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Copyright Fotos: Messe Frankfurt Exhibition GmbH
02.07.2019

NEONYT: 10 YEARS FOR SUSTAINABLE FASHION

From 2-4 July 2019, Neonyt will transform Kraftwerk Berlin into the global hub for fashion, sustainability and innovation with 170 international labels, making the tradeshow the world’s biggest hotspot for progressive, sustainable fashion and technological innovations. Numerous speakers from renowned institutions and companies will be driving forward the change of fashion with unmissable talks and discussions on the issues that matter

Microplastics and ocean pollution, Fridays for Future and unprecedented election results – climate change and the solutions for a sustainable future are the topics currently dominating our society.

From 2-4 July 2019, Neonyt will transform Kraftwerk Berlin into the global hub for fashion, sustainability and innovation with 170 international labels, making the tradeshow the world’s biggest hotspot for progressive, sustainable fashion and technological innovations. Numerous speakers from renowned institutions and companies will be driving forward the change of fashion with unmissable talks and discussions on the issues that matter

Microplastics and ocean pollution, Fridays for Future and unprecedented election results – climate change and the solutions for a sustainable future are the topics currently dominating our society.

Like no other platform during Berlin Fashion Week, Neonyt tackles the challenges of the fashion world of tomorrow head on. At Kraftwerk Berlin, industry participants can look forward to browsing a wide array of progressive fashion by 170 international sustainable labels and, during a three-day event line-up, also receiving answers to the pressing questions facing the future of fashion.

“With Neonyt and its predecessors Greenshowroom and Ethical Fashion Show, we have been synonymous with sustainable fashion for ten years now. We have stayed true to Berlin, the top destination for sustainability, to increase awareness and acceptance of this topic. And thanks, in a large part, to Neonyt, Berlin Fashion Week is now the world’s most important hub for sustainable fashion, which gives it a real USP over the other Fashion Weeks,” says Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt.

Trailblazers and shooting stars
The summer edition of Neonyt features a line-up of international trailblazers in sustainable fashion including Bleed, Dedicated, Degree Clothing, Ecoalf, Erdbär, Jan ’n June, Langer Chen, Lanius, Les Racines du Ciel, Melawear, Nat-2, PeopleTree, Pyua, Rhumaa and SKFK. Returning brands include Recolution, Lovjoi, Mud Jeans and Feuervogl, who will be joined by firsttime exhibitors such as Wunderwerk and Derbe Hamburg.

“The ground and mezzanine floors of Kraftwerk are booked to full capacity with 170 labels in total. We are delighted that countless cool, urban labels are recognising Neonyt as the epicentre of sustainable fashion. And, for the first time, we even have a waiting list due to the huge demand,” explains Thimo Schwenzfeier, Show Director of Neonyt.

Sustainability is coming to retail
At the upcoming summer edition, Neonyt will be putting the spotlight on conventional retailers in order to bring the topic even closer to the end
consumer. As part of the newly created Retail Forum, over two days there will be talks and discussion panels featuring renowned speakers on highly topical, turnover-related retail topics.

The list of speakers taking to the stage includes Dr Daniel Terberger from Katag, Marc Ramelow from the fashion chain store of the same name, Bernd Keller from True Standard, Hannah Kussel from Das Gerber and representatives from Tchibo, WWF, Zalando and the United Nations.
On a separate space and in a keynote speech under the title “Econic Goods of Gerber”, Stuttgart shopping centre Das Gerber will be presenting its shop floor vision of how sustainability can be

seamlessly embedded into existing POS surroundings.
Germany’s Federal Ministry of Economic Cooperation and Development (BMZ) will also be represented at the launch of the Grüner Knopf (Green Button) sustainability standard. And before the tradeshow officially begins at 9:00 am, Neonyt is offering retailers a daily, complimentary Retail Breakfast – for a laid-back and well-informed start to the day from 8:30 am in the sunny garden of Kraftwerk.

