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Frankfurt Fashion Week: die Zukunft der Mode beginnt hier © Lottermann and Fuentes
Anita Tillmann und Detlef Braun
02.12.2020

Frankfurt Fashion Week: die Zukunft der Mode beginnt hier

  • Zukunftsweisend – die Frankfurt Fashion Week positioniert sich mit einer konsequent nachhaltigen Agenda und forciert die Transformation hin zu einer modernen, ressourceneffizienten Branche

Die Conscious Fashion Campaign (CFC), in Kooperation mit dem United Nations Office for Partnerships (UNOP), wird Presenting Partner. Die Sustainable Development Goals (SDGs) werden bis 2023 Voraussetzung für Aussteller. Der Frankfurt Fashion SDG Summit by CFC wird zur internationalen Leitkonferenz für Nachhaltigkeit in der Modewelt. Die Zukunft hat längst begonnen. In Frankfurt am Main kommt vom 5. bis 9. Juli 2021 alles zusammen.

  • Zukunftsweisend – die Frankfurt Fashion Week positioniert sich mit einer konsequent nachhaltigen Agenda und forciert die Transformation hin zu einer modernen, ressourceneffizienten Branche

Die Conscious Fashion Campaign (CFC), in Kooperation mit dem United Nations Office for Partnerships (UNOP), wird Presenting Partner. Die Sustainable Development Goals (SDGs) werden bis 2023 Voraussetzung für Aussteller. Der Frankfurt Fashion SDG Summit by CFC wird zur internationalen Leitkonferenz für Nachhaltigkeit in der Modewelt. Die Zukunft hat längst begonnen. In Frankfurt am Main kommt vom 5. bis 9. Juli 2021 alles zusammen.

Frankfurt am Main, 2. Dezember 2020. Gemeinsam die Modebranche verbessern: Die Frankfurt Fashion Week positioniert sich als Gastgeber für die Zukunft der Mode und treibt die Transformation hin zu einer zukunftsorientierten, nachhaltigeren Fashion- und Textilbranche aktiv voran. In Frankfurt am Main werden vom 5. bis 9. Juli 2021 alle Entscheiderinnen und Entscheider zusammenkommen, die diesen Wandel mitgestalten wollen. Dafür ist den Initiatoren der Frankfurt Fashion Week – der Messe Frankfurt und der Premium Group – ein echter Coup gelungen: Die Conscious Fashion Campaign (CFC), die mit dem United Nations Office for Partnerships (UNOP) zusammenarbeitet, wird Presenting Partner. Aufbauend auf die bestehende Zusammenarbeit von UNOP und der Messe Frankfurt, soll die Frankfurt Fashion Week zu einer Plattform etabliert werden, die die Modebranche dabei unterstützt, die Sustainable Development Goals weiterzuentwickeln und die Dekade des Handelns (Decade of Action) einzuleiten. 

„Frankfurt wird zum Gastgeber für die ganze Welt. Der Zuspruch, den wir erfahren, ist immens“, sagt Peter Feldmann, Oberbürgermeister der Stadt Frankfurt am Main, während der digitalen Pressekonferenz am heutigen Mittwoch. Und weiter: „Dass eine Fashion Week so vollkommen neu gedacht werden kann, ist für mich beeindruckend. Ein Beweis dafür, dass die Modebranche die Zeichen der Gegenwart und Zukunft richtig deutet. Es ist an der Zeit, dass Wertschöpfung und Werte konsequent miteinander in Einklang gebracht werden. Die konsequente Ausrichtung der Frankfurt Fashion Week an den Sustainable Development Goals ist ein wichtiger Schritt.“

„Es ist unser Anspruch, dass die Frankfurt Fashion Week eine aktive Rolle dabei spielt, Lösungen für gesamtgesellschaftliche Herausforderungen zu finden, und dass sie die Ziele der internationalen Politik unterstützt, so etwa den European Green Deal. Auch die Mode- und Textilbranche soll bis 2050 klimaneutral werden. Um das zu schaffen, müssen wir alle an einem Strang ziehen. Die Frankfurt Fashion Week lädt alle Initiierenden und Beteiligten nachhaltiger Konzepte, Kongresse und Shows, die sich dem Thema Sustainability widmen, ein, sich in Frankfurt zu treffen, zu diskutieren und konkrete Entscheidungen zu treffen, um gemeinsam an etwas Großem zu arbeiten. Wir vernetzen die relevantesten Makers und Shakers für eine zukunftsfähige Mode- und Textilbranche“, verdeutlicht Detlef Braun, Geschäftsführer der Messe Frankfurt.

