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28.08.2018

STRONG INVESTMENT IN NEW HOTELS IN JAPAN

  • Hundreds of new projects planned, especially until 2020

Tokyo (GTAI) - More and more tourists are visiting Japan. The demand for accommodation is increasing accordingly, as is investment in hotel capacities. A number of industries is benefitting from this.
Japan has become a tourist magnet. Arrivals of foreign visitors have been increasing for several years. Tokyo will also attract many curious visitors as the venue for the Summer Olympics 2020. The Land of the Rising Sun is preparing for this. Investments in new accommodations have exploded and existing hotels are being modernized.

  • Hundreds of new projects planned, especially until 2020

Tokyo (GTAI) - More and more tourists are visiting Japan. The demand for accommodation is increasing accordingly, as is investment in hotel capacities. A number of industries is benefitting from this.
Japan has become a tourist magnet. Arrivals of foreign visitors have been increasing for several years. Tokyo will also attract many curious visitors as the venue for the Summer Olympics 2020. The Land of the Rising Sun is preparing for this. Investments in new accommodations have exploded and existing hotels are being modernized.
According to the trade magazine "HOTERES", which regularly reports on the development of the hotel and catering industry, up to 750 new hotels of various categories will be built between 2018 and 2022 according to currently known plans. This should increase the number of rooms by 109,000 units. This includes 600 hotels and more than 90,000 rooms until the Olympic Games 2020.

The Capital needs many new hotel rooms
Tokyo is certainly a focal point, but a number of hotels are also being built in Osaka and Kyoto. The three largest cities of the country form the so-called "golden route" of the tourist flow. They are also important economic centers where business people need accommodation. Not to forget the domestic tourism as a source of income too.
This results in a multitude kind of business opportunities. Apart from the construction industry, hotel operators are looking for new furnishings for hotel rooms and restaurants as well as for entertainment and activity areas. According to Japan Tourism Agency, about three-quarters of the travelers' accommodation used in Japan is western style, followed by about 19 percent in Japanese style.
According to a sector report by the real estate service provider CBRE, a total of around 80,000 new rooms will be built in the country's eight largest cities by the end of 2020. This is 30 percent more than at the end of 2016. Despite the boom in new construction, a shortage of hotel rooms is still expected for Tokyo in 2020.

Extensive investments to be expected
According to statistics from the Ministry of Land, Infrastructure, Transport and Tourism (MLIT), investment costs in hotel buildings have already increased eightfold in 2017 compared to 2012, and the newly built area has increased fivefold. The new building area for hotels reached around 3 million sqm in 2017. With investment costs of around USD 940 billion in 2017, this was more than 50 percent higher than in 2016.

Investments will continue to rise with the many hotel construction projects in the pipeline. Japanese hotel groups, such as Route Inn Hotels and APA Hotels & Resorts, are at the forefront as investors. In addition, Japanese property developers are diversifying into the hotel sector, as the office property portfolio is already showing signs of oversupply.
Another real estate developer, Sumitomo Fudosan, is planning two major hotel construction projects, both scheduled for completion in 2020. These include a hotel at Haneda Airport with approximately 1,700 rooms and a hotel in Tokyo's Ariake area with 800 rooms. The company has not disclosed the investment costs for this.

Selected hotel projects between 2018 and 2021
Hotel Group Number of Projects Homepage
Route Inn Hotels 47 http://www.route-inn.co.jp
APA Hotels & Resorts 35

http://www.apahotel.com/ja_en/

Tokyu Group 28 -
.Tokyu Hotels 5 http://www.tokyuhotelsjapan.com
.Toyoko INN 23

http://www.toyoko-inn.com

Hotel LiVEMAX 24 http://www.hotel-livemax.com
Mitsui Fudosan Group 17 -
.Mitsui Fudosan Hotel Management 9 https://corp.gardenhotels.co.jp
.Mitsui Fudosan 8 http://www.mitsuifudosan.co.jp
Daiwa Group 19 -
.Daiwa Roynet Hotels 14 http://www.daiwaroynet.jp/english/
.Daiwa House 5 http://www.daiwahouse.co.jp
Kyoritsu Hotels & Dormitories 13 http://www.kyoritsugroup.co.jp/en/

Source: HOTERES (as of June, 1 2018)

International chains want to establish themselves more strongly
In addition, some international operators are also interested in hotel openings in Japan. These include, for example, the Best Western Hotel Group. According to an interview in the Nikkei business newspaper of April 30, 2018, it plans to increase its inventory in Japan from 13 hotels at present to around 30 by 2020. The American hotel chain Hyatt is planning to expand its portfolio to ten locations in Japan by 2020.

Marriott International is also already on the market and plans to open its first W-brand hotel in Japan in 2021. This luxury hotel with 337 rooms is to be built by the Japanese construction company Sekisui House. With a luxury hotel of 98 rooms Bulgari wants to expand its presence in Tokyo in 2022. This will be located on the upper floors of a new mixed-use building planned by Mitsui Fudosan in the Yaesu district.

While the international hotel operators focus more on luxury, Japanese hotel investments are more focused on facilities with limited services, such as business hotels. However, in the view of the large flow of visitors this is likely to change somewhat. The experience value and the length of stay are to be increased in order to increase the occupancy and the yield per overnight stay.

Foreign tourists are important guests
After all, the fastest-growing category of guests are foreign tourists, rather than business travelers or domestic tourists. The government expects about 40 million foreign tourists to visit the country in 2020. According to an estimation of the governor the capital Tokyo will be visited by 25 million tourists alone.

