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23.07.2019

C.L.A.S.S: CO.LAB - The wardrobe of tomorrow is set to change

Important evolutions are already in place according to some key directions that are already clearly visible today. What does a new fashion business need to be?

IT NEEDS TO BE SMART - It will have to be smart, sustainable and as low impactful as possible. The fashion industry has started taking new steps in order to inform and educate the consumer on the one side, while at the same time, is changing its material use, R&D and productive processes.

TO BE COLLABORATIVE - It will have to be always more collaborative. Each single player, from the accessory manufacturer to the final consumer, has to act very consciously because every action has an impact on our local and global environment. Everyone has to start acting and buying more responsibly.

Important evolutions are already in place according to some key directions that are already clearly visible today. What does a new fashion business need to be?

IT NEEDS TO BE SMART - It will have to be smart, sustainable and as low impactful as possible. The fashion industry has started taking new steps in order to inform and educate the consumer on the one side, while at the same time, is changing its material use, R&D and productive processes.

TO BE COLLABORATIVE - It will have to be always more collaborative. Each single player, from the accessory manufacturer to the final consumer, has to act very consciously because every action has an impact on our local and global environment. Everyone has to start acting and buying more responsibly.

AND COLLECTIVE - The future will be guided by common aims, shared responsibilities and collective involvement. Designers will have to collaborate with fabric and garment manufacturers. Entrepreneurs will have to check carefully productive quantities and decrease distances when choosing their suppliers. Manufacturers can start deciding when it’s time to get involved with specific auditing or certifications, though, always in constant dialogue with all partners in the value chain.

Source:

GB Network Marketing & Communication

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