18.06.2019

BERLIN FASHION WEEK: 01 – 06 JULY 2019

After just a few seasons (since the founding of MBFW), Berlin has established itself as one of the top 5 fashion sites worldwide with up to 70,000 visitors, more than 30 fashion shows during the Fashion Week as well as numerous trade shows, events and showrooms.
In 2018, around 200,000 people came to visit the Fashion Week, further fueling the city’s economy with up to 120 million euros. The broad range of Berlin’s fashion sector offers everything. from high-end couture and tailoring to eco-fashion and streetwear, from single pieces to collections. Green Fashion and Upcycling are becoming increasingly important; more and more fashion labels in Berlin concern themselves with production according to ecological standards. Neonyt as well as other major trade shows are showcasing numerous brands of the Eco-Portfolio.

 
 

MBFW

After just a few seasons (since the founding of MBFW), Berlin has established itself as one of the top 5 fashion sites worldwide with up to 70,000 visitors, more than 30 fashion shows during the Fashion Week as well as numerous trade shows, events and showrooms.
In 2018, around 200,000 people came to visit the Fashion Week, further fueling the city’s economy with up to 120 million euros. The broad range of Berlin’s fashion sector offers everything. from high-end couture and tailoring to eco-fashion and streetwear, from single pieces to collections. Green Fashion and Upcycling are becoming increasingly important; more and more fashion labels in Berlin concern themselves with production according to ecological standards. Neonyt as well as other major trade shows are showcasing numerous brands of the Eco-Portfolio.

 
 

MBFW

In July 2019, MBFW will showcase its fashion-focused, approachable concept according to the new claim „Follow MBFW – Focus Fashion“. Within the modern and digital format that successfully launched in 2018, Mercedes-Benz and creative agency NOWADAYS band together to further strongly promote Berlin as fashion location and offer an attention-drawing platform for upcoming designers as well as established fashion brands to present their collections twice a year. The collections for Spring/Summer 2020 will be presented at ewerk located in Wilhelmstraße, Berlin-Mitte. With its raw industrial look, the location offers excellent conditions to create an authentic atmosphere where high-end fashion is the centre of attention. Within the new concept, MBFW focuses on remarkably staged presentations by a selected number of designer labels and brands in one location. Fashion interested end-consumers have the chance to watch all MBFW shows live at the forecourt of the venue or follow via digital channels like the website www.mbfw.berlin or on Instagram: @MBFW.berlin.

Monday 1.7.2019 – Wednesday 3.7.2019
LOCATION ewerk Berlin
Wilhelmstraße 43
10117 Berlin
CONTACT buero@mbfw.berlin
WEB  www.mbfw.berlin    

PREMIUM INTERNATIONAL BUSINESS PLATFORM FOR ADVANCED CONTEMPORARY FASHION

Begun in January 2019, the focus this season continues to be on the restructuring of the halls. The goal is to amalgamate the theme areas more precisely and make it easier for visitors to gain an overview, as well as to inspire them and appeal to their emotions. The exhibitors will present key looks rather than huge collections.On top of this we see the recurrence of a trusty PREMIUM theme: sustainability. As a result of this, there will be no plastic in the catering areas; a strong focus on rubbish sorting; and specific promotion of eco-brands.

PREMIUM has been the leading trade show among the most important international trade events since 2003, as well as the most relevant business and networking platform for advanced contemporary fashion. PREMIUM continually aims to inspire, strengthen business relationships and promote discussion across disciplines. B2B services are constantly being perfected and developed together with the key players in the industry.


Tuesday, 2.7.2019, 10am–7pm
Wednesday, 3.7.2019, 10am–7pm
Thursday, 4.7.2019, 10am–5pm
LOCATION STATION-Berlin
Luckenwalder Strasse 4–6
10963 Berlin
CONTACT PREMIUM Exhibitions GmbH
 +49 (0) 3062 908 50
 info@premiumexhibitions.com
WEB www.premiumexhibitions.com
www.facebook.com/PREMIUMBERLIN
www.instagram.com/PREMIUMBERLIN
www.twitter.com/PREMIUMBERLIN    

