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02.07.2019

ROICA™ @ INTERFILIÈRE Paris

As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.   

As the role of lingerie in fashion and athleisure continues to augment, the desire for garments that will meet a new set of values for contemporary consumer lifestyles will flourish.   
ROICA™ takes this year’s Interfilière visitors on an inspirational journey, aimed at encouraging weavers, designers and brands to “engineer” their portfolio of products in new and exciting ways. The company sets a whole new standard in how creativity and responsibility can come together for a new generation of wardrobe solutions dedicated to the contemporary consumer, carving out a new kind of fashion future.
 
For Interfilière 2019, ROICA™ tells the story of its five unique yarn families brought to life through a precious partnership system and exploring three key themes: heritage, innovation and lifestyle.

More information:
ROICA™ INTERFILIERE Paris
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GB Network Marketing & Communication