„Angesichts ihrer globalen Reichweite ist die Modebranche in einer einzigartigen Position, für die Sustainable Development Goals zusammenzuarbeiten und sich für sie zu engagieren. Dies gilt besonders für die Bereiche Klimaschutz und verantwortungsvolle Produktion und Konsum“, sagt Annemarie Hou, Acting Executive Director of the United Nations Office for Partnerships. „Die Frankfurt Fashion Week und der Summit werden als wichtige Plattform für Bildung und Engagement der Mode- und Textilbranche in der ‚Decade of Action‘ dienen“, betont Hou.

Ziel der Frankfurt Fashion Week ist es, dass sich alle Ausstellenden, Teilnehmenden und Partnerinnen und Partner bis 2023 zu den Sustainable Development Goals bekennen. Die SDGs werden auch in sämtlichen Formaten der Frankfurt Fashion Week aufgegriffen. So werden die Nachhaltigkeitsziele der UN für das Publikum der Fashion Week sichtbar und erlebbar gemacht – und damit ihr Anspruch, ihre Ziele und konkrete Umsetzungsvorschläge in eine international meinungsbildende Fashion- und Lifestyle-Community hineingetragen. Während eines eintägigen Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign werden Themen wie Geschlechtergleichheit, sauberes Wasser, Klimaschutz, soziale Gerechtigkeit und ihre Bedeutung für eine zukunftsweisende Modebranche vertieft. Ein weiterer Punkt auf der Nachhaltigkeitsagenda: Die Frankfurt Fashion Week lanciert einen Nachhaltigkeitsaward für herausragendes, innovatives, nachhaltiges Design und weiteren Kategorien mit weltweiter Strahlkraft für die Mode- und Textilindustrie.

„Wir setzen uns dafür ein, Transformation in Gang zu bringen – dafür muss nicht nur der Mindset grundsätzlich geändert werden, sondern wir alle müssen auch den Mut haben, transparent und ehrlich zu sein. Es geht darum, Werte und Wertschöpfung nicht als Kontroverse, sondern als Chance zu begreifen. Wir tun das, was wir am besten können: relevante Player auf allen Ebenen miteinander vernetzen. Die Frankfurt Fashion Week mit ihrem Ecosystem wird zum Enabler. Wir kreieren eine Plattform, die den branchenweiten Change choreografiert. Mit diesem Impuls entwickeln wir auch unsere Messeformate von einem Marketplace of Product zu einem Marketplace of Purpose and Ideas“, sagt Anita Tillmann, Managing Partner der Premium Group.

Neustart in Frankfurt. Informieren, inspirieren, diskutieren, verhandeln, feiern – im Sommer 2021 kommt die gesamte Fashionbranche in die Mainmetropole. „Das Bedürfnis, sich endlich wieder physisch zu treffen, auszutauschen und inspirieren zu lassen, ist groß. Gleichzeitig sind digitale Tools und Formate nicht mehr aus der Fashionbranche wegzudenken“, so Markus Frank, Wirtschaftsdezernent der Stadt Frankfurt und damit auch verantwortlich für die Kreativwirtschaft am Main. „Um ein so zukunftsorientiertes und ganzheitlich gedachtes Gesamtkonzept umzusetzen, bietet die Frankfurter Business- und Kreativszene mit ihren international vernetzten Agenturen, Hochschulen und Museen eine nahezu einmalige Konzentration unterschiedlicher Kompetenzen. Unsere facettenreiche und hochwertige Frankfurter Club-, Bar- und Gastronomieszene, unsere vielschichtige Hotellerie und unsere international renommierte Handelslandschaft werden dafür zur Bühne. Diesem Netzwerk wird bei der erfolgreichen Umsetzung der Frankfurt Fashion Week und der Art und Weise, wie sie als kulturelles und gesellschaftliches Happening in den öffentlichen Raum hineinstrahlen wird, ein wesentlicher Faktor zukommen.“
 
