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08.03.2024

Archroma: New wet-fastness improver

Archroma has developed a new wet-fastness improver that helps brands and mills produce durable clothing, towels, linens and other textile products with long-lasting colors without compromising on quality or introducing hazardous chemicals.

ALBAFIX® ECO PLUS is a next-generation fixing agent that delivers a strong wet-fastness for all reactive dyes on cotton and other cellulosic fibers and polyester-cotton blends. It will not change the shade of the dyed fabric or negatively impact light-fastness. The product also avoids production challenges – such as foaming, acid hydrolysis and migration problems during drying – to promote efficiency and quality output.

ALBAFIX® ECO PLUS is suitable for jet applications, and for other dyeing and washing equipment with vigorous liquor circulation, and can also be applied by exhaustion, by padding or from the last bath of the soaping process after dyeing or printing.

Archroma has developed a new wet-fastness improver that helps brands and mills produce durable clothing, towels, linens and other textile products with long-lasting colors without compromising on quality or introducing hazardous chemicals.

ALBAFIX® ECO PLUS is a next-generation fixing agent that delivers a strong wet-fastness for all reactive dyes on cotton and other cellulosic fibers and polyester-cotton blends. It will not change the shade of the dyed fabric or negatively impact light-fastness. The product also avoids production challenges – such as foaming, acid hydrolysis and migration problems during drying – to promote efficiency and quality output.

ALBAFIX® ECO PLUS is suitable for jet applications, and for other dyeing and washing equipment with vigorous liquor circulation, and can also be applied by exhaustion, by padding or from the last bath of the soaping process after dyeing or printing.

Like ALBAFIX® ECO, the latest addition to the ALBAFIX® family has a positive influence on chlorine-fastness. When applied with double fixing, it achieves the same high performance on polyamide and PA/Elastane fabrics, as it does on cellulosic fibers. This makes it ideal for the production of swimwear, as well as sportswear and outdoor clothing.

ALBAFIX® ECO PLUS complies with global eco-standards and initiatives, including Global Organic Textile Standard (GOTS), bluesign® and the Zero Discharge of Hazardous Chemicals (ZDHC) Roadmap.

Quelle:

Archroma

Eastman and Patagonia join forces to address textile waste (c) Eastman
28.02.2024

Textile waste: Eastman and Patagonia join forces

Eastman announces a partnership with Patagonia to address textile waste.

The outdoor apparel company teamed up with Eastman to recycle 8,000 pounds of pre- and post-consumer clothing waste, which Eastman processed through its molecular recycling technology. The process involves breaking down Patagonia’s unusable apparel into molecular building blocks that Eastman can use to make new fibers.

"We know apparel waste is a major problem, and consumers increasingly want better, more sustainable solutions when their most loved clothing reaches the end of its life," said Natalie Banakis, materials innovation engineer for Patagonia.

"Our collaborations show the world what’s possible when it comes to sustainability,” said Carolina Sister Cohn, global marketing lead for Eastman textiles. “We have the technology to make the textiles industry circular, and we know it requires collaboration with innovative brands to make circular fashion possible. This is only the beginning, and we look forward to more collaborations throughout 2024."

Eastman announces a partnership with Patagonia to address textile waste.

The outdoor apparel company teamed up with Eastman to recycle 8,000 pounds of pre- and post-consumer clothing waste, which Eastman processed through its molecular recycling technology. The process involves breaking down Patagonia’s unusable apparel into molecular building blocks that Eastman can use to make new fibers.

"We know apparel waste is a major problem, and consumers increasingly want better, more sustainable solutions when their most loved clothing reaches the end of its life," said Natalie Banakis, materials innovation engineer for Patagonia.

"Our collaborations show the world what’s possible when it comes to sustainability,” said Carolina Sister Cohn, global marketing lead for Eastman textiles. “We have the technology to make the textiles industry circular, and we know it requires collaboration with innovative brands to make circular fashion possible. This is only the beginning, and we look forward to more collaborations throughout 2024."