PANORAMA BERLIN
PANORAMA EXPEDITION

PANORAMA BERLIN is the groundbreaking meeting point for decision makers in the fashion and lifestyle business. Since its premiere in January 2013, it has become one of the most relevant European fashion platforms and, as the leading trade fair for Berlin Fashion Week, represents a comprehensive overview of national and international women & menswear.
Twice a year, together with the Tradeshow for Quality Garments SELVEDGE RUN & ZEITGEIST and the sustainable fashion show XOOM, PANORAMA BERLIN is an "all-in-one event" for international brands, which are divided into various sectors: smart formalwear, casual and sportswear, contemporary styles, denim, heritage and streetwear, accessories and shoes as well as sustainable fashion and lifestyle products.
Following the realignment in January 2019, PANORAMA BERLIN will be taking place from 2 to 4 July 2019 under the motto "BERLIN VIBES" and will focus on the topics of infotainment, eventisation and matchmaking. The concentration continues to target brands with relevance and clear messages. More sophisticated presentations, trend capsules and limited editions, which can only be found in Berlin, stage fashion in an exciting lifestyle context. From furniture to beauty products: In new, central concept store areas in halls 1 to 4, brands and products are presented in a new exciting relationship, providing a wealth of inspiration in terms of presentation and composition. Under the motto "Knowledge to go", PANORAMA BERLIN will be presenting a wide-ranging lecture program with leading keynote speakers in the Retail Solutions Hall on a wide range of future topics relating to international trends in retail, marketing, e-commerce and digitization.

Tuesday, 2.7.2019, 9am–6pm
Wednesday, 3.7.2019, 9am–6pm
Thursday, 4.7.2019, 9am–5pm
LOCATION PANORAMA BERLIN
ExpoCenter City
Eingang Süd/Jafféstraße
14055 Berlin
CONTACT PANORAMA Fashion Fair Berlin GmbH
+49 (0) 3027 595 604 0
office@panorama-berlin.com
WEB www.panorama-berlin.com
www.facebook.com/panoramafashionfairberlin
www.instagram.com/panoramafashionfair

 SHOW & ORDER X PREMIUM
TRADE SHOW FOR FASHION, LIFESTYLE & EXPERIENCE

Thanks to the special department store concept, SHOW&ORDER X PREMIUM is different to other trade shows. Buyers gain inspiration and stories not only from the family atmosphere, but also from the spacious Experience Floor. In addition, the Beauty Lounge will be there again: the place to go to enjoy a quick freshen-up during the hustle and bustle of Fashion Week. It’s not just the KÜHLHAUS itself that has lots to offer again in July 2019 – the Outside Area, too, will be equipped for hot summer days with a beach lounge, bar and mouth-watering catering. Trade show for fashion, lifestyle & experience Over six partly open, gallery-like floors around 200 fashion brands will be exhibiting alongside beauty products, interior and design pieces, stationery, books, art, music, fragrances and magazines, as well as innovative food concepts, located in various experience spaces on the different floors of the KÜHLHAUS. The building is situated on the STATION-Berlin premises very close by to PREMIUM.

Tuesday, 2.7.2019, 10am–7pm
Wednesday, 3.7.2019, 10am–7pm
Thursday, 4.7.2019, 10am–5pm
LOCATION Kühlhaus
Etage 1–5
Luckenwalder Strasse 3
10963 Berlin
WEB www.showandorder.de
www.facebook.com/ShowandOrder

#FASHIONTECH BERLIN

#FASHIONTECH BERLIN, held twice a year during Berlin Fashion Week, is the leading tech conference for the fashion industry, discussing topics around digital transformation, innovations and disruptive technologies. Featuring keynote presentations with international experts on stage (#LISTEN!), interactive masterclasses to boost your specialist knowledge (#LEARN!) and the Exhibition Area, where visitors will be introduced to the latest developments, products and innovations on the market (#EXPERIENCE!), #FASHIONTECH Berlin has evolved to become a leading European content hub for technology, digitalisation, sustainability and innovation.
#FASHIONTECH BERLIN also creates the stage for interdisciplinary exchange between different industries. The networking areas give visitors the opportunity to network with the speakers, industry insiders and entrepreneurs, as well as to seek out new business partners and generate business leads. Since digitalisation has affects every aspect of modern lifestyle, FASHIONTECH BERLN is looking into the latest trends that shape our lives.

