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Messe Frankfurt intensifies its textile-related involvement in Africa © Pixabay
31.10.2017

MESSE FRANKFURT INTENSIFIES ITS TEXTILE-RELATED INVOLVEMENT IN AFRICA

  • Morocco, Ethiopia and South Africa: Network comprises the most important textile regions in Africa
  • Emerging continent: positive forecasts in the textile sector

First Ethiopia, then South Africa and shortly Morocco: Messe Frankfurt is expanding its portfolio of textile trade fairs on the African continent. With its forthcoming cooperation with the two trade fairs Maroc in Mode and Maroc Sourcing, the global market leader for textile trade fairs is expanding its presence in North West Africa. ‘In future, our network will extend across important textile regions in Africa and encompass the leading trade fairs on the emerging continent’, explains Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘With our commitment to Ethiopia, South Africa and, in future, Morocco, we have created excellent conditions to support the positive developments in Africa's textile industry’.

  • Morocco, Ethiopia and South Africa: Network comprises the most important textile regions in Africa
  • Emerging continent: positive forecasts in the textile sector

First Ethiopia, then South Africa and shortly Morocco: Messe Frankfurt is expanding its portfolio of textile trade fairs on the African continent. With its forthcoming cooperation with the two trade fairs Maroc in Mode and Maroc Sourcing, the global market leader for textile trade fairs is expanding its presence in North West Africa. ‘In future, our network will extend across important textile regions in Africa and encompass the leading trade fairs on the emerging continent’, explains Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘With our commitment to Ethiopia, South Africa and, in future, Morocco, we have created excellent conditions to support the positive developments in Africa's textile industry’. Demographic change, increasing urbanisation and shifts in economic forces - these global developments are promoting the growth of the African economy and having a significant impact on the textile industry.

According to the UN Economic Report on Africa 2017, Africa has the fastest growing population. The current population of around 1.2 billion people will more than double by 2050. The number of working people on the African continent is also increasing rapidly. The largest working population (1.1 billion) in the world is predicted to be in Africa by 2034. These demographic changes are causing personal and business consumption to increase sharply, and this will primarily benefit regional economic markets. 

Morocco: Maroc in Mode & Maroc Sourcing

Morocco in particular offers great potential for the clothing trade: Morocco's proximity to important fashion markets such as the EU and the USA, various free trade agreements and a recent economic growth rate of four per cent (between 2010 and 2015, Nachrichten für den Außenhandel, NfA, 19 January 2017) create a secure business climate. The Maroc in Fashion and Maroc Sourcing trade fairs, which have been in existence since 2014, currently showcase around 120 exhibitors from Morocco, Tunisia, Egypt, Turkey, China and a number of Western European countries. The extensive product portfolio inspires with its strong expertise in fashion. The trade fairs are regarded as a hotspot for fast fashion and not only present fashion, denim, lingerie and knitwear, but also sports and casualwear, workwear and accessories. Messe Frankfurt will agree on a cooperation with AMITH (Association Marocaine des Industries du Textile et de l’Habillement), the organiser of the event, for the next edition. The trade fair will take place on 26-27 October 2017 at the Exhibition Park Hassan Circuit in Marrakesh. 

South Africa: Source Africa & ATF Expo

South Africa is the continent's strongest economic power and one of the largest consumer markets. The country has the most powerful retail sector and is the best networked of all African countries. This international networking and its regional free trade agreements make South Africa an important hub for trade with other African countries as well as neighbouring Pacific countries such as the Arabian Peninsula and India.

With the recently approved takeover of the Source Africa and ATF fairs, Messe Frankfurt is driving the exchange between international and regional buyers, manufacturers and suppliers in this region. Source Africa was founded in 2014 as a trade fair for African producers of fabrics, accessories, clothing, shoes and leather items. It appeals not only to African trade buyers but also to international manufacturers of clothing and fashion. The fifth edition of the fair will take place on 20-21 June 2018 at the International Convention Center (CTICC) in Cape Town. ATF Expo will open its doors at the same venue from  21 to 23 November 2017. Ever since 1998, this trade fair has offered an internationally-oriented product range of fabrics, clothing, shoes, leather goods and accessories as well as services for a predominantly local and regional purchasing community.

Ethiopia: successful start for Texworld, Apparel Sourcing and Texprocess

In eastern Africa, Ethiopia has developed into an attractive contract manufacturing country for clothing and leather goods thanks to the government's strategy of focusing on light industry. Ethiopia also benefits from free trade agreements such as AGOA that are aimed at promoting the African economy. With the Africa Sourcing and Fashion Week (ASFW), Messe Frankfurt has had a strong partner at its side ever since the latest edition in October 2017. Offshoots of the three trade fair brands Texworld, Apparel Sourcing and Texprocess were integrated into the Africa Sourcing & Fashion Week for the first time. It is a sourcing platform for mainly European and US fashion companies. The seventh edition brought together around 200 international exhibitors from 25 countries in Addis Ababa's Millennium Hall. Clothing fabrics, contract manufacturing, fashion and accessories were exhibited as well as machinery for contract manufacturing, CAD/CAM systems, printers, printing inks and accessories. In addition, the trade fair also impressed visitors with a fashion show, a series of lectures, a trend section and a matchmaking platform.