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection (c) adidas AG
02.02.2024

adidas Terrex and National Geographic: Rainforest-Inspired Hiking Collection

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

adidas TERREX and National Geographic collaborate once again to launch a collection that pays homage to the rainforest supporting National Geographic efforts.

Throughout the collection, images captured by National Geographic photographers are interpreted in different ways on different products, taken through different hues and applied in various ways on garments across the range:

  • ADIDAS TERREX | NATIONAL GEOGRAPHIC RAIN.RDY JACKET – Crafted from waterproofing materials and construction, adidas RAIN.RDY products keep the water out. The jacket also features easily-accessible pockets, a stowaway hood and elongated sleeves with hook-and-loop.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDSTOPPER JACKET - Made from GORE-TEX WINDSTOPPER, this WIND.RDY jacket is wind-resistant and water-repellent.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC WINDBREAKER - Using advanced materials, adidas WIND.RDY is designed to resist the wind and provide optimised breathability hikers can feel protected and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC GRAPHIC LONG SLEEVE / SHORT SLEEVE TEE – The long sleeve tee combines technical materials with style beyond the mountain, including Aeroready material that wicks sweat to keep dry and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC PANTS - Marry style and functionality by combining outdoor-informed design and street-informed style together, complemented by Durable Water Repellent (DWR) material to stay dry and comfortable.
  • ADIDAS TERREX | NATIONAL GEOGRAPHIC SKIRT - Made in adidas' wind and water-resistant WIND.RDY fabric, this skirt is for adventures on or off the trail.

The theme of this season’s drop was inspired by National Geographic’s seasonal focus on educating people around rainforest awareness and conservation.

Weitere Informationen:
adidas Outdoor outdoor apparel
Quelle:

adidas AG

snowfield-bulky-down-jacket-icicle Photo ALLIED Feather + Down
28.12.2023

Down Apparel for the European Market

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

ALLIED Feather + Down, global leaders in high performance, ethically sourced down, and MN Inter-Fashion, manufacturers of high performance luxury outerwear, announced that the ALLIED Feather + Down outerwear collection will be available to the European market.  

Originally released only in Japan, the exclusive collection will be available to select European boutique retailers for the fall 2024 season. Limited to a few hundred pieces, this line will showcase the breadth of ALLIED’s down offering, from their industry-leading ExpeDRY down insulation to their exceedingly high performance 1000 fill power down. It will also include MN Inter-Fashion’s experience delivering quality design and craftsmanship to some of the best known fashion houses in the world.

Designed, cut, and sewn by MN Inter-Fashion in Japan using materials from ALLIED and Pertex, the jackets shall represent a collision between cutting edge fashion aesthetics and materials normally reserved for highly technical outerwear. The result is a unique garment with a sophisticated urban look blended with performance that rivals the most technical outdoor apparel available. 

Weitere Informationen:
down and feathers outdoor apparel
Quelle:

ALLIED Feather + Down

Three Swiss Brands introduce the "Extraordinary Jacket" Photo: Mammut
The Extraordinary Jacket, a joint development by Nespresso, Mammut, and HeiQ
06.11.2023

Three Swiss Brands introduce the "Extraordinary Jacket"

In a celebration of Innovation and Swiss identity the three brands Nespresso, Mammut, and HeiQ have joined forces to create the "Extraordinary Jacket".

The Extraordinary Jacket is a testament to Swiss design and innovation. Mammut's super-light Ajungilak® insulation now incorporates HeiQ XReflex technology powered by Xefco, which contains part of the aluminum from recycled Nespresso capsules.

Being up in the mountains comes with significant temperature drops. Mammut, HeiQ and Nespresso have cocreated this high-performance insulation jacket that delivers great heat retention while being breathable, so one can enjoy more time above the tree line.

