Sappi: More emotionality and greater differentiation
Communicating brand values and product characteristics in an emotional way and staging them in an appropriate manner is becoming increasingly important for brand manufacturers. To connect with the end consumer, they need to have paperboards that enhance the visual and tactile experience. In response to these needs, Sappi is now introducing the next generation of its popular and proven Algro Design portfolio – with an enhanced paperboard version and a change of name.
More and more consumers want exclusive, customised packaging that reflects a brand’s unique selling points and special character. For even more flexibility and design scope, Sappi is expanding its range of premium solid bleached boards to include an additional variety as of 1 October 2019: Algro Design Advanced. This gives customers a choice of four different reverse side surfaces within the popular Algro Design portfolio, which means one more paperboard variety than before. The paperboards differ with regard to the reverse side coating; the top sides are identical and always double coated. As part of the ongoing development of the popular Algro Design paperboard, the term “Nature” is now added. This further underlines the brand’s natural look on the uncoated reverse side and its haptic character. A specification of this kind is in great demand today, as the reverse side of the paperboard is being used more and more frequently as the outward face of a finished box. The product itself and all properties remain the same.