Aus der Branche

B&B Italia unveiled a special edition Camaleonda, the iconic sofa system by Mario Bellini, adorned in a brand-new fabric designed by Stella McCartney – platforming her S-Wave monogram. Marking the second chapter of the partnership between the British conscious luxury pioneer and the Italian design house, the collaboration was launched at Art Basel Miami Beach on 6th December 2023 as part of an installation at B&B Italia Design Studio’s grand opening. The Camaleonda is crafted from nearly entirely sustainable materials, materialising both brands’ nature-positive visions.

The partnership between B&B Italia and Stella McCartney was born of Stella’s long-time personal passion for Bellini’s works and started in 2022 with the Le Bambole armchair. It evolves now with the new version of Camaleonda, the sofa system originally designed in 1970, which made its comeback 50 years later in 2020 - speaking a contemporary language between structural solutions and sustainable choices.

The brand-new Stella McCartney X B&B Italia Camaleonda introduces the latest printed fabric “S-Wave”, which is the result of a next-generation sustainability innovation introduced by the design company’s R&D team. The S-Wave upholstery, available in two different colours, is based on OceanSafe naNea yarn, which is verified to be biodegradable, Cradle to Cradle Certified® Gold and does not contain harmful substances. The material does not shed persistent microplastics into the environment, however, performs like conventional materials.

The garment is part of the New Cotton Project, an EU Consortium of key players united to demonstrate the potential of circular garment production
adidas by Stella McCartney presented a first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem. Joining forces with leading names and innovators in the fashion industry to create, test, and innovate, the tracksuit forms the pinnacle expression of the brand’s pilot circularity program, Made to Be Remade. A take-back scheme where consumers can wear it down and then return it by scanning a QR code via the product so it can be remade. Moving adidas closer to its goal to help end plastic waste.

It’s currently estimated that just under 1% of all textiles worldwide are recycled into new textiles, so it’s vital the textile industry comes together to learn and knowledge-share. Scheduled across a three-year period, the consortium which includes partners such as Frankenhuis have collected and sorted post-consumer end-of-life textiles, which using pioneering Infinited Fiber technology have been regenerated into a new man-made cellulosic fiber called Infinna™ - which looks and feels just like virgin cotton. This is then turned into a yarn blended with organic cotton, for garment production.

Designing the tracksuit, made using viscose (60% viscose, 40% organic cotton) as a consortium member took the process from a linear to a circular model , as the apparel’s function and style were of equal focus to the garment’s end of life existence.

At the end of the project, consortium partner Aalto University, a Finnish multidisciplinary community specialising in science, art, technology , and design, will distribute learnings with the industry and bring this potential circular design solution to the ever-eco-conscious consumer.

Das Herz der Modewelt liegt für Breuninger am Rhein. Im Rahmen der CPD Ordertage präsentiert das Fashion- und Lifestyle-Unternehmen am 21. Juni 2017 zum vierten Mal eine exklusive Fashion Show und setzt damit die erfolgreiche Event-Serie „Breuninger meets Platform Fashion“ fort. In Anwesenheit prominenter Gäste, wie Regisseur Sönke Wortmann oder Germany’s Next Topmodel Gewinnerin Kim Hnizdo, die am Abend als Model über den Breuninger Runway läuft, werden dabei die schönsten Trends der kommenden Herbst-/Winter-Saison inszeniert. Bereits am Vorabend zelebriert Breuninger neue Fashion-Highlights mit der Eröffnung der neuen Premium-Damen-Welt. Ab sofort werden im Düsseldorfer Haus neu die Kollektionen von Marken wie u.a. Céline, Victoria Beckham, Valentino oder Stella McCartney auf mehr als 800 Quadratmetern präsentiert.
„Inspiration und exzellenter Service machen Breuninger einzigartig“, so Andreas Rebbelmund, Geschäftsführer Breuninger Düsseldorf. „Unser wichtigstes Anliegen ist es, unsere Kunden und Gäste stets neu zu begeistern – dazu gehören Events wie die Breuninger Fashion Show, die mittlerweile ein fester Bestandteil unserer Erlebniswelt und gesetzter Termin im Kalender aller Fashionliebhaber, Düsseldorfer und Besucher ist.“

Die vierte Breuninger Fashion Show findet am 21. Juli 2017 um 21.00 Uhr auf dem Areal Böhler in Düsseldorf mit anschließendem Get-together und DJ Klängen statt. Insgesamt ca. 50 Looks aus den Inspirationskategorien „A pure Story“, „Urban Street“, „Poetic Country“ und „Shake it up“ werden dabei erstmals gezeigt.
Neue Premiumfläche für exklusives Shopping-Erlebnis
Ganz im Zeichen neuer Inspirationen und Fashion-Highlights steht auch die neue Damen-Premium-Welt im ersten Obergeschoss des Department Stores, die am 20. Juli mit einer exklusiven Abendveranstaltung eröffnet. Auf mehr als 800 Quadratmetern präsentieren internationale Markenneuheiten wie Céline, Chloé, Givenchy, Valentino, Dolce & Gabbana, Victoria Beckham oder Stella McCartney ab sofort ihre Ready-to-Wear-Kollektionen. „Wir erfinden uns immer wieder neu: Mit unseren einzigartigen Produktwelten zeigen wir die aktuellsten Trends und legen großen Wert darauf, unsere Sortimentsvielfalt stetig auszubauen“, so Thomas Höhn, Geschäftsführer Breuninger Düsseldorf.