What makes the Extraordinary Jacket genuinely extraordinary is its ability to retain 20% more heat than a conventional insulation jacket of similar thickness. The innovative HeiQ XReflex 3D aluminized scrim layer reflects the body's heat radiation within the insulation layers, so the wearer doesn’t have to produce more energy to stay warm, resulting in effortless comfort even in harsh and demanding conditions.

In a celebration of Innovation and Swiss identity the three brands Nespresso, Mammut, and HeiQ have joined forces to create the "Extraordinary Jacket".

The Extraordinary Jacket is a testament to Swiss design and innovation. Mammut's super-light Ajungilak® insulation now incorporates HeiQ XReflex technology powered by Xefco, which contains part of the aluminum from recycled Nespresso capsules.

Being up in the mountains comes with significant temperature drops. Mammut, HeiQ and Nespresso have cocreated this high-performance insulation jacket that delivers great heat retention while being breathable, so one can enjoy more time above the tree line.

What makes the Extraordinary Jacket genuinely extraordinary is its ability to retain 20% more heat than a conventional insulation jacket of similar thickness. The innovative HeiQ XReflex 3D aluminized scrim layer reflects the body's heat radiation within the insulation layers, so the wearer doesn’t have to produce more energy to stay warm, resulting in effortless comfort even in harsh and demanding conditions.

Quelle:

HeiQ

adidas TERREX and National Geographic: Aurora Borealis-Inspired Collection (c) adidas AG
20.09.2023

adidas TERREX and National Geographic: Aurora Borealis-Inspired Collection

Following the successful inaugural launch last Spring, adidas TERREX and National Geographic join forces once again with a collection designed to capture the awe-inspiring beauty of the Aurora Borealis.

The core images of the Northern Lights, as captured by National Geographic photographers, are interpreted in different ways on different products, taken through different hues and applied in different places per garment. These include:

Following the successful inaugural launch last Spring, adidas TERREX and National Geographic join forces once again with a collection designed to capture the awe-inspiring beauty of the Aurora Borealis.

The core images of the Northern Lights, as captured by National Geographic photographers, are interpreted in different ways on different products, taken through different hues and applied in different places per garment. These include:

  • The TERREX Swift R3 GORE-TEX National Geographic hiking boot – Blending the lightweight design and cushioning of a trail running shoe with the stability and durability of a hiking boot
  • The all-gender TERREX National Geographic RAIN.RDY 3-IN-1 Jacket – Combining 2.5L waterproof RAIN.RDY shell and polar fleece inner jackets for elevated protection and versatility with a strong visual design inspired by the northern lights.
  • The TERREX National Geographic Softshell Jacket – A functional and stylish option for any adventure outdoor-seekers may have on their agenda. Reinforced shoulders, chest and forearms provide abrasion resistance.
  • The TERREX National Geographic High Pile Fleece Jacket – The add-on for chilly days in the great outdoors. The Fleece Jacket features reflective elements that ensure visibility and safety in the low lights.
Weitere Informationen:
adidas Outdoor outdoor apparel
Quelle:

adidas AG

(c) adidas AG
21.04.2023

adidas TERREX and National Geographic launch hiking collection

adidas TERREX announces a multi-season collaboration with National Geographic, consisting of high-performance outdoor wear. The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport - as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.

To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, - captured on the coast of Norway’s northernmost county - highlighting the sedimentary rock’s distinctive formations.

adidas TERREX announces a multi-season collaboration with National Geographic, consisting of high-performance outdoor wear. The inaugural collection is built to celebrate the role of photography in the culture of outdoor sport - as well-equipped hikers turn their ability to explore more places, and spirit of adventure, into stunning content.

To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all over prints in a bold new hiking collection. All pieces are unified by National Geographic’s iconic yellow icon.

Places celebrated in the collection include a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s red rock landscape, as well as textured portraits of shale, - captured on the coast of Norway’s northernmost county - highlighting the sedimentary rock’s distinctive formations.