Von großer Bedeutung für die Frankfurt Fashion Week ist es außerdem, auch den Fashion Council Germany (FCG) an Bord zu haben.  Der FCG ist die Institution für Deutsches Modedesign. Er fördert Designer, engagiert sich für mehr politische Relevanz und stärkt die internationale Sichtbarkeit und Wahrnehmung Deutscher Mode. Bei der Frankfurt Fashion Week wird sich der FCG mit ausgewählten Formaten, zum Beispiel mit dem etablierten Fireside Chat und einem zukunftsorientierten Accelerator-Format zur Unterstützung deutscher Designer einbringen.
 
„Was mich an der Frankfurt Fashion Week besonders beeindruckt, ist der Gedanke der Vernetzung: Die Kreativwirtschaft trifft auf die Finanzwelt, das verbindende Element ist die Nachhaltigkeit. So könnten wir in Zukunft auch das Green Finance Cluster mit der Frankfurt Fashion Week verknüpfen. Das sind neue Impulse in der Modebranche, die sicher weit über Frankfurt und Hessen hinausstrahlen werden. Nach diesem sehr schwierigen Jahr für die Messebranche ist das Konzept ein echter Mutmacher“, resümiert Tarek Al-Wazir, Hessischer Minister für Wirtschaft, Energie, Verkehr und Wohnen und Stellvertretender Ministerpräsident des Landes Hessen.

Quelle:

Kern Kommunikation GbR

Tonello presents collection designed by Piero Turk © Tonello
Sustainable denim collection by Piero Turk
26.10.2020

Tonello presents collection designed by Piero Turk

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

As a result of The Laundry (R )Evolution, Tonello developed two innovative and patent-pending processes: OBleach and Wake.

OBleach is the new Tonello process, which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach. Without chemicals.
This is possible thanks to a combination of the technologies part of our All-In-One System.
In short, the real Bleach without Bleach has finally arrived. And this in the year of the total ban of permanganate too.

Wake is the first totally natural dyeing system that uses only plants and biodegradable vegetable waste like flowers, berries and roots, without harmful chemicals additives.

The capsule collection will be displayed at KINGPINS24 on October 27th during the seminar held by Alice Tonello and Piero Turk.

Primary Vittorio Segramora of San Gerardo Hospital with a nurse wearing one of the 1,800 donated gowns (c) GB Network
Primary Vittorio Segramora of San Gerardo Hospital with a nurse wearing one of the 1,800 donated gowns
29.04.2020

Call to action of the fashion world

  • Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S.

  • Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)the eco multi-platform hub specialized in integrating a new generation of eco values into fashion, products and companies, Simona Roveda, Editorial Director and Director of Institutional Communication of LifeGate and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies have luaunched a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in San Gerardo Hospital in Monza, near Milan.

The companies that answered the call-to-action are: Filo d’Oro, Mantero, ROICA™ by Asahi Kasei, C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) e Zerobarracento, Iluna Group, Lg Electronics, Jimmy Lion, Personal Genomics, Isamar Holyday Village, Marcolin Eyewear, Maglificio Ripa.

During the last weeks the 4 women collected about 1,800 non-drip cotton and non-woven TNT gowns for sanitary use, about 400 protective masks for multipurpose washable, bacteriostatic, breathable and water-repellent prevention, 1,000 washable cotton surgical caps, 150 complete protective googles eye masks, two microwave ovens for hospital departments to offer support to medical and healthcare personnel by helping them in the few breaks during the grueling shifts of this period, a supply of samples of cotton socks, 300 cotton masks + polyester outer layer, water-repellent and antibacterial, and free weekly stays made available to doctors, nurses, civil protection personnel and families with related children involved in the Covid-19 pandemic.