At the end of 2017, the Japan National Tourist Organization registered 28.7 million foreign visitors. Over 7 million tourists each from China and South Korea as well as almost 4.6 million tourists from Taiwan came to Japan. With 13.1 million foreign visitors, less than half of the international tourists visited Tokyo exclusively.

 

Sleeping as  a Lifestyle at the HEIMTEXTIL 2017 © Messe Frankfurt Exhibition GmbH
17.01.2017

HEIMTEXTIL ENDS WITH INCREASED VISITOR AND EXHIBITOR NUMBERS

  • Matchmaking at the trade fair: exhibitors and visitors highlight the quality of business contacts made
  • Celebrity guests and star designers go on a textile tour of discovery
  • Matchmaking at the trade fair: exhibitors and visitors highlight the quality of business contacts made
  • Celebrity guests and star designers go on a textile tour of discovery
     

Inspiring, touch-focused and close to the industry: Heimtextil finished last Friday after four successful trade fair days in Frankfurt am Main. In spite of the snow, ice and storms, particularly on the first and last days of the trade fair, almost 70,000 trade visitors (2016: 68,277) from across the world attended the leading trade fair for home and contract textiles and were won over by quality and variety of the exhibited products as well as the trends of the new season. Growth was driven primarily by Brazil, China, the United Kingdom, Italy, Japan, Russia, the USA and United Arab Emirates. A total of 2963 exhibitors from 67 countries (2016: 2864) presented their new textile products and designs across 20 halls and appeared to be highly satisfied by the orders they received and business contacts they made. Detlef Braun, CEO of Messe Frankfurt, highlighted the positives following the end of the trade fair: “The figures speak for themselves: Heimtextil grew

once again in 2017 in terms of its visitor and exhibitor numbers. But it’s no longer about quantity and hasn’t been for a long time. I am especially pleased about the high quality of the products exhibited as well as the intensity of discussions between purchasers and exhibitors. Frankfurt is the international meeting place and beating textile heart of the interiors industry.”
Also positive: overall, visitors consider the sector’s economy to be in a better place even than last year. Visitors from Germany in particular consider the situation to be good (40 per cent).
“We returned to Heimtextil at the right time: over the past few days, we have been successful in positioning our new profile and new product orientation”, says Andreas Klenk, CEO Saum & Viebahn. “The feedback from our visitors was thoroughly positive and we were able to acquire both export and domestic contacts. We will be leaving this Heimtextil with a good feeling and look forward to returning next year.”

Textile design: the eye feels too

It is not just the feel of a material that determines its appeal – something that was also obvious at Heimtextil with the great interest shown in textile design. The colourful fabrics and varied designs by well-known designers and young talent were very popular and attracted a lot of attention: “For me as a designer, Heimtextil is extremely interesting, in particular because I can see myself designing bed linen, pillows and other home textiles in future in addition to wallpaper”, says star designer Michael Michalsky, who presented his new wallpaper collection at the trade fair.
“At the world’s leading trade fair, competitors are present in great numbers. Here, I can experience marketing of products at close quarters and get direct feedback on my own new products.” And it was not just designers that showed great interest in the globally unique design offer at Heimtextil. Exhibiting companies also used the creative hotspot to acquire new designs for their upcoming collections.

Eva Padberg, Harald Glööckler and Michael Michalsky

The enthusiasm for beautiful and high-quality textiles not only brings trade visitors together, but also numerous celebrity guests. At the opening of Heimtextil, top model Eva Padberg talked with Detlef Braun about the trends of the coming season, the interest of end consumers in sustainability and

the common ground between fashion and interior design. She then used the opportunity to take a tour of the Theme Park trend area and the trade fair.
A meeting point for stars continued to be the Marburger Tapetenfabrik on the first day of the trade fair: Harald Glööckler presented his new collection “Glööckler Imperial” which bore the unmistakeable signature of the designer with its usual luxurious style. Musical accompaniment and a good atmosphere was provided by singer

Dynelle Rhodes from the Weather Girls as well as Frankfurt radio presenter and DJ Felix Moese. Designer Michael Michalsky also presented his new collection of wallpapers in person in cooperation with A.S. Création.

Trend towards more materiality

An end to bare walls and cold floors: home textiles are celebrating their comeback in private homes. Curtains, carpets and decorative cushions are decorating people’s own four walls and lending them a personal note. “We can also confirm the trend towards more materiality. In addition to our new wallpaper products, we have seen an increased interest from visitors in our new fabric collections”, says Andreas Zimmermann, CEO Zimmer + Rohde. This trend is boosting orders at Heimtextil: “The quality of visitors was very high: we met very high-quality, good international purchasers and excellent potential new customers. We are therefore very satisfied with our attendance at Heimtextil.”

Sleepinmg as a lifestyle

After nutrition and fitness, sleeping will be the next big lifestyle theme. This was also proven by the numerous innovations seen in the bed segment. Mediflow from Hamburg, for example, presented an improved version of its water pillow capable of full adjustments for firmness and supportive effect. Robert Kocher, European CEO of Mediflow: “This year, we had lots of new customers at our stand who had heard about us and wanted to know more about our products or even ordered them directly. Visitors primarily came from the Middle East, China, the eastern European region and Scandinavia. We also enjoyed intense discussions with American and German customers. This is also the great strength of Heimtextil. You’ve can shake hands with the world here. It is not just about sales, but also communication and establishing relationships or simply getting direct feedback on our products”. At the sleep campaign stand, visitors and exhibitors alike were able to inform themselves about

the four things that can influence sleep. Heimtextil will continue to focus on the topic of sleeping over the coming years.

The next Heimtextil, international trade fair for home and contract textiles, will take place from 9-12 January 2018 in Frankfurt am Main.