Coloreel: Million-dollar deal with major Asian manufacturer
Coloreel has signed a two million dollar deal with a prominent Asian manufacturer. This agreement is a milestone for Coloreel and its innovative product.
The new partnership underscores Coloreel's capacity to meet the growing demand for innovative and sustainable solutions among manufacturers and brands worldwide. While the initial delivery of the on-demand digital thread-dying units is set for October this year, the majority of the volume will be shipped during 2024.
The Swedish company has rapidly gained recognition for its pioneering innovation in embroidery. The technology enables manufacturers to instantly dye a white thread into an unlimited spectrum of colors, all in real-time. At the same time, the technology makes production more efficient by using digital processes and automation, while saving up to 97% of water compared to traditional thread dyeing.