Quelle:

GB Network Marketing Communications Srl

 

 TOPIC OF THE SEASON: Responsible Future (c) Premium Exhibitions GmbH
Alina Hahn, Marie Sandmann, Maren Wiebus, Damien Winpenny, Marie-Luise Patzelt
21.11.2019

TOPIC OF THE SEASON: Responsible Future

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture

 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Quelle:

Premium Exhibitions GmbH

The new PG DENIM developments: overlapping seasonality and the five “Rs” of sustainability. (c) PG DENIM
04.09.2019

The new PG DENIM developments: overlapping seasonality and the five “Rs” of sustainability.

  • Circularity at the centre

PG DENIM, the designer project by Paolo Gnutti, is ready for several important events scheduled for the autumn with ground-breaking interpretations and a new – increasingly green – business model. The occasion is its participation in the Blue Zone at Munich Fabric Start (Munich, 3-5 September 2019), a space which is increasingly often reserved for companies and projects with a high innovation rate in the world of denim.

PG DENIM at the German exhibition will be presenting important product innovations, but most notably new concepts developed for the S/S 2021 season. The focus here is on circularity, seen from a dual perspective: the product with the no longer traditional alternation of seasons, and a sustainabilityoriented approach.

Seasons meet

  • Circularity at the centre

PG DENIM, the designer project by Paolo Gnutti, is ready for several important events scheduled for the autumn with ground-breaking interpretations and a new – increasingly green – business model. The occasion is its participation in the Blue Zone at Munich Fabric Start (Munich, 3-5 September 2019), a space which is increasingly often reserved for companies and projects with a high innovation rate in the world of denim.

PG DENIM at the German exhibition will be presenting important product innovations, but most notably new concepts developed for the S/S 2021 season. The focus here is on circularity, seen from a dual perspective: the product with the no longer traditional alternation of seasons, and a sustainabilityoriented approach.

Seasons meet

The new PG DENIM approach is geared towards overlapping seasonality, with less and less marked separations between projects dedicated to the spring-summer and fall-winter lines. The collections by PG DENIM can thus be increasingly defined as a “mix of products without seasonality”. Its focal points are innovation alongside the concept behind the initial idea, as opposed to just the season. This trend, explains Paolo Gnutti, CEO and R&D Head at PG DENIM, is also due to registering the fact that seasonality – in terms of environment and trends – is changing at an increasingly rapid pace. As a response to this situation, the choice has been made to design new collections starting from macro-trends and presenting fabrics for garments which are “easy to wear”, suitable for both warm and cold temperatures, in a true melting pot  of weights and sizes.

The lines for the previous season are thus reintroduced and restyled playing with weights and sizes, within a range where flock meets ultra-light fabric bases, or where vinyl is combined with typically summer weights which shift the fabric towards the world of “paper” with crispy touches, resulting in extraordinarily lightweight and strong items at the same time. Also the GARAGE DENIM has been upgraded with fluid and smoothed touched for garments which are easy to wear and have a strong personality.

Partnership with The Denim Window

The PG DENIM season is also enhanced by its partnership in The Denim Window project, which has resulted in a limited series of Creative Capsule Collections, derived from the idea of bringing together companies which had already worked or were working together, trying to highlight – through small capsule collections – the best of what had already been produced by traditional businesses. This has resulted  in three trailblazing capsules, two of which designed in partnership by PG DENIM and companies the likes of M&J Group, Cadica and Greenwear. Several copies of these collections have been made to travel the world, and – after the official presentation in July – they will have a special corner, The Denim Window, in the Bluezone at Munich Fabric Start.

The “Circular Programme” and the five “Rs” of sustainability

Also the PG DENIM approach to accountability in production processes has been enhanced by implementing the “Circular Programme”. As part of our corporate vision, Italian-style production is combined with compliance with what have become known as “the five Rs”, that is to say key concepts underlying the design and manufacturing model: Reduce (everything you are not using), Repair (everything you can), Reuse (anything available to you), Recycle (all that is left), Respect (everything around you).

