ROICA™ @ INTERFILIÈRE Paris
As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.
ROICA™ takes this year’s Interfilière visitors on an inspirational journey, aimed at encouraging weavers, designers and brands to “engineer” their portfolio of products in new and exciting ways. The company sets a whole new standard in how creativity and responsibility can come together for a new generation of wardrobe solutions dedicated to the contemporary consumer, carving out a new kind of fashion future.
For Interfilière 2019, ROICA™ tells the story of its five unique yarn families brought to life through a precious partnership system and exploring three key themes: heritage, innovation and lifestyle.