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18.06.2020

Archroma announces a new collaboration with Esprit

  • Esprit selects EarthColors® by Archroma for its newest ‘I AM SUSTAINABLE’ capsule collection

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a new collaboration with Esprit, the global fashion clothing brand, who selected the EarthColors® range for its ‘I AM SUSTAINABLE’ capsule collection.

Esprit creates laid-back, high-quality essentials that reflect its core values of sustainability, equality and freedom of choice. The brand developed its first eco-conscious collection made of 100% organic cotton, back in the early 90’s.

Archroma’s EarthColors® range came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category.

The range is regularly featured by brands such as Kathmandu, G-Star and Ternua, who are willing to explore truly innovative and authentic color options for more eco-conscious casual wear collections.
Archroma’s EarthColors® is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources.

  • Esprit selects EarthColors® by Archroma for its newest ‘I AM SUSTAINABLE’ capsule collection

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced a new collaboration with Esprit, the global fashion clothing brand, who selected the EarthColors® range for its ‘I AM SUSTAINABLE’ capsule collection.

Esprit creates laid-back, high-quality essentials that reflect its core values of sustainability, equality and freedom of choice. The brand developed its first eco-conscious collection made of 100% organic cotton, back in the early 90’s.

Archroma’s EarthColors® range came to public attention for being the Gold Winner of the OutDoor Industry Award 2017, Sustainable Innovations category.

The range is regularly featured by brands such as Kathmandu, G-Star and Ternua, who are willing to explore truly innovative and authentic color options for more eco-conscious casual wear collections.
Archroma’s EarthColors® is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources.

Archroma developed EarthColors® using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.
The collection is available online: www.esprit.eu/earthcolors.

Source:

Archroma

Gold Winner Award Gold Winner Award
Gold Winner Award
19.06.2017

EARTHCOLORS BY ARCHROMA RECEIVES OUTDOOR INDUSTRY AWARD 2017

Among the winners, the Gold Winner Award distinguishes further the EarthColors range - out of the 330 entries - as one of the most innovative products of the industry in what is one of the highlights of the OutDoor Show held in Friedrichshafen, Germany, until June 21, 2017.
EarthColors are Archroma's patent-pending new method of creating warm ternary shades from nature. These high performance dyes are synthesized from natural waste products of the agriculture and herbal industries, such as almond shells and rosemary leaves, replacing the oil-based raw materials typically used in dyestuff manufacture. Earthcolors are available in a range of six dyes, covering a palette of natural shades. They are fully traceable from the source to the shop – thanks to NCF chip attached on the clothing hangtag.
Visitors at Archroma's booth (A4-306) will also be able to discover why company’s such as Kathmandu and Flocus who have selected EarthColors. The technology will also be on display in a special exhibition and on the official website of the OutDoor show.

Among the winners, the Gold Winner Award distinguishes further the EarthColors range - out of the 330 entries - as one of the most innovative products of the industry in what is one of the highlights of the OutDoor Show held in Friedrichshafen, Germany, until June 21, 2017.
EarthColors are Archroma's patent-pending new method of creating warm ternary shades from nature. These high performance dyes are synthesized from natural waste products of the agriculture and herbal industries, such as almond shells and rosemary leaves, replacing the oil-based raw materials typically used in dyestuff manufacture. Earthcolors are available in a range of six dyes, covering a palette of natural shades. They are fully traceable from the source to the shop – thanks to NCF chip attached on the clothing hangtag.
Visitors at Archroma's booth (A4-306) will also be able to discover why company’s such as Kathmandu and Flocus who have selected EarthColors. The technology will also be on display in a special exhibition and on the official website of the OutDoor show.
“We are extremely proud to receive one of the most prominent Awards in the outdoor industry”, commented Nuria Estape, Head of Marketing & Promotion for Archroma’s Brand & Performance Textile Specialties business, after the ceremony. “The OutDoor Industry Award will surely help us convince more brands and retailers to explore and adopt more nature-friendly solutions from Archroma.”

More information:
Archroma, Award, EarthColors
Source:

Archroma