TOPICS OF OUR TIME IN THE ERA OF DIGITALISATION

  • DIGITAL BUSINESS
  • STREET CULTURE
  • E-SPORTS & GAMING IN FASHION
  • SUSTAINABLE FUTURE

 

Thursday, 4.7.2019, 10am–6.30pm
LOCATION Festsaal Kreuzberg
Am Flutgraben 2
12435 Berlin
CONTACT Michael Stracke
hello@fashiontech.berlin
WEB www.fashiontech.berlin
www.facebook.com/FashionTechBerlinConference
www.instagram.com/Fashiontech_berlin/
www.twitter.com/fashiontechber

FASHIONSUSTAIN BERLIN

Technology, sustainability and innovation are important drivers of the fashion and textile industry that will revolutionize the sector and its processes and production methods. On Wednesday and Thursday, 3/4 July 2019, the international conference format Fashionsustain is dedicated to precisely these topics.
The up-coming edition of Fashionsustain will be dedicated to the subject of water – from microplastics to water stewardship. Highprofile speakers from innovative companies will be presenting visionary approaches to help preserve this vital resource. In addition, the summer edition of Fashionsustain focuses on retail. This involves margins, assortments, collections, POS solutions and the communication of sustainability issues.
And the topics discussed on the conference stage will be brought to life in the “Showcase of Change” exhibition area. But taking place before that, from 1 to 2 July 2019, is the Thinkathon – a space for open dialogue and creative thinking processes. Fashionsustain is part of Neonyt, the global hub for fashion, sustainability and innovation (2 to 4 July 2019) – organized by Messe Frankfurt.


Wednesday, 3.7.2019, 10am–6pm
Thursday, 4.7.2019, 10am–6pm
LOCATION Kraftwerk Berlin
Upper level
Köpenicker Straße 70
10179 Berlin
CONTACT Falco Fuchs
Messe Frankfurt Exhibition GmbH
+49 6975 755 938
falco.fuchs@messefrankfurt.com
WEB www.fashionsustain.com
www.facebook.com/FashionSustain
www.instagram.com/fashionsustain.berlin 

SEEK – A COMMON GROUND FOR INDIVIDUALS IN FASHION

The concept of the Trade Union, which was developed by SEEK Director Maren Wiebus and her team, will continue and will be polished from time to time.        
The bringing together of pioneers and industry visionaries will continue to have its dedicated space for promoting discussion, inspiration and food for thought. SEEK goes charity again! After the overwhelming success of the first initiative with One Warm Winter in January, SEEK and the Berlinbased NGO are planning to collect sneakers for the homeless this summer in front of the location during the show, but also before and after by collaborating partner stores. The project is supported by Sneaker Freaker.
Many reasons to celebrate: 60th birthday of Alpha Industries, 100th birthday of Champion and Farah plus a special Event OVERKILL x ASICSTIGER x SEEK Block Party Vol. 2 Fashion. Trade. Show. Each season, SEEK, the Voice of Street Culture, presents selected streetwear and urbanwear pieces that translate the current lifestyle trends for the industry. SEEK stands for democracy and fairness, clarity, friendliness and honesty, in keeping with the motto of “what you see is what you get”. The focus is on carefully selected style tribes that embody the modern zeitgeist and guarantee SEEK’s visitors valuable inspiration.

Tuesday, 2.7.2019, 9am–6pm
Wednesday, 3.7.2019, 9am–6pm
Thursday, 4.7.2019, 9am–5pm
LOCATION ARENA Berlin
Eichenstrasse 4
12435 Berlin
CONTACT info@seekexhibitions.com
WEB www.seekexhibitions.com
www.facebook.com/seekberlin

SELVEDGE RUN & ZEITGEIST

The show will be all about quality and trust.
After the successful merger with Panorama Berlin, the architecturally impressive hall at the south entrance of the Berlin Expo Center is the new home of Selvedge Run & Zeitgeist. As an integrated part of Panorama Berlin, the tradeshow for quality garments and crafted goods presents a unique exhibitor mix of the latest streetwear topics, which are highly relevant for the market, such as: denim, craft, current and outdoor. The brand list of Selvedge Run & Zeitgeist includes international iconic and heritage brands and distinctive products, some of which can only be seen in Europe exclusively in Berlin.
In July 2019, Selvedge Run & Zeitgeist will again be the hot spot for the community, offering a meeting place with like-minded people and food & drinks to discover the best quality brands and meet buyers from all over the world. In the integrated "Marketplace" you will find curated concept brands that can be ordered as well as bought directly.

