Bemberg™ by Asahi Kasei smart innovation value recognized by Museo Salvatore Ferragamo for “SUSTAINABLE THINKING”
Bemberg™ to be selected for the “Sustainable Thinking” project by Museo Salvatore Ferragamo, an initiative that explores Ferragamo’s sustainability from the pioneering spirit of its founder in his use of natural, recycled and innovative materials to the experimentation with sustainable materials and techniques along with an artistic/cultural perspective on the vital issue of sustainability.
Sustainable Thinking turns to a wider public, aiming to inspire reflection on the increasingly crucial and contemporary issue of environmentalism, using the language of fashion, art and materials. Materials are the common theme throughout the exhibition: the suggested itinerary begins with the research into materials in the 1920s, including hemp, cellophane and fish skin, to then explore the stories behind luxurious materials that, after reaching the end of their first life cycles, are transformed into quality products, becoming tangible examples of a circular economy. Installations created using ancient crafting techniques present both the art of recycling and the rediscovery of handcrafting traditions, fundamental aspects of sustainable thinking. Through experimentation, smart technologies open the door to change, leading to a virtuous rediscovery of natural fibers in an inexorable return to nature.
At Museo Salvatore Ferragamo, will be showcased the circularity of the Bemberg™ story: its source, manufacture and end-of-life credentials. In this way Bemberg™ adds value to its premium position on responsible issues.