The 51-piece collection includes women’s, men’s, and gender-neutral offerings – all built to equip the wearer in multi-terrain environments:

  • A part of the collection is the RAIN.RDY Jacket; a 2.5L waterproof and seam-sealed outer garment built to facilitate epic adventures. The men’s jacket features a bold print of the shell formations in the Porsanger Peninsula, Norway, while the women’s is inspired by stills of White Sands National Park in New Mexico.
  • A long sleeve shirt is finished with the bold National Geographic yellow icon and reflective details.
  • The TERREX Swift R3 GORE-TEX Hiking shoes offer the peak combination of a lightweight construction and cushioning as seen in trail running shoes with the stability of a hiking boot. Finished in a print inspired by a stunning aerial shot of Earth, the hiking shoes come with a GORE-TEX lining and membrane seal so water is kept out, and a Continental™ Rubber outsole for optimal grip in wet or dry conditions.
  • The WIND.RDY: GET SHELTERED Jacket, with wind-resistant technology and a water repellent ripstop fabric, allows explorers to feel protected and confident in many weather conditions. The men’s and women’s versions come with bold prints inspired by photography including that of sandstone and snow at Comb Ridge, Utah. Smart design features including a bungee-cord enabled adjustable hem, a lightweight fabric and reflective details. Additionally, it features a bold new lenticular logo design that alternates between Terrex and National Geographic from different perspectives – and is made in part with recycled materials.
Weitere Informationen:
adidas Outdoor outdoor apparel
Quelle:

adidas AG

(c) Willy Bogner GmbH & Co. KGaA
02.12.2022

Bogner: FIRE+ICE and LoveShackFancy present Le Grand Chalet Collection

After the success of last year, FIRE+ICE is cooperating with the US label LoveShackFancy for Fall/Winter 2022 for the second time. “Le Grand Chalet” collection provides an effortless look that crosses from mountain to city.

Technical performance wear meets floral fashion styling in this new FIRE+ICE x LoveShackFancy collaboration that nods to the opulence of 80s French ski fashion. This new capsule pairs bold bright prints and French-inspired ditsy florals with impeccably crafted outerwear. With a fresh perspective on styling plus palettes of vibrant tones and pastel hues, this collection includes every layer of winter wear, including jackets, coats, leggings, ski bibs, accessories, shoes, and more, all with exclusive new FIRE+ICE x LoveShackFancy prints.

Whether on the slopes or on the streets, this elevated winter collection merges FIRE+ICE’s technical performance gear with LoveShackFancy’s iconic feminine floral style resulting in an innovative yet elegant collaboration.

After the success of last year, FIRE+ICE is cooperating with the US label LoveShackFancy for Fall/Winter 2022 for the second time. “Le Grand Chalet” collection provides an effortless look that crosses from mountain to city.

Technical performance wear meets floral fashion styling in this new FIRE+ICE x LoveShackFancy collaboration that nods to the opulence of 80s French ski fashion. This new capsule pairs bold bright prints and French-inspired ditsy florals with impeccably crafted outerwear. With a fresh perspective on styling plus palettes of vibrant tones and pastel hues, this collection includes every layer of winter wear, including jackets, coats, leggings, ski bibs, accessories, shoes, and more, all with exclusive new FIRE+ICE x LoveShackFancy prints.

Whether on the slopes or on the streets, this elevated winter collection merges FIRE+ICE’s technical performance gear with LoveShackFancy’s iconic feminine floral style resulting in an innovative yet elegant collaboration.

Quelle:

Willy Bogner GmbH & Co. KGaA

(c) Willy Bogner GmbH & Co. KGaA
04.10.2022

BOGNER and James Bond celebrate anniversaries and partnership

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

BOGNER and James Bond – a perfect symbiosis of action, entertainment and athluxury lifestyle. The partnership started over 50 years ago when Willy Bogner Junior filmed the ski scenes for On Her Majesty's Secret Service (1969). Building on the success of the collaboration, Willy went on to work on three more James Bond productions. In 2022, both partners celebrate an anniversary: 90 years of BOGNER and 60 years of the James Bond film franchise. To mark the long-standing partnership as well as the two anniversaries, a limited capsule collection is released, consisting of two complete ski outfits for men and women, ski hardware and accessories.

