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(c) ITEMA
18.04.2019

Itema celebrates the first Denim Day by bringing together key players and stakeholders in the industry

Itema held the first Itema Denim Day on the 12th of April, a full day dedicated to deepen trends and challenges throughout the denim sector, with a focus on how to meet sustainable perspectives by presenting and introducing new business models and innovations. The event provided the unique opportunity to share ideas, experiences and best practices. This one-day event shed light on the most recent green innovations through a market and customer-oriented approach.

Itema held the first Itema Denim Day on the 12th of April, a full day dedicated to deepen trends and challenges throughout the denim sector, with a focus on how to meet sustainable perspectives by presenting and introducing new business models and innovations. The event provided the unique opportunity to share ideas, experiences and best practices. This one-day event shed light on the most recent green innovations through a market and customer-oriented approach.

The whole supply chain was the centre of a lively debate which highlighted the connections between ethics and business, the most recent product and process innovations, key technologies, as well as a survey of the digitalisation in the value chain for the textile sector. The event also highlighted the most recent rapier, air-jet and projectile weaving innovations designed and developed by Itema for denim fabrics. The innovations presented, tailored and customized for denim production, attracted great interest from denim mills delegates attending the event, impressed by the considerable costs saving, user-friendliness and unparalleled innovative content of the Itema looms.