Tuesday, 2.7.2019, 9am–6pm
Wednesday, 3.7.2019, 9am–6pm
Thursday, 4.7.2019, 9am–5pm
LOCATION PANORAMA BERLIN
ExpoCenter City
South Entrance/Jafféstrasse
14055 Berlin
CONTACT info@selvedgerun.com
+49 (0) 3027 595 604 0
WEB www.selvedgerun.com
www.facebook.com/selvedgerun
www.instagram.com/selvedgerun
www.vimeo.com/selvedgerun

NEONYT – GLOBAL HUB FOR FASHION, SUSTAINABILITY AND INNOVATION

Changing fashion together. Through collaboration, communication and entrepreneurship. That is the vision of Neonyt, the global hub for fashion, sustainability and innovation.With its hub concept, Neonyt combines the most important elements of the fashion industry – style, business, inspiration, knowledge, fun and community – in a neo-new way. The hub is made up of the Neonyt Trade Show, the conferences Fashionsustain and the design-thinking format Thinkathon, showcases, the influencer and blogger event Prepeek, networking events and, last but not least, the Neonyt Party.
The Neonyt Trade Fair will present a good balance of leading brands and newcomers – from contemporary, casual and urbanwear to denim, streetwear and sportswear down to business outfits. In addition to men’s, ladies’ and kidswear, the assortment of products on show also includes outdoorwear, shoes, accessories, jewellery and beauty. Neonyt is organized by Messe Frankfurt.

Tuesday, 2.7.2019, 9am–6pm
Wednesday, 3.7.2019, 9am–6pm
Thursday, 4.7.2019, 9am–5pm
LOCATION Kraftwerk Berlin
Köpenicker Straße 70
10179 Berlin
WEB www.neonyt.com
www.facebook.com/Neonytberlin
www.instagram.com/neonyt.berlin

More information:
Berlin Fashion Week
Source:

Berlin Fashion Week

03.07.2018

The Highlights of the Shows and Presentations in July 2018

More than 3,500 exhibitors presenting their latest collections for spring/summer 2019 at the Berlin Fashion Week from the 3rd - 7th January 2018. The Berlin Fashion Week is the meeting point for buyers, press and media members from all over the world. Berlin has national and international appeal and is an exciting mix of art, film, music and fashion. This is where the trends of tomorrow are born. After a few seasons, Berlin has established itself as one of the top five capitals of fashion with more than 100,000 trade visitors and numerous events during Berlin Fashion Week, including fashion shows, trade show platforms, receptions and showrooms.

More than 3,500 exhibitors presenting their latest collections for spring/summer 2019 at the Berlin Fashion Week from the 3rd - 7th January 2018. The Berlin Fashion Week is the meeting point for buyers, press and media members from all over the world. Berlin has national and international appeal and is an exciting mix of art, film, music and fashion. This is where the trends of tomorrow are born. After a few seasons, Berlin has established itself as one of the top five capitals of fashion with more than 100,000 trade visitors and numerous events during Berlin Fashion Week, including fashion shows, trade show platforms, receptions and showrooms.

The order business has a constant growth with the fashion fairs Premium Exhibition, Panorama, Show & Order, Bright, Seek und Selvedge Run, the Greenshowroom, the Ethical Fashion Show Berlin, #FASHIONTECH Berlin, FashionSustain and Playtime Berlin. Also, this season young and established designer will show their collection at "Der Berliner Mode Salon" at Kronprinzenpalais.
Last season 100.000 Professionals, national and international Journalists came to Berlin to see the collections. The result: 5.000 reports in national and international newspapers, more than 5.000 online reports.

Only a few more hours until the Berlin Fashion Week starts – the tension is rising. When thinking about Berlin Fashion Week, images of the runway shows or well-known and talented designers come to mind, plus the showrooms exhibiting their creations and works of the designer. The Berlin Fashion is especially known for the big presentation platforms MBFW and Der Berliner Salon, which attract the professional audience each season. Read some minor spoilers about the biggest highlights of the upcoming fashion week:

MBFW (former Mercedes-Benz Fashion Week), July 03 to 07 2018
The new concept, which MBFW successfully introduced in July 2018 will be continued this edition. At ewerk Berlin, Wilhelmstraße in Mitte, emerging designers and established fashion brands will present their creations and collections from 3rd until 5th of July. Together with the Berlin-based creative agency NOWADAYS, MBFW has staged the platform very artistically for the designers. The theme of this MBFW is “Follow MBFW – Liberate Fashion”.