This is the philosophy underlying each individual process at PG DENIM, and leading to new specific programmes which have been its business focus over the past few months:

1) Reducing the environmental impact during the fabric dyeing phase in reaction and sulphurbased processes, where the use of chemicals has been reduced by 40%, water consumption by 50% and CO2 emissions by 60%, which has also resulted in better penetration and a better result in the crocking process. This has led to producing 10 new articles which will be launched on the market.

2) Recycling all waste from processing and after use, creating a range of garments where cotton is actually obtained from regenerating these two kinds of waste. In this regard, PG DENIM for now is the only company on the market able to process with a percentage of recycled product exceeding 60% of the total, whereas the average for this kind of manufacturing is generally about 35%.

As regards regular production, on the other hand, PG DENIM follows stringent international standards, including Dtox, Reach and Gots in all its processing phases, also using BCI cottons and the Organic Cotton Standard for raw materials. Last but not least, it was recently awarded the GRS (Global Recycled Standard) certification.

PREMIUM and ECOALF are taking steps towards sustainability. (c) Premium Group
Javier Goyeneche, President and Founder of ECOALF.
17.12.2018

PREMIUM and ECOALF are taking steps towards sustainability

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

  • STOP TALKING. START ACTING.
  • Climate change is real. And so is the responsibility of every human being to help in reducing waste.

We no longer want to talk about sustainability, we want to act. For January, PREMIUM is partnering with Spanish fashion label and sustainable clothing pioneer ECOALF. The brand will present its lifelong mission and latest collection in a dedicated space as well as an art installation together with conceptual artist Juan Garaizabal.

"2019 is all about digital first and an active debate about social and environmental issues. Transparency and sustainability are key words. By reducing plastic waste on all our shows, teaming up with ECOALF and giving this wonderful brand dedicated space and time for spreading their message, we are taking steps into right direction. Every little action counts. We should talk about the things we do more instead of talking about what we are not doing. We all need to wake up. Now.” – Anita Tillmann, CEO PREMIUM Group

ECOALF creates high-quality garments using recycled materials collected from the bottom of our oceans. Commitment, sustainability and innovation are at the core of everything the company does, resulting in both conscious and stylish urban, adventure, knitwear and activewear pieces.   
 
“I love collaborating with people that also believe we have the opportunity to change the world for the better. It’s no longer about what you do, but how you do it. It is important to stand up for what you believe in, because fashion cannot just be about looking good.” – Javier Goyeneche, President and Founder of ECOALF. 

On Wednesday, January 16th, at 10am and 2pm, Goyeneche will present his brand’s values, philosophy and way of working on the experience floor of SHOW&ORDER X PREMIUM at Kühlhaus, right next to the STATION area. Show visitors, media and other exhibitors are invited to listen, learn and discuss.   
 
The art piece in partnership with Garaizabal unveiled at PREMIUM on January 15th is filled with waste to portray our everyday reality, and purposefully interactive so that visitors can throw their own trash inside the installation. The aim is to educate about correct waste disposal and show that every individual’s decision matters: Stop, Think, Act.

Messe Frankfurt unterstützt Förderung deutscher Nachwuchsdesigner (c) Messe Frankfurt
20.11.2018

Messe Frankfurt unterstützt Förderung deutscher Nachwuchsdesigner

  • NEONYT - Global Hub for Fashion, Sustainability and Innovation: Berlin, 15. bis 17. Januar 2019

Die Messe Frankfurt unterstützt das neue Mentoringprogramm des Fashion Council Germany. Das fördert in Deutschland ansässige und auf Nachhaltigkeit fokussierte Nachwuchstalente und Modelabels. Bewerbungen sind ab jetzt möglich.

Mit dem German Sustain Concept startet der Fashion Council Germany (FCG) in Partnerschaft mit Neonyt, dem globalen Hub für Mode, Nachhaltigkeit und Innovation der Messe Frankfurt, Bikini Berlin und Showroom.de ein neues Programm, das junge, auf Nachhaltigkeit fokussierte Designer und Modelabels fördert. Nach der erfolgreichen Zusammenarbeit mit dem Fashion Council Germany bei der ersten Ausgabe vor rund einem Jahr unterstützt die Messe Frankfurt nun die kommende Ausgabe des Programms. Bewerbungen für das Förderprogramm nimmt der FCG ab sofort entgegen.

