In collaboration with "nextpractice"
research institute Deutscher Fachverlag asked 132 top decision
makers about their personal values and carefully examined
the function of specialist media on the basis of those values,
publishing the results in itīs study about B2B value worlds
"B2B-Wertewelten". In this way they succeeded in obtaining
a very accurate picture of the significance of specialist
media. "B2B-Wertewelten" builds on the results of an earlier
study entitled "Verdammt nah dran", which dfv conducted in
2010.
Video in German only
Contact:
Deutscher Fachverlag GmbH, Mainzer Landstr.
251, 60326 Frankfurt am Main