The schedule is nicely filled with outstanding talents. The programme kicks off on Monday, 2nd of July with the show by Guido Maria Kretschmer, a well-known designer, who will present his spring/summer-2019 collection.

High-End Labels and established, excellent fashion brands will show to be experienced, on the following days. On Tuesday, Botter, Maisonnoée Berlin, Lena Hoschek and Irene Luft will present their Spring/Summer-2019 collection. Additionally, the fashion how “Greenshowroom Selected” will take place for the first time as part of MBFW. A selection of the collections and styles by the designers exhibiting at Greenshowroom and Ethical Fashion Show Berlin will be presented. As another highlight, the show will be live streamed at Kraftwerk Berlin.
 
On Wednesday, shows by Sportalm Kützbühel, Rebekka Ruétz, Maison Common, Riani and the upcoming-talent Danny Reinke, who won one of the MBFW show slots, funded by Projekt Zukunft.
The Thursday is the third main day of the Berlin Fashion Week and presents Marina Hoermanseder, Ivanman, who is seen as another emerging talent in the menswear field, Lana Müller and Isabel Vollrath, who will present her new styles. The big final, the Rebelpin Fashion Awards by ACTE is taking place on Thursday night.
http://mbfw.berlin/

DER BERLINER SALON, July 05 to 07 2018
For the eights time already, another highlight will take place as part of the Berlin Fashion Week. Designer from the German-speaking area will present their latest collections during Defilees, events and a group exhibition.

BERLINER SALON x DISNEY
This edition of the Berliner Salon starts with an event in cooperation with the Walt Disney Company. On 5th of July, from 9.30 am - 11.30 am, the 90th anniversary of Mickey Mouse will be celebrated – four German labels (Odeeh, Rianna + Nina, Strenesse und William Fan) created exclusive collections to honor the mouse.
Not only the pieces of names designers, but also well-known runway pieces by international fashion houses, e. g. Jimmy Choo, from the archives of Disney will be presented.

Zeitmagazin & Vogue Conference
The Disney morning will be followed by the known “Zeitmagazin & Vogue” conference with the theme “Change Fashion”. Already in the past years, important topics, such as the essence of fashion, were discussed by the podium speakers. This year, the audience can expect another important discussion and interesting keynotes for the 7th time as part of Berliner Salon. Model Toni Garrn, Benjamin Alexander Huseby, and the designer Wales Bonner will be on stage.

Defilees
The last two days of Der Berliner Salon will be defined by presentations and defilees. Various fashion labels, such as Dawid Tomaszewski, Odeeh, and William Fan will present their spring/summer-2019 collections.
 
Group Exhibition
Last but not least, the biggest event as part of Berliner Salon will be the group exhibition. For the opening of such, major and Senator for Economy Ramona Pop will be present. That and the expansion of the exhibition by artistic-designed creations by product designers show, how the format stands up for a new, public awareness of demanding, German design.
Altogether, 42 designers, photographers and artists from German-speaking countries will present their latest works to the audience, from 12pm - 5pm, on 6th of July.
http://derberlinersalon.com/

 

Greenshowroom and Ethical Fashion Show Berlin @Getty Images
06.06.2017

THE DRAW OF THE FUNKHAUS: HUGE EXHIBITOR DEMAND FOR GREENSHOWROOM AND ETHICAL FASHION SHOW BERLIN

  • Impetus for retailers: Practice-oriented talk in cooperation with TEXTILWIRTSCHAFT and shop-in-shop concept “JETZT!”
  • Optimised hallstructure: better overview with new segmentation

The trade fair duo Greenshowroom and Ethical Fashion Show Berlin will start the coming summer season with a new location, fresh impetus and a special focus on retail. The new Funkhaus Berlin abode in particular has met with great enthusiasm and promises to give the three-day fashion event during the Berlin Fashion Week (4-6 July 2017) an extra boost. 'Numerous key players and established labels have already announced their intention to take part in the trade fair and we and they are looking forward to the excellent presentation possibilities that the Funkhaus offers', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.