Bewerbungsschluss ist der 31. Dezember 2018.

  • NEONYT - Global Hub for Fashion, Sustainability and Innovation: Berlin, 15. bis 17. Januar 2019

Die Messe Frankfurt unterstützt das neue Mentoringprogramm des Fashion Council Germany. Das fördert in Deutschland ansässige und auf Nachhaltigkeit fokussierte Nachwuchstalente und Modelabels. Bewerbungen sind ab jetzt möglich.

Mit dem German Sustain Concept startet der Fashion Council Germany (FCG) in Partnerschaft mit Neonyt, dem globalen Hub für Mode, Nachhaltigkeit und Innovation der Messe Frankfurt, Bikini Berlin und Showroom.de ein neues Programm, das junge, auf Nachhaltigkeit fokussierte Designer und Modelabels fördert. Nach der erfolgreichen Zusammenarbeit mit dem Fashion Council Germany bei der ersten Ausgabe vor rund einem Jahr unterstützt die Messe Frankfurt nun die kommende Ausgabe des Programms. Bewerbungen für das Förderprogramm nimmt der FCG ab sofort entgegen.

Bewerbungsschluss ist der 31. Dezember 2018.

„Auf unseren über 50 Textilveranstaltungen weltweit ist Nachhaltigkeit inzwischen eines der zentralen Themen“, so Olaf Schmidt, Vice President Textiles and Textile Technologies bei der Messe Frankfurt.

„Von der Produktion, über die Verarbeitung und die Materialien bis hin zur Mode. Das gilt natürlich besonders für Neonyt, den globalen Hub für Mode, Nachhaltigkeit und Innovation, den wir zur Berlin Fashion Week ausrichten. Gemeinsam mit den Akteuren der Branche möchten wir die Mode verändern. Frische Ideen und progressive Ansätze junger Designer gehören fest dazu. Wir freuen uns daher, die sehr gute Zusammenarbeit mit dem Fashion Council Germany fortzusetzen und darauf, das Mentoringprogramm weiter mit zu ermöglichen.“

Mandie Bienek, Vorstandsmitglied des FCG: „Dem Council ist es ein besonders großes Anliegen, Deutschlands Kreativtalente zu beraten und zu fördern, um gleichzeitig den Modestandort Deutschland auch für die Zukunft zu stärken. Durch unsere Mitglieder aus den Bereichen Medien, Vertrieb, Retail und Industrie können wir mittels maßgeschneiderter Förderprogramme, neuen Talenten den Weg in eine erfolgreiche Zukunftebnen. Eine Zukunft, in der Sustainability den Alltag der Modebranche deutlich bestimmen wird.“

Coaching vermittelt Know-how und Kontakte

Interessierte Designer und Labels können sich ab jetzt und bis zum 31. Dezember 2018 beim Fashion Council Germany für das Programm bewerben. Im Januar 2019 präsentieren die zehn Finalisten ihre Marken und Konzepte einer Jury aus hochkarätigen Branchenvertretern. Diese bestimmt drei Gewinner, die anschließend über 24 Monate ein umfangreiches Coaching des Fashion Council Germany durchlaufen.

Bestandteil des Programms sind Workshops zu den Themen Sourcing, Distribution, Vermarktung und Business, sowie die Vermittlung von Kontakten zu relevanten Marktteilnehmern. In der finalen Phase setzen die Designer, begleitet von den Fach-Coaches, das Gelernte aktiv um und präsentieren ihre Ergebnisse. Ziel ist es, die drei Gewinner langfristig erfolgreich am Markt zu etablieren.

Die Bewerbungsbedingungen zum German Sustain Concept können hier: www.fashion-council-germany.org/programm/german-sustain-concept eingesehen werden. Der FCG informiert zudem in seinem Newsletter regelmäßig zum Programm, weshalb eine Anmeldung empfohlen wird.