Quelle:

Willy Bogner GmbH & Co. KGaA

adidas introduces its new Terrex Mountaineering Range (c) adidas AG
01.04.2022

adidas introduces its new Terrex Mountaineering Range

  • adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
  • The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
  • The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

  • adidas TERREX athlete Laura Dahlmeier tackles Mont Blanc’s Brouillard Pillar with Thomas and Alexander Huber in the film, United By Summits
  • The trio are kitted out in adidas TERREX’s new Techrock Mountaineering range
  • The adidas TERREX Techrock collection gives climbers the lightweight technical wear required to defy the elements mountainside

Mountaineering is about reaching personal summits. It’s about showing your mettle, finding your freedom and winning in front of no one but yourself and nature.

It’s a version of success that adidas TERREX athlete Laura Dahlmeier is reacquainting herself with. A multiple Olympic and world champion, the German biathlete is used to the noise of winning in front of huge crowds. Now retired, Laura is reconnecting with the challenges of a sport that first gave her a taste of freedom as a child: climbing.
Laura sets herself a particularly formidable goal in United By Summits. In the film, she is joined by German climbing brothers Thomas and Alexander Huber for an ascent of Mont Blanc’s infamous Brouillard Pillar and the rarely-attempted Bonington Route made famous by British climber Chris Bonington in 1965.

For this, and any other climb, mountaineers require lightweight but rugged technical wear that ensures easy movement while defying the elements mountainside, allowing for complete focus on the rock and ice in front of them.

Introducing the adidas TERREX Techrock Mountaineering range – worn by Laura and the Huber brothers in United By Summits as they climb one of the Alps’ most demanding routes.

Keeping climbers dry is the adidas TERREX Techrock Light Gore-Tex Mountaineering Jacket, a lightweight, packable jacket with breathable Gore-Tex Active 3-layer membrane to repel water. Adjustable hood and cuffs are compatible with helmets and gloves.

For insulation on colder climbs, the adidas TERREX Techrock Year Round Down Jacket locks in warmth with adidas-patented HeatSeal baffle construction and PrimaLoft® Gold insulation in the shoulders and cuffs. Pertex® Diamond Fuse 20 Denier yarn provides resistance to abrasion along with a water-repellent DWR-finished fabric.

For rugged, weather-resistant legwear that keeps climbers moving freely on any ascent, adidas TERREX Techrock Mountaineering Softshell Pants balance comfort and protection. Flexible, wool-backed softshell fabric moves easily while a tough nylon surface protects against abrasion. A soft waistband helps prevent bunching under harnesses for an easy-moving silhouette – essential on those long climbing days.

Kitted out in this new adidas TERREX Techrock Mountaineering range 4,000 metres above sea level, Laura and the Huber brothers achieved their goals together.

Weitere Informationen:
adidas Outdoor outdoor apparel Sportswear
Quelle:

adidas AG

ATSKO: Langlebige Pflege für die Outdoor-Ausrüstung (c) ATSKO
22.06.2021

ATSKO: Langlebige Pflege für die Outdoor-Ausrüstung

Damit Outdoor-Kleidung und -Equipment lange im Einsatz bleiben können, ist die richtige Pflege entscheidend. Die Reinigungs- und Imprägnierungsprodukte von ATSKO bewahren und schonen das Gewebe – und auch die Natur.

Damit Outdoor-Kleidung und -Equipment lange im Einsatz bleiben können, ist die richtige Pflege entscheidend. Die Reinigungs- und Imprägnierungsprodukte von ATSKO bewahren und schonen das Gewebe – und auch die Natur.