  • Impetus for retailers: Practice-oriented talk in cooperation with TEXTILWIRTSCHAFT and shop-in-shop concept “JETZT!”
  • Optimised hallstructure: better overview with new segmentation

The trade fair duo Greenshowroom and Ethical Fashion Show Berlin will start the coming summer season with a new location, fresh impetus and a special focus on retail. The new Funkhaus Berlin abode in particular has met with great enthusiasm and promises to give the three-day fashion event during the Berlin Fashion Week (4-6 July 2017) an extra boost. 'Numerous key players and established labels have already announced their intention to take part in the trade fair and we and they are looking forward to the excellent presentation possibilities that the Funkhaus offers', says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt.

With the so-called Shedhalle, the new location has a level exhibition hall flooded with light, meaning that the trade fair duo can be hosted in spacious and clearly laid out surroundings. As part of this change of location, Messe Frankfurt is optimising the structure of the exhibition space and introducing new segmentation. This will provide better orientation for visitors to the trade fair. The multifaceted Ethical Fashion Show Berlin in particular will gain from this new structural segmentation.  The fashion shows will also take place in the Shedhalle. The Funkhaus offers a stimulating backdrop for the catwalk shows, during which the exhibiting labels will present their highlights.

Greenshowroom: contemporary and high fashion

Greenshowroom will present an exclusive selection from the contemporary and high fashion segment. High-class labels will showcase avant-garde design in the front section of the Shedhalle.  Greenshowroom highlights include Ackermann Taschenmanufaktur, Biaggi, Jan ’n June, Jungle Folk, Nat-2, Ombre Claire, Suite 13, Werner 1911 and Xess+Baba.

Ethical Fashion Show Berlin: New segments for a better overview

At the Ethical Fashion Show Berlin, identifying segments in the following way will make orientation easier in future: denim and streetwear labels that present progressive and authentic styles can be found in the “Urbanvibe” category (Grand Step Shoes, Feuervogl, Jaya, LangerChen, Miss Green, Recolution, Skunkfunk, Ultrashoes, Zerum). “Moderncasual” stands for clear, long-lasting collections that range from casual to business (Alma & Lovis, Frieda Sand, Harold’s, John W. Shoes, La-na, Lanius, Naturaline, Ten Points). “Craft” presents products made with traditional craftsmanship interpreted in a new way (Toino Abel). “Individual” comprises pioneers of eco fashion and showcases styles with individual class (El Naturalista, Insecta Shoes, Minu). And the “Kids” area delivers fash-ionable highlights for children and teens (Disana, Serendipity Organics).

Focal point retail: Retail area “JETZT!”, presentations and practice-oriented talk in co-operation with TextilWirtschaft

The trade fair duo is focusing more on the visitor group of retailers than ever before, providing them with a range of attractive information and inspirational offers. The central point of focus is the retail area “JETZT!”. With it, the trade fair duo presents a concept space that gives retailers a vision of how they can integrate sustainable fashion and lifestyle brands in their product ranges – showcased in a fashionable, experience-oriented and contemporary manner. The area presents a shop-in-shop concept that can be individually decorated by retailers within a variable space. Greenshowroom and the Ethical Fashion Show Berlin function as a source of ideas with the aim of making access to the topic of sus-tainable product worlds easier for retailers and motivating them to establish contemporary presentations in their own shops. Guided tours are also offered to interested visitors to get them more involved in the sales concept.

The programme of talks also provides information and incentives relating to retail. In addition to a range of talks from retail experts, visitors can look forward to a special event highlight on the third day of the trade fair at 11 a.m. in the Shedhalle of the Funkhaus: with the practice-oriented talk “How you can earn money with green fashion”, TextilWirtschaft, as a media partner of the trade fair duo, has developed a new discussion format. It is derived from the TW Fair Fashion and will take place on the exhibition grounds of Greenshowroom and the Ethical Fashion Show Berlin for the first time in cooperation with BTE Handelsverband Textil. On the podium, experts from the eco fashion industry will discuss how you can be successful in retail with fair fashion.