On 9th September at 5.00pm the international ecohub C.L.A.S.S. has organized its new Smart Voice, Stella McCartney: desirable fashion created with responsible innovation at its core since 2001. The title itself announces a 20-year history of commitment and sustainability, which will be told by an exceptional guest, Veronica Potocko, Fabric and Trims designer of Stella McCartney since 2011, through the now proven successful formula created by the C.L.A.S.S. platform last year.
C.L.A.S.S. SMART VOICES, a cycle of digital talks, has in fact given voice to many but selected companies, brands, personalities, creatives and game changers who have distinguished themselves for responsible innovation, ethics and all those different expressions that encompass sustainability; they did always in conversation with Giusy Bettoni, CEO of C.L.A.S.S. and internationally recognized expert in sustainability.
The talk will explore the innovations of Stella McCartney brand over the years, the sustainable philosophy behind it, the precious collaborations, the new challenges and goals of the future, all things that has consolidated and proven Stella to be the responsible innovation ambassador, and an inspiration both for the industry and for propagating sustainability values to the contemporary consumer.