after work to escape from the daily grind. His microadventures include simply heading off to spend the night out on a nearby hill and then heading straight into work the next morning. His motto: “There are so many new things to discover right on your doorstep.”

For more information, please visit: www.outdoor-show.de.

OutDoor 2016 © Messe Friedrichshafen | OutDoor Show | www.outdoor-show.de
05.07.2016

COMFORTABLE BACKPACKING - THE NEW TREND

  • Functional travel wear for travelling, outdoor adventures and everyday use -meeting the new demanding requirements of travelers in the digital age

The tourist industry is suffering in many traditional destination countries. Yet outdoor companies say that sales of luggage, accessories and travel wear remains unaffected. Independent tourism is thriving. Good news for outdoor manufacturers - as functional clothing offers more crossover potential than any other sector. OutDoor 2016 in Friedrichshafen - the leading international trade show - will be providing an overview of the latest trends and innovations for the travellers of tomorrow from July 13 to 16, 2016.

  • Functional travel wear for travelling, outdoor adventures and everyday use -meeting the new demanding requirements of travelers in the digital age

The tourist industry is suffering in many traditional destination countries. Yet outdoor companies say that sales of luggage, accessories and travel wear remains unaffected. Independent tourism is thriving. Good news for outdoor manufacturers - as functional clothing offers more crossover potential than any other sector. OutDoor 2016 in Friedrichshafen - the leading international trade show - will be providing an overview of the latest trends and innovations for the travellers of tomorrow from July 13 to 16, 2016.

The German Travel Association (DRV) has reported the impact of geopolitical factors on the tourism industry. For example, summer bookings are down by 40 per cent in Turkey compared to the previous year. Other European travel associations are reporting similar lower-than-usual booking levels for Egypt and Tunisia. However, the outdoor industry appears unaffected. "We‘ve not seen any impact on our market,? says Columbia (Portland, US). "People continue to travel lots, although given the current political situation they are choosing different destinations.? Lonely Planet, the independent traveller’s bible, currently recommends visiting the following countries: Botswana, Japan, Poland, Palau, Latvia, Australia, Uruguay, US, Greenland and Fiji. Not exactly classical, low-cost family destinations, but still potential paradises for outdoor and adventure travel.

Thomas Groeger, country manager Fjällräven Germany is also confident, "More and more people are looking for alternatives to the conventional beach holiday. Outdoor- and sport-related travel is particularly popular.? Gerold Ringsdorf, product trainer Jack Wolfskin sees "interrail travellers and globetrotters? as "important founders of the outdoor movement.” Travel garment manufacturer ExOfficio (Seattle, US) agrees, pointing to a survey where 42 per cent of Europeans describe themselves as adventure travellers. Package tourism might still dominate the market, but it continues to be frowned upon. In contrast, independent travel is seen as an attractive, if complicated option for the masses.

The Future institute “Zukunftsinstitut” (Frankfurt/ Vienna) observes a new phenomenon which it calls the "normtrotter”: vacationer looking for a personalized experience and personalized service, but who still want their bookings arranged in advance. And from America, there’s a newly-coined expression to describe more affluent backpacking for normal travellers: flashpacking. The term refers to traditional backpacking only with flash, or style, i.e. adventure travellers who desire style and comfort. Travelers in this growing segment prefer to sleep in their own hotel room, hire a car instead of using overcrowded coaches and plan ahead using modern communication devices rather than going with the flow and improvising.

"Backpacking used to be the exception, something for adventurers only. Nowadays, it‘s a common way of travelling,“ comments Thomas Groeger. Young people in particular prefer to travel in a simpler manner. "The gap year - young people wanting to work and travel abroad - is a definite trend,“ adds Gerold Ringsdorf.

Modern travel equipment is designed to meet people’s requirements regarding performance and security. Backpacks and bags have anti-theft slashproof straps to stop bag slashers and RFID-blocking pockets to keep personal information and data safe. Travel apparel is often made of insect-repelling fabrics or has UV protection suitable for tropical sun, plus moisture management and odour control. In addition, today‘s travel wear is lightweight, easy-care and takes up little space in your backpack.

Modern travel wear also offers significant crossover potential for outdoor and everyday use. UV protection and protection against mosquitoes or ticks is also useful in central and northern Europe. "Of course urban outdoor, outdoor lifestyle and travel wear styles often look pretty similar,? says Wolfgang Jahn, sales manager Europe Royal Robbins, while Oliver Robens, sales director Europe Craghoppers adds, "it’s possible to look good both in the jungle and about town.? However, real travel apparel sets itself apart through its functional characteristics and extra details. And this is exactly why specialist providers have been so successful over the years.

To find out which new trends and products innovations will be shaping the industry in 2017, visit the international OutDoor trade show in Friedrichshafen. OutDoor 2016 is open to industry visitors only from Wednesday, July 13 to Saturday, July 16 (Wednesday to Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 5 p.m.). For more information, please visit: www.outdoor-show.com.