Messe Frankfurt: A strong presence in global textile markets

With a portfolio of over 50 international textile trade fairs, Messe Frankfurt is the global market leader in trade fairs for the textile industry. In 2016, around 19,500 exhibitors and approx. 477,000 visitors came to the events in Europe, North America and Asia. With the name Texpertise Network, the textile event offer of Messe Frankfurt covers the entire value creation chain – from apparel fabrics and fashion to home and contract textiles, technical textiles and the processing and care of textiles. The trade fairs include the successful brands Texworld, Apparel Sourcing, Ethical Fashion Show, Greenshowroom, Intertextile, Yarn Expo, Leatherworld, Emitex, Avantex, Avanprint, Heimtextil, Intertextile Home Textiles, Interior Lifestyle, Home Textiles Sourcing, Techtextil, Texprocess, Simatex, Confemaq and Texcare.

Maroc in Mode & Maroc Sourcing: www.marocsourcing.ma
Source Africa & AFT: www.sourceafrica.co.za / www.atfexpo.co.za
Africa Sourcing & Fashion Week: www.asfw-online.com

Greenshowroom and Ethical Fashion Show Berlin © Messe Frankfurt Exhibition GmbH
06.12.2016

GREENSHOWROOM & ETHICAL FASHION SHOW BERLIN: PLAIN SAILING INTO THE WINTER SEASON

  • New exhibition area at the Club
  • Key topic "ActiveSlow": design and performance meet resource efficiency and recyclability

Enlarged surface area and strong support from exhibitors: excellent signs for Greenshowroom and the Ethical Fashion Show Berlin as they enter the busy preparation phase. 'The booking situation for both trade fairs is highly promising. We have a number of strong labels on board, including both global pioneers and up-and-coming newcomers from the eco fashion segment', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. From 17-19 January 2017, visitors can look forward to an inspiring product range and the largest exhibition surface area the trade fair duo has so far enjoyed on the site of the Berlin Postbahnhof.

  • New exhibition area at the Club
  • Key topic "ActiveSlow": design and performance meet resource efficiency and recyclability

Enlarged surface area and strong support from exhibitors: excellent signs for Greenshowroom and the Ethical Fashion Show Berlin as they enter the busy preparation phase. 'The booking situation for both trade fairs is highly promising. We have a number of strong labels on board, including both global pioneers and up-and-coming newcomers from the eco fashion segment', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. From 17-19 January 2017, visitors can look forward to an inspiring product range and the largest exhibition surface area the trade fair duo has so far enjoyed on the site of the Berlin Postbahnhof.

Greenshowroom is all about highquality labels presenting contemporary styles. The highlights on the upper floor of the Postbahnhof include Ackermann Taschenmanufaktur with its timelessly elegant bags made from olive leaf-dyed cow leather and aged chamois tanned deer leather – designed and made at the company's own manufactory in Lüneburg. Living Blue, a premium label from northern Bangladesh, will present its new products once again. It creates superb accessories and fashionable pieces using local craftsmanship and home-grown organic indigo dye. New to the trade fairs is the Dutch-New  to Greenshowroom: Rhumnaa South African newcomer label Rhumnaa. The designers at Rhumnaa get their inspiration from the stories of South African artists and develop high-quality fashion lines.

The streetwear segment at the Ethical Fashion Show Berlin will also sparkle with numerous top players. With ShineConcept, Johanna Riplinger presents her second line in the casual segment. The new women's outerwear collection is based on the use of organic cotton that has been enhanced by pure vegetable dyes and is fairly produced in India. Langbrett from Berlin promises trendy clothing, art and zest for life for city residents who surf and is thus one of the major emerging labels at the Ethical Fashion Show Berlin. Remei presents its new Naturaline collection: shirts, sweaters, trousers and more made from sustainably produced organic cotton for the whole family. Lanius will present a collaboration with Kunert, a premium expert in hosiery. Their special focus is on colourful knit groups and new developments in the merino wool segment, namely Lanius ecowool. And the Danish label Amov will celebrate its début at the trade fair – stylish, minimalistic and long-lasting everyday favourites. In January, the Danish newcomers will unveil their third main collection, which has been developed by designer Winnie Wilki Fristrup. The Ethical Fashion Show is developing not only in terms of quality, but also space, and will be expanding its surface area: an additional exhibition area will be created in the Club at the Postbahnhof. The expansion of the surface area has been made possible by moving the fashion shows to the neighboring Energieforum.

Key topic "ActiveSlow"

Progressive design and performance in combination with resource efficiency and recyclability are the central themes of the winter season. In a showcase entitled "Active Wear +", Manufactum and ESMOD Berlin International University of Art for Fashion present a selection of prototypical functional clothing. Selected exhibitors from both trade fairs will also present design innovations that are characterised by their particular focus on resource efficiency, slowness and recyclability. More in-depth information will be provided at the panel discussion entitled: "Save the sea: the issue of textile shedding into water bodies".