Die Outdoor-Saison hat begonnen – Wanderer, Trailrunner, Biker, Camper und viele andere zieht es nun wieder hinaus in die Natur. Damit Funktionskleidung und Gear für jede Situation optimal gerüstet sind, sollten sie regelmäßig gereinigt, gepflegt und imprägniert werden, vor allem wenn die Wasserdichtigkeit nachlässt oder Verschmutzungen dem Gewebe zusetzen. Eine gründliche Reinigung und Pflege zum Saisonende sorgen zusätzlich dafür, dass das Outdoor-Equipment die Einlagerung im Keller oder auf dem Dachboden gut übersteht und auch im nächsten Jahr wieder seine volle Leistung entfalten kann. Seit fast 90 Jahren entwickelt der US-Hersteller ATSKO nachhaltige Produkte für die extremsten Outdoor-Herausforderungen. ATSKO steht für Nässeschutz sowie imprägnierende und pflegende Mittel für Schuhe, Kleidung und Outdoor-Zubehör, die die Funktionalität erhalten und die Lebensdauer verlängern. Dank ihrer natürlichen Inhaltsstoffe sind die Produkte von ATSKO nachhaltig und schonen die Natur.

Bekannt ist ATSKO vor allem für drei Marken: SNO-SEAL® Bees Wax wird eingesetzt zur Pflege und Schutz von Lederschuhen und Lederprodukten und basiert auf natürlichem Bienenwachs. Das SILICONE WATER-GUARD®-Spray schützt Funktionstextilien und Equipment vor Nässe sowie Abnutzung und ist atmungsaktiv. Seit 1982 hat sich SPORT-WASH© zum führenden Waschmittel für High Performance-Sportswear und Funktionskleidung entwickelt. Alle Produkte sind auch in praktischen Reisegrößen erhältlich, die sich problemlos mit auf Tour oder in den Urlaub nehmen lassen.

(c) Huntsman Textile Effects
12.05.2021

Huntsman Textile Effects at Performance Days Digital Fair Week

  • Huntsman Textile Effects presents range of high-performance solutions for performance apparel

Huntsman Textile Effects, global leader in innovative solutions and environmentally sustainable products, will highlight its extensive end-to-end suite of protection effects and high-performance solutions for performance apparel at the Performance Days Digital Fair Week this May. Huntsman will also deliver a presentation on sustainability, showcasing the top megatrends impacting the textile industry.

With increasing adoption of active lifestyles and outdoor activities, consumers are demanding high-performance, yet comfortable and sustainably-produced sportswear. Consumers are looking for brands that incorporate sustainable processes and principles in their operations.

  • Huntsman Textile Effects presents range of high-performance solutions for performance apparel

Huntsman Textile Effects, global leader in innovative solutions and environmentally sustainable products, will highlight its extensive end-to-end suite of protection effects and high-performance solutions for performance apparel at the Performance Days Digital Fair Week this May. Huntsman will also deliver a presentation on sustainability, showcasing the top megatrends impacting the textile industry.

With increasing adoption of active lifestyles and outdoor activities, consumers are demanding high-performance, yet comfortable and sustainably-produced sportswear. Consumers are looking for brands that incorporate sustainable processes and principles in their operations.

“The upward trend in the performance apparel segment is spurred on by the demands and evolving needs of consumers; sustainability also remains the top of mind amongst these consumers. At Huntsman, we are delighted to be able showcase our suite of solutions that are high-performing and sustainable, so that mills and brands are better able to meet the fast-changing market needs,” said Dhirendra Gautam, Senior Director – Global Market Strategy and Innovation, Huntsman Textile Effects.

Huntsman’s featured solutions:

  • Complete end-to-end systems for protection effects, from pre-treatment to coloration and finishing
  • Revolutionary antimicrobial and odor-control solutions from Sciessent - The Agion®, Lava X2® and Active X2® products will be featured at the upcoming show
  • HIGH IQ® intelligent effects is a set of brand assurance programs that support accelerated evaporation, water and stain repellence, lasting color and cool comfort, ensuring garments dry quickly for long-lasting comfort

Performance Days Digital Fair Week will take place digitally from May 17-21, 2021. Huntsman will also deliver a presentation on May 18, 2021, at 2 p.m. (CEST) at the Expert Talk session. Titled “Sustainability & Textiles: Being the Change That We Want to See”, the presentation will showcase the megatrends that will define the next five years, and the textile and apparel industries’ quest for more sustainable design, product development, production methods and garment care.

Quelle:

Huntsman Textile Effects

Neue Studie zur deutschen Outdoor-Branche (c) Marketmedia24
26.02.2019

Neue Studie zur deutschen Outdoor-Branche

Der deutsche Outdoor-Markt legte 2018 um 2,4 Prozent auf knapp 1,9 Milliarden Euro zu. Dabei schafften die Zelte mit fast 7 Prozent den größten Umsatzsprung. Positiv sind auch die weiteren Aussichten. So wird das Marktvolumen der Outdoor-Bekleidung (1st, 2nd und 3rd Layer) bis 2020 voraussichtlich noch einmal um 4,3 Prozent zulegen können. Allein 42 Prozent der Haushalte mit Kindern und fast 43 Prozent von Deutschlands Top-Verdienern wollen sich noch im laufenden Jahr eine neue Softshelljacke kaufen, und bei fast allen Konsumenten stehen Funktionsshirts ganz oben auf der Einkaufsliste.

Auch im Ranking der Einkaufsstätten gibt es eine eindeutige Nummer eins: Den Sportfachhandel. Hier kauft die Mehrheit der Bevölkerung Outdoor-Bekleidung, -Schuhe, Ausrüstung, Zelte und Schlafsäcke. Auf Platz zwei folgt der Online-Handel, zwar mit deutlichem Abstand, aber mit dynamischen Schritten. Bei Outdoor-Bekleidung liefern sich auf den weiteren Rängen Bekleidungshandel und Discounter ein Kopf an Kopf Rennen.

Der deutsche Outdoor-Markt legte 2018 um 2,4 Prozent auf knapp 1,9 Milliarden Euro zu. Dabei schafften die Zelte mit fast 7 Prozent den größten Umsatzsprung. Positiv sind auch die weiteren Aussichten. So wird das Marktvolumen der Outdoor-Bekleidung (1st, 2nd und 3rd Layer) bis 2020 voraussichtlich noch einmal um 4,3 Prozent zulegen können. Allein 42 Prozent der Haushalte mit Kindern und fast 43 Prozent von Deutschlands Top-Verdienern wollen sich noch im laufenden Jahr eine neue Softshelljacke kaufen, und bei fast allen Konsumenten stehen Funktionsshirts ganz oben auf der Einkaufsliste.

Auch im Ranking der Einkaufsstätten gibt es eine eindeutige Nummer eins: Den Sportfachhandel. Hier kauft die Mehrheit der Bevölkerung Outdoor-Bekleidung, -Schuhe, Ausrüstung, Zelte und Schlafsäcke. Auf Platz zwei folgt der Online-Handel, zwar mit deutlichem Abstand, aber mit dynamischen Schritten. Bei Outdoor-Bekleidung liefern sich auf den weiteren Rängen Bekleidungshandel und Discounter ein Kopf an Kopf Rennen.

Dies sind Ergebnisse einer repräsentativen und zielgruppengenauen Konsumentenbefragung (Basis 1.024 Teilnehmer), die das Marktforschungsinstitut Marketmedia24 (Köln) jetzt in Zusammenarbeit mit dem Primärforschungsspezialisten Noceanz GmbH (Würzburg) in der neuen Studie „Branchen-REPORT Outdoor 2019“ herausgibt. Durchgeführt wurde die Verbraucherforschung im Zeitraum vom 1. bis 4. Februar 2019. Männer und Frauen gaben unter anderem Auskunft darüber, welche der 20 vorgegebenen Produkte sie 2019, 2020 oder später anschaffen wollen und in welchem Geschäftsformat sie am liebsten was einkaufen.

Quelle:

Marketmedia24